[Updated 9-6-16: SumAll no longer offers a free account. It’s paid only. These days I use Cyfe, a robust analytics tool, as well as my Twitter analytics to track stats. I like Cyfe so much that I now have a paid premium account.]
I’m doing an experiment. In the past week I’ve been spending time (a few minutes here and there) surfing Twitter looking for cool people and businesses to follow. I don’t do this enough on my personal profile because honestly I just don’t have the time. I do get plenty of new followers every day. People find me because I put myself out there. And I do follow most back. My time is spent focusing my efforts on tweeting consistently, which is time consuming. I also listen to conversations, which is incredibly important. And I engage with people, which is absolutely necessary if you want to gain new followers.
If you do these three things every day on Twitter, you will get amazing results:
Consistency. Listening. Engaging.
The secret sauce to Twitter success is consistency, listening and engaging. click to tweet
At the time of this experiment, I tracked my weekly Twitter stats using SumAll. It had a cool feature that would post a tweet each week showing your stats. See below. I more than doubled the number of new followers in the week following my experiment! I did this organically, meaning I did not pay for followers using Twitter Ads. The increase was due to me spending extra time surfing Twitter looking for interesting people to follow.
How I did on Twitter this week: 238 New Followers, 189 Mentions, 211K Mention Reach. How’d your week go? via http://t.co/iKVuYR5seg
— Madalyn Sklar (@MadalynSklar) April 24, 2015
The screenshot below shows I received 238 new followers this week. Last week I got 105 new followers and the week before that it was 82. I average about 100 new Twitter followers each week.
When I coach my clients on Twitter, I always stress the importance of taking time to follow people. It’s the easiest way to grow your account and gain new followers. Of course not everyone will follow you back. But regardless, it is something you should do regularly each week.
To revise my secret sauce to Twitter success: it’s consistency, listening, engaging and following.
I’m also excited to announce that today I hit 30,000 followers on Twitter. What an accomplishment! I organically grew my Twitter following to something very substantial since opening my account in 2008.
Spend time following cool, interesting people and businesses. Tweet consistently. Listen to conversations. Engage with people. That is Twitter success!