#TwitterSmarter Podcast: Robert Moore on Building Your Audience With Link Listening [Episode 10]

Robert Moore

In this episode I chat with Robert Moore of oneQube Technologies. His company’s Spider platform is a powerful listening tool that let’s you measure, analyze and build scalable databases of customers, prospects and influencers. His company’s tagline is “We Build Solutions for Social Business.” They also own TweetChat.com, the largest free Twitter chat platform that powers 1000’s of Twitter chats every month.

In this episode Robert discusses “Link Listening.” It’s a fascinating technique that will get you thinking about audience building in a whole new way.

Link Listening

In this episode, here’s what Robert covers:

  • His company coined “Link Listening.” It’s a powerful technique.
  • Content attracts a specific audience. Connect with people who share your content.
  • You can attract and engage with interesting profiles that are completely aligned with what your social business mission is.
  • Find 100, 500 or 1000 of the right followers: provide them great content, engagement and amplification. It’s a key audience building technique.
  • Link listening is a fail-safe method to make sure you’re engaging with the right people.
  • Big proponent of active audience building, especially if you’re new to Twitter. You have to get out there and shake the trees. Be an active participant. Build your audience first. Build from quality.
  • #1 go-to strategy for their clients is link listening. They find an existing audience that cares deeply and passionately about a similar product or service. Engage with those people. Relationship build with them. Actively create audience. Deliver great content to them. Instant results.
  • His company is a big proponent and participant in Twitter chats. They want to create a better chat experience via TweetChat.com
  • They are passionate about Twitter chats as a way for people to connect. It’s the best way for newbies to meet new, real people on Twitter. And form life changing relationships.
  • Your Call-To-Action: Check out Spider by oneQube. It’s a powerful way to “link listen” and more. Also I want you to participate in a live Twitter chat and use TweetChat.com.

Links mentioned in this episode:

  • Robert Moore is @MediaLabRat on Twitter.
  • Favorite Twitter tools/apps: Tweetdeck, Crowdfire app, Tweepi, SproutSocial, Spider by oneQube (link listening)
  • Robert’s Advice: Find a mix of tools that help you get the job done. Experiment. Try everything once. See if it works for you.

How To Reach Robert:
You can reach Robert on Twitter @MediaLabRat and via email: rmoore@oneqube.com. His company’s website at oneQube. They love to do product demos. Love to talk strategy. Love to trade great ideas. Looking for guest bloggers for their blog. They love to guest blog for other blogs. Reach out and geek out with Robert. He’d love to hear from you!

Your Call To Action:
Check out Spider by oneQube. It’s a powerful way to “link listen” and more. Also I want you to participate in a live Twitter chat and use TweetChat.com. Tweet me @MadalynSklar and let me know how this goes for you.

Share The Love For This Podcast!
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode! I’m releasing them every Monday, Wednesday and Friday.


317 Sound Design
Helping content creators navigate the podcasting world – the next frontier in storytelling, education and engagement. Get in touch to schedule a FREE 15 minute strategy session and learn how you can get in the ears, heads and hearts of your audience.

Bridge The Atlantic
Podcast featuring hilarious stories from creative industry bigwigs. Hosted by Marcio Novelli and Ross Barber. New episodes every Tuesday.