#TwitterSmarter Podcast: How To Run A Twitter Chat with Brian Honigman [Episode 18]

Brian Honigman

Brian Honigman is the CEO of Honigman Media, a content marketing consultancy that provides strategic counsel regarding content distribution and content production. As a content marketing and social media strategist, Brian is a regular contributor to the Wall Street Journal, Forbes magazine, the World Economic Forum and others.

Brian has worked with a range of clients from growing startups like Sumall and Amerisleep to established brands like Dell and Marc Ecko. He is a frequent professional speaker at industry conferences and company events about social media, content marketing and related topics having spoken at UNICEF, NYU, HuffPost Live and elsewhere.

Today he joins the #TwitterSmarter podcast to talk about Twitter chats.

Episode Highlights:

  • Value from Twitter chats comes in two forms: participant and host. Brian shares his thoughts on the best experience for each role.
  • When hosting a Twitter chat, the pre-launch phase is the most critical. Brian offers in-depth insights on topic selection, promotional strategies, and frequency.
  • Brian shares his number one pre-chat hosting tip for ensuring that he is able to fully participate in each chat.
  • Third-party apps can provide convenience, but there are times when native use of social media channels makes more sense. Brian explains when to go native.


  • Avoid being generic by focusing on long-term impact of your chat topic from the beginning.
  • You have to work natively to give the best experience to the people viewing your content.
  • Buffer’s Daily app is like Tinder for content.

Links to tools and resources mentioned in this episode:

How To Reach Brian:
You can reach Brian on Twitter @BrianHonigman, or via his website. Brian’s Twitter chat, #InsiderChat, happens on the last Wednesday of the month at 1:00 p.m. Eastern. Click here to stay up-to-day with #InsiderChat.

Your Call To Action:
Check out Brian’s monthly Twitter chat – #InsiderChat – on the last Wednesday of the month at 1pm ET/10am PT. I’ve participated in it and I can say it’s a great community of people. Be sure to send me a tweet @MadalynSklar and let me know what you think of it.

Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!


#TwitterSmarter Twitter Chat:
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Bridge The Atlantic
Podcast featuring hilarious stories from creative industry bigwigs. Hosted by Marcio Novelli and Ross Barber. New episodes every Tuesday.