#TwitterSmarter Podcast: Listening Effectively & Searching Like A Pro with Joe Manna [Episode 19]

Listening Effectively & Searching Like a Pro with Joe Manna

Joe Manna describes himself as a community leader whose passion rests in online media.

At the time of this recording, Joe was helping small businesses succeed by planning, creating and measuring online content for CRM provider Infusionsoft, where he pioneered the company’s social media program and led it to profitability and sustainability. He was also focused on leading Infusionsoft’s corporate blog program, providing measurement and insights to its content marketing performance, and creating remarkable content designed for small businesses and entrepreneurs.

Joe is currently the Social Media Manager for Local Motors, Inc in Chandler, AZ. He helps create and amplify the stories and experiences of the company on social media, blending his passions between automotive technology, entrepreneurship and social media management.

Today, he joins the #TwitterSmarter podcast to provide insights on effective ways to listen and search with Twitter.

Episode Highlights:

  • Unfollowing people on Twitter is a normal and healthy practice. Joe provides suggestions to know when it’s time to remove the noise.
  • The best way to manage Twitter is to take control of the experience. Joe breaks down several ways to do this with Twitter lists.
  • For those just starting out, Joe suggests two things: create a great bio and start sharing content that’s relevant to your life and business. He explains how to do both.
  • Twitter can be a powerful search engine for small businesses. Joe’s best practices for use cover everything from searching for unfiltered content with relevance to any niche to staying updating on industry trends to finding and engaging with influencers.


  • Twitter’s undergoing a bit of user fatigue. Be comfortable unfollowing people.
  • Twitter is whatever you make of it.
  • Once you get a cool Twitter list going, it’s totally worth it.
  • The big win on Twitter is to be specific and intentional.

Links to tools and resources mentioned in this episode:

How To Reach Joe:
You can reach Joe on Twitter @JoeManna. To learn more about Infusionsoft, visit www.infusionsoft.com.

Your Call To Action:
I want you to try out the tools Joe mentioned, Xefer and Topsy. Please reach out to @JoeManna on Twitter, give him a shout out. And be sure to send me a tweet @MadalynSklar and let me know what you think of these tools.

Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!


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Bridge The Atlantic
Podcast featuring hilarious stories from creative industry bigwigs. Hosted by Marcio Novelli and Ross Barber. New episodes every Tuesday.