The Essentials of a Bulletproof Twitter Strategy with Katerina Petropoulou

The Essentials of a Bulletproof Twitter Strategy with Katerina Petropoulou

#TWITTERSMARTER CHAT – Thursday October 8, 2015

By Anna Edwards

Twitter continues to grow by leaps and bounds. But with this growth of the platform comes some confusion for newcomers and even for some business owners and marketers who have been using it for a while but still haven’t quite gotten the hang of it.

For those who approach the Twitter platform without a plan it will often feel like shouting at the sky in the hopes of summoning rain. It simply doesn’t work.

In the last #TwitterSmarter chat, Madalyn invited Katerina Petropoulou to discuss Twitter strategy with the group. We looked at the importance of strategy and ways of developing one. The consensus was that a Twitter strategy is critical if you are serious about your brand. More importantly, the strategy must be clear and you should be prepared to find and use the best tools available.

Continue reading below for the questions with some responses that really resonated with the group.

Be sure to join us every Thursday on Twitter at 1pm ET | 10am PT for awesome and actionable advice on how to  #TwitterSmarter.

1. Why do I even need a Twitter strategy?

SUMMARY  OF RESPONSES: A Twitter strategy is important if you are serious about promoting your brand and engaging with your audience in a meaningful way.

2. Where do I start with my Twitter strategy?

SUMMARY OF RESPONSES: Decide on your audience and what exactly you want to accomplish.

3. Why is a content plan an essential part of your twitter strategy?

SUMMARY OF RESPONSES: It will save time and give you a sense of direction.

4. What tools should I incorporate into my strategy?

SUMMARY OF RESPONSES: Tools for research, analytics and tracking, content curation, scheduling and creating visuals.

5. How do I find interesting content to tweet?

SUMMARY OF RESPONSES: Content curation tools, lists, social feeds, research.

6. What are ways to integrate visual content?

SUMMARY OF RESPONSES: Using videos and photos creatively.

7. @MariSmith says “Content is KING but engagement is QUEEN and she rules the house!” How does this fit into your strategy?

SUMMARY OF RESPONSES: After creating valuable content be sure to engage when people start responding. The two go hand in hand.

8. How do you evaluate the effectiveness of your strategy?

SUMMARY OF RESPONSES: Review initial goals and use the available metrics/tools to evaluate.

What’s your take on twitter strategy? What’s the best way to go about it? Share your tips and tools in the comments.

For more tips, advice and resources to help you master Twitter and grow your business be sure to follow @MadalynSklar and join us every Thursday on Twitter at 1pm ET | 10am PT for  #TwitterSmarter.


Anna EdwardsAs a freelance copywriter, Anna eats, breathes and dreams up story-centric copy for her clients at Otherwise she likes to spend time drooling over other people’s well-crafted sentences. She’s also passionate about forming connections, social media and branding. Say hi to her on Twitter!