‘Social Listening’ with Brittany Berger from Mention

Social Listening with Brittany Berger

#TWITTERSMARTER CHAT – Thursday November 5, 2015

By Anna Edwards

With so many businesses vying for the attention of consumers, it is important to listen and respond quickly. Businesses that listen to the needs of their customers (and even their competitors’ customers) and cater to them proactively tend to do better than the competition. But even though we may know that this kind of anticipation is important and valuable, some of us have a hard time figuring out how to do it right.

Brittany Berger, head of Content and PR at Mention joined us last Thursday on the #TwitterSmarter chat to talk about just that. She shared with us some of the benefits of social listening and how we can use tools like Mention to monitor conversations on social media and elsewhere online.

Continue reading below for more details on the various questions and some of the more insightful and popular responses from the chat.

Be sure to join us every Thursday on Twitter at 1pm ET | 10am PT for awesome and actionable advice on how to  #TwitterSmarter.

1. Tell us about @Mention. What is it and what do you do there?

2. I’m already using Google Alerts. Do I need @Mention too?

SUMMARY OF RESPONSES: Yes. Mention is a more robust tool that tends to gather more results.

3. What do you monitor?

SUMMARY OF RESPONSES: Industry news, influencers, competitors, content ideas etc.

4. Why is monitoring important for my personal brand as well as my company?

SUMMARY OF RESPONSES: Being aware of what is being said about your brand is the best way  to shape/change perception as is necessary. Listening enables you to better cater to the needs of existing and potential customers.

5. How can social listening expand my reach, help me sell more, and serve my customers better?

SUMMARY OF RESPONSES: Social listening helps you to identify leads and opportunities. It also helps with customer support and interaction, which better enables you to meet customers’ needs. 

6. What are some monitoring tips to help me grow my business?

SUMMARY OF RESPONSES: Use specific terms and don’t be afraid to experiment to find what works for you.

7. How can I use monitoring to find better content ideas?

SUMMARY OF RESPONSES: Monitor industry keywords, competitors, influencers, and fans then use that information as inspiration.

8. How do you monitor common keywords, like say “mention”?

SUMMARY OF RESPONSES: Use advanced filters, negative keywords and include words that add context.

For more tips, advice and resources to help you master Twitter and grow your business be sure to follow @MadalynSklar and join us every Thursday on Twitter at 1pm ET | 10am PT for  #TwitterSmarter.


Anna EdwardsAs a freelance copywriter, Anna eats, breathes and dreams up story-centric copy for her clients at www.focusonthestory.com. Otherwise she likes to spend time drooling over other people’s well-crafted sentences. She’s also passionate about forming connections, social media and branding. Say hi to her on Twitter!