#TwitterSmarter Podcast: Mari Smith on Elevating Your Presence with a Content Plan [Episode 24]

Mari Smith on Elevating Your Presence with a Content Plan

Mari Smith is an internationally renowned, seasoned public speaker with deep expertise in social media marketing – particularly Facebook; she is often referred to as “the queen of Facebook.” In fact, she has such extensive knowledge on the effective use of the platform that Facebook recently partnered with her to facilitate and teach at its Boost Your Business series events across the country.

Forbes named Mari as a top ten social media power influencer several years in a row, and Fast Company described her as a “veritable engine of personal branding, a relationship marketing wiz, and the Pied Piper of the online world.”

I am so pleased to welcome Mari to today’s #TwitterSmarter episode where she provides us with her best Twitter tips.

Episode Highlights:

  • Consistency through a content plan is the number one thing on Twitter. It’s also the top challenge faced by most SMBs… until they hear Mari’s interpretation of what content is/can be.
  • When you are too close to your product or service, it can be difficult to know what your story is – much less how to effectively tell it.
  • Mari explains why Twitter is the easiest platform for engagement. She also shares the one simple thing you can do to make sure your audience feels included.
  • Live streaming meets the fundamental need to connect with an audience. It is second only to face-to-face interactions.
  • It is possible to convert engagement to profit on Twitter… if you follow “the Mari Effect.”
  • There’s potential business in your DM inbox. Hear Mari’s suggestion for the folks at Twitter on how to make it easier for all of us to capitalize on it.


  • You must have a content plan. No one wants to engage with a ghost town. Tweet:
  • Don’t just be the voice that’s heard. Be the voice that’s remembered. Tweet: Don’t just be the voice that’s heard. Be the voice that’s remembered. @MariSmith http://ctt.ec/d5w2b+ #TwitterSmarter podcast

Links to tools and resources mentioned in this episode:

How To Reach Mari:
You can reach Mari on Twitter @MariSmith, via her website at www.marismith.com and also on Facebook at www.facebook.com/marismith.

Your Call To Action:
Your call-to-action for this episode is to follow the 80/20 rule AND put a system into place for your content curation. My system is very similar to Mari’s. I use content curation tools to get articles into my Buffer. These tools are free so it’s a system you can put in place without spending a dime. I use Feedly, Nuzzel and Juice. All of these integrate with Buffer. Once you have a system in place please tag me @MadalynSklar. I want to hear from you!

Share The Love For This Podcast:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!


#TwitterSmarter Twitter Chat:
Join our brand new Twitter chat where you go to learn and share Twitter tips. It’s every Thursday at 1pm ET/10am PT. We’ll also have Q&A’s with guests from the #TwitterSmarter podcast. Mark your calendar. You don’t want to miss this!

Bridge The Atlantic
Podcast featuring hilarious stories from creative industry bigwigs. Hosted by Marcio Novelli and Ross Barber. New episodes every Tuesday.