#TwitterSmarter Podcast: Twitter Lessons Learned from Katerina Petropoulou at Twitter Counter [Episode 23]

Twitter Lessons Learned from Katerina Petropoulou at Twitter Counter

As the community outreach and customer support manager for Twitter Counter, Katerina Petropoulou has the unique role of seeing the product from users’ perspectives while also working on behalf of the brand to design interactions and features that continue to engage and delight its more than 2 million users.

Helping to guide the ship as the first provider of Twitter user statistics and a leading service for Twitter analytics has helped Katerina amass an extensive collection of “lessons learned.” I’m so pleased that she’s agreed to share a few of them with us during today’s #TwitterSmarter podcast episode.

Episode Highlights:

  • Katerina begins the episode by sharing top benefits of community building and customer care on Twitter.
  • Twitter’s openness and breadth of interesting users can make it a bit overwhelming at times. Katerina has found that Twitter lists help quiet the noise, and shares the ones she considers critical to have.
  • There are three specific reasons that Twitter chats are marketing gold. Katerina explains each reason, and the chats she personally won’t miss.
  • Content curation is the backbone of Twitter. During this episode Katerina breaks down her system for finding and sharing content that is valuable to her community. She also shares why she disagrees with Guy Kawasaki on one particular method.


  • Twitter engagement is high on the weekend. Don’t neglect it.
  • Third party content can be valuable for a brand’s audience. Follow the 80/20 rule for highest engagement.
  • Visuals have been proven by social media science as good for engagement as well as clicks.

Links to tools and resources mentioned in this episode:

  • Tweetdeck – social media management
  • Hootsuite – social media management
  • Buffer – social media scheduling
  • start A FIRE – brand each link you share
  • Canva – pre-sized templates to support posts
  • Twitshot – adds an image to tweets
  • Feedly – content curation and discovery
  • Nuzzel – content curation and discovery based on your own network
  • Juice – content discovery

How To Reach Katerina:
You can reach Katerina on Twitter at @kat_petropoulou or Twitter Counter’s handle @thecounter. She is also accessible via the company’s blog at www.twittercounter.com/blog.

Your Call To Action:
Your call-to-action for this episode is to check out Twitter Counter’s blog. Katerina regularly writes great, insightful articles. Be sure to tag me @MadalynSklar and let me know what you think.

Share The Love For This Podcast:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!


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