Here’s a recap of our fave tweets from this week’s informative and insightful chat. Please comment below and share your two cents on these questions. We’d love to hear from you!
Be sure to join us every Thursday on Twitter at 1pm ET | 10am PT for awesome and actionable advice on how to #TwitterSmarter.
We are so excited to have a very special guest. Please welcome @kamichat. #TwitterSmarter pic.twitter.com/RaWmg7YTb8
— Madalyn Sklar (@MadalynSklar) January 14, 2016
Our guest today is @kamichat. Topic: Using Social Media to Connect with Influencers #TwitterSmarter pic.twitter.com/lRn9xv0qTh — Madalyn Sklar (@MadalynSklar) January 14, 2016
Q1: How do you define an online influencer? #TwitterSmarter pic.twitter.com/XXpeOkmRIQ
— Madalyn Sklar (@MadalynSklar) January 14, 2016
A1: An influencer’s ability to get others to take action is more important than their following #twittersmarter — Kami Huyse (@kamichat) January 14, 2016
A1 – An “online influencer” is one who sets trends and doesn’t follow them. They are #trailblazers. #TwitterSmarter https://t.co/H58CRCU3ba
— Joe Nielsen (@JoeNielsen10) January 14, 2016
A1: Online influencers usually are very connected in one niche, so I look for specialty #twittersmarter — Kami Huyse (@kamichat) January 14, 2016
Q2: Do you really need influencers to make your online marketing successful? #TwitterSmarter pic.twitter.com/rn9mo2Rsg4
— Madalyn Sklar (@MadalynSklar) January 14, 2016
A2: No, but it helps to get influencer on your side if you haven’t yet built your own online community and cred #TwitterSmarter — Kami Huyse (@kamichat) January 14, 2016
A2 Online influencers are great for credibility and social proof for your brand. Some won’t try new things without recs #TwitterSmarter
— LUCYrk (@LUCYrk78) January 14, 2016
A2 – Yes! Influencers can not only be your cheerleaders/advocates, but also help mentor when needed. #TwitterSmarter https://t.co/RvbuaJjRsr — Joe Nielsen (@JoeNielsen10) January 14, 2016
A2. No, but having their assistance can have a strong impact such as amplifying the reach or weight of your content #TwitterSmarter
— Kapil (@KapilJekishan) January 14, 2016
A2: Said another way, you don’t necessarily need influencers, but you do need influence. #TwitterSmarter — Kami Huyse (@kamichat) January 14, 2016
Q3: Where do you find influencers, do you use any tools? #TwitterSmarter pic.twitter.com/B8sxzAiDYa
— Madalyn Sklar (@MadalynSklar) January 14, 2016
A3: I find them through other influencers. I become a member of the community and observe who gets traction #TwitterSmarter — Kami Huyse (@kamichat) January 14, 2016
A3: Sometimes you have to create the community. You are a good example of that @MadalynSklar #TwitterSmarter https://t.co/7EwuZbug75
— Kami Huyse (@kamichat) January 14, 2016
A3 Staying engaged and fully immersed in your communities, you will see those that have influence. A lot of social listening #twittersmarter — LUCYrk (@LUCYrk78) January 14, 2016
A3. Using tools like @BuzzSumo or @followerwonk, jumping on forums like @Inboundorg and jumping on Twitter chats like this #TwitterSmarter
— Kapil (@KapilJekishan) January 14, 2016
A3) @hashtagify is a good tool to discover influencers sorted by hashtags #TwitterSmarter — David Boutin (@dmboutin) January 14, 2016
A3 Tools like @klout @buzzsumo @Socialrank are helpful in identifying them. #TwitterSmarter https://t.co/25vwJwHyM7
— Varun Kumar (@varunkr842) January 14, 2016
A3: Tools I use are @TheInkybee and https://t.co/me2XrnUpBt from @Moz #TwitterSmarter — Kami Huyse (@kamichat) January 14, 2016
Q4: How do you get the attention of an influencer? #TwitterSmarter pic.twitter.com/rwcNecftoM
— Madalyn Sklar (@MadalynSklar) January 14, 2016
A4: I get an inflencers attention by being very useful to them and not asking for too much before I give #TwitterSmarter — Kami Huyse (@kamichat) January 14, 2016
A4: If I want to get to know an influencer, I read their stuff, comment and be thoughtful. In other words, I care. #TwitterSmarter
— Kami Huyse (@kamichat) January 14, 2016
A4 – Be SOCIAL! (This is “social” media, after all.) Also, be consistent & true! Be real! #TwitterSmarter https://t.co/Af0VS4JJ7V — Joe Nielsen (@JoeNielsen10) January 14, 2016
A4: I get the attention by showing interest in them. I read their blogs and then share them online. #TwitterSmarter https://t.co/Q17DhLqyR9
— Madalyn Sklar (@MadalynSklar) January 14, 2016
Q5: What is the value of having an influencer in your corner? #TwitterSmarter pic.twitter.com/JqVQu0jVC4
— Madalyn Sklar (@MadalynSklar) January 14, 2016
A5: Having an infleuncer in your corner means you don’t have to sing your own praises #TwitterSmarter https://t.co/pMWVvIN7PE
— Kami Huyse (@kamichat) January 14, 2016
A5: You can get connected to their community and that is huge! #TwitterSmarter https://t.co/ildoIxh1Yq
— Madalyn Sklar (@MadalynSklar) January 14, 2016
A5 #TwitterSmarter An influencer increases your: Reach + Trustworthiness Which in turn increases: Sales + Brand awareness
— Sarah Eggers (@hidama) January 14, 2016
A5 You get to be helpful AND be on the receiving end. It’s a great partnership, and collaborating can lead to huge things #twittersmarter
— LUCYrk (@LUCYrk78) January 14, 2016
Q6: Are there any drawbacks to working with influencers? #TwitterSmarter pic.twitter.com/YM6734NIHq
— Madalyn Sklar (@MadalynSklar) January 14, 2016
A6: If influencers decide you aren’t genuine, they can turn their influence against you #TwitterSmarter https://t.co/xb5fpLxfvx
— Kami Huyse (@kamichat) January 14, 2016
A6: You can’t just use influencers and throw them to the side, be in it for the long haul #TwitterSmarter https://t.co/xb5fpLxfvx
— Kami Huyse (@kamichat) January 14, 2016
A6: The drawback? Make sure they aren’t cray cray! It could hurt your image. #TwitterSmarter https://t.co/vLgryXvR4z
— Madalyn Sklar (@MadalynSklar) January 14, 2016
@MadalynSklar A6:If you don’t have an agreed vision and understanding of how you’re going forward together it could backfire #TwitterSmarter
— Cee (@CeecesTravel) January 14, 2016
@MadalynSklar A6: Some become attachd 2 compensation possibilities instead of goal. Good influencers stay firm in beliefs #TwitterSmarter
— Farrah Parker (@LeavUrImge2FDP) January 14, 2016
Q7: How do you measure the value of influencers for your brand? #TwitterSmarter pic.twitter.com/Z4b6dzYLum
— Madalyn Sklar (@MadalynSklar) January 14, 2016
A7: The online conversations (awareness) and actions (results) they drive. The second is critical #TwitterSmarter https://t.co/UIlZ7MYo7u
— Kami Huyse (@kamichat) January 14, 2016
A7: we focus a lot on the size of his/her following and the content they typically generate. #TwitterSmarter https://t.co/2HMnJQUEe3
— The Buzz Agency (@thebuzzagency) January 14, 2016
A7 If you notice either of the following are on an upward spiral, it’s working for your brand #TwitterSmarter pic.twitter.com/hNUjGtLM8n
— Kapil (@KapilJekishan) January 14, 2016
A7: Also, a softer measure is how long they stick with the brand. I’ve had some for years. #TwitterSmarter https://t.co/UIlZ7MYo7u
— Kami Huyse (@kamichat) January 14, 2016
A7: Influencers have a huge impact long term that I’d caution trying to measure the ROI on a short-term basis. Takes time #twittersmarter
— Mike Kawula (@MikeKawula) January 14, 2016
Q8 (last question): Should you ever hire an influencer and how much should you pay? #TwitterSmarter pic.twitter.com/60qIJO18BO
— Madalyn Sklar (@MadalynSklar) January 14, 2016
A8: If you ask them to do a job, you have to pay, but you also have to be clear they’re paid #TwitterSmarter https://t.co/2ZSn7ZJpqi
— Kami Huyse (@kamichat) January 14, 2016
@MadalynSklar A8: As an influencer, yes.And there should be talk of an agreement, payment depends on project, brand specific #TwitterSmarter
— Cee (@CeecesTravel) January 14, 2016
A8: Did not know this was an option! #TwitterSmarter
— Adam Viet (@theDSMrecruiter) January 14, 2016
A8: When I’ve been brought on as an “influencer” it’s been for free services. I’d love to see $$! #TwitterSmarter https://t.co/R90iAhNB8s
— Madalyn Sklar (@MadalynSklar) January 14, 2016
A8: Remember, payment comes in many forms, experiences, trial products, etc. Not just money #TwitterSmarter https://t.co/2ZSn7ZrO1I
— Kami Huyse (@kamichat) January 14, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar and join us every Thursday on Twitter at 1pm ET | 10am PT for #TwitterSmarter.