How to Score Better Results on Social Faster with Katerina Petropoulou
#TwitterSmarter Chat Recap: 2-11-16
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Welcome! Our guest today is @kat_petropoulou. Topic: How To Score Better Results on Social Faster #TwitterSmarter pic.twitter.com/ojKXrrCECx
— Madalyn Sklar (@MadalynSklar) February 11, 2016
Q1. What is Social Media success? #TwitterSmarter pic.twitter.com/KkSsRBMPVZ
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A1: Success on Social means different things to different brands. So what’s important is to set clear KPIs early on #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A1: If I had to choose three KPIs, I’d focus on brand awareness (amplification and conversation), traffic and conversions. #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A1 Reach-> Engagement -> Conversion! #TwitterSmarter https://t.co/J4JdQVpRJ6
— Kathy Kopacz MS (@kkopacz1) February 11, 2016
A1: Having an engaged community like this! I'd say I have social media success right here. #TwitterSmarter https://t.co/r0VRvrG5xq
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A1: I think success in social media is measured by how engaged your community is and how many referrals you get from them. #twittersmarter
— Topicurious (@Topicurious) February 11, 2016
.@MadalynSklar A1. Building relationships/friendships & partnerships for info exchange and get inspiring work done together! #TwitterSmarter
— Steve Morozumi (@SFenthusiast) February 11, 2016
A1. Adding & receiving value from your community! 🙂 #twittersmarter
— Gabriela Cardoza (@CardozaGab) February 11, 2016
A1 Building an online community in which you feel excited to engage with both socially & professionally #TwitterSmarter
— Jeff Dagley (@jdags) February 11, 2016
A1 Building relationships with key influencers as well as your potential customers is a great way to lead to success #TwitterSmarter
— Michael Altiero (@MichaelAltiero) February 11, 2016
A1 In a word, "Conversion". From engagement to visibility, to sales, that's success. #TwitterSmarter
— Shereese Maynard, MS (@ShereesePubHlth) February 11, 2016
A1: a. connecting with the right people, b. attracting the right fans, c. working with the right people #twittersmarter
— Dagmar Gatell (@DagmarGatell) February 11, 2016
Q2. How do you divide the time spent managing social? #TwitterSmarter pic.twitter.com/T3xqbUFksu
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A2: I try to equally divide my time between content curation, content creation and community management. #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A2: For Twitter, content curation takes up the most time. It’s important to always make time to engage with your community. #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A2. For me, strategy: 20%, content creation: 30%, content sharing: 30%, engagement: 20% works fine #TwitterSmarter https://t.co/IQnMJdDKvI
— Vivek Nair (@vivektweetsso) February 11, 2016
A2) 50% Getting content shared/ curated, 30% engaging/networking & 20% listening, but it changes constantly. #TwitterSmarter
— Liliana GH (@Liliholl) February 11, 2016
A2: Um, hello. I'm Madalyn Sklar and I'm a Twitterholic. I never leave the platform. #TwitterSmarter https://t.co/C2470iNTdl
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A2 cont… But I would say 60% of my time on is listening, 20% posting about my artwork, 20% fun stuff #twittersmarter
— eric vansingel (@ericvansingel) February 11, 2016
A2 At the end of the week, check analytics #twittersmarter
— Toby Metcalf (@Toby_Metcalf) February 11, 2016
A2 It depends on your role, however, you could split time in a similar fashion to this visual #TwitterSmarter pic.twitter.com/nCNS7bpF46
— Kapil (@KapilJekishan) February 11, 2016
.@MadalynSklar A2. AM Check #influencer engagement #analytics or do #TwitterSmarter! lol! PM #Content management & creation. There’s more…
— Steve Morozumi (@SFenthusiast) February 11, 2016
A2 Determine Tactics that have the Biggest Impact,Optimize for Productivity,Use Social Media Tools. #TwitterSmarter https://t.co/cDOvTDnplq
— Kathy Kopacz MS (@kkopacz1) February 11, 2016
A2: Right! I see too many people set their automation on auto-pilot and not engage. Hello. Be socia! #TwitterSmarter https://t.co/SsdaxGiFx0
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A2 am loving my new 40% automation and 60% engagement rule met so many amazing people #TwitterSmarter
— Iboro Gordon (@deevapreneur) February 11, 2016
A2: 80% engagement, 20% automation #twittersmarter
— Dagmar Gatell (@DagmarGatell) February 11, 2016
A2 Once you have generated & scheduled content in batches, it's time to engage your audience…Don't just talk, listen #twittersmarter
— Yanique DaCosta, MFA (@Yanique_YKMD) February 11, 2016
Q3. What are the best platforms to focus on? #TwitterSmarter pic.twitter.com/gX0kdOt0fT
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A3: It is important to have a presence on the platforms your audience is using. #TwitterSmarter https://t.co/r66MiL10FS
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A3: Facebook for example is more likely to have a higher impact on a small local business than Google+ #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A3: Ways of checking where your audience is the most active is @GoogleAnalytics for your top social referrals #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A3: or @Buzzsumo for checking where relevant content is shared the most. #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A3: If you’re targeting millennials, Instagram and Snapchat are platforms worth investing in. #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A3 There is no BEST platform: where is your audience #twittersmarter
— Toby Metcalf (@Toby_Metcalf) February 11, 2016
A3.
It depends on your audience & your brand purpose! #twittersmarter pic.twitter.com/G4SbUgwX5l
— Gabriela Cardoza (@CardozaGab) February 11, 2016
A3. Play where your audience plays! Research and test. Bottom line: Don't spread yourself thin by being on every platform #TwitterSmarter
— Kapil (@KapilJekishan) February 11, 2016
A3 – Wherever my audience is at the time so I can properly engage with them, right now Twitter, after this will be Snapchat #TwitterSmarter
— Jo-Anne Reynolds (@SpikeBeeJo) February 11, 2016
A3: It depends on your audience. I focus on Twitter because it's where my community is. #TwitterSmarter https://t.co/qufzqMSzOR
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A3: We are B2B technology for Consumer Packaged Goods Manufactures. LinkedIn still remains the preferred hub. #TwitterSmarter
— Karen Kurtzweil (@Rsikarenk) February 11, 2016
A3 @MadalynSklar Twitter is simple but if you know how it works, is easy to understand the others SMP. #TwitterSmarter
— Alberto Gómez (@alberMoire) February 11, 2016
Q4. How do I save time on a day-to-day basis? #TwitterSmarter pic.twitter.com/ksWsl9ah6u
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A4: Always plan ahead! Organize your tasks and invest time in building a content calendar. You’ll thank yourself later. #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A4: I recently wrote down a few tips you might find useful on how to create a social media calendar: https://t.co/uYMDldGBf5 #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A4: Plan the work and work the plan. Stay organized as much as possible. #twittersmarter https://t.co/lRdHYnxKsV
— Rob Christianson (@robchristianson) February 11, 2016
A4. Be smart with automation. Use @Pocket @feedly for curation, @IFTTT also. @buffer for sharing #TwitterSmarter https://t.co/gnxXLU2MP7
— Vivek Nair (@vivektweetsso) February 11, 2016
A4. Focus on your efforts where you can provide value and forget the rest #TwitterSmarter https://t.co/JQ780MfCTV
— Rasheen Carbin (@rasheencarbin) February 11, 2016
A4: Tools that help me "work smarter not harder" @nuzzel @tweet_jukebox @buffer @hootsuite @feedly #TwitterSmarter https://t.co/uxF9IUjHUP
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A4. Use legacy #socialmedia tools so you, and your teams aren't wasting time switching #tech all the time. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) February 11, 2016
A4 The #JuiceApp by @paper_li, @Flipboard, @alltop and @nuzzel help with curation. #TwitterSmarter https://t.co/tTyQlrk82e
— Mark Alves (@markalves) February 11, 2016
Q5. Which tools are absolutely essential? #TwitterSmarter pic.twitter.com/Ru3MU7AZqc
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A5: @Buffer for scheduling, @Feedly, @Nuzzel and @MentiaSocial for content curation and @Canva for visuals #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A5: I check @Tweetdeck throughout the day to monitor lists and keywords and quickly jump into conversations #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A5: For metrics, I use @GoogleAnalytics and @AmplitudeMobile to check our social funnel and of course @thecounter ? #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A5.
Advanced Search
Buffer
Analytics
TweetDeck
Nuzzle
Lists#twittersmarter pic.twitter.com/bqpe3J9q6P— Gabriela Cardoza (@CardozaGab) February 11, 2016
Hands-down Google Analytics' UTM codes. https://t.co/7fHh6v0Zoc
— Sarah Eggers (@hidama) February 11, 2016
A5: Repeat from my last tweet, but @MeetEdgar is an amazing all-around tool for me. #TwitterSmarter
— Dave Hermansen (@StoreCoach) February 11, 2016
A5 If you're looking for a great all rounder @SproutSocial is THE one #TwitterSmarter
— Jade Phillips (@lifeofaworkgirl) February 11, 2016
A5: I cannot live without Juice from @paper_li. It's a great content curation tool. That and @nuzzel are my faves. #twittersmarter
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A5: Tweetdeck, Buffer, manage Flitter, IFTTT ??? #TwitterSmarter https://t.co/naU0Of0CwD
— Jacqui Cooks (@JacquiCooks) February 11, 2016
Q6. Is automation a good idea? What do I automate? #TwitterSmarter pic.twitter.com/AGPBKgszCU
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A6: Automation is a godsend for social media managers especially for (re)scheduling evergreen content across platforms #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A6: @IFTTT and @Zapier can also be a great help in automating certain actions like cross posting or organizing content. #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A6: Yes, automate information & resources. NEVER automate engagement with your audience. #TwitterSmarter https://t.co/moxKDfFHXP
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A6 You can't automate the process of building relationships! But you can automate a message to hit diff time zones #TwitterSmarter
— Kapil (@KapilJekishan) February 11, 2016
A6.
Only if you follow it with REAL, genuine conversation. #twittersmarter pic.twitter.com/srSmZvQgq3
— Gabriela Cardoza (@CardozaGab) February 11, 2016
A6 I automate info that's general & perpetual to related groups but follow up with relevant posts that are individualized #TwitterSmarter
— Jeff Dagley (@jdags) February 11, 2016
A6: I think automation is a necessary evil, but def not a replacement for real engagement #TwitterSmarter https://t.co/7jsa0Vy7Gx
— Jacqui Cooks (@JacquiCooks) February 11, 2016
Q7. What is the one thing I can do for maximum impact? #TwitterSmarter pic.twitter.com/1rqZXfoSP6
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A7: Hands down a social media strategy. You’d be surprised with how much more you’ll achieve just by having a plan #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A7: If you’ve no idea where to begin with your social media strategy, you might find this helpful: https://t.co/FFiNc4sVCA #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A7: One thing that can make the most differenct is to be consistent and keep showing up. #twittersmarter
— Kim Shivler (@KimShivler) February 11, 2016
A7 – ENGAGE! ENGAGE! ENGAGE! This is SOCIAL media, after all! #TwitterSmarter https://t.co/BcMDx9fsXt
— Joe Nielsen (@JoeNielsen10) February 11, 2016
A7. Be yourself. #twittersmarter
— Jon Thurmond (@Jon_Thurmond) February 11, 2016
@MadalynSklar A7) Strike a balance between humor, information, and education. It’s hard to do, but makes for great content! #TwitterSmarter
— Headway (@HeadwayWFS) February 11, 2016
A7. Answer questions #TwitterSmarter https://t.co/ABkMbOpM3X
— Rasheen Carbin (@rasheencarbin) February 11, 2016
A7. Spend time in identifying the right network where your audience is present & content preference #TwitterSmarter https://t.co/lhcEYXG40n
— Vivek Nair (@vivektweetsso) February 11, 2016
A7: Listen. You'd be surprised at how much of an impact that makes on social media. Try it! #TwitterSmarter https://t.co/CDXul8Pa0o
— Madalyn Sklar (@MadalynSklar) February 11, 2016
.@MadalynSklar A7. Someone mentioned here already: the almighty editorial calendar! Do it like @Forbes! #TwitterSmarter #socialmedia #smm
— Steve Morozumi (@SFenthusiast) February 11, 2016
A7. Be Genuine, Cordial & Friendly. #SocialMedia is transparent. #TwitterSmarter https://t.co/H56VblGefz
— Sandra Evans (@SandraJEvans) February 11, 2016
A7: Respond to the content of others – their stories, how their day went. It matters. No one likes a megaphoner. #twittersmarter
— Bridget (@MktgNerdette) February 11, 2016
A7: Strive to always be authentic and add value. #TwitterSmarter
— Kendra Bullen (@kendrabullen) February 11, 2016
@MadalynSklar A7 identify and engage with your tribe. #TwitterSmarter
— Mojo (@mojosarmy) February 11, 2016
.@HeadwayWFS @MadalynSklar Yes. Be someone that people WANT to spend time with. #twittersmarter
— Rob Christianson (@robchristianson) February 11, 2016
A7. Be Genuine, Cordial & Friendly. #SocialMedia is transparent. #TwitterSmarter https://t.co/H56VblGefz
— Sandra Evans (@SandraJEvans) February 11, 2016
A7 Be personal & authentic but yet find a way to present material in your own unique voice – don't just repeat/retweet #TwitterSmarter
— Jeff Dagley (@jdags) February 11, 2016
A7 @MadalynSklar Give valuable content, listen & respond your audience. Create Engagement #TwitterSmarter
— Alberto Gómez (@alberMoire) February 11, 2016
Q8. What type of content will travel faster? #TwitterSmarter pic.twitter.com/yIAAgeVrcB
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A8: Video is really on the rise. ‘Behind the scenes’ content always works and it’s a great way to show personality. #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A8: To get some perspective also check this study by @nytimes on the psychology of social sharing https://t.co/mPbG4ycTFo #TwitterSmarter
— Katerina Petropoulou (@kat_petropoulou) February 11, 2016
A8 – It's not about getting content to travel faster. It's about posting content true to your brand. #TwitterSmarter https://t.co/qN30uUG1o7
— Joe Nielsen (@JoeNielsen10) February 11, 2016
A8 Research shows that the more positive an article, the more likely it is to be shared. #TwitterSmarter https://t.co/OM6aippN6N
— Kathy Kopacz MS (@kkopacz1) February 11, 2016
A8: @MadalynSklar something relatable, funny, informative. With a pretty picture… that’s engagement potential! #TWITTERSMARTER
— Rob Christianson (@robchristianson) February 11, 2016
A8: I hear visual content can make the Kessel Run in 12 parsecs. @MadalynSklar #TwitterSmarter pic.twitter.com/N90CNnOx1x
— Adam T. Music (@MusicAdamT) February 11, 2016
A8 Video & infographics – any content thats highly visual and gives people info instantly #TwitterSmarter
— Jade Phillips (@lifeofaworkgirl) February 11, 2016
A8: Videos travel far and wide. They are attention grabbing, especially GIFs. #TwitterSmarter https://t.co/2ayJfjvBAZ
— Madalyn Sklar (@MadalynSklar) February 11, 2016
A8 : The most successful brands expanding their use of video to build relationships,educate& improve customer satisfaction. #TwitterSmarter
— Thirukumaran R (@ThiruHR) February 11, 2016
A8 "Awww" adorable images; controversial topics; compelling stories on video; content MUST have media in it #TwitterSmarter
— Gail Gardner (@GrowMap) February 11, 2016
A8: Fast-travelling #Content:
Simple
Unexpected
Concrete
Credible
Emotional
Story
– thanks to https://t.co/emvLbLH5h9 #TwitterSmarter— Student of Life (@DheepJoy) February 11, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. And be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.