#TwitterSmarter Podcast: Twitter Do’s & Don’ts with Sarah Nagel of Sprout Social [Episode 29]

#TwitterSmarter podcast with Sarah Nagel

Sarah Nagel is the Community Outreach Manager for Sprout Social and the host of the popular #SproutChat that takes place Wednesdays at 3pm Eastern. Sarah launched the chat in June 2014 and it quickly became a leading destination. She does an excellent job connecting people and brands together. Sarah has been working in social media for four years, and specifically with Sprout for over two years.

Sprout Social is a social media management software company where customers can integrate various social media channels (Twitter, Facebook, Google +, LinkedIn, and Instagram) allowing you to manage them all from one place. The company prides itself on the Smart Inbox, a single stream column of all of your social media mentions, hashtags and keywords around your brand.

In this episode, Sarah shares some do’s and don’ts on how to be effective on Twitter. She also gives out helpful tips and strategies that you can apply the next time you engage in Twitter chats.

Episode Highlights:

  • On your profile, have a really good photo. Your avatar is one way of telling people who you are. It paints a picture. A nice photo of your face is key.
  • Shorten links. Make them nice and tight to make your tweet look really polished and professional.
  • The power of research. Use Sprout Search to do boolean searches where you use a phrase or a couple of words that could lead to a tweet.
  • The power of using first names in a conversation. The most beautiful sound is your own name so it’s a missed opportunity if you’re not using that every time or as often as possible.
  • Twitter is a great opportunity for you to be a connector and through connecting you’ll find lots of opportunities for yourself.


  • “Twitter is the place to build solid relationships. It’s so easy to keep in touch with people.”
  • “Twitter is a great opportunity to be a connector.”
  • “Tight links make your tweets look polished and professional.”

Links to tools and resources mentioned in this episode:

About Sprout Social:

  • Social media management platform
  • More robust than some tools.
  • It prides itself on the Smart Inbox, a single stream column of all your social media mentions, keywords, and hashtags around your brand that you want to consistently respond to.
  • Features great collaboration tools that allow you to work with a large team.
  • The platform scales well making it a great tool for small to mid-sized businesses and enterprises.
  • Feedly integration
  • Sort through all your Twitter lists
  • Robust analytics
  • A great way to not miss any singular message since native Twitter can get so clogged and it’s so easy for you to miss things.

How To Reach Sarah:
You can reach Sarah on Twitter at @sprout_sarah and you can send her an email at sarah@sproutsocial.com

Your Call To Action:
Your call-to-action for this episode is to sign up for a FREE account at Sprout Social. It’s a great, robust tool. So try this out and let me know what you think. Send me a tweet @MadalynSklar.

Share The Love For This Podcast:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!


#TwitterSmarter Twitter Chat:
Join our brand new Twitter chat where you go to learn and share Twitter tips. It’s every Thursday at 1pm ET/10am PT. We’ll also have Q&A’s with guests from the #TwitterSmarter podcast. Mark your calendar. You don’t want to miss this!

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Podcast featuring hilarious stories from creative industry bigwigs. Hosted by Marcio Novelli and Ross Barber. New episodes every Tuesday.