Is Social Media A Necessary Evil For Businesses Or Their Best Opportunity? with Emeric Ernoult
#TwitterSmarter Chat Recap: 5-19-16
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @eernoult. Topic: Is Social Media A Necessary Evil Or Best Opportunity? #TwitterSmarter pic.twitter.com/be3qrr9pVg
— Madalyn Sklar (@MadalynSklar) May 19, 2016
Q1: What makes people think social media is "evil"? #TwitterSmarter pic.twitter.com/BD7shMoCyQ
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A1: my experience is that it takes them a LOT of time, they feel forced to do it and they don't see the value… #twittersmarter
— Emeric Ernoult (@eernoult) May 19, 2016
A1: the main problem I see is that SM is a full time job and most SMBs can't afford the additional HR resources #twittersmarter
— Emeric Ernoult (@eernoult) May 19, 2016
A1: Lack of understanding causes an inability to see value. Creates focus on potential downsides. #TwitterSmarter https://t.co/APM4DL3Ist
— Scott Ontiveroz (@ScottOntiveroz) May 19, 2016
A1 The cloak of anonymity make some fearless and mean #twittersmarter
— Toby Metcalf (@Toby_Metcalf) May 19, 2016
A1 – Usually a lack of understanding. That or people being unkind online #TwitterSmarter @MadalynSklar https://t.co/lCoIDMTIR4
— AllThings Networking (@ATWNetworking) May 19, 2016
A1: Some people think social media is "evil" because they don't understand it. I educate people so they "get it." #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A1: because it lacked professionalism for some time #twittersmarter
— Shannon Connor (@SconnorConnor) May 19, 2016
A1: The misconception that it has nothing to offer beyond selfies and memes. They don't see value. #TwitterSmarter https://t.co/BREmv8T41A
— lotus823 (@lotus823) May 19, 2016
A1. Users blast out oblivious and self-promotional messages without regard to receivers. #twittersmarter
— Chris Well (@BuildYourBrandA) May 19, 2016
A1 Social Media gives complaints a MUCH bigger platform than they have EVER had… #twittersmarter
— Chaim Shapiro (@ChaimShapiro) May 19, 2016
A1: When they don't see instant results. SoMe, typically, doesn't pay off instantly. Be patient! #TwitterSmarter
— Adam Viet (@theDSMrecruiter) May 19, 2016
A1: Haters, Inappropriate Posts, Over Sharing and Stalkers using SM in anonymity #twittersmarter
— David B. Cuevas (@DCuevasIM) May 19, 2016
@MadalynSklar A1 you got me. Never met anyone who thinks that. #TwitterSmarter pic.twitter.com/lFgyA2TvRy
— WP Site Care (@wpsitecare) May 19, 2016
A1. A person's attitudes and perceptions form their reality. #TwitterSmarter #socialmedia https://t.co/HoQTDAj7Ch
— Steve Morozumi (@SFenthusiast) May 19, 2016
A1 For the 1st 10 minutes AFTER news breaks, Twitter gets the info out- and then it devolves into speculation and spam #twittersmarter
— Chaim Shapiro (@ChaimShapiro) May 19, 2016
A1 Too much automation and not enough real time conversations. #TwitterSmarter
— Jade Phillips (@lifeofaworkgirl) May 19, 2016
A1: It's so catching and kinda intervenes in your personal space. BUT it's not #socialmedia problem, it's personal choice #TwitterSmarter
— Olena Gapon (@OlenaGapon) May 19, 2016
A1: People are able to share things that were taboo, socially, only a few years ago. #TwitterSmarter
— Michael Kinney (@michaelkinney) May 19, 2016
A1 easy answer the unsociable people who use it to market and sell rather than be sociable #twittersmarter https://t.co/PT6NZquhXP
— mark longbottom (@marklongbottom_) May 19, 2016
@MadalynSklar A1: Some might argue that social media encourages a level of hyper-narcissism as well. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) May 19, 2016
A1) Companies no longer have control over their messaging. The lack of control scares many. #TwitterSmarter pic.twitter.com/lpwo1MFukF
— Jeff Reno(e) (@Renoe) May 19, 2016
A1. Some will say that it disconnects people from having live convos. There's got to be a balance. #TwitterSmarter https://t.co/gWpkYpDB2h
— Sandra Evans (@SandraJEvans) May 19, 2016
A1 @MadalynSklar maybe becaus ar turning people into this #TwitterSmarter pic.twitter.com/sF1vnhMJAh
— Alberto Gómez (@alberMoire) May 19, 2016
A1 People tend to condemn what they don't understand or have not mastered. #TwitterSmarter
— Jeavonna (@jchapstk) May 19, 2016
A1: I think brands that don't embrace social media are missing out on so much opportunity to help their business. #twittersmarter
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A1) three things: automation/spam, spreading of misinformation, cyber bullying #twittersmarter https://t.co/jy2jS0uGfs
— Adam Lazzara (@AtlantaSnoop) May 19, 2016
A1) People experienced being judged, criticized, got hurt. Being in the spotlight can be tough . #TwitterSmarter pic.twitter.com/5E191uGpbB
— Dagmar Gatell (@DagmarGatell) May 19, 2016
A1: ppl who don't know how to use social media effectively think=evil, OR ppl who love it =timesuck #twittersmarter https://t.co/vSHXWtG4B3
— Stephanie Scott (@StephScottYA) May 19, 2016
A1: When brands use social to broadcast their message like a telepromter vs. having a genuine convo with their audience. #twittersmarter
— Michelle Dziuban (@dziubs) May 19, 2016
A1) I think sometimes people don't understand possibilities then find some trending topic filled with mean comments & leave #twittersmarter
— Kim Shivler (@KimShivler) May 19, 2016
A1: It depends on people's perception. I find Social Media so good. #TwitterSmarter @MadalynSklar @eernoult https://t.co/ajrexK9zzX
— Arun Kumar (@aruntweetss) May 19, 2016
A1 It's a tool. How well you use it, the care & feeding of your messages & relationships determine your experience. #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) May 19, 2016
A1: I agree educating people really opens up this whole new world of opportunity for them. #TwitterSmarter https://t.co/Bp7ropYh5M
— Gifting Gal (@giftinggal) May 19, 2016
#TwitterSmarter A1: unwillingness to learn something new & fear of privacy breaches
— Annaleshia Pillay (@annaleshia) May 19, 2016
Q2: Is Twitter "worst" than the other social networks in that regard? #TwitterSmarter pic.twitter.com/6d9NFMK60C
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A2: definitely worse 😉 The perception of chaos is much stronger and the learning curve is much steeper for the "masses" #twittersmarter
— Emeric Ernoult (@eernoult) May 19, 2016
A2 People don't understand #Twitter is RAW & requires you to #Filter info you want #TwitterSmarter Use the tools! https://t.co/JBnKpP9Ec2
— AllThings Networking (@ATWNetworking) May 19, 2016
A2: Twitter has a longer "value curve" for most people. It takes some practice and experimentation to learn to love it. #TwitterSmarter
— Kirsten Jensen (@OnsharpKirsten) May 19, 2016
A2: Youtube & Facebook-enabled comment sections are definitely the worst places on social media. #TwitterSmarter https://t.co/7BwlZqSAO5
— Scott Ontiveroz (@ScottOntiveroz) May 19, 2016
A2 More than Twitter, I see ppl on Facebook going off the edge no matter politics or sports #twittersmarter
— Toby Metcalf (@Toby_Metcalf) May 19, 2016
A2 Twitter has been one of the GREATEST democratizing forces…it gives the average person a voice #twittersmarter
— Chaim Shapiro (@ChaimShapiro) May 19, 2016
@MadalynSklar A2: Twitter is, at the time, catching up with other social networks in addressing harassment. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) May 19, 2016
A2 No #social network is evil, ppl make it good or bad. Understand the rule and stick to it #TwitterSmarter https://t.co/Ohlx3hnZsD
— Varun Kumar (@varunkr842) May 19, 2016
A2: I think Twitter is better than the others. You can connect with influencers & brands here. Very easily. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A2: YouTube and Instagram are "worst" in that regard of needing social approval because it's visual and people judge HARD. #TwitterSmarter
— Winnie Giang (@winniegiang) May 19, 2016
A2: it's easier to be anonymous on Twitter which results in some truly ugly behavior #TwitterSmarter https://t.co/UXiXKLIlGv
— Adam Lazzara (@AtlantaSnoop) May 19, 2016
A2: Twitter's speed can be devastating. But it's also why I love the platform: realtime interaction. #TwitterSmarter
— Michael Kinney (@michaelkinney) May 19, 2016
@MadalynSklar A2 nope. @Snapchat is the most evil. #TwitterSmarter pic.twitter.com/EWRWarC0DR
— WP Site Care (@wpsitecare) May 19, 2016
@MadalynSklar A2) A Twitter account is simple to set up, and doesn't require a real name. Very easy to hide behind the egg. #TwitterSmarter
— Headway (@HeadwayWFS) May 19, 2016
A2 Brands may FEEL Twitter is worse as more have taken to it to discuss poor service #twittersmarter
— Toby Metcalf (@Toby_Metcalf) May 19, 2016
@MadalynSklar A2: It's an uphill battle. The anonymity of Twitter makes enforcing policies hard. #TwitterSmarter pic.twitter.com/EhPFrnW9Su
— Wilde Agency (@Wilde_Agency) May 19, 2016
A2: absolute power corrupts & Twitter has a ton of power. It's not "worst" but it must be respected #TwitterSmarter https://t.co/1CQ6xF6fh0
— 3C Communications (@3CComms) May 19, 2016
A2: Twitter is more time consuming because you need to post more frequently to be successful. #TwitterSmarter
— Zachary Fenell (@zacharyfenell) May 19, 2016
A2. Maybe it's a time suck, but I prefer it over all of the other platforms. #TwitterSmarter
— Angelica Mata (@matageli) May 19, 2016
A2. The immediacy of conversation makes it that much more rich. #TwitterSmarter
— Angelica Mata (@matageli) May 19, 2016
@MadalynSklar A2: Some may liken "retweeting" with "repeating" – think of it more like citing a source than plagiarizing! #TwitterSmarter
— Rick O'Leary (@rfoleary4) May 19, 2016
Some people would argue Facebook is more "evil" since they curate what news you see, and influence your opinions.
— Sarah Eggers (@hidama) May 19, 2016
A2: Twitter may be most misunderstood. Sometimes most abused. #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) May 19, 2016
A2: Twitter is better than others because you can truly focus in on what you or your brand do. Not as hectic as others. #TwitterSmarter
— BBS (@thebbsagency) May 19, 2016
A2) All social media networks can be used 2 make impact or 2 damage somebody’s reputation #TwitterSmarter pic.twitter.com/EhIvpsOrkM
— Dagmar Gatell (@DagmarGatell) May 19, 2016
A2 depending on what you mean by "worse". It does take time and effort to get it right & not get suck into the overwhelm #TwitterSmarter
— Zala Bricelj (@ZalkaB) May 19, 2016
A2: But it's also been the place where I've found and engaged the most talented friends, colleagues, connections & gurus. #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) May 19, 2016
A2: It's all about how you choose to use Twitter. Your purpose, your goal, your intentions, your practice. #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) May 19, 2016
A2) What makes Twitter 'Worst' also makes it best. It's hugely engaging and can drive shared reach. #TwitterSmarter
— Jeff Reno(e) (@Renoe) May 19, 2016
A2. I don't agree anymore. I've not touched facebook for long. Twitter is better social media network if you're creative. #TwitterSmarter
— Pankaj Sharma (@iPankajS) May 19, 2016
Q3: What are most people missing when it comes to using Twitter? #TwitterSmarter pic.twitter.com/zQ7qUXsHz5
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A3: they're missing the conversation part, too many are just focusing on the broadcasting one, still in 2016! #twittersmarter
— Emeric Ernoult (@eernoult) May 19, 2016
A3 I think people miss the #Opportunity of #Video on Twitter – Start to #TwitterSmarter people! @MadalynSklar https://t.co/NKZCx1fNmt
— AllThings Networking (@ATWNetworking) May 19, 2016
A3 Twitter is a networking and learning powerhouse – tweetchats for example #twittersmarter
— Toby Metcalf (@Toby_Metcalf) May 19, 2016
A3: Twitter lists! Building lists that reflect specific conversations I want to join makes it a much more zen experience. #twittersmarter
— Kirsten Jensen (@OnsharpKirsten) May 19, 2016
A3. They're missing out on valuable connections and conversations. It's a great networking tool. #TwitterSmarter https://t.co/5LZnFWHUhv
— Lovell PR (@lovellpr) May 19, 2016
A3: Can't say this enough: It's for engaging, not broadcasting. #twittersmarter https://t.co/KRtaBxEQJ3
— Michelle Dziuban (@dziubs) May 19, 2016
A3: Networking value gained through authentic engagements. AND use of lists! #TwitterSmarter https://t.co/OzVEHLB0fJ
— Scott Ontiveroz (@ScottOntiveroz) May 19, 2016
A3: That it's not all about THEMSELVES. It's a great social listening platform and you can get a lot of value out of it #TwitterSmarter
— Olena Gapon (@OlenaGapon) May 19, 2016
@MadalynSklar A3: Far too often, people are getting on Twitter to broadcast ideas without ENGAGING. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) May 19, 2016
A3 Many Twitter users forget about the "social" in social media. They don't engage and only focus on marketing. #twittersmarter
— Evelynn Mimi Jae (@im_mimijae) May 19, 2016
A3 They think people are only tweeting about what they are eating #twittersmarter
— Toby Metcalf (@Toby_Metcalf) May 19, 2016
A3 Chasing numbers instead of trying to build relationships. Its not about the no. of your following but the quality #TwitterSmarter
— Jade Phillips (@lifeofaworkgirl) May 19, 2016
A3: Consistency. It takes time to get used to things. You can't send one awesome tweet, get no engagement, & then get upset. #twittersmarter
— Amanda Cross (@happyarkansan) May 19, 2016
A3. Build Twitter lists to focus better. #twittersmarter
— Chris Well (@BuildYourBrandA) May 19, 2016
A3: People are missing out on the features. Twitter video, Twitter cards, polls, pinning. They will help you stand out! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A3) the power of organization, lists! #TwitterSmarter https://t.co/5yLxcmC4Gp
— Adam Lazzara (@AtlantaSnoop) May 19, 2016
A3: Twitter is place to be more personable. You don't have to be "on" all the time #TwitterSmarter https://t.co/h9RPLL4Lpq
— 3C Communications (@3CComms) May 19, 2016
A3: Some might forget that just CONNECTING with others is not enough, you should build relationships like in real life #TwitterSmarter
— Olena Gapon (@OlenaGapon) May 19, 2016
A3 WINNING engagement strategy "Identify on #LinkedIn, engage on #Twitter and seal over coffee!" #TwitterSmarter pic.twitter.com/cFKNwLByoF
— Chaim Shapiro (@ChaimShapiro) May 19, 2016
A3: The fact that it's a conversation. Not a chatroom to sell everyone your product. #TwitterSmarter
— Adam Viet (@theDSMrecruiter) May 19, 2016
A3. Lack of clarity that @twitter is about service & being clear on your #personalbranding. #TwitterSmarter #smm https://t.co/AjjcjvPjgi
— Steve Morozumi (@SFenthusiast) May 19, 2016
A3) Follow up. Many think it’s a 1 time shot or can be totally automated. It’s relationship building #TwitterSmarter pic.twitter.com/ceiFuAlFHW
— Dagmar Gatell (@DagmarGatell) May 19, 2016
A3) The fact that it's one of the most powerful search engines available #TwitterSmarter
— ★Dave_RareVictory (@RareVicRec) May 19, 2016
A3; That it's just as much about LISTENING as it is about communicating your message. #TwitterSmarter https://t.co/t2vzg9eFgH
— lotus823 (@lotus823) May 19, 2016
A3 I agree with most observations in that it isn't a place to shout at people. It's a place to make human connections #twittersmarter
— Terry Lo (@calgarydreamer) May 19, 2016
A3: Consistently creating value through conversation. We're designed to connect – not consume. #TwitterSmarter https://t.co/rWymXRIuWX
— Javier Mendoza (@javi_mendoza) May 19, 2016
A3 #twittersmarter how to talk -listen – learn instead they care too much about self not community https://t.co/VmHKMflzqr
— mark longbottom (@marklongbottom_) May 19, 2016
A3: If you want to stand out on Twitter, start making videos to connect with people. Details here: https://t.co/KAK8EjOtof #twittersmarter
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A3: Twitter is a springboard to various kinds of engagement – natively, or on other platforms. #TwitterSmarter https://t.co/7WsXjIk6N0
— Michael Kinney (@michaelkinney) May 19, 2016
A3. I couldn't agree with you more . A great way for a great conversation & building of connections. #TwitterSmarter https://t.co/V2VntLT7aZ
— HeySuccess (@HeySuccess) May 19, 2016
Q4: OK on the bright side now why do you think businesses HAVE to be present/active on Social media? #TwitterSmarter pic.twitter.com/CYs99DEOZ2
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A4: for support (reason #1), to listen (reason #2) and learn from it, to show that they are "live" (if in high tech for ex) #twittersmarter
— Emeric Ernoult (@eernoult) May 19, 2016
A4: Building connections can come when / if they have the resources to sustain them 🙂 #twittersmarter
— Emeric Ernoult (@eernoult) May 19, 2016
A4: Social proof is increasingly part of our decision-making process. We need to be sharing the story of who we are. #twittersmarter
— Kirsten Jensen (@OnsharpKirsten) May 19, 2016
A4 When done right, it's cost effective, and more importantly, as it can straight to the heart, likely to gain LOYAL clients #twittersmarter
— Terry Lo (@calgarydreamer) May 19, 2016
A4: There are so many products & ads right now, you need to show your human side, connect with customers, & share your story #twittersmarter
— Amanda Cross (@happyarkansan) May 19, 2016
A4: Twitter is great for social selling and customer service. Use Advanced Search to see what people are talking about. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A4: Advanced Search is at https://t.co/AlblkF8Y8i. This is an under-utilized feature. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A4: the competition is high, and people check the businesses oinline. if they can't find you, they think something is wrong #TwitterSmarter
— Olena Gapon (@OlenaGapon) May 19, 2016
@MadalynSklar A4 Growth! Literally, the whole world is at your fingertips when using social media #TwitterSmarter pic.twitter.com/Yu2q73GYEs
— WP Site Care (@wpsitecare) May 19, 2016
A4 Social media allows companies to convey trustworthiness, give exclusive promos, & provide customer service quicker. #twittersmarter
— Evelynn Mimi Jae (@im_mimijae) May 19, 2016
A4) I think the mermaid knows whats up. I wanna be where the people are! #TwitterSmarter pic.twitter.com/64PcDqaAw4
— flatlander knits (@Flatlanderknits) May 19, 2016
A4: Adds credibility, some people get nervous using a company that has no social media presence. #TwitterSmarter
— BBS (@thebbsagency) May 19, 2016
A4. Some businesses "think" they know they're target audience, but they don't. Twitter can help. #TwitterSmarter https://t.co/OPWQ4la7hU
— Sandra Evans (@SandraJEvans) May 19, 2016
A4) Customers are curious to know how brands threat their customers. It is now a part of the consideration process. #TwitterSmarter
— Jeff Reno(e) (@Renoe) May 19, 2016
A4 #SEO & #socialmedia have converged directly, 1st with G+, 2nd with @twitter/@google partnership. #TwitterSmarter https://t.co/a1OVjsIevt
— Steve Morozumi (@SFenthusiast) May 19, 2016
@MadalynSklar A4: The ability to directly engage with customers/viewers is invaluable – grow your influence organically! #TwitterSmarter
— Rick O'Leary (@rfoleary4) May 19, 2016
A4: And it is way more fun and productive than cold calling! #TwitterSmarter https://t.co/eFHvLjnrTd
— Karen Kurtzweil (@Rsikarenk) May 19, 2016
A4) SoMe becoming the new call centers – will be future of #CustServ IMHO – brands need to recognize #TwitterSmarter
— David Boutin (@dmboutin) May 19, 2016
A4 Businesses have to have engagement strategies that include social. Its the now-ness of PR & marketing to clients #TwitterSmarter
— ShereeseM, MS/MBA (@ShereesePubHlth) May 19, 2016
A4: You have to be where the people are. You can't wait for a customer to come to you!! #TwitterSmarter https://t.co/GtG7kaduNK
— Javier Mendoza (@javi_mendoza) May 19, 2016
A4) It's an additional layer of #socialproof AND you have a great content #curation machine that reflects your business. #TwitterSmarter
— ★Dave_RareVictory (@RareVicRec) May 19, 2016
A4: Great opportunities to learn more about your market, customers and competitors too. #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) May 19, 2016
A4: Technically you shouldn't be unless you're ready. With that being said, you should get ready ASAP! #TwitterSmarter
— Adam Viet (@theDSMrecruiter) May 19, 2016
A4: SocialMedia is the perfect place to find out where people spend their attention, & money. #TwitterSmarter https://t.co/GtG7kaduNK
— Javier Mendoza (@javi_mendoza) May 19, 2016
A4: Businesses should consider using Twitter because the reach potential for new customers is huge! #TwitterSmarter https://t.co/NiLyzAt4OK
— Gifting Gal (@giftinggal) May 19, 2016
A4: to keep up positive sentiment, PR control, news updates, and staying current with users and their needs #TwitterSmarter
— Shannon Connor (@SconnorConnor) May 19, 2016
Q5: Do they absolutely have to include Twitter in the mix? #TwitterSmarter pic.twitter.com/GsSJdqr2fX
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A5 Twitter is a MUST #twittersmarter
— Toby Metcalf (@Toby_Metcalf) May 19, 2016
@MadalynSklar A5: You don't HAVE to do anything, but it is noticeable when a business doesn't have a twitter acct #TwitterSmarter
— 3C Communications (@3CComms) May 19, 2016
A5 Wall Street says @twitter isn't innovative. The truth is it's better for #SEO than @Snapchat & FB #TwitterSmarter https://t.co/o5jsbgrX0k
— Steve Morozumi (@SFenthusiast) May 19, 2016
A5: At this point, there's no biz not being talked about on Twitter, so probably. #TwitterSmarter https://t.co/3jic49Qbm1
— Scott Ontiveroz (@ScottOntiveroz) May 19, 2016
A5: Out of the other platforms, I believe @twitter is the most adaptable to any #socialmedia businesses strategy. So yes! ? #TwitterSmarter
— Winnie Giang (@winniegiang) May 19, 2016
@MadalynSklar A5: Twitter is THE most effective tool for quick direct outreach and monitoring your audience's conversations #TwitterSmarter
— Rick O'Leary (@rfoleary4) May 19, 2016
A5: I highly recommend businesses include Twitter into their mix. But when starting out it might not be a fit initially. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A5: So if your core content strategy is a blog or podcast, Twitter is a natural fit to amplify your impact. #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) May 19, 2016
A5: Twitter is a non-negotiable for most industries. Even if your focus is on the other platforms, a handle is like email. #twittersmarter
— Winnie Sun ☀️ (@SunGroupWP) May 19, 2016
A5) Great 4 building quality relationships, collaborations, finding supportive friends & new clients #TwitterSmarter pic.twitter.com/pahqm71Jan
— Dagmar Gatell (@DagmarGatell) May 19, 2016
A5) That depends on whether or not you have the resources to do it well. Don't start a conversation you can't finish. #TwitterSmarter
— Jeff Reno(e) (@Renoe) May 19, 2016
A5: ABSOLUTELY. It's all about taking the #omnichannel approach! #twittersmarter pic.twitter.com/gTS6brE4ar
— Michelle Dziuban (@dziubs) May 19, 2016
A5: From a customer standpoint, you MUST be on Twitter. This is where you'll get the most engagement from customers. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) May 19, 2016
@MadalynSklar A5: Depends on the business itself, but generally, we would recommend Twitter for a social strategy. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) May 19, 2016
A5: I'm a huge fan of Twitter. Twitter offers a great platform to grow your brand. #TwitterSmarter https://t.co/YJuVJInzCR
— Gifting Gal (@giftinggal) May 19, 2016
Q6: How do YOU use Twitter in a way that benefits your business? #TwitterSmarter pic.twitter.com/L94A8DdVO5
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A6: first, I use Twitter as a communication channel with our existing users (and try to respond fast…) #twittersmarter
— Emeric Ernoult (@eernoult) May 19, 2016
A6: second, we share our content (we invest a LOT in our content, promoting it is key). #twittersmarter
— Emeric Ernoult (@eernoult) May 19, 2016
A6: third, we engage back with everyone sharing our content, building new relationships one by one… #twittersmarter
— Emeric Ernoult (@eernoult) May 19, 2016
A6: I use Twitter to listen, to engage, to make new friends like here on a chat, and to show my expertise. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A6. @twitter gets me clients at will by me providing valuable info/engagement to potential clients #TwitterSmarter https://t.co/QcBfEwIoiE
— Steve Morozumi (@SFenthusiast) May 19, 2016
A6 I'm using Twitter to build credibility, learn from peers and mentors, and networking. #twittersmarter
— Evelynn Mimi Jae (@im_mimijae) May 19, 2016
A6: Twitter has been amazing to meet new friends, expand audience, & get a pulse of what other people are talking about. #twittersmarter
— Winnie Sun ☀️ (@SunGroupWP) May 19, 2016
A6: I use Twitter to listen and to provide value, not as a sales platform. #twittersmarter
— Randy Thio (@ideabloke) May 19, 2016
A6 I use Twitter to share high level technical knowledge with customers #twittersmarter
— Toby Metcalf (@Toby_Metcalf) May 19, 2016
A6: I think Twitter is a better engaging platform than any other social network. Snapchat is pretty good but Twitter is #1. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A6: Discover trends that align with my business. Uncover new opportunities to apply my skills. #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) May 19, 2016
A6 Twitter is my leading way to stay up to date with my clients, friends and notable events. 90% of my connections are here #TwitterSmarter
— Terry Lo (@calgarydreamer) May 19, 2016
A6 To share relevant industry insights – share quality content and people will come back to you #TwitterSmarter
— Jade Phillips (@lifeofaworkgirl) May 19, 2016
@MadalynSklar A6: Listening on Twitter allows us to stay on top of marketing trends + understand customer sentiment. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) May 19, 2016
A6 I network w/ #HITsm #hcldr & #hitmc colleagues via Twitter, often leading to valuable collaborations #TwitterSmarter
— ShereeseM, MS/MBA (@ShereesePubHlth) May 19, 2016
A6: We share our blog content to send traffic to our website and join chats to engage with others. #TwitterSmarter
— Express Writers (@ExpWriters) May 19, 2016
a6b: also Twitter is a Great way to share content your peers will value. They follow you for a reason. #twittersmarter
— Rob Christianson (@robchristianson) May 19, 2016
A6 @robchristianson Agree. I love Twitter as a content curation and sharing platform. #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) May 19, 2016
@MadalynSklar A6 We like people to know that we're not robots. We're real people with personalities #TwitterSmarter pic.twitter.com/S3p992yBwX
— WP Site Care (@wpsitecare) May 19, 2016
A6 I work with mostly non-profits, food & tourism, and all topics which Twitter spreads the word & connects efficiently #twittersmarter
— Terry Lo (@calgarydreamer) May 19, 2016
A6: A lot of my focus is creating a community feeling for those with cerebral palsy. Twitter has been a vital part of that. #TwitterSmarter
— Zachary Fenell (@zacharyfenell) May 19, 2016
@MadalynSklar A6 I notify followers of upcoming chats and events; started reminder service too #TwitterSmarter https://t.co/oPXivRMPzG
— Sir Leprechaunrabbit (@leprchaunrabbit) May 19, 2016
A6 Building relationships, period. Found biz partner, awesome Blab speakers, clients, great friends #TwitterSmarter pic.twitter.com/R5lkva3FWA
— Dagmar Gatell (@DagmarGatell) May 19, 2016
A6: My "business" is a college & we use it to connect w/: students/parents/faculty/staff/community/alumni/prospectives! #TwitterSmarter
— Nilam A. Patel (@nilamapatel) May 19, 2016
Q7: How much time/money do you spend on Twitter? #TwitterSmarter pic.twitter.com/Y1OMfntewp
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A7: as I need a community manager, probably $3,000/month, not taking into account the cost of content (pre-requisite) #twittersmarter
— Emeric Ernoult (@eernoult) May 19, 2016
A7: and probably 3 to 4 hours a day on average #twittersmarter
— Emeric Ernoult (@eernoult) May 19, 2016
A7: ZERO. Believer in organic, only $ I spend related to social is for 3rd party analytics tools. #TwitterSmarter https://t.co/pRWLbvT8uh
— Scott Ontiveroz (@ScottOntiveroz) May 19, 2016
A7: Time… maybe 2 hours a day because I pretend to use moderation (unless I'm in a chat). Money: how much is Buffer again? #twittersmarter
— RealActs (@RealActsTEAM) May 19, 2016
A7 No set time (for me, 3-4 hours per week) – For money, a paid @hootsuite or @buffer account is $ well spent #twittersmarter
— Toby Metcalf (@Toby_Metcalf) May 19, 2016
A7: Always checking Twitter. Both personally and professionally. It has replaced my subscription to the LA Times.
#twittersmarter— David B. Cuevas (@DCuevasIM) May 19, 2016
A7. It's just ended working out that mine & my clients' budgets for @twitter #marketing= 55-75% #TwitterSmarter #smm https://t.co/I8hDJoS3VH
— Steve Morozumi (@SFenthusiast) May 19, 2016
@MadalynSklar A7 I spend all my time, but my bosses money 😉 #TwitterSmarter pic.twitter.com/8oC7C4UW6y
— WP Site Care (@wpsitecare) May 19, 2016
A7: I spend LOTS of time on Twitter and spend no money on ads. It's done organically. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A7: Time varies daily but is several hours a week. Right now, cost is actually of images or help with creating creatives. #twittersmarter
— Kim Shivler (@KimShivler) May 19, 2016
A7: Lol. If I counted the amount of time I spend on Twitter, I'd cry. I don't want to know! #TwitterSmarter pic.twitter.com/pYSNv89OF2
— Michelle Dziuban (@dziubs) May 19, 2016
A7 I spend about an hour a day on Twitter and a couple of $ if I have content I want to showcase. #TwitterSmarter
— Amanda Sterling (@amsterli) May 19, 2016
A7 I'm never off Twitter, always one eye on what's cooking and talking to ppl & catching good info + sending virtual ☕ & ? #TwitterSmarter
— Zala Bricelj (@ZalkaB) May 19, 2016
@MadalynSklar A7: We've experimented with ads on Twitter, but our biggest successes have been entirely organic. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) May 19, 2016
Q8: What could you do better with Twitter to get even more benefit? #TwitterSmarter pic.twitter.com/YONHDDKJPA
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A8: I'd love to be able to take Twitter out of its silo and connect it with my other systems (CRM, etc.) #twittersmarter
— Emeric Ernoult (@eernoult) May 19, 2016
A8 I could optimize everything I do on Twitter… timing, copy, hashtags, paid, cards, images… 🙂 #twittersmarter
— Derek Pillie (@dpillie) May 19, 2016
#A8 start a chat! #TwitterSmarter https://t.co/cLkTTt6QbR
— Beth Staub (@AdventureGlass) May 19, 2016
A8 I would like to find my target audience! Have been trying forever! #twittersmarter
— Ray Berard (@_RayBerard) May 19, 2016
A8 I definitely want to participate in more Twitter chats (& I'd love to host one about #socialmedia + #museums) @AAMers #TwitterSmarter
— Amanda Sterling (@amsterli) May 19, 2016
A8: I could spend more time in Advanced Search uncovering opportunities that could lead to more business. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) May 19, 2016
A8: Just need to engage more consistently. Easier said than done with all the hats I wear. #twittersmarter
— Frank Vaccariello (@gowithfrank) May 19, 2016
A8 Be more focused with how I use lists. Participate in more great Twitter chats like #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) May 19, 2016
A8: We have to engage more. If you have a social media presence you must be present. #WorkingOnIt #TwitterSmarter https://t.co/bfUA76vu42
— 3C Communications (@3CComms) May 19, 2016
A8: We should be posting more images, video and graphics! #TwitterSmarter
— Resume Strategists (@ResumeStratgsts) May 19, 2016
A8 Probably hire you @MadalynSklar for a #tactical assessment & advisement. And then do it! lol! 🙂 #TwitterSmarter https://t.co/jp0WMMYQUu
— Steve Morozumi (@SFenthusiast) May 19, 2016
A8 Admittedly I don't use Twitter to link to my blog often enough. I need to change that. BTW: https://t.co/8xnxIhwuCX #TwitterSmarter
— ShereeseM, MS/MBA (@ShereesePubHlth) May 19, 2016
A8 Set specific weekly, monthly, quarterly engagement goals and work intentionally toward them. #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) May 19, 2016
A8 Pin a tweet. Use images more often. Conduct Twitter Polls. #TwitterSmarter https://t.co/qd68UNE5J5
— Kathy Kopacz MS (@kkopacz1) May 19, 2016
@MadalynSklar A8: I could interact more and rt less. I just like everything too much #TwitterSmarter #shrug pic.twitter.com/bGDQKgvDtU
— AfroThunder,TheQueen (@LoveAndShalom) May 19, 2016
A8 I would also like to use polls for market research. #twittersmarter
— Evelynn Mimi Jae (@im_mimijae) May 19, 2016
A8: Increasing my @periscopeco usage very soon! That counts, right? #TwitterSmarter
— Adam Viet (@theDSMrecruiter) May 19, 2016
a8: more effectively use Cards and Lists. and MAKE TIME to do it. @MadalynSklar #twittersmarter
— Rob Christianson (@robchristianson) May 19, 2016
A8 Also taking aside some time to speak directly to engaged followers is always a good thing. #TwitterSmarter
— Terry Lo (@calgarydreamer) May 19, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
