How To Magnetize Your Twitter Account with Ross Quintana
#TwitterSmarter Chat Recap: 6-23-16
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @Ross_Quintana. Topic: How to Magnetize Your Twitter Account. #TwitterSmarter pic.twitter.com/EC8DULWWj8
— Madalyn Sklar (@MadalynSklar) June 23, 2016
NEW! Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing. Let us know if you like this new feature.
NEW! Ask @hootsuite: How can you increase the visibility of your Twitter profile? #TwitterSmarter pic.twitter.com/zk1TYnY6h3
— Madalyn Sklar (@MadalynSklar) June 23, 2016
1/3| Firstly, make sure you have a complete Twitter profile. Have an informative bio and proper photos! #TwitterSmarter @MadalynSklar
— Hootsuite (@hootsuite) June 23, 2016
2/3| Promote your profile across your networks. Let your Facebook fans/website visitors know you’re on Twitter #TwitterSmarter @MadalynSklar
— Hootsuite (@hootsuite) June 23, 2016
3/3| Integrate Twitter into your live events. Tweetups are great for increasing the visibility of your account #TwitterSmarter @MadalynSklar
— Hootsuite (@hootsuite) June 23, 2016
#TwitterSmarter Chat:
Q1: What is the secret sauce to growing your Twitter account? #TwitterSmarter pic.twitter.com/AKAzRnEikg
— Madalyn Sklar (@MadalynSklar) June 23, 2016
Consistency is the secret sauce of growing your Twitter Account hands down. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
It isn’t what you can do in one day that matters on social growth, it is what you can do every day. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Habits can move mountains, your daily routine will determine future success. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
A1: An account with strong content and strong in returning value via conversation is going to grow #twittersmarter
— Chris Barrows (@CBarrows) June 23, 2016
A1. Consistency, Twitter chats and scheduled tweets work for me. #TwitterSmarter https://t.co/6Xeff8NorH
— Donna Urso (@JustOneDonna) June 23, 2016
A1: Check out my Twitter Secret Sauce at https://t.co/oFLmA4byBr #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 23, 2016
@MadalynSklar A1: We've outlined our own "secret sauce" here: https://t.co/uHFeNkScov #TwitterSmarter pic.twitter.com/6zkKL2ZAuR
— Wilde Agency (@Wilde_Agency) June 23, 2016
@MadalynSklar A1: To add to that – a clear, concise bio is a MUST on Twitter. Let people know who you are. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 23, 2016
A1: Don't make it all about you. Amplify other content that's relevant to your audience. #TwitterSmarter
— Berrak Sarikaya (@BerrakBiz) June 23, 2016
A1: Getting involved and engaged in Twitter chats like this is the perfect start. #twittersmarter
— BYPRLA (@BYPRLA) June 23, 2016
A1: Tweet about what you love. Take risks. Be YOU. Engage in conversations. Stay creative and have fun. #TwitterSmarter
— Access Marketing (@accessmarketing) June 23, 2016
A1: Be present and answer questions when asked. Stay involved. #twittersmarter
— Kim Shivler (@KimShivler) June 23, 2016
A1 understanding your audience + engaging them in conversation on relevant topics will grow yr acct. #TwitterSmarter https://t.co/OWqeJfkvoL
— Erika Heald (@SFerika) June 23, 2016
@MadalynSklar A1. Consistency, Clarity, Content! Keep posting in key areas & be available to ur followers!! #TwitterSmarter
— Falguni Vasavada-Oza (@falgunivasavada) June 23, 2016
@madalynsklar A1) Tweet consistently. Find an audience that suits you and tweet content that is relevant to them #TwitterSmarter
— Hootsuite (@hootsuite) June 23, 2016
A1 Enjoy using your account to connect to people and get to know them. Be there, have fun, respond, chat, get involved in #TwitterSmarter
— Zala Bricelj (@ZalkaB) June 23, 2016
A1: Dare to find then follow your top, valued, small group of influencers. RT them. Ask them questions. Boldly engage! #TwitterSmarter
— Liz (@adornedcaravan) June 23, 2016
A1: We grew 300 to 5K+ in a year: curated content 5-10x a day, engage community & influencers, RT/Fav, join twitter chats! #TwitterSmarter
— FreshSparks (@FreshSparks) June 23, 2016
A1 I'll leave this to Captain Picard… #TwitterSmarter pic.twitter.com/dyBLoZMmjH
— Rachel Moore (@Rachel_Really) June 23, 2016
A1. Create a clear bio; share the right content; follow the right folks; help folks as much as u can #TwitterSmarter https://t.co/lTICxk8F9z
— Vivek Nair (@vivektweetsso) June 23, 2016
Q2: How do I make sure my account growth actually produces ROI? #TwitterSmarter pic.twitter.com/RKSObW7T8g
— Madalyn Sklar (@MadalynSklar) June 23, 2016
Targeting is the foundation of social media ROI, it is also the most ignored aspect. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
If you are targeting the right people, the right outcomes are the natural result. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Putting the right people in the funnel allows your branding, content, and CTAs produce results. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Sales should be the natural progression of a well planned and built social media presence. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
ROI will be different for everyone, you have to know the return of time invested in Twitter you want to hit that goal #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
A2 Who are your contacts? Ensure they are related to your business and they are sharing your content #twittersmarter
— Toby Metcalf (@Toby_Metcalf) June 23, 2016
A2: First and foremost is to have a plan. So important. And be consistent with your plan. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 23, 2016
A2- We get asked this a lot- to get ROI, invest it engaging content, link back to site, remarketing #TwitterSmarter https://t.co/7U2RyJHXep
— Anvil (@anvilmedia) June 23, 2016
A2: Start with knowing your intended audience and focus on targeting them. Build upon that over time. #TwitterSmarter
— lotus823 (@lotus823) June 23, 2016
A2) Make sure engagement is growing at the same (or better) rate than followers – if not…Houston, you have a problem 😉 #TwitterSmarter
— David Boutin (@dmboutin) June 23, 2016
A2 Don't try to grow your followers just to hit a bigger #. Plan for reaching the right audience. #TwitterSmarter https://t.co/HfapFy6F7N
— Erika Heald (@SFerika) June 23, 2016
A2 Using targeted audiences for paid promotion of key content can be one way to reach your ideal audience. #TwitterSmarter
— Erika Heald (@SFerika) June 23, 2016
A2: Don't focus on the numbers. Focus on the value you're providing to your target audience and the engagement. #TwitterSmarter
— Berrak Sarikaya (@BerrakBiz) June 23, 2016
@MadalynSklar A2 : Analytics! Integrate across mediums w/ conversion codes/landing pages to calculating sales/revenue. #TwitterSmarter
— Rebecca Murtagh (@VirtualMarketer) June 23, 2016
Q3: What is the first step to magnetizing my Twitter account? #TwitterSmarter pic.twitter.com/6kdvgiCAZu
— Madalyn Sklar (@MadalynSklar) June 23, 2016
Step 1 of magnetizing your Twitter account is knowing what you want the outcome of your efforts to be. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
It seems silly but you have to know what you are trying to do so everything can be built around that. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Too many people are on social media, but all their efforts are not directed at a business goal. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
The difference between social media without a goal is like a light vs a laser. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
A3 Niche, offer massive value & be real, authentic, engaging & helpful. #TwitterSmarter https://t.co/b3Tkcs1HfV
— AllThings Networking (@ATWNetworking) June 23, 2016
A3: The first step is having an amazing profile. Check your bio, header image, etc. You want to stand out! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 23, 2016
A3: Again, conversation. You don't have to get back to everyone – but people will notice that you do respond. #twittersmarter
— Chris Barrows (@CBarrows) June 23, 2016
@MadalynSklar A3: Personality. Twitter is busy. If your output stands out, people are going to want to listen. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 23, 2016
A3) Make sure your key elements on profile page are all working together, cover photo, profile pic, bio & pinned Tweet #TwitterSmarter
— David Boutin (@dmboutin) June 23, 2016
A3 People will notice when there's a MIND directing an account. No scripts. No auto replies. A heart and mind interacting #TwitterSmarter
— (((Terry Lo))) (@calgarydreamer) June 23, 2016
A3 Would you follow you based on your bio? If not, rethink how to best express who you are/what you tweet, then rewrite. #TwitterSmarter
— Erika Heald (@SFerika) June 23, 2016
A3 Be real. Put yourself out there. Nothing is more magnetic (although some gifs and images wouldn't hurt) #twittersmarter
— jasgraff (@jasgraff) June 23, 2016
Q4: What role does content curation play? #TwitterSmarter pic.twitter.com/HXwKArHdZl
— Madalyn Sklar (@MadalynSklar) June 23, 2016
Content curation is the value that your followers get, make sure you deliver value. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Quality is the largest single factor you should focus on when curating content. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Data driven decisions increase the positive outcomes of all your social media efforts. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Content curation also puts you are your brand in the mind of your followers daily. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
The content you share is measured for value and associated with you or your brand. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
A4: Important to note that your content revolves around your audience and your brand purpose. You need to align/be flexible #twittersmarter
— Chris Barrows (@CBarrows) June 23, 2016
A4: You don't know everything. Content curation helps provide variety and value. #TwitterSmarter
— Berrak Sarikaya (@BerrakBiz) June 23, 2016
A4: When sharing Other People's Content (OPC) use content curation tools like @nuzzel @feedly. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 23, 2016
A4: Content curation shows your company is paying attention to what is going on within an industry. Helps with authority. #Twittersmarter
— Frank Vaccariello (@gowithfrank) June 23, 2016
A4. I keep the consumer in mind. Either add value or inspire/motivate when posting. #twittersmarter
— Alesia Hendley (@thesmoothfactor) June 23, 2016
A4: Be selective in what you share and don't forget to engage when people respond. Use it as a conversation starter. #TwitterSmarter
— Berrak Sarikaya (@BerrakBiz) June 23, 2016
A4: Curation builds authority & thought leadership. A community will rely on you for quality content from various sources. #TwitterSmarter
— FreshSparks (@FreshSparks) June 23, 2016
Q5: Where do I find the right content? #TwitterSmarter pic.twitter.com/pfoW2esrjc
— Madalyn Sklar (@MadalynSklar) June 23, 2016
Immerse yourself in the world of your topic or market, find the top content, people, and sources. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Use Twitter search and Google to find content, they already have algorithms that sort by authority. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Go to the influencers and top accounts in your field and then look at the best content and where it is from. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Don’t start from scratch, leverage the research and homework others have already done to create great feeds. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
A5: You'll find the right content in your Twitter feed, your lists, tools like @nuzzel @feedly and Juice by @paper_li .#TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 23, 2016
A5 I follow my fave blogs via @feedly & regularly share their posts. @nuzzel is great for this too. #TwitterSmarter https://t.co/5F35uKJfA7
— Erika Heald (@SFerika) June 23, 2016
@MadalynSklar A5: To find the right content, follow sources that are sharing content relevant to you + your audience. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 23, 2016
A5: Find content with Feedly @feedly, DrumUp @drumupio, subscribe to influencers email lists, create your own Twitter lists #TwitterSmarter
— FreshSparks (@FreshSparks) June 23, 2016
A5. I search hashtags that are related to my niche. The find great content relevant not only to me, but the whole community #twittersmarter
— Alesia Hendley (@thesmoothfactor) June 23, 2016
@madalynsklar A5) Setting up keyword search streams in your Hootsuite dashboard will help you find relevant content #TwitterSmarter
— Hootsuite (@hootsuite) June 23, 2016
A5: On Twitter, I curate lists based on the topics relevant to me. For example, I have one for #SmallBiz resources. #TwitterSmarter
— Berrak Sarikaya (@BerrakBiz) June 23, 2016
A5: I discover quality content using twitter search, lists, influencers, twitter highlights, google alert, brands etc. #TwitterSmarter
— Bharat (@bharatpc) June 23, 2016
A5. Twitonomy and Followerwonk are great ways to discover keywords and content of successful users. #TwitterSmarter
— Angelica Mata (@matageli) June 23, 2016
Q6: Who should I target and why? #TwitterSmarter pic.twitter.com/ppiiqtpkUK
— Madalyn Sklar (@MadalynSklar) June 23, 2016
Look for established accounts similar to you and your style in within your topic and target their audience. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
The more time you put into finding people who respond to your style and brand, the faster your results. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Stop trying to get more people in the top of the funnel and get more conversions to the bottom. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Know yourself, your brand, and your style because there is an optimum target just for you out there. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
@MadalynSklar A6: Depends on your brand and message. Tailor your content to your audience, that way you retain followers #TwitterSmarter
— Rachel Sprouse (@SprouseRachel) June 23, 2016
A6 Target people of interest in your #NICHE – Join great chats like #TwitterSmarter & then engage to drive results! https://t.co/zSXlW4YHIB
— AllThings Networking (@ATWNetworking) June 23, 2016
@MadalynSklar A6: You should be targeting individuals who can benefit from your message (and vice versa). #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 23, 2016
A6- All goes back to goals. Always experiment.#TwitterSmarter @MadalynSklar https://t.co/dNwQwXkAOA
— Anvil (@anvilmedia) June 23, 2016
@madalynsklar A6) Find like-minded people and "target" them. The conversations should come easy if you share interests #TwitterSmarter
— Hootsuite (@hootsuite) June 23, 2016
A6: Target the persona who is most likely to take action from your content. Don't try to be everything to everyone. #TwitterSmarter
— FreshSparks (@FreshSparks) June 23, 2016
Q7: Should I schedule content and if so how? #TwitterSmarter pic.twitter.com/qFxn3FojaN
— Madalyn Sklar (@MadalynSklar) June 23, 2016
You cannot and should not try and post everything live because you won’t be consistent. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Scheduling is key to growing your Twitter because it focuses on your audience not your availability. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
There are a handful of scheduling tools like Hootsuite, PostPlanner, and Buffer that let you schedule posts. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Do research on 2 times, when the top times for the platform are, and when your audience is most active. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
East coast time is the best to schedule for as they have the largest population, make data driven decisions. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Buffer will tell you when your audience is active and responding to your content. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
A7) Yes! Scheduling in bulk frees up time to engage! Just make sure you're monitoring if you schedule #TwitterSmarter
— David Boutin (@dmboutin) June 23, 2016
A7 I think scheduling branded content is good, but it's important to engage consumers naturally. #TwitterSmarter https://t.co/5OsdqExVsF
— Anvil (@anvilmedia) June 23, 2016
A7: Have an ongoing library of evergreen articles to share. As you run out of content, recycle these. And keep adding to it. #TwitterSmarter
— Natx Wang (@natxwang) June 23, 2016
A7 I use @AudienseCo to determine the best times to share content. #TwitterSmarter
— Erika Heald (@SFerika) June 23, 2016
A7: Additionally, customers have an expectation that you WILL get back to them – something to consider. #twittersmarter
— Chris Barrows (@CBarrows) June 23, 2016
A7: Take 1hr/wk to find & schedule your content with a tool like @hootsuite. Remember engagement is not on auto-pilot! #TwitterSmarter
— FreshSparks (@FreshSparks) June 23, 2016
A7 everyone makes great points on this. Scheduling is a time saver but be 'reactive' when needed #TwitterSmarter pic.twitter.com/V8BiWGhvC7
— Solé Marketing (@SoleCreativeMkt) June 23, 2016
Q8: What role do tools play in growing my Twitter account and which are best? #TwitterSmarter pic.twitter.com/0Xlih9efNy
— Madalyn Sklar (@MadalynSklar) June 23, 2016
Tools won’t grow your audience, good habits will grow your audience, tools will help. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
You need scheduling tools, account cleanup tools, content research tools, and follower analysis tools. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Buffer lets you set a schedule then drop things in, it is more efficient and easy to use. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Hootsuite has a great dashboard to see streams and has less hiccups in delivery. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
PostPlanner lets you research top content and schedule it and is super easy to use. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Research shows "be more human" really works https://t.co/UXMLBp9hq9 via @markwschaefer
— Ross Quintana (@Ross_Quintana) June 23, 2016
I like Buzzsumo to research the top shared content and filter it by platform and site. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
Tweepi and Manageflitter are great for cleaning up your account and targeting audiences. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
If you don't measure it, you can't manage it, you are after a social media manager so analytics should drive you. #twittersmarter
— Ross Quintana (@Ross_Quintana) June 23, 2016
A8: Tools help you stay organized (like @SproutSocial's calendar feature) – but they won't ultimately make you grow #twittersmarter
— Chris Barrows (@CBarrows) June 23, 2016
A8 @RivalIQ is extremely thorough and provides metrics for influencers and hot topics in your field. 10/10 would recommend. #TwitterSmarter
— Venture Icon Media (@VentureIcon) June 23, 2016
A8: Tools allow you to #WorkSmarterNotHarder. I use @buffer @hootsuite @nuzzel @feedly @tweet_jukebox Juice by @paper_li. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 23, 2016
@MadalynSklar A8: Arguably – despite naming a few – the best tools are what YOU find intuitive + effective for your needs. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 23, 2016
A8) Guess it goes without saying I'm a big fan of @TheSocialQuant – but said it anyway ? #TwitterSmarter
— David Boutin (@dmboutin) June 23, 2016
A8: Tools are like a car. For it to function and give you results, you still have to be the driver of the tools to grow. #TwitterSmarter
— Natx Wang (@natxwang) June 23, 2016
A8: I love @quuu, @feedly, @getrespond to engage, & of course, @Buffer to schedule! Hehe! #TwitterSmarter https://t.co/ewIULPxhm3
— Darcy from Buffer (@thedarcypeters) June 23, 2016
A8: Content curation, consistency, scheduling, & acct cleanup. Big fan of @IFTTT @TheSocialQuant @feedly & @SproutSocial! #TwitterSmarter
— Natalie Palombi (@NataliePalombi) June 23, 2016
A8: I use @buffer. I hear great things about Edgar though https://t.co/vnSudB0UOe. #TwitterSmarter
— Zachary Fenell (@zacharyfenell) June 23, 2016
NEW! Chat Recap via Periscope:
Check out my new weekly #TwitterSmarter chat recap on Periscope.
LIVE on #Periscope: #TwitterSmarter chat recap: How To Magnetize Your Twitter Account with guest @Ross_Quintana https://t.co/OaeikOpWJd
— Madalyn Sklar (@MadalynSklar) June 23, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
