Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @PegFitzpatrick. Topic: How to Make a Splash on Twitter w/ Visual Marketing #TwitterSmarter pic.twitter.com/IqnirTZV17
— Madalyn Sklar (@MadalynSklar) June 2, 2016
Q1: What is visual marketing and why is it important in our tweets? #TwitterSmarter pic.twitter.com/kVCs5WMtyq
— Madalyn Sklar (@MadalynSklar) June 2, 2016
A1 Visual marketing is using graphics, photos, or videos in your marketing. #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A1 Our brains process images faster than text so visual marketing helps people SEE your tweets. #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
37 Visual Content Marketing Statistics You Should Know https://t.co/ezInQDoSuV via @hubspot #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A1 Visual mktg is an image, video, anything visual. Important because it makes you stand out in a sea of text. #twittersmarter
— Kim Shivler (@KimShivler) June 2, 2016
@MadalynSklar A1 Your impressions and engagements go up like 300% or something ridiculous #TwitterSmarter pic.twitter.com/xISYGQNvZO
— WP Site Care (@wpsitecare) June 2, 2016
A1) My initial reaction is using images to evoke certain emotions. People having fun with a drink brand, for EX. #twittersmarter
— Kyle Murray (@TheKyleMurray) June 2, 2016
A1. Visual marketing allows your tweets to come more alive because most people are visual learners #twittersmarter
— Cheval John (@chevd80) June 2, 2016
A1: #Twitter is fast paced, your message can easily get lost. Visuals catch the eye and makes users take notice. #TwitterSmarter #SMM
— lotus823 (@lotus823) June 2, 2016
A1: It's a noisy digital world we live in… visual marketing helps break through the noise to get your content noticed! #TwitterSmarter
— Darcy Schuller (@darcyschuller) June 2, 2016
@MadalynSklar A1: Visuals make it so much easier to capture interest. Plus with the 140 character limit, what better way?!#TwitterSmarter
— Mehul (@mehulgohil) June 2, 2016
A1: It's short-attention-span-theater out there across all marketing channels. Quality visuals are a must. #TwitterSmarter
— Eclipse Marketing (@EclipseTrending) June 2, 2016
A1: Visual marketing is using images to tell your story in your marketing. It's super effective on social media. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 2, 2016
@MadalynSklar A1: Visual marketing involves pairing tweets with relevant images. Tweets with images get 150% more retweets. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 2, 2016
RT @darcyschuller: A1: Great visual marketing on Twitter is a stream-stopper! Gets people to stop and take notice #TwitterSmarter
— Jason Houck (@MJasonHouck) June 2, 2016
@MadalynSklar A1 it's important to consider that a lot of people remember items better when presented with pics/visuals #TwitterSmarter
— Monica Lipinski (@cupoftea918) June 2, 2016
@MadalynSklar A1: Visual things make content appealing & more engaging. It is gud for content diversification #TwitterSmarter
— Daljeet Kaur (@DaljeetkKaur) June 2, 2016
A1 Visual Marketing says you made more than little effort to connect with your audience just like @ShereesePubHlth does ? #TwitterSmarter
— Iboro Gordon (@deevapreneur) June 2, 2016
A1 Visual is hella important, esp. in the age of scrolling. Images/GIFs/videos need to catch eyes! #TwitterSmarter pic.twitter.com/gpWAMQtvR8
— Nilam A. Patel (@nilamapatel) June 2, 2016
A1: Why do images breed engagement? People like to be shown, not told. #TwitterSmarter pic.twitter.com/YEJO4UHb6R
— Adam T. Music (@MusicAdamT) June 2, 2016
Q2: What type of visuals grab the most attention? #TwitterSmarter pic.twitter.com/342asoRDd0
— Madalyn Sklar (@MadalynSklar) June 2, 2016
A2 Good visuals get the most attention! Any old image isn’t helping your brand. Creating original content is great. #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A2 Creating a visual brand (logo, font, brand colors, style) helps people remember who you are. #TwitterSmarter pic.twitter.com/x69e3pH7Xk
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A2 Researchers found that colored visuals increase people's willingness to read a piece of content by 80% @Xerox #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
Learn how to use visual marketing to create great graphics for your blog or social media posts. https://t.co/GmTPHaTYI1 #twittersmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
Q2: GIFs grab a lot of attention because they are fun little video snippets that grab attention and spark interest. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 2, 2016
@MadalynSklar A2: Here's our take on 9 visuals that grab attention: https://t.co/jtfsYHqeMg #TwitterSmarter pic.twitter.com/66guZNh2dW
— Wilde Agency (@Wilde_Agency) June 2, 2016
A2. Consideration of the right colors for your message is most important in #psychometrics. #TwitterSmarter #smm https://t.co/Euo3dIymp4
— Steve Morozumi (@SFenthusiast) June 2, 2016
A2: Gifs by far. A well placed gif can drive high engagement and retweets. #TwitterSmarter pic.twitter.com/MVCN2rfLhF
— lotus823 (@lotus823) June 2, 2016
A2: Anything moving will grab attention on social media, whether it be GIFs or auto-play videos. ? #TwitterSmarter pic.twitter.com/Ycb6G4qhPZ
— Winnie Giang (@winniegiang) June 2, 2016
A2 GIFs when they're funny and relevant. There has to be a purpose to the visuals being used #TwitterSmarter
— Jade Phillips (@lifeofaworkgirl) June 2, 2016
A2: Best visuals are colorful, interesting, eye catching, animated, high quality, relevant #TwitterSmarter pic.twitter.com/HXrx18YWFx
— Darcy Schuller (@darcyschuller) June 2, 2016
A2) New & original visuals grab attention. I tend to ignore GIFs in my newsfeed if I have seen them many times before. #TwitterSmarter
— Sarah Kerrigan (@thatsmgirl) June 2, 2016
A2: If you find a way to fit in my favorite GIF to your brand, you've got my business 4 life!https://t.co/oDz8i684fw #twittersmarter
— Mike Sturm (@APerfectSturm) June 2, 2016
A2: We all end up watching GIFs on repeat.. Brilliant marketing tool! #TwitterSmarter pic.twitter.com/5LJAxHVkkv
— Koshiek Karan (@iamkoshiek) June 2, 2016
A2 @MadalynSklar pics grab the most attention then short videos, quotes #TwitterSmarter
— Dr. Shruti Kapoor (@kapoors_s) June 2, 2016
Q3: Does the size of our images matter on Twitter? Is there a one-size-fits-all? #TwitterSmarter pic.twitter.com/Lnz91pGL3O
— Madalyn Sklar (@MadalynSklar) June 2, 2016
A3 Yes, it does matter if you have text and a logo on it. Twitter shows images in 2:1 ratio 1000 pxls x 500 pxls is perfect. #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A3 Anything else can get cut off on mobile. #twittersmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A3 There isn’t one size fits all but the closest you can get is 1:1 ratio or 1000 pixels x 1000 pixels. #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A3 But 1:1 ratio works for Instagram, Facebook, and Twitter so it’s a good choice. #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A3 You can easily resize images in @AdobeSpark I love the Spark Post app https://t.co/Oo1BJPqrSE #twittersmarter disc I’m a brand ambassador
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A3: You want to keep your images ideally in a 2:1 ratio. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 2, 2016
A3 @canva has some pretty neat (and accurate) templates for social media! Great starting point #TwitterSmarter
— Jade Phillips (@lifeofaworkgirl) June 2, 2016
A3) You can easily resize images to the right dimensions for SoMe channels in Wordswag, PS Express, Typorama, Spark etc. #twittersmarter
— Jim Carter (@MSLJim) June 2, 2016
Q4: What are GIFs and why are they so popular? #TwitterSmarter pic.twitter.com/RRq5yQ3lPy
— Madalyn Sklar (@MadalynSklar) June 2, 2016
A4 Graphics Interchange Format (better known by its acronym GIF
are addicting, looping videos. I love them! #TwitterSmarter— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A4 @Giphy is my fave place to find them and it’s awesome that you can share GIFs right in the Twitter app now. #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A4 I think you just can’t look away from a GIF – they just get funnier or better. They’re fun! #TwitterSmarter pic.twitter.com/R5Dw3FzmPb
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A4: A GIF is either the most widely mispronounced word on the planet, or peanut butter, depending on who you ask. #twittersmarter
— Mike Sturm (@APerfectSturm) June 2, 2016
A4: GIFs are short video clips that are fun to use in your Twitter marketing. Twitter has now integrated them in. #SuperEasy #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 2, 2016
A4: GIFs are a creative and fun way to express your thoughts visually #twittersmarter pic.twitter.com/qtS3b8SgIw
— Darcy Schuller (@darcyschuller) June 2, 2016
A4: If pictures are worth a thousand words, GIFs are worth SO much more. #TwitterSmarter pic.twitter.com/3OsIFxSaZx
— Winnie Giang (@winniegiang) June 2, 2016
@MadalynSklar A4 GIFs are so popular because they express more emotion than just plain text. #twittersmarter pic.twitter.com/VCdjkF5njb
— Hootsuite (@hootsuite) June 2, 2016
A4. GIF – a lossless format for image files that supports both animated & static images. = Fun! 🙂 #TwitterSmarter https://t.co/OX6FQ0NOBQ
— Steve Morozumi (@SFenthusiast) June 2, 2016
A4: GIFs on #Twitter are amazing! They're Funny & Grab attention and Boost Engagement. #TwitterSmarter @dmboutin pic.twitter.com/v8q6aKeoeH
— Mike Kawula (@MikeKawula) June 2, 2016
A4 I hate when this happens#twittersmarter #forklift #fail pic.twitter.com/1khn8VNwJ0
— Liftec Forklifts (@LiftecForklifts) June 2, 2016
Q5: Should I post personal photos on my Twitter profile? #TwitterSmarter pic.twitter.com/i3dJFAVKpc
— Madalyn Sklar (@MadalynSklar) June 2, 2016
Sure! I post personal photos on my Twitter profile. But I always keep it profresh. @MadalynSklar #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A5 I share photos when I travel and I GEO tag them. @MadalynSklar #TwitterSmarter It needs to fit your brand though.
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A5) If they're within the boundaries of good taste, absolutely. You are a real person, after all. It's okay to show it. #twittersmarter
— Kyle Murray (@TheKyleMurray) June 2, 2016
A5) Definitely post personal photo's on Twitter, great way for your followers to connect & get to know you. #twittersmarter
— Mike Kawula (@MikeKawula) June 2, 2016
A5 Brand = you = personal. If it's appropriate & in context of conveying a message, why not 🙂 H2H #TwitterSmarter https://t.co/N3GHIOctaE
— Zala Bricelj (@ZalkaB) June 2, 2016
A5: Posting personal pictures Disclaimer: What has been tweeted cannot be un-tweeted. #twittersmarter
— Jonathan Tripp (@jonathantripp) June 2, 2016
A5 It depends on how you are building your brand. Some personal pictures can be fine for your brand. Others, not so much. #twittersmarter
— Kim Shivler (@KimShivler) June 2, 2016
A5: Yes, it's important to show your "human" side. Don't make it all biz. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 2, 2016
@MadalynSklar A5: Yes! People are hardwired to look at faces. Personal photos, in particular, humanize your feed. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 2, 2016
A5 Also, given the emphasis on narratives and storytelling in marketing, using photos is more effective at doing that. #twittersmarter
— Mike Sturm (@APerfectSturm) June 2, 2016
A5: I post personal photos because this is my own brand. For example: I LOVE CORGIS! ?❤️ #TwitterSmarter pic.twitter.com/8Lsjl986MF
— Winnie Giang (@winniegiang) June 2, 2016
A5: If you are your brand, and sharing a personal photo supports a goal…then go for it! #TwitterSmarter
— FreshSparks (@FreshSparks) June 2, 2016
Q6: How many people can I tag in a photo? What are the benefits to tagging? #TwitterSmarter pic.twitter.com/ywnTz6sT8R
— Madalyn Sklar (@MadalynSklar) June 2, 2016
A6 You can tag up to 10 people in a photo on Twitter. They get a notification and it doesn't use characters. @MadalynSklar #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A6 Of course Twitter is updating soon and @mentions won't count in the 140 anymore. @MadalynSklar #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
I only tag people when it's relevant to THEM – not to spam people. I hate that too. @AtlantaSnoop #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
We have to tag for good, not for bad purposes. 😀 @AtlantaSnoop #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A6 Benefit of tagging: doesn't use your tweet characters & gets other users involved in your content #TwitterSmarter https://t.co/OXvKKDnU49
— Amanda Sterling (@amsterli) June 2, 2016
A6: Tagging people in photos is like a party. It's great until there are too many ppl in the same room. #twittersmarter
— Jonathan Tripp (@jonathantripp) June 2, 2016
@MadalynSklar A6: You can tag 10 people. The benefit is everyone is a part of the message you want to tweet out. #TwitterSmarter
— Mehul (@mehulgohil) June 2, 2016
A6: You can tag up to 10 people in a photo. I like using this feature because it allows you to say more in your tweet. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 2, 2016
A6: I'll tag people when promoting the #TwitterSmarter chat and podcast. It's a great feature! But don't spam with it.
— Madalyn Sklar (@MadalynSklar) June 2, 2016
A6 Tagging's also strategic move, especially if you have a niche.Don't just go flinging your tags anywhere. Value-added only #TwitterSmarter
— ShereeseM, MS/MBA (@ShereesePubHlth) June 2, 2016
Q7: Where can I find great looking stock photos? #TwitterSmarter pic.twitter.com/oP5rf2Wi7V
— Madalyn Sklar (@MadalynSklar) June 2, 2016
A7 My fave place to get FREE photos that you can use legally is https://t.co/JZaRsgpyQ8 @LibreStock #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A7 You can also legally use any of the photos that you find in @AdobeSpark #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A7 It's VERY important to use photos that you have permission to use. VERY #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
Oh Snap, Can I (Legally) Use That Photo? https://t.co/KyFOQzxRnd #twittersmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A7: Love using the my camera roll for stock photos. Also love the photos in the app Typorama. Very cool choices! #twittersmarter
— Mike Kawula (@MikeKawula) June 2, 2016
A7: I get my stock photos from @Bigstock and @canva. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 2, 2016
A7: Hey marketers! Here's a funny article I read yesterday on stock photos that are WAY overused: https://t.co/ZzujIJTO2A #TwitterSmarter
— Winnie Giang (@winniegiang) June 2, 2016
A7: Stock is great. But go take your own stock photos whenever/wherever you can. Even if it's not on point to what you do. #TwitterSmarter
— Adam T. Music (@MusicAdamT) June 2, 2016
@madalynsklar A7 Great question! Here are 20 free stock photo sites for businesses in need ? https://t.co/9WoyL1Txze #TwitterSmarter
— Hootsuite (@hootsuite) June 2, 2016
A7: @unsplash is an amazing resource. If you're not utilizing it, you're missing out. #TwitterSmarter pic.twitter.com/vaquSMwaIL
— Yelling Mule (@YellingMule) June 2, 2016
Q8: What tools and platforms can help us best design Twitter visuals? I#TwitterSmarter pic.twitter.com/59OEhads8c
— Madalyn Sklar (@MadalynSklar) June 2, 2016
A8 I use @giphy for GIFS and to make GIFS @MadalynSklar #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
I also use @AdobeSpark https://t.co/Oo1BJPqrSE for images and animated images for Twitter. #TwitterSmarter
— Peg Fitzpatrick ✨ (@PegFitzpatrick) June 2, 2016
A8 I use my stock photos, photos and videos I take personally, plus Photoshop and Illustrator. #twittersmarter
— Kim Shivler (@KimShivler) June 2, 2016
A8: great tool for visuals: @canva, @relaythat are my 2 favs #twittersmarter
— Jonathan Tripp (@jonathantripp) June 2, 2016
@MadalynSklar A8: @canva & @PabloByBuffer #TwitterSmarter
— Mehul (@mehulgohil) June 2, 2016
A8: I love using @Canva for my visuals. It's a super easy platform. I'm trying out @AdobeSpark and love it. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 2, 2016
@MadalynSklar A8: If you're familiar with basic Photoshop, @pixlr is a great tool for editing images, if necessary. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 2, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.