Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing. Let us know if you like this new feature.
Ask @hootsuite: How do we find the right influencers to promote our product, service or brand? #TwitterSmarter pic.twitter.com/NV3sTu7A3q
— Madalyn Sklar (@MadalynSklar) June 30, 2016
1/5| Start with who your audience engages with. The people your audience looks up to are perfect targets #TwitterSmarter @MadalynSklar
— Hootsuite ๐ฆ (@hootsuite) June 30, 2016
2/5| Once you have a pool of potential influencers, filter for relevance and reach. ๐ #TwitterSmarter @MadalynSklar pic.twitter.com/PLckRT8Dbd
— Hootsuite ๐ฆ (@hootsuite) June 30, 2016
3/5| Relevant = They're trusted resources for your customers. Reach = They have an audience of good size. @madalynsklar #TwitterSmarter
— Hootsuite ๐ฆ (@hootsuite) June 30, 2016
4/5| What we do is leverage Hootsuiteโs keyword search streams to find high-value individuals in your area ๐ #TwitterSmarter @MadalynSklar
— Hootsuite ๐ฆ (@hootsuite) June 30, 2016
5/5| For more info on this topic, check out our Influencer Marketing blog post ๐ https://t.co/MX6Go3l6i3 @MadalynSklar #TwitterSmarter
— Hootsuite ๐ฆ (@hootsuite) June 30, 2016
Q1: What are the top 2 ways for brands and organizations to get more visibility for their content? #TwitterSmarter pic.twitter.com/7Z6Kj1XOmC
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A1: #1of2 Get employees involved on social & enable #EmployeeAdvocacy with tech. Useful how-to: https://t.co/F5v2UjYw7Q #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A1: #2of2 #Influencer #marketing is another powerful way to tap in a larger audience than you already command. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A1) Hashtags and tagging users are two great places to start! #TwitterSmarter
— David Boutin (@dmboutin) June 30, 2016
A1: Get more visibility for your content by using 1) photos and 2) video. Be visual!! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A1: Relevant hashtags and #SEO #TwitterSmarter
— Rachel Sprouse (@SprouseRachel) June 30, 2016
https://twitter.com/SFerika/status/748567835568287744?lang=en
A1: On Twitter, tagging with relevant hashtags + handles can significantly increase impressions + sharing. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 30, 2016
A1. Learn what sort of content your audience wants. Answer their questions. Become an expert. #TwitterSmarter https://t.co/fl0E7lOepc
— Rasheen Carbin (@rasheencarbin) June 30, 2016
A1 Consistency and focus are critical. ABA: Are my Twitter efforts aligned with my goals? #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) June 30, 2016
A1 Be present where you are. Use # to find topics and content and great ppl. Engage and have fun being Social #TwitterSmarter
— Zala Bricelj – ๐ธ๐ฎ๐ฉโ๐ป๐๐ #EduTech is my jam (@ZalkaB) June 30, 2016
@MadalynSklar A1: Acknowledge others, show you can, listen & show u see & understand them #TwitterSmarter
— Carrie Eddins (@blondepreneur) June 30, 2016
Q2: How can organizations tweet more regularly without always blowing their own trumpet? #TwitterSmarter pic.twitter.com/VBIKnLVAGA
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A2: #Curate #content from good publications, share industry trends, expert views- shows you are informed & engages audience #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
https://twitter.com/DanHavlik1/status/748568297893924865?lang=en
https://twitter.com/proteuseng/status/748568369998225408?lang=en
A2: Listen to your community. Talk to them not at them. When you listen you connect without blowing your trumpet. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A2: Organizations can tweet about current news that relate to their business. Knowledge is power. #TwitterSmarter https://t.co/vCpeD3QJu7
— 3C Comms (@3Ccomms) June 30, 2016
https://twitter.com/cindymillet8/status/748568686366101504?lang=en
A2) Do a great job of curating valuable content for your audience – you can't do it all yourself! @feedly is a big help! #TwitterSmarter
— David Boutin (@dmboutin) June 30, 2016
A2 show off the superstars in your audience. @ProdTechPodcast loves talking about our #friendsoftheshow theyโre the experts! #TwitterSmarter
— Jay Miller (@kjaymiller) June 30, 2016
A2: Share relevant content that is of interest to your audience and will spark engagement/support for the organization. #TwitterSmarter
— Rebecca Albert (@BeccaAtSocial) June 30, 2016
A2) It's key to take time to engage with your audience rather than just self-promoting. That gets old quick #TwitterSmarter
— Hootsuite ๐ฆ (@hootsuite) June 30, 2016
A2: Content you share from others should, ideally, tie back into your voice + your audience's pain points. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 30, 2016
A2: #SocialEmployee teams tell your story from the perspective of employees & is usable content for the org. #TwitterSmarter
— Anna Larson (@RACCAnna) June 30, 2016
Q3: How important is visual content on Twitter? #TwitterSmarter pic.twitter.com/FomZesram2
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A3: Very important. Pics & Gifs let you communicate beyond & above the 140 characters & are great for catching attention #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A3) Extremely! Look at your stream and see how many Tweets you can find WITHOUT a visual – key is to make yours stand out! #TwitterSmarter
— David Boutin (@dmboutin) June 30, 2016
A3 As more & more users & brands are incorporating visuals on Twitter, it's important to do so as well & not get left behind #twittersmarter
— ๐๐๐๐ ๐๐๐ ๐ฅ๐๐ฒ ๐บ๐ธ ๐ณ๏ธโ๐๐ฎ๐ช (@jdags) June 30, 2016
https://twitter.com/SconnorConnor/status/748569844598059012?lang=en
https://twitter.com/accessmarketing/status/748570261188816896?lang=en
A3: Visual content is extremely important. Study shows you get much better engagement with photos. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A3: Visual helps you to stand out and grab eyeballs. Also a good way to add emotion to your message. #TwitterSmarter pic.twitter.com/IWGDINb3FY
— Natx Wang ๐ธ๐ฌ๐ (@natxwang) June 30, 2016
https://twitter.com/ResumeStratgsts/status/748570428394848257?lang=en
A3: Visual Content is extremely important. It helps consumers remember longer #TwitterSmarter https://t.co/toUPzRP3ay
— 3C Comms (@3Ccomms) June 30, 2016
A3: On Twitter, visual content is extremely important. Tweets with images get 150% more retweets. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 30, 2016
A3: The RIGHT visuals are important, as @nharhut notes here: https://t.co/jtfsYHqeMg #TwitterSmarter pic.twitter.com/vGSgNvRYro
— Wilde Agency (@Wilde_Agency) June 30, 2016
A3. Very important. Images are more easily processed than words #TwitterSmarter https://t.co/mnguRmtzgH
— Rasheen Carbin (@rasheencarbin) June 30, 2016
A3 Love that thought: Make your tweets (and all your content) a visual feast! #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) June 30, 2016
Q4: How can employees be roped in to amplify the brand's reach? #TwitterSmarter pic.twitter.com/7ABdRGqBnQ
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A4: A good #employeeadvocacy platform is the way to go! Organize the effort & enable employees to share easily with #tech. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A4: At DrumUp #employeeadvocacy platform roll-outs, we see 100x+ increase in social reach compared to informal efforts. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A4: Employees can have their own company social accounts to share content and connect with customers. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) June 30, 2016
https://twitter.com/calgarydreamer/status/748570765985886208?lang=en
https://twitter.com/cindymillet8/status/748571180030783489?lang=en
A4. Promote your employees achievements on social media and they'll start sharing your content #TwitterSmarter https://t.co/raMOufmydR
— Rasheen Carbin (@rasheencarbin) June 30, 2016
A4: First step is to train your employees on what you want & how to best participate with your company's social media. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A4: Show them what they can gain by helping, no matter how simple it is; we like to be rewarded for our actions. #TwitterSmarter
— Rebecca Albert (@BeccaAtSocial) June 30, 2016
A4) Allow them to be creative, and make sure they are recognized for eye-catching ideas. #twitterSmarter
— Guided by Choices (@RareVicRec) June 30, 2016
A4: You can easily see a brand's culture or message by seeing what the employees share/talk about. #TwitterSmarter
— Natx Wang ๐ธ๐ฌ๐ (@natxwang) June 30, 2016
A4: Create a company atmosphere that employees are proud to be a part of. People post about things they're proud of. #twittersmarter
— Angela Brown (@AngelaOberer) June 30, 2016
https://twitter.com/LoveAndShalom/status/748571670214909953?lang=en
A4) Get your employees on board with brand messaging. Keep them up to date and give them the content to share #TwitterSmarter
— Hootsuite ๐ฆ (@hootsuite) June 30, 2016
https://twitter.com/SFerika/status/748571919532711936?lang=en
#TwitterSmarter A4: Get them excited about it! Use a tool with a leader board. Gamify the process.
— Disha Dinesh (@damegoodstuff) June 30, 2016
A4: #employeeadvocacy is the best! Explain what your strategy is and allow them to get involved by sharing/liking content #TwitterSmarter
— Rachel Sprouse (@SprouseRachel) June 30, 2016
Q5: What are two best practices for customer support on Twitter? #TwitterSmarter pic.twitter.com/io3cc2dYvp
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A5: Reply quick and resolve issues fast. There's no better brand ambassador than a happy customer. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
https://twitter.com/calgarydreamer/status/748571906605932544?lang=en
https://twitter.com/SconnorConnor/status/748572383519334400?lang=en
https://twitter.com/cindymillet8/status/748572438280081408?lang=en
A5: Customer Support = Monitor. Listen. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A5) Speedy responses and speedy responses ๐ #TwitterSmarter
— David Boutin (@dmboutin) June 30, 2016
A5: Listen and respond quickly. No one likes to feel unheard/unvalued, especially with customer support. #TwitterSmarter
— Rachel Sprouse (@SprouseRachel) June 30, 2016
A5: Do not lose your cool with a customer. Their negativity may be toxic, but don't let it get to you. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 30, 2016
https://twitter.com/SFerika/status/748572873975955456?lang=en
A5 Speed! ๐๐ฌ The faster you solve someoneโs problem, the less likely they are to go somewhere else. #TwitterSmarter
— Jay Miller (@kjaymiller) June 30, 2016
A5) Timely and helpful responses are what people want. Be accessible to your customers when they need you #TwitterSmarter
— Hootsuite ๐ฆ (@hootsuite) June 30, 2016
Q6: How can organizations use content curation for Twitter? #TwitterSmarter pic.twitter.com/9AqDLAHdky
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A6: Mix and match curated content with own. Strike balance. A good #contentcuration guide – https://t.co/YBiM53pfHU #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A6: For content curation, try DrumUp, we serve the freshest and most relevant content https://t.co/z84q3kqAgV U'll love it. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
https://twitter.com/calgarydreamer/status/748573252612558848?lang=en
https://twitter.com/SconnorConnor/status/748573382267052033?lang=en
A6: Curate content that is both relevant and valuable to your audience. It helps to show you're a trusted resource. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) June 30, 2016
A6 Content curation can help spark conversations with influencers #TwitterSmarter https://t.co/LZ1DwoALka
— Sal Conca (@SalConca) June 30, 2016
A6: You can find the best content to curate with @nuzzel and Juice by @paper_li. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A6. Content citation builds your audience and brand. It can also build alliances with influencers. #TwitterSmarter https://t.co/MNnlByRBVQ
— Rasheen Carbin (@rasheencarbin) June 30, 2016
A6 Use content to start (or fuel) conversations. Not merely to maintain a presence. #twittersmarter
— Martin Lieberman ๐๏ธ (@martinlieberman) June 30, 2016
A6: Look for content that fits into who you are, but not just about what you do. #TwitterSmarter https://t.co/nOE6XGxgkS
— Gary Karr (@garykarr) June 30, 2016
Q7: How important are influencers in increasing a brand's reach? #TwitterSmarter pic.twitter.com/0eCSZzVZxP
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A7: Influencers allow you the reach to a large extended audience, which is otherwise hard to get. So v imp. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A7: Super important! Influencers can help elevate your brand through their large reach. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A7. Important, but keep in mind that a satisfied customer is your best influencer #TwitterSmarter https://t.co/90vmc4T0KH
— Rasheen Carbin (@rasheencarbin) June 30, 2016
. @MadalynSklar A7: Absolutely key, but the trick is figuring out how to provide value to those influencers first. #twittersmarter
— โ๏ธ Craig Heron (Inzana) (@craiginzana) June 30, 2016
A7 #Influencers can help to increase #Brand's reach, but they are not necessary always #TwitterSmarter https://t.co/2JwgzmKNYv
— Varun Kumar ๐ถ (@DigitalVK) June 30, 2016
A7: Influencers are very important! They can amplify your brand, content and bring in new followers. #TwitterSmarter pic.twitter.com/nVvVr4adWA
— Rachel Sprouse (@SprouseRachel) June 30, 2016
A7: Your brand can be launched into a whole new ballgame just by a single mention of an influencer #TwitterSmarter https://t.co/HZWuIIEmN1
— 3C Comms (@3Ccomms) June 30, 2016
A7: Promoting a brand, strategically and consistently creates an influencer.
#twittersmarter— Angela Brown (@AngelaOberer) June 30, 2016
A7. With ur #personalbranding/#branding work done U are in good position to get reach w/ influencers #TwitterSmarter https://t.co/wfiUN97ae0
— Steve Morozumi (@SFenthusiast) June 30, 2016
A7 part 2. At that point extending your brand reach with #influencer s can be extremely important if that's your #strategy. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) June 30, 2016
A7. Key, but also key to know what THEY want, not just want you want them to do. #TwitterSmarter https://t.co/cvenfTN8nS
— Gary Karr (@garykarr) June 30, 2016
A7 create connection first, start a relationship and then, yes, it can expand the reach, if the feeling is genuine & mutual #TwitterSmarter
— Zala Bricelj – ๐ธ๐ฎ๐ฉโ๐ป๐๐ #EduTech is my jam (@ZalkaB) June 30, 2016
A7: We can all learn from Bootea's mistake with Scott Disick. https://t.co/1nST108HrA #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 30, 2016
Q8: What is your strategy for timing your content? #TwitterSmarter pic.twitter.com/YPHqE8hGMz
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A8: #1of2 For general content, freshness and relevance to day-season-time r key. Spreading content over the day is imp too. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A8: #2of2 For events & announcements, announce well in time & set content on repeat schedules, not too often or infrequent. #TwitterSmarter
— Sophia Solanki (@SophiaSolanki) June 30, 2016
A8: Test and see what works best for you and your audience. Ideal times for posting can differ for everyone. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) June 30, 2016
https://twitter.com/im_mimijae/status/748576201703305216?lang=en
A8: Staying consistent, engaged is key, but IMO people get overly wrapped around the axle re timing. #TwitterSmarter https://t.co/jL8Fzv1mnM
— Gary Karr (@garykarr) June 30, 2016
https://twitter.com/LoveAndShalom/status/748576315620487169?lang=en
A8) I have specific times chosen on Buffer and intermingle with real-time Tweets & RTs #TwitterSmarter
— David Boutin (@dmboutin) June 30, 2016
A8: I tweet all day/night. I space them out about an hour apart. Test and see what works for you. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) June 30, 2016
A8 it's a global 24/7 vibrant, buzzing world. So forget the best times, be present & engage ad much as you can #TwitterSmarter
— Zala Bricelj – ๐ธ๐ฎ๐ฉโ๐ป๐๐ #EduTech is my jam (@ZalkaB) June 30, 2016
https://twitter.com/im_mimijae/status/748576907919241216?lang=en
A8. Last week @Ross_Quintana had some advice: use the east & west coasts as 2 initial time frames #TwitterSmarter https://t.co/AV96e0pZBA
— Steve Morozumi (@SFenthusiast) June 30, 2016
A8: We're trying to move past the assumption that our audience is online (+ available) during business hours. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) June 30, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.