How To Conquer Content Curation with Magda Torres
#TwitterSmarter Chat Recap: 7-28-16
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @MagdaATQ. Topic: How to Conquer Content Curation. #TwitterSmarter pic.twitter.com/YZ88vhVmsf
— Madalyn Sklar (@MadalynSklar) July 28, 2016
NEW! Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing. Let us know if you like this new feature.
Ask @hootsuite: What is social listening and how can this help me on Twitter? #TwitterSmarter pic.twitter.com/mU1KyQRioG
— Madalyn Sklar (@MadalynSklar) July 28, 2016
1/5| Social Listening: The process of finding & assessing what is being said about a topic on social channels @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) July 28, 2016
2/5| Social Listening can help you on Twitter by discovering relevant conversations to your interests! @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) July 28, 2016
3/5| Whether you’re a brand/business or individual, social listening can help you make meaningful connections @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) July 28, 2016
4/5| Even more so, social listening can help businesses get feedback, find leads and run customer care ? @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) July 28, 2016
5/5| If you'd like to learn more about social listening check out this blog post ? https://t.co/Yljt1JP4yK @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) July 28, 2016
#TwitterSmarter Chat
Q1: Why should you curate content? #TwitterSmarter pic.twitter.com/DafAiqISDW
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A1. It's no secret that content rules the internet. But, not everyone has time & resources to constantly create good content #twittersmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A1. We should curate to set our brands apart from the rest by attracting our audience while giving them value in return #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A1. You can save time and not get left behind in the content world by carefully choosing and sharing niche content #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A1: Include curated content in your strategy to strengthen your brand's knowledge and authority in a subject matter. #TwitterSmarter
— FreshSparks (@FreshSparks) July 28, 2016
A1: Provide USEFUL information, show your authority in your niche #twittersmarter
— jasgraff (@jasgraff) July 28, 2016
A1: Curating good content shows off you and your brand as well as your talents. I am a resource so I share information. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A1: It's a way to help connect & help promote your network while also providing your audience with more relevant information #TwitterSmarter
— Craford (@CrafordBenefits) July 28, 2016
A1: If you share only your own content, you will bore people fast. So, curate content as per your audience's interest #TwitterSmarter
— Nilesh Surana (@nileshsurana) July 28, 2016
A1 Gives your audience a better knowledge of you and your biz.. It can educate and solve a problem.. creates engagement #TwitterSmarter
— Cindy Millet (@cindymillet8) July 28, 2016
A1) You can't be an expert on all things that interest your audience. Curation lets you share more value on varied topics #TwitterSmarter
— David Boutin (@dmboutin) July 28, 2016
A1: Broadens your own knowledge while helping others and establishing your influence with your followers. #TwitterSmarter
— Scott Phillips (@scott_phillips_) July 28, 2016
A1. With the amount of content available today, anyone can find it. Value comes from your ability to discern what matters. #twittersmarter
— pamelahughes (@pamelahughes) July 28, 2016
A1 Helps audience get up to date industry info, and you as well. Shows you're part of; in the know #TwitterSmarter https://t.co/KiyRx6Upee
— Steve Morozumi (@SFenthusiast) July 28, 2016
A1. Aside from being a supporter of other people, curating content also helps balance the content creation workload. #TwitterSmarter
— Angelica Mata (@matageli) July 28, 2016
A1: Your content should not just be self-promotion. Curate others' work to develop trust & bonds. #TwitterSmarter pic.twitter.com/qPGCjwO3h0
— Proteus Technologies (@proteuseng) July 28, 2016
@MadalynSklar A1: Content curation helps in developing leadership, visibility,reach, engagement, improve social & searches #TwitterSmarter
— Daljeet Kaur (@DaljeetkKaur) July 28, 2016
A1: Curating content sparks engagment when you share pieces on topicsh you are passionate about. #TwitterSmarter
— Black Sheep Social (@blcksheepsocial) July 28, 2016
Q2: Is it for everyone? What should you hope to achieve when you curate? #TwitterSmarter pic.twitter.com/XyOuBUx2Hm
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A2. I believe it is great for solopreneurs and big brands. But also for those who want to build an online community #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A2. #ContentCuration is a great way to demonstrate thought leadership, increase traffic & generate leads #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A2. You should aim to conquer your audience by providing them w/ valuable & helpful content #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A2. everyone can curate as long as you add additional value #TwitterSmarter
— Ai Zhang (@aiaddysonzhang) July 28, 2016
A2: Content curation can, and should be for everyone. Aim to be the go-to source for information in your industry. #TwitterSmarter
— FreshSparks (@FreshSparks) July 28, 2016
A2) Strive 2 create a trail of engaging #content that reflects a wide range of tastes and instruction.Never stop learning. #TwitterSmarter
— ★Dave_RareVictory (@RareVicRec) July 28, 2016
A2 Yes, curating is for everyone, it expands brand personality & demonstrates subject depth #TwitterSmarter
— Mike Mathews (@memathews) July 28, 2016
A2 If you're an iconic brand & have nearly endless original content, curation may not be necessary. #TwitterSmarter https://t.co/MSw2AKclP8
— Steve Morozumi (@SFenthusiast) July 28, 2016
A2: Consistent focused content curation = brand awareness, partner collaborations, industry awareness, goodwill and SEO. #twittersmarter
— Angela Oberer (@AngelaOberer) July 28, 2016
@MadalynSklar A2. absolutely, it's always good to reach out to thought leaders with your opinion on their blogs! #TwitterSmarter
— Brafton (@Brafton) July 28, 2016
A2: yes, for any area of interest or any industry, no matter how small, someone is creating content relevant 2 it #TwitterSmarter chat
— Scott Phillips (@scott_phillips_) July 28, 2016
A2: You should do it if you have a desire to build a community/tribe that trusts and follows you. #TwitterSmarter pic.twitter.com/3wM5hebxVE
— Proteus Technologies (@proteuseng) July 28, 2016
@MadalynSklar A2: Everyone could find a benefit, its a create way to associate with communities & support other companies #TwitterSmarter
— Rebecca Rees (@ReesReb) July 28, 2016
A2: By curating great content you can get seen as a thought leader in your industry. Tip: You must be consistent!! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A2 Curating content should not B about selling but to inform providing your expertise, drawing your audience in 2 know more #TwitterSmarter
— Cindy Millet (@cindymillet8) July 28, 2016
Q3: What are the pros/cons of Curated vs. Original Content? #TwitterSmarter pic.twitter.com/TQCB5uYJQr
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A3. Original content allows you to control your tone in order to better target your audience #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A3. It also is beneficial because you choose your topics and how they're developed #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A3. However, if you are a solopreneur or smallbiz, #contentcuration could take the weight off your shoulders #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A3. You can provide a wide array of perspectives to your audience by curating content #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A3. Aside from that, when you share content created by others, you are building relationships with the sources #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A3: curating content gives you a chance to be a thought leader in your industry, but too much takes away from your brand #TwitterSmarter
— Craford (@CrafordBenefits) July 28, 2016
A3: Pro: Gives your audience another viewpoint/perspective other than your own. #TwitterSmarter https://t.co/CzQBdVtuNY
— StephanieMeryweather (@smeryweather) July 28, 2016
A3: Curated content…PRO: a bigger bucket of resources for your audience. CON: traffic going to another property. #TwitterSmarter
— FreshSparks (@FreshSparks) July 28, 2016
@MadalynSklar A3: Original generates more immediate conversion, Curated generates a sense of sharing/association/community #TwitterSmarter
— Rebecca Rees (@ReesReb) July 28, 2016
A3: By sharing a mix of your own content and curated content, it can help position you as an authority in your field. #TwitterSmarter
— Express Writers (@ExpWriters) July 28, 2016
@madalynsklar A3) Original content takes time/effort but can be shared widely and get your name out to new audiences #TwitterSmarter
— Hootsuite (@hootsuite) July 28, 2016
@MadalynSklar A3 cont.) Curated content is someone else's original content. Why not have your own content be used like that? #TwitterSmarter
— Hootsuite (@hootsuite) July 28, 2016
A3 Original content helps me establish my own expertise. Provides opportunities to apply what I've learned/provide value. #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) July 28, 2016
A3 Original content takes longer but can be made on-brand. Curated, may take longer to find on-brand #TwitterSmarter https://t.co/hKe2TGzCE4
— Steve Morozumi (@SFenthusiast) July 28, 2016
Q4: How can we start curating content? #TwitterSmarter pic.twitter.com/KMwLJHztwW
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A4. I am sure you already curate content every day when you share a specific article or video on your social profile #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A4. You curate content when you make the decision to share something you think would be interesting to others #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A4. But, good content curation is not to be taken lightly. A lot of planning and testing goes behind it #twittersmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A4. I suggest using 1 or + of the many tools out there to help you gather & share the right content. Will share mine soon 😉 #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A4. I like to use Twitter Lists. @MadalynSklar #TwitterSmarter https://t.co/TEs6QJh70D
— Donna Urso (@JustOneDonna) July 28, 2016
A4: I use the Juice app for iOS put out by the fine people at @paper_li where Magda works. It's a GREAT app! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 28, 2016
I found out about the Juice app from @PegFitzpatrick when I interviewed her for my #TwitterSmarter podcast last year. @MagdaATQ @paper_li
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A4: Start interacting with your network to make connections and find content from people who are relevant in your industry #TwitterSmarter
— Craford (@CrafordBenefits) July 28, 2016
A4: Create a Twitter list of influencers to grab content from, use content feeds like @Feedly. Be selective about the best. #TwitterSmarter
— FreshSparks (@FreshSparks) July 28, 2016
@MadalynSklar A4. keep a @feedly updated with the latest trends and sign up for email newsletters from though leaders! #TwitterSmarter
— Brafton (@Brafton) July 28, 2016
A4: I use twitter hashtags. #TwitterSmarter
— Dr. Robin Johnson (@SavvyOD) July 28, 2016
A4: Content is everywhere. Listen, Learn, Share. #twittersmarter
— Angela Oberer (@AngelaOberer) July 28, 2016
@MadalynSklar A4:Use google alerts to find content with keywords, read through, choose, tweet, hashtag it, inc the source #TwitterSmarter
— Rebecca Rees (@ReesReb) July 28, 2016
A4. I use hashtags. However, it is important not get caught up in curating. Establish your own identity as well. #twittersmarter
— Christie C. (@PromoSocially) July 28, 2016
A4: Start curating content by first identifying a topic or keywords. Then use tools to find and filter what you need. #TwitterSmarter
— Michael Roach (@mr0ach) July 28, 2016
Q5: What type of content should we curate and share #TwitterSmarter pic.twitter.com/8Mo8qheigP
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A5. The 1st requirement when you share content is that you trust the source and that you review it #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A5. The point of content curation is choosing & sharing the BEST type out there for your beloved audience! #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A5. A good tip is to ask yourself: is this teaching me something? Does it make me feel something? #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A5. I really like what my friend @KDHungerford says: Content should address a PIN (Problem, Interest or Need) #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A5: Anything our audience finds valuable…not just links but video, infographics, etc. Even memes to make them laugh! #twittersmarter
— jasgraff (@jasgraff) July 28, 2016
A5: Stories, songs, ideas, thoughts, photos, blogs, videos, tweets, posts, pins, chats, & scopes in line with your brand. #twittersmarter
— Angela Oberer (@AngelaOberer) July 28, 2016
A5: make sure it's from ethical, authoritative and high quality sources #TwitterSmarter
— Scott Phillips (@scott_phillips_) July 28, 2016
A5) Curate content YOUR AUDIENCE will find value in, not just you – will be a lot of cross-over, but pay attention #TwitterSmarter
— David Boutin (@dmboutin) July 28, 2016
A5: Think of your curation as a handpicked collection. Find best content for your niche so that people come back for more. #TwitterSmarter
— FreshSparks (@FreshSparks) July 28, 2016
A5: you should share content that is relevant and will further along the conversation – both in the industry and your brand #TwitterSmarter
— Heather Found (@HeatherFound) July 28, 2016
A5: I love to share content that answers a question, helps solve a problem. #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) July 28, 2016
A5: I share social media and especially Twitter marketing content. I find great articles & resources to share. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A5: Organize curated content on your editorial calendar. Look at analytics to see what performs well. Do more of that! #TwitterSmarter
— FreshSparks (@FreshSparks) July 28, 2016
A5 Be "on-#brand" w/ curated #content. When U are true to your brand, you are true to your audience #TwitterSmarter https://t.co/qrdbemM3bd
— Steve Morozumi (@SFenthusiast) July 28, 2016
A5 I wanna say I share only content that adds value, but sometimes you need also off-topics & fun & some life stuff thb #TwitterSmarter
— Zala Bricelj (@ZalkaB) July 28, 2016
A5 Curate content helpful to your audience; if u r a personal brand, also share things you're personally interested in! #TwitterSmarter
— Natalie Palombi (@NataliePalombi) July 28, 2016
Q6: What are some tools to help you in your content curation strategy? #TwitterSmarter pic.twitter.com/QEXInXFkPO
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A6. I am going to try and be objective by sharing various good ones out there -but I do have my favorite 🙂 #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A6. For blog promotion and visual content, I like @pinterest #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A6. I also enjoy @Feedly to organize RSS feeds #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A6: As a TwitterChat enthusiast, I find @Storify very useful for storytelling #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A6: And, drumroll! My favorite is Paper.li as it is very versatile helping you through all the process of content curation #twittersmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A6. The Paper.li team wanted to give back to #TwitterSmarter so, if you use the code: TwitterSmarter you get 1month off our Pro subscription
— Magda A.Torres (@MagdaATQ) July 28, 2016
A6: Feedly, Tweetdeck in conjuction with Twitter lists, emailed newsetters such as @inboundorg, @sejournal #twittersmarter
— jasgraff (@jasgraff) July 28, 2016
@MadalynSklar A6: Google alerts! Also BuzzSumo is very helpful! The more content you find, the more picky you can be! #twittersmarter
— Rebecca Rees (@ReesReb) July 28, 2016
A6) @feedly, Twitter lists, @postplanner #TwitterSmarter
— David Boutin (@dmboutin) July 28, 2016
.@MadalynSklar A6: @hootsuite, @Meltwater, Google alerts, subscribing to newsletters of relevant news/content websites #TwitterSmarter
— Nilesh Surana (@nileshsurana) July 28, 2016
A6 My fave tool (and I know I've said this before on #TwitterSmarter) is @nuzzel. Love the search feature.
— Mike Barzacchini (@MikeBarzacchini) July 28, 2016
A6. I am a total @Flipboard fan. It aggregates; I curate from my front page. #TwitterSmarter
— pamelahughes (@pamelahughes) July 28, 2016
A6: Juice by @paper_li, @feedly, @nuzzel, Twitter lists. I do this consistently every day. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A6 @paper_li, @nuzzel, @hootsuite suggestions @klout, @Pocket, @BuzzSumo, @feedly, @Bundlepost, etc #TwitterSmarter https://t.co/CRJt7UnwVq
— Steve Morozumi (@SFenthusiast) July 28, 2016
A6: @feedly and Twitter lists are a must for content curation. #TwitterSmarter
— Express Writers (@ExpWriters) July 28, 2016
A6. @feedly is my go to after all the Google alert set up. I'm also really digging the app Hyper for video content. #twittersmarter
— Angelica Mata (@matageli) July 28, 2016
A6: Tools that help my content curation strategy: Google Alerts, tabs & streams in Hootsuite, Twitter lists, and now @IFTTT. #TwitterSmarter
— Michael Roach (@mr0ach) July 28, 2016
Q7: How about immediacy? How does the @paper_li Juice app help? #TwitterSmarter pic.twitter.com/dO8oLzF8Ff
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A7. I'm sure you've heard about Juice by Paper.li from @MadalynSklar in many occasions. She's a Juice champ! #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A7. Juice gets you the Top Trending articles based on your followers interests and allows you to share them on the spot #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A7. It's like a personal content assistant and it's there right on your phone to share content your followers like #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
So happy to read this! I like how quick and simple it is, doesn't need more #TwitterSmarter https://t.co/ITJ8qmtR96
— Magda A.Torres (@MagdaATQ) July 28, 2016
@MagdaATQ It's hands down my fave content curation app I use it every day. I can't wait for the reminder to pop up each day. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 28, 2016
@MadalynSklar A7. Honestly? I'll give it a try and report back. #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) July 28, 2016
@MagdaATQ @MadalynSklar Will have to check it out!
— pamelahughes (@pamelahughes) July 28, 2016
@MadalynSklar @MagdaATQ That's a new one to me! Will be checking it out.
— jasgraff (@jasgraff) July 28, 2016
A7: I love how the @paper_li Juice app gives me daily content to read and share. It's the GOOD stuff! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 28, 2016
@MadalynSklar A7: Immediacy is important for topics that fade out, such as the Super Bowl or other events. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) July 28, 2016
@MadalynSklar A7: But if it's evergreen content that's relevant to your audience + not outdated, it can be shared whenever! #TwitterSmarter
— Wilde Agency (@Wilde_Agency) July 28, 2016
@MagdaATQ @MadalynSklar Something new for me to try!
— Andrea Meyer (@andreamv) July 28, 2016
@MadalynSklar A7: Be the one with the headlines, something followers will appreciate! VERY hard to achieve without a tool! #TwitterSmarter
— Rebecca Rees (@ReesReb) July 28, 2016
@MagdaATQ @MadalynSklar will need to check out juice app
— Claudia Santiago (@ClaudiaSantiago) July 28, 2016
Q8: What are the most helpful features Paper.li offers for content curation? #TwitterSmarter pic.twitter.com/LnHlS4JHAp
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A8. As I said before, Paper.li helps you through the whole process of finding, organizing and sharing topic-based content #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A8. Many of our users enjoy our Genius Source as you can just enter a keyword and get all the content surrounding it #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A8. You can create a beautiful Web Newspaper to present that content professionally #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A8. Aside from that, with Paper.li's Social Media Agent, you can continuously feed the right content to your social channels #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
A8: I'm biased but I truly believe Paper.li is a nice tool for those who want to provide their audience w/ niche content #TwitterSmarter
— Magda A.Torres (@MagdaATQ) July 28, 2016
@MadalynSklar A8: I'm about to find out, as I've just signed up 😉 thanks @MagdaATQ #TwitterSmarter
— Rebecca Rees (@ReesReb) July 28, 2016
@MadalynSklar A8 Feel like I signed onto @paper_li when first released & have not fully utilized it. I'll fix this! #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) July 28, 2016
A8: It's magic rolled up into a pretty iOS app for my iPhone. It's like pixie dust and unicorns. #UnicornLove #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A8: The Juice app provides me with articles I don't usually see elsewhere when I'm uncovering information. Love that! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) July 28, 2016
A8 I can't really answer this one since I don't (yet) use @paper_li – but will after this! #TwitterSmarter
— Natalie Palombi (@NataliePalombi) July 28, 2016
A8: The most attractive feature in @paper_li would be its integration… w/LinkedIn, Facebook, Twitter, MailChimp, and G/A. #TwitterSmarter
— Michael Roach (@mr0ach) July 28, 2016
@MadalynSklar A8 I use other sources on my business account, but I will definitely give them a try though. So TBD. #TwitterSmarter
— Nick Dakota (@Nickographer) July 28, 2016
A8: Here's a cool .pdf to on How to optimize your paper.li via https://t.co/OshlMMUuPd #TwitterSmarter https://t.co/9Uz11uYBZF
— Sherley (@Sherasaurus) July 28, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
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