Effective Content Curation Strategies with Erik Fisher
#TwitterSmarter Chat Recap: 8-4-16
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @ErikJFisher. Topic: Effective Content Curation Strategies. #TwitterSmarter pic.twitter.com/mUoDjAo023
— Madalyn Sklar (@MadalynSklar) August 4, 2016
NEW! Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing. Let us know if you like this new feature.
Ask @hootsuite: Why should you use Twitter video? #TwitterSmarter pic.twitter.com/2SfgGUIhCq
— Madalyn Sklar (@MadalynSklar) August 4, 2016
1/4| You should use Twitter video because, to put it simply, it is engaging. @madalynsklar #TwitterSmarter pic.twitter.com/CgmXUvHwcP
— Hootsuite (@hootsuite) August 4, 2016
2/4| @Twitter found that videos drive 2.5x more replies, 2.8x more RTs and 1.9x more likes. @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) August 4, 2016
3/4| With numbers like that, it’s pretty clear that Twitter video should be built into your online strategy @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) August 4, 2016
4/4| Want to learn more? Check out our blog post on how to use Twitter video ? https://t.co/6BVV4yhaEM @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) August 4, 2016
#TwitterSmarter Chat
Q1: What sources do you use to curate tweets? #TwitterSmarter pic.twitter.com/U5tMWRTCB5
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A1: I use an extensive @Feedly collection of sources, and then some private Twiiter lists. You? #TwitterSmarter https://t.co/K3yvIBCBLN
— Erik Fisher (@ErikJFisher) August 4, 2016
A1: I take a look at the leaders in my industry and curate content from them, the experts! #TwitterSmarter
— Craford (@CrafordBenefits) August 4, 2016
A1: @feedly is great for following feeds from your favorite sites. It makes it easy to schedule content to @buffer. #TwitterSmarter
— Express Writers (@ExpWriters) August 4, 2016
A1: I use a variety of sources: @feedly @nuzzel Juice by @paper_li as well as my highly curated Twitter lists. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A1: I love my Twitter lists, sub to a lot of great email newsletters, and ask my followers to share their fave articles. #TwitterSmarter
— Berrak Sarikaya (@BerrakBiz) August 4, 2016
A1. @hootsuite suggestions, @Pocket @paper_li @Flipboard @BuzzSumo @Klout @feedly (as many as poss!) #TwitterSmarter https://t.co/Lbk1PpUjjR
— Steve Morozumi (@SFenthusiast) August 4, 2016
@MadalynSklar A1. Twitter lists based on topic, industry, influencer type, etc. Best way to curate for me #TwitterSmarter
— Hasan Jilani (@funnelsavvy) August 4, 2016
A1 Just hashtags , I keep it simple #TwitterSmarter
— Phil Siarri (@philsiarri) August 4, 2016
Q2: What tools do you use to discover new content to share? #TwitterSmarter pic.twitter.com/CZPthvgApN
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A2: @nuzzel is a good. Also a private Twitter list of people who curate well. Is that cheating? 🙂 #TwitterSmarter https://t.co/k125FguFsx
— Erik Fisher (@ErikJFisher) August 4, 2016
A2: @Hootsuite, @twitter advanced searches, and my community in general! #TwitterSmarter
— Craford (@CrafordBenefits) August 4, 2016
A2: Google Alerts, @Meshfire, @theskimm are among a few favorites. #TwitterSmarter
— Berrak Sarikaya (@BerrakBiz) August 4, 2016
@MadalynSklar A2. I have used StumbleUpon to discover new content #twittersmarter
— Cheval John (@chevd80) August 4, 2016
A2 I LOVE @Digiday's morning newsletter. I always share at least one thing from it every day. #TwitterSmarter
— Kristy Gillentine (@KrisGillentine) August 4, 2016
A2: I love that I can put my RSS into @buffer and have easy access there. It's a great "work smarter not harder" tip. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A2: @hashtagify @RiteTag @Mention What other words are being used with my current keywords/hashtag strategy #TwitterSmarter
— Brandie McCallum (@lttlewys) August 4, 2016
A2: Niche oriented Facebook groups, @Google Alert, @twitter search, @Nuzzel, @Hootsuite, different @paper_li papers #TwitterSmarter
— Sherley (@Sherasaurus) August 4, 2016
A2 I like to visit related fatherhood/parenting/cooking acct & see what kinds of content they're creating. Good inspiration. #TwitterSmarter
— Father. Food. Fun. (@FatherFoodFun) August 4, 2016
Q3: Which peers do you curate content from? #TwitterSmarter pic.twitter.com/FtIC79sKoL
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A3: Some of the best peers to curate from are on this list @SMExaminer speakers https://t.co/sy0QTK7Si7 https://t.co/FYh5mbfzwC
— Erik Fisher (@ErikJFisher) August 4, 2016
A3: Some of the best peers or our friends for content are @Sam___Hurley @martinlieberman @iqseo @dawnieando @redheadrachel #twittersmarter
— ThinkTank (@Think_Tank_Mktg) August 4, 2016
A3: Favorite peers to curate from @AmyPorterfield @NeilPatel @KimGarst @PegFitzpatrick @SocialMediaMari @kevanlee #twittersmarter
— Randy Everett (@opwhiz) August 4, 2016
A3. @MadalynSklar @AdeldMeyer @alphabetsuccess @KarenKang + lots of peeps in #TwitterSmarter #Community & others! 🙂 https://t.co/MqjCbm7DpL
— Steve Morozumi (@SFenthusiast) August 4, 2016
A3 Named some, here is more @RNissenbaum @LazBlazter @PamAnnMarketing @BlueSteeleTX @SocialSMktg #TwitterSmarter https://t.co/n9M9rxzm1r
— Beth Staub (@AdventureGlass) August 4, 2016
A3: I love @neilpatel @SMExaminer @TwitterSmallBiz @MariSmith @PegFitzpatrick @hootsuite #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A3: For my WordPress training biz – @wptavern and @sucurisecurity are go to options. #twittersmarter
— Kim Shivler (@KimShivler) August 4, 2016
A3: for marketing content I curate from @StrategyOnline, @TheDrum & @SBI_Barcelona – they have great articles and insights #TwitterSmarter
— Heather Found (@HeatherFound) August 4, 2016
Q4: What ratio do you use to share your own content versus others? #TwitterSmarter pic.twitter.com/b7NSEC4rDs
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A4: I honestly try to alternate tweets with something of my own with something from someone else. #TwitterSmarter https://t.co/4azfTzdx0d
— Erik Fisher (@ErikJFisher) August 4, 2016
A4. 70% of the content I share is from someone else who provides value to my audience. #twittersmarter
— Cheval John (@chevd80) August 4, 2016
A4) For clients I definitely try to use their own content over others – always want to drive people to our websites. #TwitterSmarter
— Rachael Paul (@Rachael__Paul) August 4, 2016
A4: right now I share more content from others – working on building my own content and confidence to post it #TwitterSmarter
— Heather Found (@HeatherFound) August 4, 2016
A4: I use 80/20 with clients, sometimes 70/30 if the client has different types of content- ebooks, podcasts, etc #TwitterSmarter
— Brandie McCallum (@lttlewys) August 4, 2016
A4: I do about a 60/40 split with most of it being sharing other people's content. Always share others. Always. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A4: Hard to put numbers to, but we share mostly our content, with curated content from other experts. #TwitterSmarter
— Resume Strategists (@ResumeStratgsts) August 4, 2016
A4 I don't just share or retweet. i talk to ppl; engage them on their content #twittersmarter
— Ai Zhang (@aiaddysonzhang) August 4, 2016
A4: I am trying for a 50/50 split when it comes to what I share! #TwitterSmarter pic.twitter.com/ykvz2sPvmy
— Wayne Hendry (@ideakid88) August 4, 2016
Q5: Do you reshare previously shared content of your own or from 3rd party sources? #TwitterSmarter pic.twitter.com/v4fkS2zmUC
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A5: I use @Buffer analytics and re-buffer tweets of my own & 3rd party content that has worked well. #TwitterSmarter https://t.co/sWagor8XPw
— Erik Fisher (@ErikJFisher) August 4, 2016
A5: Absolutely! Especially if content is evergreen and/or I have new followers. #TwitterSmarter
— Berrak Sarikaya (@BerrakBiz) August 4, 2016
A5: You should reshare content. Your posts only have a short lifespan and resharing allows more people to see them. #TwitterSmarter
— Express Writers (@ExpWriters) August 4, 2016
A5: Yes, I reshare some of my tweets. If they are evergreen I put them into @tweet_jukebox. Great tool! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A5: yes good to bubble up valuable content regardless of source. Twitter is so immediate (if algorithm is off) @MadalynSklar #twittersmarter
— robchristianson (@robchristianson) August 4, 2016
A5: I share blog posts and great Twitter articles from 3rd parties if they are evergreen. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 4, 2016
Q6: How do you choose what to reshare? #TwitterSmarter pic.twitter.com/SursyWuzey
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A6: ALWAYS read/consume content before sharing! Filter it before sharing! #TwitterSmarter https://t.co/o8nQhcdQKr
— Erik Fisher (@ErikJFisher) August 4, 2016
A6: Is it relevant? Is it accurate? Is it informative? Will my audience care? #TwitterSmarter
— Berrak Sarikaya (@BerrakBiz) August 4, 2016
A6. If the uplifting content is solving the problem of my audience, then I will reshare the content #twittersmarter
— Cheval John (@chevd80) August 4, 2016
@MadalynSklar A6. Relevancy to my message and audience. I also look for differentiation #TwitterSmarter
— Hasan Jilani (@funnelsavvy) August 4, 2016
A6: I read articles every day from @feedly @nuzzel & Juice. The best ones get shared by me. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 4, 2016
#TwitterSmarter A6 – that's an easy answer – "will sharing this content provide value to my audience? will this create a conversation?"
— Andrew Peron (@andrew_peron) August 4, 2016
A6: I reshare a LOT from @SMExaminer! They have great content! Thank you @ErikJFisher! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A6 If I'm fascinated, I share. I want whatever I just learned to be in the hands of everyone bc it's THAT interesting. #TwitterSmarter
— Kristy Gillentine (@KrisGillentine) August 4, 2016
A6: I only share what is relevant to my audience and what fits with my brand @MadalynSklar #TwitterSmarter
— The Jax Inc (@JacquiCooks) August 4, 2016
A6 Relevancy, helpfulness, entertainment value ect #TwitterSmarter Always if it makes me laugh https://t.co/phPaEJ9WfH
— Beth Staub (@AdventureGlass) August 4, 2016
Q7: How do you balance your sharing strategy with your social engagement strategy? #TwitterSmarter pic.twitter.com/PvcE3v4yFb
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A7: I set time weekly to schedule new posts, then I can be present at set time daily to interact. #twittersmarter
— Erik Fisher (@ErikJFisher) August 4, 2016
A7 Think they can be done at once. Share, but don't just retweet. Contribute your thoughts on the content. #twittersmarter
— jasgraff (@jasgraff) August 4, 2016
#TwitterSmarter A7 – I believe engagement should always be your priority. content sharing starts the conversation, engagement sustains it.
— Andrew Peron (@andrew_peron) August 4, 2016
A7 I think being active in real-time (rather than scheduling) is more engaging. Share, receive, respond. Be in the moment. #TwitterSmarter
— Kristy Gillentine (@KrisGillentine) August 4, 2016
A7: The articles I share spark engagement and conversation. It brings me closer to my community. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A7) I actually have to focus on balancing my live tweet content with more scheduled posts! #TwitterSmarter
— Rachael Paul (@Rachael__Paul) August 4, 2016
Q8: What is your strategy for Retweeting? Do you use the official RT or Quote tweet? #TwitterSmarter pic.twitter.com/805dFN5l0r
— Madalyn Sklar (@MadalynSklar) August 4, 2016
A8: I often quote tweet because it always you to add commentary or an endorsement. @Buffer even lets you schedule those! #twittersmarter
— Erik Fisher (@ErikJFisher) August 4, 2016
A8: i use both, it depends on what i am retweeting. If i can add value i use quote else RT @MadalynSklar #twittersmarter
— Dr. Shruti Kapoor (@kapoors_s) August 4, 2016
A8. Unless it's a @twitter #chat answer I use the RT button to give max cred to those I share from. #TwitterSmarter https://t.co/N7yRWDRf3W
— Steve Morozumi (@SFenthusiast) August 4, 2016
A8: Retweet things you would say yourself. If you wouldn't say it, don't retweet it. That's what I do for #TwitterSmarter
— Rachel Sprouse (@SprouseRachel) August 4, 2016
A8 quote unless it's automotive from a big 3 (5, 10) – then readers don't need me #TwitterSmarter https://t.co/GqAIRlA1Al
— Beth Staub (@AdventureGlass) August 4, 2016
A8: My RT strategy is to use the offical RT most of the time. I want to promote the tweet fully. It's the best way for that. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 4, 2016
.@MadalynSklar A8: both depending on if I want to share or engage #TwitterSmarter
— Nilesh Surana (@nileshsurana) August 4, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
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