How to Create Engaging Online Content That Wins Readers & Customers with Julia McCoy
#TwitterSmarter Chat Recap: 8-25-16
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @JuliaEMcCoy. Topic: How to Create Engaging Online Content. #TwitterSmarter pic.twitter.com/KijZpXD00q
— Madalyn Sklar (@MadalynSklar) August 25, 2016
NEW! Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What are some hashtags do’s and don’ts? #TwitterSmarter pic.twitter.com/WD5woR27u3
— Madalyn Sklar (@MadalynSklar) August 25, 2016
1|5 This is a great question. Proper hashtag use is something everyone should know! @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) August 25, 2016
2|5 When it comes to hashtags, do be specific and do use relevant hashtags. @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) August 25, 2016
3|5 Using hashtags not relevant to your brand or business doesn’t help you and can make you look tacky @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) August 25, 2016
4|5 On the flip side, don’t use too many hashtags and don’t use hashtags that are too long. @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) August 25, 2016
5|5 If your hashtag is too long, people won’t use it. They’re losing valuable real estate in their tweets! @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) August 25, 2016
#TwitterSmarter Chat
Q1: How do you create a solid online content strategy? #TwitterSmarter pic.twitter.com/mLFPDU1cz9
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A1a It all starts with knowing your audience, how to speak their language, & sharing your BEST insights w/ them. #TwitterSmarter
— Julia McCoy (@JuliaEMcCoy) August 25, 2016
A1b I’ve created an easy-to-follow content strategy using the first 7 letters of the alphabet. FREE: https://t.co/iqFrmnfHEL #TwitterSmarter
— Julia McCoy (@JuliaEMcCoy) August 25, 2016
YES! Dedicated time is so crucial for a great content strategy. #TwitterSmarter https://t.co/u12nvkOGHL
— Julia McCoy (@JuliaEMcCoy) August 25, 2016
A1 Planning is key. Look at what your audience is hungry for and then create a strategy. See what pain points are out there. #twittersmarter
— Sheldon Pearce (@sheldonpearce) August 25, 2016
A1: Create a content calendar. Keep tweets brand-relevant. Don't post the same thing over and over. #TwitterSmarter pic.twitter.com/bcbGg3XPKg
— Proteus Technologies (@proteuseng) August 25, 2016
A1: Target an audience, outline goals/KPIs, choose content types, create editorial calendar & determine promotion channels #TwitterSmarter
— FreshSparks (@FreshSparks) August 25, 2016
A1: Set aside a couple of days a week where you put out new #content. For me: Mon. -content ideas & Tues. -Tuesday'sTidbits #twittersmarter
— Danielle McFadden (@DMcFaddenLowell) August 25, 2016
A1: It starts with knowing your audience. What are they interested in? What are their pain points? How can you help? #TwitterSmarter
— Express Writers (@ExpWriters) August 25, 2016
A1: Make a plan. Know your audience. And as I always like to say: Just Do It! #TwitterSmarter pic.twitter.com/NMs8IDghbf
— Madalyn Sklar (@MadalynSklar) August 25, 2016
@MadalynSklar A1: Develop content that excites + energizes your team, but also touches upon your audience's pain points. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) August 25, 2016
A1: @MadalynSklar @JuliaEMcCoy understand your audience & what their needs are, address those #Twittersmarter
— Dr. Shruti Kapoor (@kapoors_s) August 25, 2016
A1 – 4 C's I keep in mind for online strategy > be consistent, be clear, be concise + always keep community top of mind. #twittersmarter
— Sue Duris (@SueDuris) August 25, 2016
A1: Start with a well defined content calendar (see also: Map) so you don't get lost along the way. #twittersmarter pic.twitter.com/n5SJPZdvEq
— Jeff Reno(e) (@Renoe) August 25, 2016
Q2: Discuss the elements of writing a great blog. #TwitterSmarter pic.twitter.com/rrQd4vnzTR
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A2a Engaging, fun, readable, useful, outstanding and AUTHENTIC sums up great blog content. In other words, hard as heck 😛 #TwitterSmarter
— Julia McCoy (@JuliaEMcCoy) August 25, 2016
A2b Once you know what your audience loves and will come back for, create accordingly. Win interest & you have an audience #TwitterSmarter
— Julia McCoy (@JuliaEMcCoy) August 25, 2016
A2 -Helps your audience solve a problem or makes their day easier -Shares what you do and who you know -Includes IMAGES #twittersmarter
— Azure Collier (@azurecollier) August 25, 2016
A2: A great blog starts off with a great idea. Write what your audience is interested in. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 25, 2016
@MadalynSklar A2. Write like you are talking TO the person and not at them.They are not reading an instruction manual. #twittersmarter
— Christie C. (@PromoSocially) August 25, 2016
A2: Always think of the problem people are trying to solve and help guide them through it… #twittersmarter
— RealActs (@RealActsTEAM) August 25, 2016
A2: Show examples – this type of #content is invaluable to your audience! #TwitterSmarter pic.twitter.com/03UNBiJtac
— Danielle McFadden (@DMcFaddenLowell) August 25, 2016
A2: Too much for 140 when a picture can tell so much more. #TwitterSmarter pic.twitter.com/t50uUrfiOd
— Jeff Reno(e) (@Renoe) August 25, 2016
@MadalynSklar A2: Tell a story that's worth reading. Back up your points with data + research. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) August 25, 2016
A2: Definitely use images in your blog posts. Don't make it all text. Most people are visual learners, especially on the net #twittersmarter
— Bakari Chavanu (@bakarichavanu) August 25, 2016
.@MadalynSklar A2. The elements of writing a great blog is to make sure your content solves a specific problem #TwitterSmarter
— Cheval John (@chevd80) August 25, 2016
A2 The elements of a great blog: compelling headlines, visual content, superb grammar, and writing for your reader. #TwitterSmarter
— Michael Roach (@mr0ach) August 25, 2016
Q3: How do you balance SEO optimization with human-friendly content? #TwitterSmarter pic.twitter.com/XRrf5YeEzQ
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A3 KWs = rankings = vital. Niche down and get long-tail. Don’t stuff. Topic first, keywords second. It gets easier as you go #TwitterSmarter
— Julia McCoy (@JuliaEMcCoy) August 25, 2016
A3: SEO creates structure, while your story solves problems for the audience. Keywords should support natural language. #TwitterSmarter
— FreshSparks (@FreshSparks) August 25, 2016
A3 Write the way people search and speak, not how you want to talk about things internally. It needs to feel organic. #twittersmarter
— Azure Collier (@azurecollier) August 25, 2016
A3. Write amazing #content for humans, then with a few twists add some #SEO and you're good to go! #TwitterSmarter https://t.co/HiGeX2Kf1u
— Steve Morozumi (@SFenthusiast) August 25, 2016
A3: Write your content then review to see if you can add some SEO friendly words. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A3: Use Google Keyword Planner to find out what your target customers are searching – and write content around that. #TwitterSmarter
— Berrak Sarikaya (@BerrakBiz) August 25, 2016
A3: Focus on providing value first and foremost. Don't stuff content with keywords. Everything you write should be natural. #TwitterSmarter
— Express Writers (@ExpWriters) August 25, 2016
Q4: What are best practices to adapt your writing to social media? #TwitterSmarter pic.twitter.com/XjnFN00glu
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A4 Short, sweet, authentic is the name of the game! Use #hashtags. Be fun and real! Use questions when you write posts. #TwitterSmarter
— Julia McCoy (@JuliaEMcCoy) August 25, 2016
A4 It's very redundant but social listening, using advanced search and solve pain points. Write for an audience of 1. #twittersmarter
— Sheldon Pearce (@sheldonpearce) August 25, 2016
@MadalynSklar A4: On social media, simplify + focus on being concise. Say more with less. #TwitterSmarter pic.twitter.com/Jqj1SXHVNU
— Wilde Agency (@Wilde_Agency) August 25, 2016
A4: Throw away the writing style you were taught in school. Create your own style & you'll build a tribe that will love you.#twittersmarter
— Danielle McFadden (@DMcFaddenLowell) August 25, 2016
A4: Learn to get your MAIN point across in ONE eye-catching sentence, then link to longer content. #TwitterSmarter pic.twitter.com/ievmS1iWTH
— Proteus Technologies (@proteuseng) August 25, 2016
A4: I love Twitter because I prefer writing short form. It's an art learning how to tweet in 140 characters. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A4: It's also an art learning how to do a 10 second video that gets your point across on Snapchat. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A4: For social media- support content with visuals. Include CTA. Ask a question to prompt engagement. Categorize w/hashtags. #TwitterSmarter
— FreshSparks (@FreshSparks) August 25, 2016
A4: Break it up. What do readers need to know now? Where can you direct them for more later? #TwitterSmarter pic.twitter.com/Lf4MDbNFu3
— Jeff Reno(e) (@Renoe) August 25, 2016
@MadalynSklar A4: If I'm pushing blog content, I like to take excerpts from what I've already written & adjust for social. #TwitterSmarter
— Joshua Hager (@JoshuaJHager) August 25, 2016
@MadalynSklar A4: In writing for social media, avoid JARGON. You don't want to confuse followers. #TwitterSmarter pic.twitter.com/va9E5FY55C
— Wilde Agency (@Wilde_Agency) August 25, 2016
A4 To adapt your writing for #SocialMedia, keep content short, get to the point, but always look to inspire curiosity. #TwitterSmarter
— Michael Roach (@mr0ach) August 25, 2016
@MadalynSklar A4: "Content without connection is like tea without cake,' so ensure there is both tea & cake 🙂 #TwitterSmarter
— Carrie Eddins (@blondepreneur) August 25, 2016
Q5: Discuss the basics of writing an engaging web page. #TwitterSmarter pic.twitter.com/VbaNLXjf4z
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A5 DON’T be afraid to be creative! Too many stale, dry, crappy pages out there. Tell YOUR story onsite. Don’t hold back. #TwitterSmarter
— Julia McCoy (@JuliaEMcCoy) August 25, 2016
A5 Do not ask for a sale all over the web page. Give value and create loyalty first. #twittersmarter
— Sheldon Pearce (@sheldonpearce) August 25, 2016
A5: Divide content up into sections. When I see one long blog post without subtitles (SEO!) I don't read it. #twittersmarter
— Bakari Chavanu (@bakarichavanu) August 25, 2016
A5 Provides info that's helpful to your audience. Don't make it too long. Use a CTA to keep them on your site. Use visuals #twittersmarter
— Azure Collier (@azurecollier) August 25, 2016
A5. Don't be like everyone else! Too many pages look the same now. Stand out but keep it clean. Attention spans are short. #twittersmarter
— Christie C. (@PromoSocially) August 25, 2016
A5: Be compelling. Have a Call-To-Action. Make them want to come back for more. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A5: Call to action is key #TwitterSmarter https://t.co/dhblvYOou2
— Jennifer Bulandr (@JenniferBulandr) August 25, 2016
Q6: How do you optimize your written content for conversions? #TwitterSmarter pic.twitter.com/aEfebwxoxz
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A6a Write to inform, write to sell. That's why keywords come second. ALWAYS write for your reader & conversions will happen #TwitterSmarter
— Julia McCoy (@JuliaEMcCoy) August 25, 2016
A6b Hook up ROI to everything you put out. Entry points: CTAs, forms on your blogs, free downloadables related to your topic #TwitterSmarter
— Julia McCoy (@JuliaEMcCoy) August 25, 2016
A6 Stick to product education: An educated customer becomes a power user and does not call support #twittersmarter
— Toby Metcalf (@Toby_Metcalf) August 25, 2016
A6: Write your copy with the reader in mind. Think about what would resonate with your audience and speak directly to them. #TwitterSmarter
— Express Writers (@ExpWriters) August 25, 2016
A6: Encourage your audience to want to participate or take action in something. It shouldn't be 'work' for the audience. #TwitterSmarter
— Father. Food. Fun. (@FatherFoodFun) August 25, 2016
A6: When you share actionable tips and info, you need the content reader to take the next step. Put in a Call-To-Action. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A6: I write the way I speak, slang and all. Then have hubby read it out loud to see how it "sounds". #twittersmarter pic.twitter.com/LseWxWUWqh
— Sherri Johnson (@FlyGirlFMP) August 25, 2016
@MadalynSklar A6 Twitter is most restrictive; I start w/it and work outwards fm there #TwitterSmarter https://t.co/1rWbf6eNST
— Sir Leprechaunrabbit (@leprchaunrabbit) August 25, 2016
Q7: What are tools to use that aid in writing great online content? #TwitterSmarter pic.twitter.com/4dqModXDGf
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A7a Duplicate checker, keyword tools (@KWFinder, @semrush), audience tools (@BuzzSumo), title tools (@AMImarketing headline) #TwitterSmarter
— Julia McCoy (@JuliaEMcCoy) August 25, 2016
A7b When our tool @Copyfind comes out (1 month), you'll have access to the deepest originality checker on the web! #TwitterSmarter
— Julia McCoy (@JuliaEMcCoy) August 25, 2016
A7 I rely on my community members for customer centric content: their questions, their best practices, their projects #twittersmarter
— Toby Metcalf (@Toby_Metcalf) August 25, 2016
A7. @semrush and @Grammarly #TwitterSmarter https://t.co/sHD7c2SoxJ
— Steve Morozumi (@SFenthusiast) August 25, 2016
A7 Using customer generated content is trusted (and shared) #twittersmarter
— Toby Metcalf (@Toby_Metcalf) August 25, 2016
A7 @Grammarly and @CoSchedule's headline analyzer are so helpful! #twittersmarter
— Azure Collier (@azurecollier) August 25, 2016
A7: @Portent's #Content Idea Generator is an awesome tool. https://t.co/KAqzZQcTdW #TwitterSmarter
— Danielle McFadden (@DMcFaddenLowell) August 25, 2016
A7 Everyday things/events that spark a photo/blog/etc are great inspirations. Audience like content that is relatable. #TwitterSmarter
— Father. Food. Fun. (@FatherFoodFun) August 25, 2016
A7: @BuzzSumo is great for seeing which posts get the most shares. You can find out what your audience is really into. #TwitterSmarter
— Express Writers (@ExpWriters) August 25, 2016
A7: Tools– @Google Keyword Planner, @ahrefs, @BuzzSumo, @PomodoroApp, @Yoast, @Grammarly, @CoSchedule headline analyzer #TwitterSmarter
— FreshSparks (@FreshSparks) August 25, 2016
A7 To write better online #content read often, write often, proofread obsessively. #TwitterSmarter
— Michael Roach (@mr0ach) August 25, 2016
Q8: What are steps you can take to consistently continue publishing your best content? #TwitterSmarter pic.twitter.com/xnr8K1UOqq
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A8 Never. Stop. Reading/learning. <<my personal secret. Analyze continually. Ask for feedback. Evolve to higher levels. #TwitterSmarter
— Julia McCoy (@JuliaEMcCoy) August 25, 2016
A8: Quit my day job so I actually have time 🙂 #twittersmarter
— RealActs (@RealActsTEAM) August 25, 2016
A8: Measure what works through analytics & feedback. Continue pushing content types that are successful with your audience. #TwitterSmarter
— FreshSparks (@FreshSparks) August 25, 2016
A8 Creat an editorial calendar 4 the year in @hootsuite for all your blog and #socialmedia content. #TwitterSmarter https://t.co/yCldYgvkrQ
— Steve Morozumi (@SFenthusiast) August 25, 2016
A8: Listen to your audience. Listen to your audience. Listen to your audience. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A8. Learn from your mistakes! Check and see what posts of yours have succeeded/failed. No sense posting failing content! #twittersmarter
— Christie C. (@PromoSocially) August 25, 2016
A8: Don't be afraid to repurpose great content. I use @tweet_jukebox for my evergreen content. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 25, 2016
A8 Test, test, test! What worked? What didn't? Why? Keep checking in on what your audience wants #twittersmarter
— Azure Collier (@azurecollier) August 25, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
