Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @kimgarst. Topic: The Power of Live Video Using Periscope. #TwitterSmarter pic.twitter.com/Cf43NGwZEt
— Madalyn Sklar (@MadalynSklar) August 18, 2016
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing. Let us know if you like this new feature.
Ask @hootsuite: What are the best Twitter tools we should use in our marketing strategy? #TwitterSmarter pic.twitter.com/hgTpgCVzSS
— Madalyn Sklar (@MadalynSklar) August 18, 2016
1|4 There are a LOT of helpful Twitter tools out there, we’ll do our best to share some of our favorites. @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) August 18, 2016
2|4 First off, we suggest you give Hootsuite a try. Scheduling, listening, engaging, and more—all in one! ? @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) August 18, 2016
3|4 Some other tools we recommend, and use often, are: @brandwatch, @canva, and @giphy @MadalynSklar #TwitterSmarter pic.twitter.com/Z2vBHCfWwu
— Hootsuite (@hootsuite) August 18, 2016
4|4 We have a post that includes 34 Twitter Tools for marketing. Check it out here: https://t.co/Ty3FD5tQzp @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) August 18, 2016
Q1: How can Periscope help build your brand? #TwitterSmarter pic.twitter.com/DcdzgCs1FR
— Madalyn Sklar (@MadalynSklar) August 18, 2016
A1: Periscope a FABULOUS way to build an intimate and loyal following with a global audience. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A1: People buy from those they know, like and TRUST and live video is the fastest path to that! #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A1: Because people can see the real brand not a carefully developed tweet or graphic. They can see who you really are #TwitterSmarter
— Searcy Sledge (@SearcySledge) August 18, 2016
A1-a Periscope is one more way to humanize your brand! Give your brand a face with a voice, emotions, reactions. #TwitterSmarter
— Kristy Gillentine (@KrisGillentine) August 18, 2016
A1: Periscope can be great at giving a behind-the-scenes view of your company that isn't often seen. #twittersmarter pic.twitter.com/UpQcnDrnAf
— Proteus Technologies (@proteuseng) August 18, 2016
A1: Periscope is a great tool to show the real you. You cannot hide behind a tweet or FB post. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 18, 2016
A1-b Helps your brand be more relatable. You establish trust. You encourage interaction in a more intimate setting. #TwitterSmarter
— Kristy Gillentine (@KrisGillentine) August 18, 2016
A1: Live videos make you and your brand look more real, authentic, and transparent. #twittersmarter
— Ai Zhang (@aiaddysonzhang) August 18, 2016
Q2: What ways can Periscope humanize the nature of your business? #TwitterSmarter pic.twitter.com/P4KNJ5yJkX
— Madalyn Sklar (@MadalynSklar) August 18, 2016
A2: Periscope allows your customers & prospects to connect with you in real time. It’s a fab way to humanize your brand. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A2: Always remember this though…your vibe attracts your tribe. Be HUMAN #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
New t-shirt design…YOUR VIBE ATTRACTS YOUR TRIBE 🙂 #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A2) Live Q&As #twittersmarter
— Scott Johnson (@iScottJohnson) August 18, 2016
A2 Allows you to talk directly to your audience vocally. Not thru a veil of text. #TwitterSmarter
— Father. Food. Fun. (@FatherFoodFun) August 18, 2016
A2: Back to my A1, ha…. It gives your brand a face, emotions, real-time interaction and reactions. Establishes trust. #TwitterSmarter
— Kristy Gillentine (@KrisGillentine) August 18, 2016
@MadalynSklar A2: Less polished = more human. No time to cut and edit in live video! #twittersmarter
— Molly Mahannah (@mollymahannah) August 18, 2016
A2 It can show how friendly you are and it allows your audience to know that you care about their views 🙂 #TwitterSmarter @MadalynSklar
— Nene Odonkor (@neneodonkor) August 18, 2016
A2. Customers don't always get how much work goes into what you/your company does. Periscope may drive that point home. #twittersmarter
— Christie C. (@PromoSocially) August 18, 2016
A2: You can show behind the scenes and a day in the life. There are so many ways to humanize using Periscope. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 18, 2016
@kimgarst @MadalynSklar I've built a tribe/following that's closer than family. We connect & add value to one daily. #TwitterSmarter A2
— Julie Jordan Scott (@juliejordanscot) August 18, 2016
Q3: How do you get over the fear of being on a live video broadcast? #TwitterSmarter pic.twitter.com/j2TTj8gG5K
— Madalyn Sklar (@MadalynSklar) August 18, 2016
A3: 1. Realize that no one cares as much about your voice/hair/clothes as you do. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A3: 2. You are going to mess up and be OK with that! Honestly, people love this human element! #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A3: 3. Be prepared! Make a bulletized list of your key points so that you can stay on track. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A3: There are great things on the other side of the fear – just press the darn START BROADCAST and go for it! #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A3: Practice before you go live. The more you do broadcasts, the more comfortable you'll be. #TwitterSmarter
— Express Writers (@ExpWriters) August 18, 2016
A3 I'll quote @MadalynSklar here… "Just do it." Done is better than perfect. #readyfireaim #TwitterSmarter https://t.co/EK885EH6dS
— Kristy Gillentine (@KrisGillentine) August 18, 2016
A3 Watching a lot of P-Scopes may help. You can see how people are using the platform. It's very accessible. #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) August 18, 2016
A3 – Toastmasters is a great way to get over your fear of speaking and improve your skills #TwitterSmarter
— Beth Staub (@AdventureGlass) August 18, 2016
@MadalynSklar Also, joining a Periscope Community like #PeriGirls helps shorten the learning curve. #TwitterSmarter #A3
— Julie Jordan Scott (@juliejordanscot) August 18, 2016
A3: Talk about stuff you *know* backwards and forwards; bring a friend. Less nerves! #TwitterSmarter
— Tara M. Clapper (@irishtara) August 18, 2016
Q4: Periscope has gotten crowded. What are some ways to stand out? #TwitterSmarter pic.twitter.com/7kh1rtWXFw
— Madalyn Sklar (@MadalynSklar) August 18, 2016
A4: Scope titles should be CLICKABLE! They have to include “what’s in it for them” to entice viewers to come in. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A4: Proper punctuation and spelling are also important! Use emotji’s as accents NOT the focus 🙂 #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A4: But at the end of the day, content is KING and it has to be make a difference for your viewer in some way. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A4: REMEMBER, your Twitter followers and/or replay viewers can quickly add up! They might not be LIVE with you! #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
@MadalynSklar A4: Offer special sneak peeks/deals in the video itself! Cover topics that matter to your community. #TwitterSmarter
— Jordan Bath (@jbath13) August 18, 2016
#TwitterSmarter A4 Definitely tell your followers when they can catch you on Periscope and advertise your streams in advance, if you can.
— Jeavonna (@jchapstk) August 18, 2016
A4: Create awesome titles with even better content #TwitterSmarter
— Searcy Sledge (@SearcySledge) August 18, 2016
A4: Choose a title that will attract your ideal audience. Let them know what to expect when they tune in. #TwitterSmarter
— Express Writers (@ExpWriters) August 18, 2016
@MadalynSklar A4: Work w/ what makes you unique. Ask why should people watch my 'scope & not someone else? What do I offer? #TwitterSmarter
— Easterseals Thrive (@ability2thrive) August 18, 2016
A4: See what others are doing in your industry. Make yours better. Great titles are a must. Be inviting. Get people talking. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 18, 2016
A4. Collaboration always helps #TwitterSmarter
— NETSO media (@Netsomedia) August 18, 2016
A4. At the end of the day, your consistency in putting out quality content will allow you to stand out from the crowd. #TwitterSmarter
— Cheval John (@chevd80) August 18, 2016
Q5: How do you get more hearts, comments and shares on Periscope? #TwitterSmarter pic.twitter.com/ST2xJwGGEO
— Madalyn Sklar (@MadalynSklar) August 18, 2016
A5: The strategies for each are different, in some cases. Shares I feel are an educational. Tell people HOW to share. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A5: I always suggest that if they feel that this content will be valuable and/or was valuable, please share it. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A5: Ask questions that are easy to respond to – one word answers – to receive more comments. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A5: Hearts – ASK if you feel comfortable doing so. “If you liked tip, give me a few hearts to show you loved that one” #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A5: I have also run heart contests using giveaways. This works beautifully as people love to win! #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A5: It's HOW you ask for hearts that's the key in my opinion…don't beg but don't be afraid to mention 'em. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A5: Be responsive! When people offer them up, acknowledge 'em! #TwitterSmarter
— Tara M. Clapper (@irishtara) August 18, 2016
A5: Ask for hearts, comments and shares if you want them. Some people ask, others don't. Do what's comfortable to you. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 18, 2016
@MadalynSklar Assume there are newbies: "Tap the screen to give hearts" otherwise, they won't know. #TwitterSmarter #A5
— Julie Jordan Scott (@juliejordanscot) August 18, 2016
@MadalynSklar Lots of hosts will say "Type a 1 in the chat screen if you agree" to get comments going. A5: #TwitterSmarter
— Julie Jordan Scott (@juliejordanscot) August 18, 2016
a5: be awesome, not just eye candy… but most hearts i got were when i had my puppies. So if you need engagement #addAPuppy #twittersmarter
— robchristianson (@robchristianson) August 18, 2016
@MadalynSklar Also, advise at the end of the scope you value the "swipe and share" so you'll have more replay viewers. #TwitterSmarter A5
— Julie Jordan Scott (@juliejordanscot) August 18, 2016
Q6: What are your best tips for creating compelling Periscope content? #TwitterSmarter pic.twitter.com/N341gxbTi1
— Madalyn Sklar (@MadalynSklar) August 18, 2016
A6: Periscope content is no different than any other content – find a pain point and provide a solution. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A6: One of my favorite ways to deliver content is to talk a blog post on Periscope and then REPURPOSE. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A6: I repurpose that video into anywhere from 50-70 pieces of content. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A6: Content has to be VALUABLE in some way and/or make a difference for a viewer to matter. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
@MadalynSklar A6: Know your subject. Be you & prep in advance. Examine limitations & break rules to deliver ?? content. #TwitterSmarter
— Mehul (@mehulgohil) August 18, 2016
@MadalynSklar A6: Know your audience & what they want to see, but also don't be afraid to try something new like a Q&A. #TwitterSmarter
— Easterseals Thrive (@ability2thrive) August 18, 2016
A6: Your content needs to be relevant to your audience. Be yourself. Have fun. People are attracted to authenticity. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 18, 2016
A6 #TwitterSmarter Take your view on a journey. Find a way to connect your live scopes to other strategic content.
— Mike Barzacchini (@MikeBarzacchini) August 18, 2016
A6. Know your topic, prepare, schedule your time. And rehearse, for 1st timers. #TwitterSmarter https://t.co/4j8jhfyTCE
— NETSO media (@Netsomedia) August 18, 2016
A6 Practice, script it -even with bullet points – Practice – watch your background #TwitterSmarter https://t.co/NW2esVOdrZ
— Beth Staub (@AdventureGlass) August 18, 2016
A6 @MadalynSklar @kimgarst I would also consider using a @Leadpages LeadDigit to get people to subscribe #TwitterSmarter
— Kami Huyse (@kamichat) August 18, 2016
Q7: Are you excited about the new Twitter Live button when composing a tweet? #TwitterSmarter pic.twitter.com/YrvkLCrHSu
— Madalyn Sklar (@MadalynSklar) August 18, 2016
A7: Yes! But I am anxious for Periscope to simply become Twitter Live 🙂 and to be incorporated directly into Twitter. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A7: I still go direct to the app when I go live. Old habits, ya know? #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
I predict that Periscope will eventually be totally integrated into Twitter. IMO, that's the only way for them to compete. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
@MadalynSklar A7: One can now leave an instant tweet-byte rather than typing! More engaging. #TwitterSmarter
— Mehul (@mehulgohil) August 18, 2016
A7: @MadalynSklar We can't wait to try it out at our next employee event! #TwitterSmarter
— JeffreyM Consulting (@jeffreymconsult) August 18, 2016
@MadalynSklar A7: Certainly makes live streaming WAY more top of mind! Not sure if I'm excited yet…#TwitterSmarter
— Jordan Bath (@jbath13) August 18, 2016
A7: Live button? Explain? #TwitterSmarter pic.twitter.com/wvE1r8Wuva
— Pure Plumbing (@pureplumbinglv) August 18, 2016
A7. Love it for quick live interactions. #TwitterSmarter https://t.co/6Infjogexx
— Mlle Parker (@IamMlleParker) August 18, 2016
A7: I LOVE the new Twitter live video button. I think this will get more people using @periscopeco. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 18, 2016
Q8: How do you monetize Periscope for your business? #TwitterSmarter pic.twitter.com/b0CaBf8uGn
— Madalyn Sklar (@MadalynSklar) August 18, 2016
A8: We have all heard the saying that the money is in the list, right? #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A8: Since we don’t own our social media fans/followers, I am big on moving my audience to my list as quickly as I can. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A8: Once they are on my list, I can give value consistently and market to them as well. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A8: Additionally, I have done product launches directly on Periscope. I created 5 figures in sales in 12 minutes. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A8: Demos works GREAT because people can see product in action and they ASK where to buy. #twittersmarter
— Kim Garst (@kimgarst) August 18, 2016
A8: Use Periscope to share details and behind the scenes of your courses, products, services, etc. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) August 18, 2016
@MadalynSklar A8: Don't currently do this, but I'd give an easy-to-remember link & say "go here to donate & support!" #TwitterSmarter
— Easterseals Thrive (@ability2thrive) August 18, 2016
A8: Use Periscope as a way to send viewers back to your website. Getting them on your email list is a great place to start. #TwitterSmarter
— Express Writers (@ExpWriters) August 18, 2016
A8: Create a memorable short URL using @Bitly and mention it during your @periscopeco broadcast. #TwitterSmarter
— Social Chefs (@socialchefs) August 18, 2016
@MadalynSklar People are "in" your home everyday. They grow to know, like & trust you. They WANT to do business with you. #TwitterSmarter A8
— Julie Jordan Scott (@juliejordanscot) August 18, 2016
@MadalynSklar I test my products via Periscope. Do my viewers get excited when I talk about product development? #TwitterSmarter A8
— Julie Jordan Scott (@juliejordanscot) August 18, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.