How to Use Instagram Stories to Amplify Your Message with Sue B. Zimmerman
#TwitterSmarter Chat Recap: 9-1-16
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @SueBZimmerman. Topic: How to Use Instagram Stories to Amplify Your Message #TwitterSmarter pic.twitter.com/pDr9ZaBSTP
— Madalyn Sklar (@MadalynSklar) September 1, 2016
NEW! Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing. Let us know if you like this new feature.
Ask @hootsuite: What are some tips & tricks for using GIFs on Twitter. #TwitterSmarter pic.twitter.com/k2PEUddFfe
— Madalyn Sklar (@MadalynSklar) September 1, 2016
1|5 We ❤️ GIFs. They add some personality to your tweets! @madalynsklar #TwitterSmarter pic.twitter.com/YP7pNPo4jA
— Hootsuite (@hootsuite) September 1, 2016
2|5 Our first tip is: Know the context of your GIF. If you’re unsure, don’t tweet it! @madalynsklar #TwitterSmarter pic.twitter.com/5LLrBQyWc7
— Hootsuite (@hootsuite) September 1, 2016
3|5 Tip 2: Don’t get too meme-y or ‘hip with the kids’. Being too casual is a no-no @MadalynSklar #TwitterSmarter pic.twitter.com/8HDoJ5IeLe
— Hootsuite (@hootsuite) September 1, 2016
4|5 A great resource for GIFs is @giphy. Our team uses them daily and we like it! @MadalynSklar #TwitterSmarter pic.twitter.com/vXLYJNJ3RA
— Hootsuite (@hootsuite) September 1, 2016
5|5 In the end, when it comes to proper GIF use… Practice makes perfect! @madalynsklar #TwitterSmarter ? pic.twitter.com/IwkGsKG2H5
— Hootsuite (@hootsuite) September 1, 2016
#TwitterSmarter Chat
Q1: What are Instagram Stories? #TwitterSmarter pic.twitter.com/D9dIP3kalk
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A1 #InstagramStories are where you can create a daily tip or message that aligns with your Instagram feed #TwitterSmarter
— ★TheInstagramExpert★ (@SueBZimmerman) September 4, 2016
A1 #Instagramstores are where you can share micro content via photos or videos #sawdust @garyvee #TwitterSmarter
— ★TheInstagramExpert★ (@SueBZimmerman) September 4, 2016
A1: Unlike Snapchat stories some people might actually see them… #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) September 1, 2016
A1. Instagram Stories are….direct ripoffs of Snapchat? #WeWentThere #TwitterSmarter pic.twitter.com/b2DGPQQEiB
— Proteus Technologies (@proteuseng) September 1, 2016
A1 Maybe because it's integrated into @Instagram and I love that app, I find Stories much easier to use than Snapchat. #twittersmarter
— Mike Barzacchini (@MikeBarzacchini) September 1, 2016
A1: Instagram Stories are a way for you to share video clips on Instagram. It's a lot like Snapchat but better. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A1. u already have a built-in audience on Instagram that will allow u to connect with ur audience in a more meaningful way #twittersmarter
— Cheval John (@chevd80) September 1, 2016
A1: I don't think Instagram have rolled stories out in my area. I can see nothing new on my page. #TwitterSmarter pic.twitter.com/PNj4lb9Zfs
— The Career Ace (@the_career_ace) September 1, 2016
@MadalynSklar A1: A newly added feature to #Instagram where users can share bits & pieces of their day. Similar to #Snapchat #TwitterSmarter
— Betsy Bash (@tweetsbybetsy) September 1, 2016
@MadalynSklar A1: Instagram Stories are basically #Snapchat, without the fun selfie filters. But they're more discoverable. #TwitterSmarter
— Garrigan Lyman (@GarriganLyman) September 1, 2016
Q2: What makes Instagram Stories different from Snapchat? #TwitterSmarter pic.twitter.com/MPZrF5Rl6G
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A2 You can reach an audience that already exist thru #InstagramStories #Twittersmarter @johnleedumas @Schmittastic pic.twitter.com/AT0bC9v4FD
— ★TheInstagramExpert★ (@SueBZimmerman) September 1, 2016
A2 two-thirds of Snapchat users are under 25, Instagram is primarily concentrated in the 18-34-year-old age bracket. #TwitterSmarter
— ★TheInstagramExpert★ (@SueBZimmerman) September 1, 2016
A2 Instagram doesn't have geofilters and a Lens-like feature (at least for now) #TwitterSmarter
— ★TheInstagramExpert★ (@SueBZimmerman) September 1, 2016
@MadalynSklar A2: People see them! Easier to get followers on Instagram. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) September 1, 2016
A2. Snapchat has the most attractive feature: its fun filters. #twittersmarter
— Kathy Kopacz MS (@kkopacz1) September 1, 2016
A2: There's definitely a larger audience on Instagram, which means your stories there likely receive more views. #TwitterSmarter
— Express Writers (@ExpWriters) September 1, 2016
A2: I think Instagram Stories is a more sophisticated platform allowing you to connect with your existing IG followers. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A2 I have a flow and focus w/ @Instagram. Stories allows me to broaden this. Also like that I can convert a story to a post. #twittersmarter
— Mike Barzacchini (@MikeBarzacchini) September 1, 2016
A2. With IG stories, you have an established fan base, rather than building a new one with SC. #TwitterSmarter pic.twitter.com/yAcm9pI3y0
— Proteus Technologies (@proteuseng) September 1, 2016
A2: I find Instagram stories to be much cleaner than Snapchat. SC is getting so busy w/ brand promotion/news stories on it #TwitterSmarter
— Rachael Paul (@Rachael__Paul) September 1, 2016
Q3: What are ways I can use Instagram Stories for my business? #TwitterSmarter pic.twitter.com/4dI45DIrwX
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A3 A3 Tease Content and Build Buzz #sneakpeeks #behindthescenes #showyourteam #TwitterSmarter
— ★TheInstagramExpert★ (@SueBZimmerman) September 2, 2016
A3 Drive Traffic & Awareness to Other Campaigns like a webinar of FBLive #TwitterSmarter
— ★TheInstagramExpert★ (@SueBZimmerman) September 2, 2016
A3 Document, tell a story, tutorials. #twittersmarter
— Sheldon Pearce (@sheldonpearce) September 1, 2016
A3 Tease Content/Build Buzz. Drive Traffic/Awareness to Other Campaigns. Gain Instagram Followers. Extra Content. #twittersmarter
— Kathy Kopacz MS (@kkopacz1) September 1, 2016
A3. People will want to see the person behind the business and that will gain them more loyal customers #twittersmarter
— Cheval John (@chevd80) September 1, 2016
A3: Show behind the scenes snippets, show your special gifts, your special sauce, and problem-solving. #TwitterSmarter
— Jeremy Murphy (@jeremypmurphy) September 1, 2016
@MadalynSklar A3. I've storyboarded a prez & am converting it into a series of @Instagram stories as another experience. #TwitterSmarter
— Mike Barzacchini (@MikeBarzacchini) September 1, 2016
A3: Storytell your business on IG Stories. Be compelling. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A3: As a wedding and special events venue, using instagram stories can show our audience previews of these events. #TwitterSmarter
— BizBuzz 2016 (@BizBuzzConf) September 1, 2016
A3: Give customers an inside peek at your business, previews of your products, and another channel through which to engage! #TwitterSmarter
— Garrigan Lyman (@GarriganLyman) September 1, 2016
Q4: How are you curating your Instagram Stories? #TwitterSmarter pic.twitter.com/9G8n7kX5tY
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A4 I love curating #InstagramStories with #Influencers like @pegfitpatrick & @linkedinexpert #twittersmarter pic.twitter.com/wowtajHwpr
— ★TheInstagramExpert★ (@SueBZimmerman) September 1, 2016
A4. I am putting in snippets of my life as an entrepreneur in Houston, Texas #twittersmarter
— Cheval John (@chevd80) September 1, 2016
A4: It all goes back to figuring out what your audience wants to see. Make sure you're providing something of value to them. #TwitterSmarter
— Express Writers (@ExpWriters) September 1, 2016
A4: Carefully select 4-5 strong story ideas, weaving together inspiration, health, nutrition, and running. #TwitterSmarter
— Jeremy Murphy (@jeremypmurphy) September 1, 2016
A4: I share the things I'm working on and share the latest news in social media especially Twitter. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 1, 2016
Q5: What are the metrics and how can you use them to get more engagement? #TwitterSmarter pic.twitter.com/ltGTvr64zp
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A5 The number under each clip on #InstagramStories plus you can see users & connect with each one of them #TwitterSmarter
— ★TheInstagramExpert★ (@SueBZimmerman) September 1, 2016
A5 Be sure to look at your Insights on Biz Profile #TwitterSmarter
— ★TheInstagramExpert★ (@SueBZimmerman) September 1, 2016
@MadalynSklar A5: You can see how many people have watched each complete part of your story. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) September 1, 2016
A5: You can track how many people have viewed your story, where they stopped watching, and replies you receive. #TwitterSmarter
— Express Writers (@ExpWriters) September 1, 2016
A5: Each clip has the # of views. You can also see who viewed. This is important in knowing who you are reaching. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A5: Ask youself: are you reaching your target? how can you improve your content to attact more viewers. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A5 Follower growth rate. Engagement as percentage of total followers. Engagement per post. Clickthroughs on URLs. #twittersmarter
— Kathy Kopacz MS (@kkopacz1) September 1, 2016
A5 IG stories = see who viewed and if they stayed on your whole story! Example on one I just put out #TwitterSmarter pic.twitter.com/HS9XOu3fEh
— Julia McCoy (@JuliaEMcCoy) September 1, 2016
A5: Check the # of views for each rectangular chapter, finesse your best. Some get replies and that's exciting! #twittersmarter
— Jeremy Murphy (@jeremypmurphy) September 1, 2016
Q6: How are you using Instagram Stories on Twitter? #TwitterSmarter pic.twitter.com/pXmgpgmahX
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A6 You can download video or photo and upload it to Twitter #TwitterSmarter photo pic.twitter.com/qQu6E7lyDQ
— ★TheInstagramExpert★ (@SueBZimmerman) September 1, 2016
A6 Yesterday when Instagram announces news with Zoom feature I first shared on IG then on Twitter #TwitterSmarter pic.twitter.com/DepJFDI3wS
— ★TheInstagramExpert★ (@SueBZimmerman) September 1, 2016
A6: I'll share a video clip from IG Stories on my Twitter to invite my community over. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A6: Some of my best IG saved story segments become tweets. Also tell tweeps what your IG story topic is for day. #TwitterSmarter
— Jeremy Murphy (@jeremypmurphy) September 1, 2016
Q7: How are you driving your Twitter audience over to Instagram? #TwitterSmarter pic.twitter.com/5Xsg0EOBMD
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A7 I put put a link to my Instagram Acct in my tweet to drive traffic back to Instagram #TwitterSmarter
— ★TheInstagramExpert★ (@SueBZimmerman) September 1, 2016
A7: Promote your IG profile through Twitter. Let your followers know they can find you there, too. #TwitterSmarter
— Express Writers (@ExpWriters) September 1, 2016
@MadalynSklar A7. Honestly I just post examples of my photos + link. I have one acct taking local shots. It works! #TwitterSmarter
— Christie C. (@PromoSocially) September 1, 2016
A7 Give them a reason to follow you on IG by providing exclusive content. & Don't link your TW #TwitterSmarter pic.twitter.com/T6EjFnH75n
— Sherley a.k.a 'CHO' (@Sherasaurus) September 1, 2016
A7: Show and tell your twitter audience what value you are providing, then ask them to hop to IG and join us. #TwitterSmarter
— Jeremy Murphy (@jeremypmurphy) September 1, 2016
a7 I use the IFTTT hack where you tag #twitter on your Instas. Works great! #instagramSmarter #twittersmarter
— robchristianson (@robchristianson) September 1, 2016
Q8: What features would you like to see added to Instagram Stories? #TwitterSmarter pic.twitter.com/v6LKkz6JVx
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A8 Wish I could pick who’s stories I see #TwitterSmarter
— ★TheInstagramExpert★ (@SueBZimmerman) September 1, 2016
A8 Wish I could Download whole story daily #TwitterSmarter #InstgramareyouListening pic.twitter.com/hm69tovNQC
— ★TheInstagramExpert★ (@SueBZimmerman) September 1, 2016
A8: I'd ike to see IG Stories allow us to tag, geofilters like Snapchat, better metrics. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 1, 2016
A8: I still find Snapchat easier to use and I feel like it performs better. Instagram should focus on performance first. #TwitterSmarter
— Express Writers (@ExpWriters) September 1, 2016
A8 I would love to see something that makes it stand apart from SC. Not geo-filters or filters, something bigger. #twittersmarter
— Sheldon Pearce (@sheldonpearce) September 1, 2016
A8: Custom geofilters (Snapchat is far ahead in this category). Do IG stories have stickers? If not, add 'em. #TwitterSmarter
— Jeremy Murphy (@jeremypmurphy) September 1, 2016
@MadalynSklar A8: Definitely better/stronger metrics #TwitterSmarter
— Betsy Bash (@tweetsbybetsy) September 1, 2016
A8. As someone who doesn't use them (yet) I wish there was an option where you can turn off the stories bar at the top. #TwitterSmarter
— Christie C. (@PromoSocially) September 1, 2016
A8 Can't think of a feature. BUT there's a chrome extension to view IG Stories on your desktop. https://t.co/LAyxJdagdY #TwitterSmarter
— Sherley a.k.a 'CHO' (@Sherasaurus) September 1, 2016
A8. Custom geo-filters, better analytics and move its home from my top banner. #TwitterSmarter https://t.co/7Vj16kmcZd
— Adam Rodricks (@adamrodricks) September 1, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
