Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @Brian_G_Peters. Topic: Importance of Creating Engaging Video on Twitter #TwitterSmarter pic.twitter.com/yqTVgqb2Yc
— Madalyn Sklar (@MadalynSklar) September 8, 2016
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing. Let us know if you like this new feature.
Ask @hootsuite: How do I become a pro at using Twitter’s Advanced Search? #TwitterSmarter pic.twitter.com/2Q8msVZKia
— Madalyn Sklar (@MadalynSklar) September 8, 2016
1|5 A lot of people don’t know about Twitter’s Advanced Search, but it is quite handy! @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) September 8, 2016
2|5 You can explore keywords & hashtags while adjusting these parameters @madalynsklar #TwitterSmarter pic.twitter.com/XLALLOQ03H
— Hootsuite (@hootsuite) September 8, 2016
3|5 Also, you can target your searches geographically. E.g. Find relevant tweets sent near your location ? @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) September 8, 2016
4|5 You can search for tweets by sentiment too. Discover feedback for your brand! @madalynsklar #TwitterSmarter pic.twitter.com/S9EwwkxpRQ
— Hootsuite (@hootsuite) September 8, 2016
5|5 There’s a lot that can be done with Twitter’s Advanced Search. Dive in and see what you can find! @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) September 8, 2016
Q1: Why is video so important on Twitter? #TwitterSmarter pic.twitter.com/cMw2Q1tEYZ
— Madalyn Sklar (@MadalynSklar) September 8, 2016
A1: It allows people/brands to tell a story they couldn't otherwise w/ 140 characters. Like this! ? #TwitterSmarter pic.twitter.com/DcwTY9JOy6
— Brian Peters (@Brian_G_Peters) September 8, 2016
A1 It peaks interest and makes tweets come alive #twittersmarter
— Toby Metcalf (@Toby_Metcalf) September 8, 2016
A1 Video can show your tone and inflection far beyond words. #twittersmarter
— Sheldon Pearce (@sheldonpearce) September 8, 2016
@MadalynSklar A1: Video is engaging + shareable. Twitter happens to be the perfect platform for BOTH of those things. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) September 8, 2016
A1: It gives a much more personalized touch. I do think Twitter video is underused by many #TwitterSmarter
— Ai Zhang (@aiaddysonzhang) September 8, 2016
A1 Video shows your true personality. It creates transparency and therefore trust. #twittersmarter
— Sheldon Pearce (@sheldonpearce) September 8, 2016
A1. Live video is one of the best form of #comms, and #contentmarketing. #TwitterSmarter https://t.co/IEZ98N6uYh
— Steve Morozumi (@SFenthusiast) September 8, 2016
A1 Video shows your true personality. It creates transparency and therefore trust. #twittersmarter
— Sheldon Pearce (@sheldonpearce) September 8, 2016
A1: Twitter video allows you to go beyond the 140 characters. You can share insights, behind the scenes, and so much more! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 8, 2016
A1 Video can cross just written or read sentiment. It gives volume, tone and shows persons energy, voice, personality. #TwitterSmarter
— Zala Bricelj (@ZalkaB) September 8, 2016
A1. If a picture is worth a 1,000 words, a video is worth a million! (my own view) #TwitterSmarter #marketing #PR #socialmedia @MadalynSklar
— N Barreiro (@brightsideNB) September 8, 2016
A1. It allows for storytelling and building connections, both of which are essential for brands using social! #TwitterSmarter
— Jelisa Beaty (@LisaLovesSocial) September 8, 2016
A1: Video is quick to grab the attention. Especially with the auto-play feature, viewers are more likely to stop and watch. #TwitterSmarter
— Father. Food. Fun. (@FatherFoodFun) September 8, 2016
@MadalynSklar A1 closest to face2face interaction, my guess #TwitterSmarter ?? https://t.co/6kmnC7jbpX
— Sir Leprechaunrabbit (@leprchaunrabbit) September 8, 2016
Q2: What brands are currently creating engaging Twitter video content? #TwitterSmarter pic.twitter.com/yN6hrSc3H9
— Madalyn Sklar (@MadalynSklar) September 8, 2016
A2 @brian_g_peters, @isocialfanz are killing it. #twittersmarter
— Sheldon Pearce (@sheldonpearce) September 8, 2016
@MadalynSklar A2: Too many to list! I prefer the brands that RT customer-generated video. #TwitterSmarter
— Tina Bassett (@LIChevyMetsGrrl) September 8, 2016
A2: I see the big brands making cool use of video. But @Brian_G_Peters, you make great videos for @buffer. #Truth! #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 8, 2016
A2. Honestly I see more individuals using video rather than companies. Maybe it's just who I'm following? #twittersmarter
— Christie C. (@PromoSocially) September 8, 2016
@MadalynSklar A2: We second that! Pulled up Brian's videos as inspiration for our own. https://t.co/RDAKQRqMKZ #TwitterSmarter
— Wilde Agency (@Wilde_Agency) September 8, 2016
@MadalynSklar A2: When it comes to Twitter video, @tasty is another phenomenal example. https://t.co/ZscuDupQ7t #TwitterSmarter
— Wilde Agency (@Wilde_Agency) September 8, 2016
Q3: What is a good video length for the most engaging Twitter videos? #TwitterSmarter pic.twitter.com/KmlyDGmTbY
— Madalyn Sklar (@MadalynSklar) September 8, 2016
A3: You have 2:20 to work with, but we’ve found that anywhere from 30-1:30 range is great for both quality + retention
#twittersmarter— Brian Peters (@Brian_G_Peters) September 8, 2016
A3: I like to keep them less than 15 seconds on my Twitter feed.
#twittersmarter— Bakari Chavanu (@bakarichavanu) September 8, 2016
A3. For engagement, keep it short n' sweet. I prefer 60 sec. or less. Easy to digest. #TwitterSmarter pic.twitter.com/QqCEkSFGMS
— Proteus Technologies (@proteuseng) September 8, 2016
A3: Short and quick videos are best! People have short attention spans. Between 30 seconds to a minute! #TwitterSmarter
— Father. Food. Fun. (@FatherFoodFun) September 8, 2016
A3: I think engaging videos should be not more than one minute. People have short attention spans. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 8, 2016
A3 If you don't get me in the first 10 seconds I will probably click out. #twittersmarter
— Sheldon Pearce (@sheldonpearce) September 8, 2016
A3: For Twitter videos, keep it on the shorter side. You want to grab their attention and keep them tuned in. #TwitterSmarter
— Express Writers (@ExpWriters) September 8, 2016
A3: Videos should be short to keep audience glued while long enough to convey message #TwitterSmarter
— Bharat (@bharatpc) September 8, 2016
A3: Needs to be less time to watch than to read the info. I'm in minority, would rather read because can do at own pace. #twittersmarter
— jasgraff (@jasgraff) September 8, 2016
@MadalynSklar A3: That said? If you are creating engaging content, people WILL keep watching no matter the length. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) September 8, 2016
A3 Remember twitters like / expect things that are short and sweet – get to the good stuff #twittersmarter
— Toby Metcalf (@Toby_Metcalf) September 8, 2016
A3: Brevity is a beautiful thing when it comes to video. Under 30 seconds is key for engaging your audience and getting RTs. #TwitterSmarter
— Danielle McFadden (@DMcFaddenLowell) September 8, 2016
#twittersmarter A3 Short is good but 2:20 is great for an instructional video. I see lots of difference uses for the video option.
— Jeavonna (@jchapstk) September 8, 2016
Q4: What is @buffer's current Twitter video strategy? (everyone: share yours too) #TwitterSmarter pic.twitter.com/QDOS7NDuYr
— Madalyn Sklar (@MadalynSklar) September 8, 2016
A4: At @buffer we use Twitter video as an educational resource. I like to think of them as mini social media classes ?
#twittersmarter— Brian Peters (@Brian_G_Peters) September 8, 2016
A4: Speaking of video strategy… Where do GIFs fall under – Videos or Photos? Or a bit of both? They've been great for us! #twittersmarter
— Brian Peters (@Brian_G_Peters) September 8, 2016
A4: I use Twitter video to share news and tips on social media, especially Twitter. I'll also use it to greet new followers. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 8, 2016
@MadalynSklar @buffer A4: We're working on a series of (approximately) 30 second clips to release on a weekly basis. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) September 8, 2016
@MadalynSklar A4 We use Twitter video as a way to show what we do, where we are, and funny bloopers from within our company. #TwitterSmarter
— Goodmanson Const. (@GoodmansonConst) September 8, 2016
A4: I was watching a @ChaleneJohnson video yesterday about taking one FB Live video and repurposing it all over social. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 8, 2016
A4 I've been treating @twitter more like a @snapchat video style experience, but at slower pace. Been getting great results #twittersmarter
— Terry Lo (@calgarydreamer) September 8, 2016
A4: We use video to invite followers into our company #culture. #twittersmarter
— Sarah Woodward (@AGirlNamedSEW) September 8, 2016
A4. @MadalynSklar @buffer don't yet have one, but I've got some ideas that I'm working on… #twittersmarter pic.twitter.com/CwudupOPMn
— Scott Phillips (@scott_phillips_) September 8, 2016
A4: Twitter videos to educate audience during the awareness stage – could be a great idea for brands #TwitterSmarter
— Bharat (@bharatpc) September 8, 2016
Q5: What are your favorite tools for creating video? #TwitterSmarter pic.twitter.com/UoK4Izpwp9
— Madalyn Sklar (@MadalynSklar) September 8, 2016
A5: Favorite video tools – iPhone & Huzza for shooting, iMovie/Filmora for edits, lavalier for sound, & tripod for stability #twittersmarter
— Brian Peters (@Brian_G_Peters) September 8, 2016
A5: Happy to share any details about affordable video creation and editing tools! Feel free to DM me ? #twittersmarter
— Brian Peters (@Brian_G_Peters) September 8, 2016
@MadalynSklar A5 Hands down @AdobePremiere and @AdobeAE are great tools! We also use unedited phone video's too #TwitterSmarter
— Goodmanson Const. (@GoodmansonConst) September 8, 2016
A5 The tools that are valuable is what you have (phone). Don't go out and buy a bunch of special equipment. #twittersmarter
— Sheldon Pearce (@sheldonpearce) September 8, 2016
A5) Huzza, OBS, and Switcher Studio are all excellent ctools for video #twittersmarter
— Scott Johnson (@iScottJohnson) September 8, 2016
A5: i like @AdobeSpark. now i like using snapchat to create videos. #TwitterSmarter https://t.co/vlxpde5DYN
— Ai Zhang (@aiaddysonzhang) September 8, 2016
A5: For social video: iPhone is quick n' dirty. For longer/more intense videos: Canon camera/iMovie. #TwitterSmarter pic.twitter.com/Mwi2LPRNJz
— Proteus Technologies (@proteuseng) September 8, 2016
A5: I film everything with my iPhone 6s and use iMovie if needed for editing. Super simple and easy. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 8, 2016
A5: @MadalynSklar Canon video camera & iPhone 6 and Final Cut Pro for editing. We do use mics and lights as well! #twittersmarter
— Sarah Woodward (@AGirlNamedSEW) September 8, 2016
A5: For longer projects I use ScreenFlow. #twittersmarter
— Bakari Chavanu (@bakarichavanu) September 8, 2016
A5: finalcut & actually use youtube's video editor a lot too. iMovie works in a pinch #twittersmarter @MadalynSklar https://t.co/wwhQvrGg9p
— Scott Phillips (@scott_phillips_) September 8, 2016
A5. Fave video tools = iPhone and #theta360 #360cam #TwitterSmarter @PENTAXIAN #360video #marketing #PR #socialmedia
— N Barreiro (@brightsideNB) September 8, 2016
Q6: How important is Live video on Periscope? #TwitterSmarter pic.twitter.com/8MK4JH6WbP
— Madalyn Sklar (@MadalynSklar) September 8, 2016
A6: We’re seeing huge success on Periscope (800+ viewers) Going Live adds a new dimension to your video strategy ? #twittersmarter
— Brian Peters (@Brian_G_Peters) September 8, 2016
@MadalynSklar A6: Live video on Periscope creates a sense of urgency, inviting people to tune in right away. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) September 8, 2016
A6: @MadalynSklar We are a #b2b company, so honestly haven't gotten into Periscope or Snapchat as a brand. Have used FB Live #twittersmarter
— Sarah Woodward (@AGirlNamedSEW) September 8, 2016
A6 I've come to know some amazing, inspiring people via Periscope, real-time engagement 1:1 #TwitterSmarter https://t.co/gKwKUlkP5i
— Zala Bricelj (@ZalkaB) September 8, 2016
.@MadalynSklar A6: Periscope opens you up to everyone, whereas FB Live opens you only to your friends, unless you're public. #TwitterSmarter
— Tina Bassett (@LIChevyMetsGrrl) September 8, 2016
A6: Live video is such a powerful way to connect with your audience and build trust. #TwitterSmarter
— Express Writers (@ExpWriters) September 8, 2016
A6: I think Periscope is great for your live video. You can now broadcast live right from your Twitter compose tweet. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 8, 2016
Q7: What sorts of content do people engage with most on Periscope? #TwitterSmarter pic.twitter.com/XbtL73sa10
— Madalyn Sklar (@MadalynSklar) September 8, 2016
A7: Live events or interviews are always great. Whatever the content, make sure to keep it fun/entertaining throughout #twittersmarter
— Brian Peters (@Brian_G_Peters) September 8, 2016
A7: The most challenging part is keeping a good pace/flow in your video. Keeping the viewership up ?⬆️ #twittersmarter
— Brian Peters (@Brian_G_Peters) September 8, 2016
@MadalynSklar A7: Exclusivity is a big draw. Bring people somewhere they can't currently be – an event, conference, etc. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) September 8, 2016
A7 Anything that creates engagement. You need your audience to feel valued and safe to ask questions. Be authentic as well. #twittersmarter
— Sheldon Pearce (@sheldonpearce) September 8, 2016
A7: Live events are a sure winner in my book! #Twittersmarter
— Pure Plumbing (@pureplumbinglv) September 8, 2016
.@MadalynSklar A7: I like watching the @Mets warming up and seeing the BTS leading up to games. #TwitterSmarter
— Tina Bassett (@LIChevyMetsGrrl) September 8, 2016
A7: Live events like conferences. People love to view and engage as if they are there with you. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 8, 2016
@MadalynSklar A7: Live events, behind the scenes at live events and Q&As #TwitterSmarter
— Betsy Bash (@tweetsbybetsy) September 8, 2016
A7: @MadalynSklar Have many clients wanting to integrate periscope with their apps w/o a reason why. Great info here! #twittersmarter
— Sarah Woodward (@AGirlNamedSEW) September 8, 2016
A7: Behind-the-scenes content and news/political events in realtime, stuff the news is not reporting (yet) #twittersmarter
— Stacey DePolo (@sdepolo) September 8, 2016
Q8: What is your one biggest tip for engaging Twitter video content? #TwitterSmarter pic.twitter.com/3YfipYE2zm
— Madalyn Sklar (@MadalynSklar) September 8, 2016
A8: Captioning videos has been huge for us at @buffer. Allows people to consume content even with the sound off ? #twittersmarter
— Brian Peters (@Brian_G_Peters) September 8, 2016
@MadalynSklar A8 Go behind the scenes of your company & show the culture! #TwitterSmarter
— Goodmanson Const. (@GoodmansonConst) September 8, 2016
A8: Be honest and do not try to force a video, let it be something that you enjoy and make sure that you practice. #Twittersmarter
— Pure Plumbing (@pureplumbinglv) September 8, 2016
@MadalynSklar A8: Experimentation is key. Try different things + find out what works for you, what engages your audience. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) September 8, 2016
A8: Relevancy. Define that however you want but ultimately "Does this matter to me?" People like to relate to situations. #twittersmarter
— HMH (@hmhagency) September 8, 2016
.@MadalynSklar A8. encourage replies and questions. no video strategy is successful without engagement. #TwitterSmarter
— Nilesh Surana (@nileshsurana) September 8, 2016
A8: My biggest tip: Don't be afriad to try. Play with video. Experiment. See what works. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) September 8, 2016
.@MadalynSklar A8: Try a variety of things. No monotone. That only works for Ben Stein. #TwitterSmarter
— Tina Bassett (@LIChevyMetsGrrl) September 8, 2016
A8: Have a plan and know what story you want to tell *to whom* before you shoot. @MadalynSklar #twittersmarter
— Sarah Woodward (@AGirlNamedSEW) September 8, 2016
@MadalynSklar A8: See what works with your audience & incorporate it into your strategy. Listen to what your audience wants #TwitterSmarter
— Betsy Bash (@tweetsbybetsy) September 8, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.