Deciphering Twitter Analytics with Marcus Guido
#TwitterSmarter Chat Recap: 10-13-16
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @JustAGuido. Topic: Deciphering Twitter Analytics #TwitterSmarter pic.twitter.com/Y21JeCYuQk
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing. Let us know if you like this new feature.
Ask @hootsuite: What Are The Benefits to Hosting Your Own Twitter Chat? #TwitterSmarter pic.twitter.com/UZCGr8nM7f
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
1|5 Well you’ll know this one, @madalynsklar, it creates a great community around you! #TwitterSmarter
— Hootsuite (@hootsuite) October 13, 2016
2|5 We host #HootChat every Thursday at 3 EST and it allows for us to engage closely with our audience @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) October 13, 2016
3|5 A Twitter chat is more than just a fun event for your followers too. It builds your brand’s leadership @madalynsklar #Twittersmarter
— Hootsuite (@hootsuite) October 13, 2016
4|5 Plus, hosting a Twitter chat allows you to share valuable and informational content with your audience @madalynsklar #TwitterSmarter pic.twitter.com/1HS7K4SD1w
— Hootsuite (@hootsuite) October 13, 2016
5|5 It also boosts awareness of you through increased mentions and discussions surrounding your brand @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) October 13, 2016
#TwitterSmarter Chat
Q1: What are easy ways to boost your organic engagement metrics during day-to-day Twitter use? #TwitterSmarter pic.twitter.com/MPsjf2DKaI
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A1 (1) Long answer incoming – this is important to cover for individual Twitter use and brands w/out big social budgets #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A1 (2) To improve CTAs in your Tweets, include “please” and start with a verb/adverb. Here’s some info from Dan Zarrella #TwitterSmarter pic.twitter.com/S58HfBd1xI
— Marcus Guido (@JustAGuido) October 13, 2016
A1 (3) This also works with RTs. Speaking of shares, be sure to vary your content. You don’t want to bore your followers. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A1 (4) If you struggle to find subjects to tweet about, check your Twitter analytics dashboard (https://t.co/l5oNte5G7g). #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A1 (5) See what your audience interests are – you may uncover some new topics. I wrote a guide to this: https://t.co/oMMF9PXgJP
— Marcus Guido (@JustAGuido) October 13, 2016
A1 (6) You should also experiment w/ posting times (try @tweet_jukebox or @MeetEdgar) to see what hours give you engagement. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A1 (7/7) There’s some simple stuff too. Use photos/videos, use relevant hashtags, etc. But again, be sure to experiment. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
@MadalynSklar A1: Use images and relevant hashtags. Post more. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) October 13, 2016
A1 Tailor Your Content to Audience Interests. Schedule your posts when your target audiences are online and most active. #twittersmarter
— Kathy Kopacz MS (@kkopacz1) October 13, 2016
A1: interact with other people, piggy-back on relevant hashtags, post often and consistently #TwitterSmarter https://t.co/YiMwpHl7dG
— Megan Mayle ?? (@missmeg703) October 13, 2016
A1 Participating in tweetchats does boost analytics, but focused conversations w/ engaged users helps in or out of a chat. #twittersmarter
— Derek Pillie (@dpillie) October 13, 2016
A1: I boost my day-to-day engagement with consist tweets that are relevant to my community. I ask questions. I use images. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A1: I check my analytics regularly to see how I'm performing. It's a great way to gauge your tweeting effectiveness. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A1 I have found sending humour via gifs or via Twitter video when thanking new followers has been v positive #twittersmarter
— Phillip Twyford (@PTwyford) October 13, 2016
Q2: Which metrics do you use to judge the effectiveness of your content marketing on Twitter? #TwitterSmarter pic.twitter.com/sWlhmsCoFB
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A2 (1) Clicks, link clicks and retweets are obvious ones. But there are many others … #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A2 (2) Some see shares as a “vanity metric,” but people don’t tend to share your content if it’s bad or not informative. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A2 (3) So, getting lots of shares typically means you’ve captivated your audience or addressed their pain-points. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A2 (4) And you should always keep an eye on Google Analytics to see how much referral traffic you get from Twitter. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A2 (5) But take it a step further: Look at your funnel to see how many conversions & assisted conversions come from social. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A2 (6/6) To sum that all up: Retweets, total shares, clicks, referral traffic and traffic from social that converts. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A2 Metrics are tied to objectives… I evaluate Twitter analytics based on what I'm trying to achieve. #twittersmarter
— Derek Pillie (@dpillie) October 13, 2016
A2 I use UTM parameters and multitouch attribution to give insight into which channels are influencing conversions. #TwitterSmarter https://t.co/oE452IKgoS
— Erika Heald (@SFerika) October 13, 2016
A2: I look at them all together to judge the effectiveness. Each metric relates to the next. In my opinion. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A2. For me it is all about engagement so @ mentions is really what I use to judge effectiveness @MadalynSklar #TwitterSmarter https://t.co/uBpKBjdOiN
— Jeff Bates (@bgcjeff) October 13, 2016
Q3: Which metrics should you focus on growing, in order to get your Tweets to appear on SERPs? #TwitterSmarter pic.twitter.com/qKFP48hMz3
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A3 (1) That’s an interesting Q – Twitter activity doesn’t have a direct impact on SEO. Rather, social has an indirect impact #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A3 (2) You can promote content and build relationships (like we’re doing right now!). And maybe work with influencers. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A3 (3) Such tactics can bring quality traffic to your website, possibly earning backlinks and directly affecting SEO. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A3 (4) That said, your tweets may rank for specific searches if they use corresponding (niche) longtail keywords. #twittersmarter
— Marcus Guido (@JustAGuido) October 13, 2016
Q3 (5/5) I’ve written about this, in-depth, here: https://t.co/bwqVFZfq8Z #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A3: I think the more clicks from a tweet to a website would help you appear in SERPs. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A3.
Keeping a uniform brand & offering valuable, consistent content helps! #twittersmarter
— Gabriela Cardoza (@CardozaGab) October 13, 2016
Q4: What’s the most overvalued metric on Twitter? #TwitterSmarter pic.twitter.com/uAWTxyIlST
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A4 (1) Impressions (don't be mad)! Here's why: Many analytics tools don’t really have an accurate way to measure them. #twittersmarter
— Marcus Guido (@JustAGuido) October 13, 2016
Q4 (2) They’ll measure potential, not actual, impressions. Each follower will count as 1 impression for each tweet you post #twittersmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A4 (3/3) Although there’s value to impressions, there are better ways to judge post quality and visibility. (Reach!) #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A4 Engagement always trumps followers #twittersmarter
— Toby Metcalf (@Toby_Metcalf) October 13, 2016
A4: Definitely follower count. Focus much more on the PERCENTAGE of your followers that actually engage with you! #twittersmarter
— sparksource (@yoursparksource) October 13, 2016
A4 I have to disagree with followers being overvalued as a metric… you need followers to gain an audience. #twittersmarter
— Derek Pillie (@dpillie) October 13, 2016
A4: I think overvalued is followers and impressions. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A4: Impressions without a doubt. If the impressions/engagement ratio is unsound…well, are you boring or mistargeting? #TwitterSmarter pic.twitter.com/LSFhOf3ytH
— Nicole Michelle (@_nicolemich) October 13, 2016
Q5: What’s the most undervalued metric on Twitter? #TwitterSmarter pic.twitter.com/xz5tskjImg
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A5 (1) IMO, engagement in the form of likes and comments is undervalued by many strategists. Here's why … #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A5 (2) They may not lead to website visits or conversions. But without engaging users, you won’t have much of a campaign. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A5 (3/3) Even if a campaign is all about leads, engagement is still a core indicator you're appealing to the right market. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A5 The time on site your tweeted link yielded #twittersmarter
— Toby Metcalf (@Toby_Metcalf) October 13, 2016
A5.
Engagement in the form of COMMENTS!!! ??
If you listen closely it can tell you a lot about how your brand is doing! #twittersmarter
— Gabriela Cardoza (@CardozaGab) October 13, 2016
A5. Most undervalued metric: anything to do with the action people took. Media expand, clicks, video views etc @MadalynSklar #twittersmarter
— Craig Freeman (@craigdfreeman) October 13, 2016
A5: Engagement percentage. Can you get a HIGH percentage of your followers interacting? If so, you're on the right path. #twittersmarter
— sparksource (@yoursparksource) October 13, 2016
A5: Obvi, comments/replies are undervalued. They mean your message has resonance. That is the tops, you're creating value. #TwitterSmarter pic.twitter.com/KiJlo97vAA
— Nicole Michelle (@_nicolemich) October 13, 2016
A5. The most undervalued metric on Twitter is the actual community you build #twittersmarter
— Cheval John (@chevd80) October 13, 2016
A5 Undervalued metric on Twitter: replies. It shows a willingness of someone to stop, address you, and start a dialogue. #TwitterSmarter
— Michael Roach (@mr0ach) October 13, 2016
.@_nicolemich @andrew_peron A5 How many times have I much preferred an RT over a Like for a campaign tweet to my audience! #TwitterSmarter
— Mike Godleman ? (@MissingATrick) October 13, 2016
Q6: Depending on the campaign, what’s the most important kind of “click” your tweets can get? #TwitterSmarter pic.twitter.com/kwiEbH5XgC
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A6 (1) I’m a believer that most clicks are created equal. But obviously, it depends quite a bit … #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A6 (2) If your campaign’s success measured by driving visitors to a landing page, it’s all about link clicks. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A6 (3) As I mentioned, you can’t have a campaign w/out engaging users. So, likes and RTs are always good – not vanity. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A6 (4) Even clicking to expand the Tweet is nice – it shows you’ve gotten a user’s interest in a crowded timeline. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A6 (5/5) FYI, you can get detailed click info by exporting a CSV from https://t.co/l5oNte5G7g! Not many people realize that! Big help 😀
— Marcus Guido (@JustAGuido) October 13, 2016
@MadalynSklar A6: If someone who becomes an advocate for your brand clicks… #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) October 13, 2016
A6 – The retweet! It helps get your message out to a broader and larger audience! #TwitterSmarter https://t.co/nqtnm2EPg1
— Joe Nielsen (@JoeNielsen10) October 13, 2016
A6 the one that leads to #conversion. #twittersmarter
— Michelle (@michelletweet) October 13, 2016
A6. One that meets your objective. If you didn't set one then you will have no idea of the measurable return @MadalynSklar #TwitterSmarter
— Craig Freeman (@craigdfreeman) October 13, 2016
A6.
It depends on the intention behind the campaign!
Brand visibility =RTs
Product/Service purchase =link clicksetc. #TwitterSmarter
— Gabriela Cardoza (@CardozaGab) October 13, 2016
A6: If it's a promotion campaign, I want clicks to my website. I want to move people from Twitter to my website. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A6: Link clicks, amirite?! Directing traffic to specific destinations is the name of the game. #TwitterSmarter pic.twitter.com/Mf9G2SSxFG
— Nicole Michelle (@_nicolemich) October 13, 2016
A6 Tweet clicks that lead to a #content offer/landing page are gold. Especially, if a user completes a goal and converts. #TwitterSmarter
— Michael Roach (@mr0ach) October 13, 2016
Q7: How will the new, expanded character limit change which metrics we value? #TwitterSmarter pic.twitter.com/HZLJz05u3T
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A7 (1) I don’t think it’ll change the ones we value. But we’ll put more pressure on ourselves to see a rise in all of them! #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A7 (2) We now have more room to add media to our Tweets and craft better copy. We need to use that to our advantage. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A7 (3/3) My advice: Read lots and experiment, experiment, experiment within your Twitter strategy! Push yourself! #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A7: With the new expanded character limit change, I'll be able to fit more text with my images. Can't wait to see metrics. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A7 – We'll get a better understanding of what works due to consolidated tweets vs. multiple tweets. #TwitterSmarter https://t.co/V4T5NmTiIg
— Joe Nielsen (@JoeNielsen10) October 13, 2016
A7 Not sure it will change WHICH metrics but it should compel us to look at metrics to compare longer vs shorter tweets #twittersmarter
— PolePositionMkg (@PolePositionMkg) October 13, 2016
A7: No change in the metrics we value but would good to A/B test length for impact/engagement. #TwitterSmarter pic.twitter.com/KcF0k5CJa7
— Nicole Michelle (@_nicolemich) October 13, 2016
A7 #TwitterSmarter probably more about our content. I'm bummed. The 140 limit is what differentiates this platform & keeps it newsy. pic.twitter.com/el7fm6HCvB
— Michelle (@michelletweet) October 13, 2016
Q8: Which Twitter analytics tools do you recommend? #TwitterSmarter pic.twitter.com/ArUTi1tcHl
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A8 (1) @keyholeco for hashtag/keyword campaigns & tracking. For social CRM, @hootsuite. @socialbakers for general analytics. #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A8 (2/2) But you can find my official list here, in one of my most popular and helpful posts: https://t.co/aLrcqOHSXk #TwitterSmarter
— Marcus Guido (@JustAGuido) October 13, 2016
A8. I recommend @hootsuite, @postplanner, @buffer because each of them are accurate in their own way #twittersmarter
— Cheval John (@chevd80) October 13, 2016
A8 Riffle by @CrowdRiff is the most effective Twitter analytics tool for assessing who might actually engage. Check it out! #twittersmarter
— Derek Pillie (@dpillie) October 13, 2016
A8.
-Twitter analytics
-Google analytics
-Buffer
-Hootsuite
-PostPlanner#twittersmarter— Gabriela Cardoza (@CardozaGab) October 13, 2016
A8: My Twitter analytic tools: @keyholeco @oneQube @buffer @hootsuite and of course Twitter analytics. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) October 13, 2016
A8 – I like using Impressions on @Twitter, as well as Twitter's own analytics service. #TwitterSmarter https://t.co/KqGa1d54yh
— Joe Nielsen (@JoeNielsen10) October 13, 2016
A8: We love using @buffer for scheduling and analytics. ?? #TwitterSmarter
— Express Writers (@ExpWriters) October 13, 2016
A8: Twitter #analytic tools, I use is @zoho social. #TwitterSmarter
— Danielle Siarri (@innonurse) October 13, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
