Deciphering Twitter Analytics with Marcus Guido
#TwitterSmarter Chat Recap: 10-13-16
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @JustAGuido. Topic: Deciphering Twitter Analytics #TwitterSmarter pic.twitter.com/Y21JeCYuQk
— Madalyn Sklar (@MadalynSklar) October 13, 2016
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing. Let us know if you like this new feature.
Ask @hootsuite: What Are The Benefits to Hosting Your Own Twitter Chat? #TwitterSmarter pic.twitter.com/UZCGr8nM7f
— Madalyn Sklar (@MadalynSklar) October 13, 2016
1|5 Well you’ll know this one, @madalynsklar, it creates a great community around you! #TwitterSmarter
— Hootsuite (@hootsuite) October 13, 2016
2|5 We host #HootChat every Thursday at 3 EST and it allows for us to engage closely with our audience @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) October 13, 2016
3|5 A Twitter chat is more than just a fun event for your followers too. It builds your brand’s leadership @madalynsklar #Twittersmarter
— Hootsuite (@hootsuite) October 13, 2016
4|5 Plus, hosting a Twitter chat allows you to share valuable and informational content with your audience @madalynsklar #TwitterSmarter pic.twitter.com/1HS7K4SD1w
— Hootsuite (@hootsuite) October 13, 2016
5|5 It also boosts awareness of you through increased mentions and discussions surrounding your brand @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) October 13, 2016
#TwitterSmarter Chat
Q1: What are easy ways to boost your organic engagement metrics during day-to-day Twitter use? #TwitterSmarter pic.twitter.com/MPsjf2DKaI
— Madalyn Sklar (@MadalynSklar) October 13, 2016
https://twitter.com/JustAGuido/status/786617706560626688
https://twitter.com/JustAGuido/status/786617851373158400
https://twitter.com/JustAGuido/status/786617970558537728
https://twitter.com/JustAGuido/status/786618129342357505
https://twitter.com/JustAGuido/status/786618279234109440
https://twitter.com/JustAGuido/status/786618381306777600
https://twitter.com/JustAGuido/status/786618575859494912
@MadalynSklar A1: Use images and relevant hashtags. Post more. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) October 13, 2016
A1 Tailor Your Content to Audience Interests. Schedule your posts when your target audiences are online and most active. #twittersmarter
— Kathy Kopacz (@kkopacz1) October 13, 2016
A1: interact with other people, piggy-back on relevant hashtags, post often and consistently #TwitterSmarter https://t.co/YiMwpHl7dG
— Megan Miller (@missmeg703) October 13, 2016
A1 Participating in tweetchats does boost analytics, but focused conversations w/ engaged users helps in or out of a chat. #twittersmarter
— Derek Pillie (@dpillie) October 13, 2016
A1: I boost my day-to-day engagement with consist tweets that are relevant to my community. I ask questions. I use images. #twittersmarter
— Madalyn Sklar (@MadalynSklar) October 13, 2016
A1: I check my analytics regularly to see how I'm performing. It's a great way to gauge your tweeting effectiveness. #twittersmarter
— Madalyn Sklar (@MadalynSklar) October 13, 2016
https://twitter.com/PTwyford/status/786623541403914240
Q2: Which metrics do you use to judge the effectiveness of your content marketing on Twitter? #TwitterSmarter pic.twitter.com/sWlhmsCoFB
— Madalyn Sklar (@MadalynSklar) October 13, 2016
https://twitter.com/JustAGuido/status/786619116081647620
https://twitter.com/JustAGuido/status/786619209568575489
https://twitter.com/JustAGuido/status/786619328728662018
https://twitter.com/JustAGuido/status/786619422265835520
https://twitter.com/JustAGuido/status/786619544315895808
https://twitter.com/JustAGuido/status/786619635651096576
A2 Metrics are tied to objectives… I evaluate Twitter analytics based on what I'm trying to achieve. #twittersmarter
— Derek Pillie (@dpillie) October 13, 2016
https://twitter.com/SFerika/status/786619336484016129
A2: I look at them all together to judge the effectiveness. Each metric relates to the next. In my opinion. #twittersmarter
— Madalyn Sklar (@MadalynSklar) October 13, 2016
A2. For me it is all about engagement so @ mentions is really what I use to judge effectiveness @MadalynSklar #TwitterSmarter https://t.co/uBpKBjdOiN
— Jeff Bates (@jeffreycbates) October 13, 2016
Q3: Which metrics should you focus on growing, in order to get your Tweets to appear on SERPs? #TwitterSmarter pic.twitter.com/qKFP48hMz3
— Madalyn Sklar (@MadalynSklar) October 13, 2016
https://twitter.com/JustAGuido/status/786620160266215424
https://twitter.com/JustAGuido/status/786620243166625792
https://twitter.com/JustAGuido/status/786620336284413953
https://twitter.com/JustAGuido/status/786620661682671616
https://twitter.com/JustAGuido/status/786620540454785024
A3: I think the more clicks from a tweet to a website would help you appear in SERPs. #twittersmarter
— Madalyn Sklar (@MadalynSklar) October 13, 2016
A3.
Keeping a uniform brand & offering valuable, consistent content helps! #twittersmarter
— Gabriela Cardoza (@CardozaGab) October 13, 2016
Q4: What’s the most overvalued metric on Twitter? #TwitterSmarter pic.twitter.com/uAWTxyIlST
— Madalyn Sklar (@MadalynSklar) October 13, 2016
https://twitter.com/JustAGuido/status/786621592683945984
https://twitter.com/JustAGuido/status/786621767045353472
https://twitter.com/JustAGuido/status/786621902571745281
A4 Engagement always trumps followers #twittersmarter
— Toby Metcalf (@Toby_Metcalf) October 13, 2016
https://twitter.com/yoursparksource/status/786621596328951808
A4 I have to disagree with followers being overvalued as a metric… you need followers to gain an audience. #twittersmarter
— Derek Pillie (@dpillie) October 13, 2016
A4: I think overvalued is followers and impressions. #twittersmarter
— Madalyn Sklar (@MadalynSklar) October 13, 2016
https://twitter.com/_nicolemich/status/786623226273071104
Q5: What’s the most undervalued metric on Twitter? #TwitterSmarter pic.twitter.com/xz5tskjImg
— Madalyn Sklar (@MadalynSklar) October 13, 2016
https://twitter.com/JustAGuido/status/786622640794415104
https://twitter.com/JustAGuido/status/786622755890343936
https://twitter.com/JustAGuido/status/786623006072147968
A5 The time on site your tweeted link yielded #twittersmarter
— Toby Metcalf (@Toby_Metcalf) October 13, 2016
A5.
Engagement in the form of COMMENTS!!! 👂🏽
If you listen closely it can tell you a lot about how your brand is doing! #twittersmarter
— Gabriela Cardoza (@CardozaGab) October 13, 2016
A5. Most undervalued metric: anything to do with the action people took. Media expand, clicks, video views etc @MadalynSklar #twittersmarter
— Craig Freeman (@craigdfreeman) October 13, 2016
https://twitter.com/yoursparksource/status/786623730407579648
https://twitter.com/_nicolemich/status/786624026105950208
A5. The most undervalued metric on Twitter is the actual community you build #twittersmarter
— Cheval John, Social Media Professional (@chevd80) October 13, 2016
A5 Undervalued metric on Twitter: replies. It shows a willingness of someone to stop, address you, and start a dialogue. #TwitterSmarter
— Michael Roach (@mr0ach) October 13, 2016
.@_nicolemich @andrew_peron A5 How many times have I much preferred an RT over a Like for a campaign tweet to my audience! #TwitterSmarter
— Mike Godleman ? (@MissingATrick) October 13, 2016
Q6: Depending on the campaign, what’s the most important kind of “click” your tweets can get? #TwitterSmarter pic.twitter.com/kwiEbH5XgC
— Madalyn Sklar (@MadalynSklar) October 13, 2016
https://twitter.com/JustAGuido/status/786624047001931776
https://twitter.com/JustAGuido/status/786624142678249472
https://twitter.com/JustAGuido/status/786624302170804225
https://twitter.com/JustAGuido/status/786624424057278464
https://twitter.com/JustAGuido/status/786624609919438848
@MadalynSklar A6: If someone who becomes an advocate for your brand clicks… #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) October 13, 2016
A6 – The retweet! It helps get your message out to a broader and larger audience! #TwitterSmarter https://t.co/nqtnm2EPg1
— Joe Nielsen (@JoeNielsen10) October 13, 2016
A6 the one that leads to #conversion. #twittersmarter
— Michelle Marquardt (@michelletweet) October 13, 2016
A6. One that meets your objective. If you didn't set one then you will have no idea of the measurable return @MadalynSklar #TwitterSmarter
— Craig Freeman (@craigdfreeman) October 13, 2016
A6.
It depends on the intention behind the campaign!
Brand visibility =RTs
Product/Service purchase =link clicksetc. #TwitterSmarter
— Gabriela Cardoza (@CardozaGab) October 13, 2016
A6: If it's a promotion campaign, I want clicks to my website. I want to move people from Twitter to my website. #twittersmarter
— Madalyn Sklar (@MadalynSklar) October 13, 2016
https://twitter.com/_nicolemich/status/786625945633296384
A6 Tweet clicks that lead to a #content offer/landing page are gold. Especially, if a user completes a goal and converts. #TwitterSmarter
— Michael Roach (@mr0ach) October 13, 2016
Q7: How will the new, expanded character limit change which metrics we value? #TwitterSmarter pic.twitter.com/HZLJz05u3T
— Madalyn Sklar (@MadalynSklar) October 13, 2016
https://twitter.com/JustAGuido/status/786625249810853888
https://twitter.com/JustAGuido/status/786625345629716480
https://twitter.com/JustAGuido/status/786625531391332353
A7: With the new expanded character limit change, I'll be able to fit more text with my images. Can't wait to see metrics. #twittersmarter
— Madalyn Sklar (@MadalynSklar) October 13, 2016
A7 – We'll get a better understanding of what works due to consolidated tweets vs. multiple tweets. #TwitterSmarter https://t.co/V4T5NmTiIg
— Joe Nielsen (@JoeNielsen10) October 13, 2016
https://twitter.com/PolePositionMkg/status/786626047970344961
https://twitter.com/_nicolemich/status/786626432386510848
A7 #TwitterSmarter probably more about our content. I'm bummed. The 140 limit is what differentiates this platform & keeps it newsy. pic.twitter.com/el7fm6HCvB
— Michelle Marquardt (@michelletweet) October 13, 2016
Q8: Which Twitter analytics tools do you recommend? #TwitterSmarter pic.twitter.com/ArUTi1tcHl
— Madalyn Sklar (@MadalynSklar) October 13, 2016
https://twitter.com/JustAGuido/status/786626510354460672
https://twitter.com/JustAGuido/status/786626683931504640
A8. I recommend @hootsuite, @postplanner, @buffer because each of them are accurate in their own way #twittersmarter
— Cheval John, Social Media Professional (@chevd80) October 13, 2016
A8 Riffle by @CrowdRiff is the most effective Twitter analytics tool for assessing who might actually engage. Check it out! #twittersmarter
— Derek Pillie (@dpillie) October 13, 2016
A8.
-Twitter analytics
-Google analytics
-Buffer
-Hootsuite
-PostPlanner#twittersmarter— Gabriela Cardoza (@CardozaGab) October 13, 2016
A8: My Twitter analytic tools: @keyholeco @oneQube @buffer @hootsuite and of course Twitter analytics. #TwitterSmarter
— Madalyn Sklar (@MadalynSklar) October 13, 2016
A8 – I like using Impressions on @Twitter, as well as Twitter's own analytics service. #TwitterSmarter https://t.co/KqGa1d54yh
— Joe Nielsen (@JoeNielsen10) October 13, 2016
A8: We love using @buffer for scheduling and analytics. 👍🏻 #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) October 13, 2016
A8: Twitter #analytic tools, I use is @zoho social. #TwitterSmarter
— Danielle Siarri (@innonurse) October 13, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
