How To Integrate Twitter Marketing Into Your Content Plan with Tara Clapper
#TwitterSmarter Chat Recap: 11-10-16
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @irishtara. Topic: How to Integrate Twitter Marketing Into Your Content Plan. #TwitterSmarter pic.twitter.com/wdmQTY7PGa
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing. Let us know if you like this new feature.
Ask @hootsuite: How do we post tweets that get attention and increase engagement? #TwitterSmarter pic.twitter.com/oTTDEchXMS
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
1|5 To generate better engagement start by defining your content strategy. What are you saying and to whom? @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) November 10, 2016
2|5 Once you have a content strategy, begin implementing it. Tweet about topics you want to be recognized in. @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) November 10, 2016
3|5 Share content that's relevant to the topic you’re discussing. You’ll find that others will begin discussions with you #TwitterSmarter
— Hootsuite (@hootsuite) November 10, 2016
4|5 A great example of someone who has done this is @MadalynSklar tweeting about Twitter marketing and running #TwitterSmarter! pic.twitter.com/f9rCXGhvKb
— Hootsuite (@hootsuite) November 10, 2016
5|5 Of course, images and GIFs make your tweets far more engaging also. Brighten up your timeline with pics! @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) November 10, 2016
#TwitterSmarter Chat
Q1: How do you know what to promote on Twitter and when to promote it? #TwitterSmarter pic.twitter.com/4mLIbE8oVl
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A1: 1) Is it interesting to my Twitter audience? 2) Is it my best content? 3) Does it help others? 4) Does it help me? #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A1A: I sometimes think about what will do well on social/Twitter when I generate blog ideas, but not as often as I should:) #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A1B: I promote when my audience is online and also use @CoSchedule to select the best time/schedule tweets. #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
Bonus tip: For to content marketing and social promo, I have my own 'editorial board,' my go-to people when I need help! #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A1: When you promote, include a CTA and link back to your blog, product or landing page (but don't oversell on social media) #TwitterSmarter
— FreshSparks ⚡️️ (@FreshSparks) November 10, 2016
A1: It all starts with knowing your audience. Who are they? What can you provide to them? #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A1: Promote content on twitter that is interesting & relevant to your audience, and is also aligned w/ your brand! #TwitterSmarter
— Kelly Lovell (@kellyalovell) November 10, 2016
A1: Know who your listeners are, their occupations/what they do. Find out times your audience is most active on Twitter. #TwitterSmarter
— TimeTap (@tmtap) November 10, 2016
A1: Well designed images sized to Twitter, captioned with your blog title + short link to blog = GREAT Twitter content #TwitterSmarter
— Julia McCoy ? (@JuliaEMcCoy) November 10, 2016
A1: Consider what appeals to your audience and post often. Tweets have a short lifespan and you want to be seen. #TwitterSmarter
— Express Writers (@ExpWriters) November 10, 2016
A1: What does my audience engage with most? Demographics? Does it solve their issues or address their needs? #twittersmarter
— Kathleen Burns (@katbu) November 10, 2016
A1: What to tweet= what tweets of yours are most popular? When to tweet= what time of day do you get the most engagement? #TwitterSmarter
— Zachary Fenell (@zacharyfenell) November 10, 2016
Q2: What is your share ratio when it comes to curated versus original content? #TwitterSmarter pic.twitter.com/ZD7dj7em7k
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A2: 80 curated / 20 orig, and that orig includes brands I represent (@ExpWriters & @RollForGeekInit). #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A2A: It's possible to go over 20% orig in specific situations; i.e. niche site on a specific issue currently in news. #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A2: I'd say 50-50 is a good split. Depends if account is specialised or not. My @bsppodcast will all be self-publishing #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) November 10, 2016
A2 We post a TON of useful content & formats @ExpWriters, so our self share ratio is high & includes guest content at 80/20 #TwitterSmarter
— Julia McCoy ? (@JuliaEMcCoy) November 10, 2016
A2: We try to do 80% curated, and 20% original. Our pinned tweet always promotes our own content (prime real estate)! #TwitterSmarter
— FreshSparks ⚡️️ (@FreshSparks) November 10, 2016
A2. For brands I would try and keep it slightly more weighted towards self published content. Perhaps 2/3 vs 1/3 curated. #twittersmarter
— Craig Freeman (@craigdfreeman) November 10, 2016
A2: You have to experiment and find your sweet spot of curated vs original content. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A2 Try to promote mostly original content, but share curated when I'm between creating or find it valuable for my audience. #TwitterSmarter
— Father. Food. Fun. (@FatherFoodFun) November 10, 2016
Q3: What is the goal of sharing your content on Twitter? #TwitterSmarter pic.twitter.com/Rud4Lanl0N
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
Personal experience: I had more success on #Twitter when I saw other #women as part of my community and not my competition. #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A3: Engagement (and RE-engagement), personal branding, finding/sharing new ideas, connecting w/influencers. #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A3: My goal is always to connect with people. And because I tweet consistently every day, I achieve this. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A3: Sharing on Twitter gives you a way to direct traffic back to your site, which can ultimately encourage sales. #TwitterSmarter
— Express Writers (@ExpWriters) November 10, 2016
A3. That comes down to your goals & objectives. If you don't have any get some or you can't measure success! #twittersmarter
— Craig Freeman (@craigdfreeman) November 10, 2016
A3: My aim is to become a useful, trusted resource on social media & community who is personable too. #TwitterSmarter
— Rebecca Viner (@sparkedpassion) November 10, 2016
A3 Connections, engagements, click-throughs & actual reads. Real conversations with like-minded people ? ? #TwitterSmarter
— Julia McCoy ? (@JuliaEMcCoy) November 10, 2016
A3: My goal in sharing content on twitter is to make connections w/ like-minded #youth & #entrepreneurs & to inspire others! #TwitterSmarter
— Kelly Lovell (@kellyalovell) November 10, 2016
A3: Goals for orig content promotion…1-Increase traffic to website, 2-Brand recognition/trust, 3-Build targeted community #TwitterSmarter
— FreshSparks ⚡️️ (@FreshSparks) November 10, 2016
A3: To engage with likeminded #entrepreneurs to connect and build relationships to promote services and businesses #twittersmarter
— Reca A'Shauntae (@RecaAshauntae) November 10, 2016
Q4: How do you decide if and when something is worth promoting on Twitter? #TwitterSmarter pic.twitter.com/xl1ZTZwFIF
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A4: Mainly: is it an appropriate thing to tweet? I automate on Twitter more than on any other platform. #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A4A: Saw a lot of inappropriate tweeting from brands recently (election). Definitely remembered the faux pas. #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A4: everything is worth promoting on Twitter. Someone (of 300 million+ users) will find it useful. #TwitterSmarter https://t.co/iLHjvcRRRp
— Nilesh Surana ✈️ (@nileshsurana) November 10, 2016
A4: You can ask- Will this content grab my audience's attention & give value? Is this an optimal time to share this content? #TwitterSmarter
— TimeTap (@tmtap) November 10, 2016
A4: I know my audience and if I feel it's of value, I share it. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A4: I read lots of articles every day and if I feel it will benefit my community on Twitter, I share it. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A4. When it helps the goal for producing the content. @TwitterAds offer opportunities for wider reach & better engagement #twittersmarter
— Craig Freeman (@craigdfreeman) November 10, 2016
@MadalynSklar A4: If you're proud of it, it's worth promoting. You never know who it might reach in this Twitterverse! #TwitterSmarter
— Winnie Giang (@winniegiang) November 10, 2016
A4: Don't you personally enjoy it? Will your audience enjoy it? Will it add value? #TwitterSmarter
— Express Writers (@ExpWriters) November 10, 2016
A4 – I think its always worth it to promote what you have to offer #twittersmarter If its your stuff is worthwhile the results will show
— Chris Farrell, CPA (@CFarrellCPA) November 10, 2016
A4: Promote things that are in line with your brand message while adding value to your audience. Ditch the pitch. #twittersmarter
— Randy Thio (@ideabloke) November 10, 2016
Q5: How can you work with a team to make sure content gets promoted correctly on Twitter? #TwitterSmarter pic.twitter.com/pYVj2OUcYJ
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
Extra tip: You or your Twitter manager really needs to LOVE your brand/topic to meaningfully engage. #TwitterSmarter pic.twitter.com/44YOJyWmMZ
— Tara M. Clapper (@irishtara) November 10, 2016
A5: Have a defined brand voice. Write guidelines and stick to 'em. Give your team time to learn/explore your niche. #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A5: Set guidelines for posting on Twitter and make sure anyone using the account is aware of them. #TwitterSmarter
— Express Writers (@ExpWriters) November 10, 2016
A5: Make sure you're all clear about the message you want to communicate. #TwitterSmarter
— Curzon PR (@CurzonPR) November 10, 2016
A5: These tools are great for teams: @SproutSocial @AgoraPulse @buffer @hootsuite. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A5: Work off a shared editorial calendar using Google docs or an app/software. Create a process and guidelines for posting. #TwitterSmarter
— FreshSparks ⚡️️ (@FreshSparks) November 10, 2016
A5. Working w/ team to ensure #content gets promoted correctly on @twitter: Use Twitter #analytics as part of strategy. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) November 10, 2016
A5: When hiring, strategy & skill level are key. Twitter reflects your brand (the face!) – make sure your team is confident #TwitterSmarter
— Rebecca Viner (@sparkedpassion) November 10, 2016
A5: Team members need to be on same page on brand message, voice, & brand audience. You just don't want to script anything. #twittersmarter
— Randy Thio (@ideabloke) November 10, 2016
A5: Use tools like @hootsuite and @buffer to schedule messages and assign tweets to team members. #TwitterSmarter
— Nilesh Surana ✈️ (@nileshsurana) November 10, 2016
A5: Set guidelines for your team and give them examples of shareable content. Practice makes perfect! #TwitterSmarter
— Kelly Lovell (@kellyalovell) November 10, 2016
Q6: Should you market particularly stellar content on Twitter any differently? #TwitterSmarter pic.twitter.com/4z1XuWKkXK
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A6: I learned from @MadalynSklar: YES. Schedule evergreen content far out. Your audience will tolerate higher frequency. #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A6A: Ask friends, influencers, and coworkers to promote your stellar content. #TwitterSmarter pic.twitter.com/DbU9TeDFEa
— Tara M. Clapper (@irishtara) November 10, 2016
A6: Avoid repeating the same copy in your tweets. Word it differently, appeal to different emotions with the same message #TwitterSmarter
— Rebecca Viner (@sparkedpassion) November 10, 2016
A6: For something truly epic, tag RELEVANT fans while always including a visual. Make it easy for your influencers to share! #twittersmarter
— Randy Thio (@ideabloke) November 10, 2016
A6: Yes, take your awesome evergreen content and put it into @tweet_jukebox. #TwitterTip #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A6 Promote it more than other content but don't overkill the audience. Switch up the delivery to keep it interesting. #TwitterSmarter
— Father. Food. Fun. (@FatherFoodFun) November 10, 2016
A6: Promote over time with a scheduled message queue for more reach. Include captivating headline, CTA, link and image. #TwitterSmarter
— FreshSparks ⚡️️ (@FreshSparks) November 10, 2016
Q7: How does Twitter shareability factor into the images you create for your content? #TwitterSmarter pic.twitter.com/zbGOrPwYzp
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A7: If content is truly stellar/worth promoting a lot, I spend more time/resources on the share images. #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A7A: If you are like me (not a designer), this is when you should really rely on your team to help! #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A7B: Recently, I asked for help from our team at @ExpWriters and they designed a cool Twitter header image for me! #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A7 HUGE! In fact, it's the reason we started adding the title to every main blog image! #twittersmarter
— PolePositionMkg (@PolePositionMkg) November 10, 2016
A7: When you don't know what to expect inside a link images help convey the message better, increasing chances of sharing #TwitterSmarter https://t.co/8WRfRlM2PR
— Nilesh Surana ✈️ (@nileshsurana) November 10, 2016
A7-A: As something neat to try, add a "Click to Tweet" link on a graphic you create so followers can share on Twitter. #TwitterSmarter
— TimeTap (@tmtap) November 10, 2016
A7: When determining a shareable tweet to craft: Don't just consider the person sharing, consider also the end recipient. #TwitterSmarter
— Randy Thio (@ideabloke) November 10, 2016
A7. For images to be shareable you need to know what engages your audience. CTAs, image styles & format can be tested. #twittersmarter
— Craig Freeman (@craigdfreeman) November 10, 2016
A7 Make quality images and almost ALWAYS use them. Takes up more real estate in the feed. Like a billboard I suppose. #twittersmarter
— Joshua Aaron ?☀ (@SoCalSMM) November 10, 2016
A7 The right graphic, pic, GIF can make all the difference. It can attract & hold the attention of ppl scrolling thru TL #TwitterSmarter
— Zala Bricelj (@ZalkaB) November 10, 2016
A7: If you pair a relevant image with your content, viewers typically retain that info better & are more likely to share! #TwitterSmarter
— OFFPRICE Show (@OffPriceShow) November 10, 2016
A7: I think having an image on every tweet is important. I focus on great images so that people will want to share it. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
Q8: How can you make your content more shareable on Twitter? #TwitterSmarter pic.twitter.com/WyX7x1E8jj
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A8: Images, images, images! Also: speak up and ask for shares:) OK to do occasionally. #TwitterSmarter
— Tara M. Clapper (@irishtara) November 10, 2016
A8: For someone to share, the tweet copy & image have got to evoke an emotion – intrigue, excitement, anger, sadness etc #TwitterSmarter https://t.co/gmdtJl4qgm
— Rebecca Viner (@sparkedpassion) November 10, 2016
A8 Just be real. Imperfect. More often times than not, this gets shared more widely than posts engineered to be #shareable. #twittersmarter
— Megan Mayle ?? (@missmeg703) November 10, 2016
A8: Your content will be more shareable when you have amazing graphics. Look at this one that @FreshSparks designed for me. #TwitterSmarter pic.twitter.com/wEcV0tgJ8r
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A8: Create attention grabbing graphics or like me, hire someone amazing to do it like @FreshSparks. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) November 10, 2016
A8: A8: Use stellar graphics in the right format, tag connections, & optimize your hashtags. Make sharing irrestible #twittersmarter
— Stephanie Parks (@S_WatersParks) November 10, 2016
A8 Be catchy. Be positive. Be your own brand. Be your own voice. #TwitterSmarter
— HeySuccess (@HeySuccess) November 10, 2016
A8: Tidy up your tweets, too. Use a link shortener if you must share an article. Those long URL's followed by ellipses…No. #twittersmarter
— Randy Thio (@ideabloke) November 10, 2016
A8 Make it thought-provoking. When you're curating, craft "intro" with care & personal insights. + keep it relatable & fun #TwitterSmarter
— Zala Bricelj (@ZalkaB) November 10, 2016
A8: Also, speak your voice! It shows who you really are and people are attracted to that #twittersmarter
— Sabrina Cadini (@SabrinaCadini) November 10, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
