Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @lilachbullock. Topic: Top Twitter Marketing Strategies. #TwitterSmarter pic.twitter.com/SIem9okUzz
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing. Let us know if you like this new feature.
Ask @hootsuite: What are some cool Twitter List Hacks & Tricks? #TwitterSmarter pic.twitter.com/ocdYQ1tXS6
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
1|4 Where should we begin? Lists are perfect for keeping an eye on your competitors without actually following @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) November 3, 2016
2|4 You can do this by creating a list and adding your competition to it. Make sure the list private though! ? @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) November 3, 2016
3|4 Another trick: Save time from creating lists by subscribing to other users’ public lists! @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) November 3, 2016
4|4 Look at the public lists created by influencers in your field or your largest competitors. Bam! @madalynsklar #TwitterSmarter pic.twitter.com/kYE7fr7Ogp
— Hootsuite (@hootsuite) November 3, 2016
Q1: What is your Twitter follower strategy? #TwitterSmarter pic.twitter.com/2eHhG5ViNS
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
I always focus on targeted following. #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
I believe it’s better have less followers, but who are targeted, rather than #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
thousands of followers who couldn’t care less what you’re posting and don’t engage with you. #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
It also helps to be friendly; if someone retweets you or likes one of your tweets, take the time to thank them too #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
The more you engage, the better your chances of getting more followers #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
search for conversations and join any that are relevant. #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
A1 I have an algorithm I use with data I obtain from Riffle by @CrowdRiff to figure out if someone is likely to interact. #twittersmarter
— Derek Pillie (@dpillie) November 3, 2016
A1: I like to follow people on Twitter who share great content and those who I can learn from and engage with #TwitterSmarter
— ?Darcy Schuller (@darcyschuller) November 3, 2016
A1: Very organic – Selective (no follow for follow), unfollow inactive accounts, no automated thanks or welcome messages #twittersmarter
— Sabrina Cadini (@SabrinaCadini) November 3, 2016
A1: I share good, relevant content to my community. It attracts new followers every day. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
A1: I am playing with different follower tactics, noting what works best, emphasis on engagement, bio kw matches #twittersmarter
— Stacey DePolo (@sdepolo) November 3, 2016
Q2: Can you find potential clients with Twitter? #TwitterSmarter pic.twitter.com/s89vST4PSz
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
To start searching for potential clients, use a tool to monitor certain keywords and check it regularly. #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
If you discover anyone talking about the products/services you’re selling, start interacting with them #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
building relationships and nurturing them is key #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
As you grow your Twitter presence you could start getting enquiries from potential clients with no extra effort on your part #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
A2. You can find potential clients through Twitter by participating on Twitter chats and sharing value to them #twittersmarter
— Cheval John (@chevd80) November 3, 2016
A2.
YES!
1. Follow relevant hashtags (industry, competitors, etc)
3. Listen & Engage
4. Offer value/solutions#twittersmarter
— Gabriela Cardoza (@CardozaGab) November 3, 2016
A2: It's not a matter of whether you can find potential clients on Twitter (you can), it's all about how to engage with them #TwitterSmarter
— ?Darcy Schuller (@darcyschuller) November 3, 2016
A2: There are ways to find clients on Twitter. Start with Twitter Advanced Search: https://t.co/AlblkERngK #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
A2: Tweet info about your services so people know what you do. That will draw business. But don't be salesy or spammy. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
A2 Tweet about: What you do – How can you help – Tips – Tricks – How To's – Thought Leadership #twittersmarter
— Toby Metcalf (@Toby_Metcalf) November 3, 2016
Q3: What is your favorite Twitter tool? #TwitterSmarter pic.twitter.com/NYkYbbz0i1
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
Right now, it’s @Agorapulse – it has all of the features I want and need and it’s also very intuitive and easy to use #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
If you want to measure things like sentiment then something like @Brandwatch is good for that too #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
Love @Canva too 🙂 #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
A3. I like @buffer a lot, as well as @postplanner. #twittersmarter
— pamelahughes (@pamelahughes) November 3, 2016
A3: I'm a tool girl and use LOTS of them every day. My top: @hootsuite @buffer @nuzzel @feedly @canva and Juice by @paper_li #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
A3: Twitter native analytics rocks my world! plus @nuzzel & @rightrelevance #twittersmarter
— Stacey DePolo (@sdepolo) November 3, 2016
A3 Fave Twitter tool: @Hootsuite. It covers everything needed for social listening, scheduling & connecting other channels. #TwitterSmarter
— Michael Roach (@mr0ach) November 3, 2016
A3: @Crowdfire @buffer @hootsuite @TweetDeck all Major Favorites!#twittersmarter https://t.co/6crexbswZ7
— M-1 Publications (@M1_Public) November 3, 2016
A3: speaking of tools, @ifttt!, Who has a good recipe to create #twitterLists from folks tweeting a hashtag? #twittersmarter
— Stacey DePolo (@sdepolo) November 3, 2016
@sdepolo @IFTTT @SarahGOpera This is the recipe I use from my friend @AskAaronLee: https://t.co/i4ihi20BT2 #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
Q4: What are your top tips for improving engagement? #TwitterSmarter pic.twitter.com/z5IkqpyNhz
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
The best way to get more engagement on Twitter is to engage yourself, as much as possible. #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
Make sure to reply promptly to any mentions and tweets you get, and search for questions and discussions that you can join. #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
Twitter chats are also great for engagement and meeting new people! Like this awesome one 🙂 #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
Imagery tends to get more engagement on most social networks, including Twitter #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
A4: Listening to people and starting conversations – about them, not about what you do. #twittersmarter
— Cathy Iconis (@CathyIconis) November 3, 2016
A4.
Be proactive
1. Ask questions
2. Share people's content
3. Comment
4. Respond to mentionsBE SOCIAL & AVAILABLE. #twittersmarter pic.twitter.com/f96pJyHBuH
— Gabriela Cardoza (@CardozaGab) November 3, 2016
A4: Engage. Engage. Engage. You have to be proactive. Listen to conversations on Twitter then engage. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
A4: 1) Post relevant content for your audience. 2) Consume their stuff, and tweet about it (be genuine, use your voice). #TwitterSmarter
— Sherri Johnson (@FlyGirlFMP) November 3, 2016
A4: Think about different ways to be PROACTIVE with engagement, not just REACTIVE! #TwitterSmarter
— ?Darcy Schuller (@darcyschuller) November 3, 2016
A4 – how to engage? Sometimes you have to take the first step. Be authentic! Listen, chat, help. It's a conversation. #TwitterSmarter
— Sue Duris (@SueDuris) November 3, 2016
A4: Listening is key for me. Even when I take a break and don't tweet for months, I'm listening. #TwitterSmarter
— Rosemary (@RMAjayi) November 3, 2016
Q5: What are the most important metrics to watch out for? #TwitterSmarter pic.twitter.com/qybign5qfE
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
First of all, forget about vanity metrics like number of followers, reach, etc. #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
Focus instead on actionable metrics–these are the metrics that allow you to take action instead of vanity ones #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
Having more followers doesn’t mean you’re going to start getting better results immediately #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
A5) I like to see what types of tweets actually get attention and engagement. With links, clicks are the most important. #TwitterSmarter
— Jennifer Longworth (@JoysOfMercy) November 3, 2016
A5.
Depends on your objectives!!!
Can include:
1. RTs/Shares
2. Views
3. Likes
4. Comments
5. Link clicks#TwitterSmarter— Gabriela Cardoza (@CardozaGab) November 3, 2016
@MadalynSklar A5 We try to look at engagement – shares, comments, etc. -it's a form of listening to what our followers enjoy #TwitterSmarter
— IDG Advertising (@idgadvertising) November 3, 2016
A5: Go to your Twitter Analytics here: https://t.co/8WRP5jPRDG I look at profile visits, mentions, impressions. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
A5: Track engagement! Is your content resonating with people? What are they saying? #TwitterSmarter
— Express Writers (@ExpWriters) November 3, 2016
A5 Important metrics to look out for: impressions, likes, RTs, mentions, profile clicks, referral traffic from Twitter. #TwitterSmarter
— Michael Roach (@mr0ach) November 3, 2016
Q6: Why should people not buy Twitter followers? #TwitterSmarter pic.twitter.com/kc9e2lnxwR
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
If you're on Twitter to get results for your business, DON'T BUY FOLLOWERS! Simple 😀 #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
A6 Bought followers DO NOT equal participants or relationships #twittersmarter
— Toby Metcalf (@Toby_Metcalf) November 3, 2016
A6: Why would you want to buy fake followers? Social media is about being social. It's not a numbers game. You want real. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
A6: buying followers = waste of time and $$$ #twittersmarter pic.twitter.com/njaeN63jUX
— Stephanie Parks (@S_WatersParks) November 3, 2016
A6: I would rather have 100 REAL people connected with me than 1000 FAKE who don't listen or engage with me. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
#twittersmarter A6 When was the last time a fake follower bought your product or retweeted your post?
— Jeavonna (@jchapstk) November 3, 2016
A6: Numbers aren't everything. You need relevant followers. Focus on what matters more – i.e: Engagement! #TwitterSmarter
— OFFPRICE Show (@OffPriceShow) November 3, 2016
Q7: Is there a strategy to connect with people using Direct Message (DM) that is not automated? #TwitterSmarter pic.twitter.com/TFWLbMAmws
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
DM’s are great for customer service and for any situation where you need to share sensitive information #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
A7. I frequently DM reporters – and sometimes even tweet to them publicly to give a heads up. #twittersmarter
— pamelahughes (@pamelahughes) November 3, 2016
A7. Build relations through interaction first. Automated/Blind DMs are annoying #twittersmarter
— . (@Madavis1210) November 3, 2016
A7: I use DMs to move a conversation over after first connecting via a tweet. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
A7 Actually putting in effort to make meaningful connections…Manually. Get to know someone! Don't spam. #deathtotheautodm #TwitterSmarter
— Kristy Gillentine (@KrisGillentine) November 3, 2016
A7 Yes there is a strategy to use @twitter DM that's not automated: if you have a genuine relationship, or want to build one #TwitterSmarter
— Steve Morozumi (@SFenthusiast) November 3, 2016
A7 Don't "sell" me or ask me to like you elsewhere till I know you – coupons/recipes are cool #TwitterSmarter https://t.co/HChqphcBEx
— Beth Staub (@AdventureGlass) November 3, 2016
Q8: How can I get on the radar with people of influence? #TwitterSmarter pic.twitter.com/cn6ccp41M9
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
If you identify any social influencer that is talking about your brand, while you should also engage as normal #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
it’s a good idea to send them a DM as wel #twittersmarter
— Lilach Bullock (@lilachbullock) November 3, 2016
A8: @MadalynSklar just talk to them. Be real. Be interesting. Be you. And engage. 80/20 and all that jazz… #twittersmarter
— Rob Christianson (@robchristianson) November 3, 2016
A8: Provide substantial content, also engage with their profiles regularly (retweets, likes) and authentically. (Yet again) #TwitterSmarter https://t.co/EHiojjZA0m
— Camille Perez ? (@broctilem) November 3, 2016
A8: I have influencers in a Twitter list that I watch and listen to. I will like, RT and find tweets to reply to. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
A8: Absorb their content, share it and reach out (say hi), without expectations. #TwitterSmarter https://t.co/2G6JQxef2K
— Mendy Y. Butler (@MendyYButler) November 3, 2016
A8: It's easy to connect with people of influence. Don't stalk and don't spam. Offer to help them. Be of assistance. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) November 3, 2016
A8: Automatic DM's feel like spam. Build stronger relationships by engaging in content, commenting on blog posts etc. #TwitterSmarter
— OFFPRICE Show (@OffPriceShow) November 3, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.