The Toolkit for Top Level Social Engagement with Nick Martin
#TwitterSmarter Chat Recap: 12-15-16
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @NickAtHootsuite. Topic: The Toolkit for Top Level Social Engagement. #TwitterSmarter pic.twitter.com/Fyvzu9mGyl
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What’s your advice for Twitter success in 2017? #TwitterSmarter pic.twitter.com/DpUZlsAeYq
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
1|3 You’ve got to evolve as Twitter evolves. Experiment and find what your audience is most receptive too. @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) December 15, 2016
2|3 That could include: creating video clips, sharing content, or asking more questions to your community. @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) December 15, 2016
3|3 Whatever you do, you'll succeed if you build trust with their community through authentic engagement @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) December 15, 2016
#TwitterSmarter Chat
Q1: What is your definition of a good social engagement? #TwitterSmarter pic.twitter.com/HkHCCJexQL
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
A1a. To me, a good social engagement is one where you can provide exceptional value to the person you’re chatting with #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
A1b. I also enjoy engagements that make both people smile (or smirk ?). Add some personality with media: GIFs, images, etc! #TwitterSmarter pic.twitter.com/OA5vKnbxM2
— Nick Martin (@NickAtHootsuite) December 15, 2016
A1 Listening first. You can't engage if all you do is "talk" #twittersmarter
— PolePositionMkg (@PolePositionMkg) December 15, 2016
A1: Good engagement is a conversation that moves forward, but as an exploration not as a pitch #twittersmarter
— Kathryn Gorges (@kagorges) December 15, 2016
A1: When all parties present find benefit and value…like a party no one wants to leave. #twittersmarter
— Gary McIntire (@garymcintire) December 15, 2016
A1) Building relationships, whether you initiate or respond, it's all about talking to people – novel idea, right? ? #TwitterSmarter
— David Boutin (@dmboutin) December 15, 2016
A1: Good social engagement is listening and connecting. Bring value to the table. Don't make it all about you. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
@MadalynSklar A1; acknowledging others, deeply listening, having fun, offering help where necessary #TwitterSmarter
— Carrie Eddins (@blondepreneur) December 15, 2016
A1 + #socialengagement is when you listen & remember things. You follow up on it, support others & create deeper connections #twittersmarter
— Zala Bricelj (@ZalkaB) December 15, 2016
A1) Open dialogue. Appreciating and being appreciated for what we have to contribute. Following up and staying connected. #TwitterSmarter https://t.co/7fE2X3q0jQ
— Jeremy Bond (@JeremyDBond) December 15, 2016
Q2: Do you have unwritten rules for social engagement? What are they? #TwitterSmarter pic.twitter.com/nwUov3ACQE
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
A2a. Yes, but I actually also have written rules for social engagement. (Continued…) #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
A2b. First off, no swearing. It takes away from your messaging and comes off as unprofessional. #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
A2c. Also, if you don’t have anything nice to say, don’t say anything at all. A lot of times, silence is the best way to go. #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
@MadalynSklar A2: No BOTS! No auto respond! No fake Bullsh*t! #twittersmarter
— Sid says (@Sidneytoldme) December 15, 2016
A2: Engage with your audience daily. Social media is meant to be SOCIAL, so don't just post your own content all the time. #TwitterSmarter
— Express Writers (@ExpWriters) December 15, 2016
A2) Don't tweet/post anything I wouldn't do or say in person. #twittersmarter https://t.co/cgTz1rg5kR
— Ray Ricky Rivera (@RayRickyRivera) December 15, 2016
A2) 1. Never leave a question unanswered – bad form! 2. Don't schedule post that seem live – if you want to talk, be there! #TwitterSmarter
— David Boutin (@dmboutin) December 15, 2016
@MadalynSklar A2:Look 2 support others,as much as possible,
+ disagree diplomatically ( *this I find tricky at times! ) #TwitterSmarter— Carrie Eddins (@blondepreneur) December 15, 2016
A2: Always be nice and appreciative. I thank people who tweet nice things about me. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
@MadalynSklar A2. Don't chat about religion or politics on social media #twittersmarter
— Cheval John (@chevd80) December 15, 2016
A2 Take a risk & be willing to use humor – 9 times out of 10 it's well-received and "breaks the ice" #twittersmarter
— Jeff Dagley (@jdags) December 15, 2016
A2 Search & respond to interesting content, credit ppl when sharing their content and ideas & respond to everyone. #TwitterSmarter https://t.co/MqjSXzECV3
— Donna McTaggart (@donnamct) December 15, 2016
Q3: Where can you discover relevant engagement opportunities? #TwitterSmarter pic.twitter.com/t2u7ZggTnK
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
A3a. This is important. Your mentions can only get you so far. Set up search streams to track relevant keywords and hashtags #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
A3b. Eg. When I was in the beer industry I'd search for anyone tweeting the word ‘beer’ within 10km of the brewery #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
A3c. Sourcing these tweets allowed for me to engage and have proactive (and relevant) conversations on behalf of the brewery #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
The best engagement opportunities come from Twitter chats (like this one), mentions, keyword searches, and hashtag searches #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
A3 With the #TwitterSmarter chat obviously! But also hashtag research helps tremendously
— HMH (@hmhagency) December 15, 2016
A3. Newsfeed–whatever stands out is definitely being discussed in real-time on soc. media #TwitterSmarter Have to run out now. Thx again!
— Pegasus Media (@PegasusMediaBC) December 15, 2016
A3: Twitter chats are a great way to engage with people. You just need to take that step and interact with them. #TwitterSmarter
— Express Writers (@ExpWriters) December 15, 2016
A3: Right here on the #TwitterSmarter chat. There is so much opportunity happening before our eyes.
— ManageFlitter (@ManageFlitter) December 15, 2016
A3. Relevant engagement opp's: check the hashtag streams in your areas of interest, TwitterChats, lists & notifications. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) December 15, 2016
A3: Twitter chats, Twitter chats, Twitter chats. You will discover great opportunities right here! Jump on more chats. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
@MadalynSklar A3 ??Wherever your competition didn't engage "their" customer #twittersmarter pic.twitter.com/6F3GF9kxMx
— Chris Santiago (@Chris_Santiago_) December 15, 2016
A3 Identify on #Linkedin, Engage on Twitter and seal over coffee! #twittersmarter pic.twitter.com/0Q41zosFFx
— Chaim Shapiro (@ChaimShapiro) December 15, 2016
A3: Join or host a Twitter chat, live tweet, participate in daily trends, use hashtags, etc. #twittersmarter https://t.co/LRAKflBZZf
— Armonie (@armodu06) December 15, 2016
Q4: How do you prioritize engagements? When do you fav, reply, etc? #TwitterSmarter pic.twitter.com/Y7IrQKiaup
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
A4a. I reply whenever I can provide value to a conversation or when I can 'close the loop' on an engagement ? If not, I fav #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
A4b. I’m loose with my favs. Generally, I fav to let the other person know I’ve seen their tweet (even if I don’t respond). #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
@MadalynSklar A4: As often as I can. Replying quickly lets your audience know you're listening #TwitterSmarter
— SarahGOpera ? (@SarahGOpera) December 15, 2016
A4) Fav = acknowledged/thanks – Reply = let's talk 🙂 #TwitterSmarter
— David Boutin (@dmboutin) December 15, 2016
A4. Be generous with a fav, thoughtful when you reply, and add value when you RT #TwitterSmarter https://t.co/wiednSajev
— Rasheen Carbin (@rasheencarbin) December 15, 2016
A4 Engage, reply talk w/ those who wish 2talk & discuss not have an argument or be offensive. I like/share what speaks to me #twittersmarter https://t.co/UKVr51ox9B
— Zala Bricelj (@ZalkaB) December 15, 2016
@MadalynSklar A4. If the engagements is relevant to ur audience, then you can prioritize to retweet or like their tweets #twittersmarter
— Cheval John (@chevd80) December 15, 2016
A4 Highest priority 4 giving likes/retweets is engagement. 2nd highest: breaking news/blog posts about my areas of interest #TwitterSmarter
— Steve Morozumi (@SFenthusiast) December 15, 2016
A4: I engage all day long. Most is done with my iPhone because it's quick and easy. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
A4 Use the three Rs. Relevance. Relationship. Recent. #twittersmarter
— Susannah the Geek (@greatergoodgeek) December 15, 2016
A4) Since there's no bookmark button, a like is usually for that. I then go over my likes & choose what to RT or respond to. #TwitterSmarter https://t.co/XftnmGxCzD
— Jeremy Bond (@JeremyDBond) December 15, 2016
A4: I always engage with interesting, relevant and fun content #twittersmarter https://t.co/DzxZqzMqYt
— Armonie (@armodu06) December 15, 2016
Q5: Which metrics do you use to measure the success of your engagements? #TwitterSmarter pic.twitter.com/LP439IlRBw
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
A5a. Mine is probably different than most people’s. At @Hootsuite I track something we call MRMs #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
A5b. MRMs = Meaningful Relationship Moments #TwitterSmarter pic.twitter.com/YCfTSlV38K
— Nick Martin (@NickAtHootsuite) December 15, 2016
A5c. This KPI lets me provide an exceptional brand experience to @hootsuite's audience without being worried about selling #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
A5d. PS Selling through social engagement is never a bad thing, it’s just not a priority for me. Relationship building is ? #TwitterSmarter pic.twitter.com/mJmb3PvJlY
— Nick Martin (@NickAtHootsuite) December 15, 2016
@MadalynSklar A5: Profile/Link/Picture clicks! Also I love seeing the same people engage with different posts! True fans! #TwitterSmarter
— Sid says (@Sidneytoldme) December 15, 2016
A5) Replies are good KPI if you're staring conversations. Very important for our biz to drive traffic so link clicks for us #TwitterSmarter
— David Boutin (@dmboutin) December 15, 2016
A5: I use the Twitter Analytics. They provide great info. https://t.co/8WRP5jPRDG #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
A5: I use @keyholeco to measure the success of the #TwitterSmarter chat. Super great analytics!
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
A5: reshares, likes, follows — but more importantly I see if the conversation continues #twittersmarter
— Kathryn Gorges (@kagorges) December 15, 2016
A5: I look at various metrics, but most of all I am looking for quality followers and two-way communication and dialogue. #twittersmarter
— Andrew Pelletier (@Andrew7000) December 15, 2016
A5 I try to look past "analytics". I look for recurring discussions, people jumping in on convos & long-term engagement #twittersmarter https://t.co/dYG2TaFwad
— Zala Bricelj (@ZalkaB) December 15, 2016
A5: Value is in building relationships. As @NickAtHootsuite says, make Meaningful Relationship Moments. #twittersmarter
— Vanderwagen House (@TheVanderwagen) December 15, 2016
Q6: What tools do you use to run social engagement? #TwitterSmarter pic.twitter.com/U4FOzmjrOR
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
A6a. @hootsuite for engagement, @canva + Enhance for images, @giphy (I love GIFs), and Hootsuite Insights for analytics #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
A6b. My main channels for engagement: Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snapchat #TwitterSmarter pic.twitter.com/GOySFMpzCU
— Nick Martin (@NickAtHootsuite) December 15, 2016
A6c. You probably rolled your eyes when I said Hootsuite ? But I used it before I started working here too! (It's the best) #TwitterSmarter pic.twitter.com/D01gf6OcLk
— Nick Martin (@NickAtHootsuite) December 15, 2016
A6 native social analytic tools, @hootsuite, @googleanalytics and @iconosquare to start #TwitterSmarter
— HMH (@hmhagency) December 15, 2016
A6. My fingers. haha. no tools. i do things manually.
am i the only one doing this? i know @garyvee does this. #twittersmarter https://t.co/zgquMQuiPS
— Ai Zhang (@aiaddysonzhang) December 15, 2016
@MadalynSklar A6. I would use @hootsuite, @postplanner for social engagement #twittersmarter
— Cheval John (@chevd80) December 15, 2016
@MadalynSklar
A6) the @falcon_android shows mega muscles #TwitterSmarter— Mohamed Alhomsi (@MAHsocial) December 15, 2016
A6: I love using @hootsuite @ManageFlitter @buffer #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
A6. For #social engagement @hootsuite works well for @twitter because the mentions streams get you focused on conversations. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) December 15, 2016
A6: @hootsuite @klout @rightrelevance @Nimble are my fave tools for social engagement right now #TwitterSmarter https://t.co/NggzWNTM7o
— Stacey DePolo (@sdepolo) December 15, 2016
Q7: How can someone improve their social engagement? #TwitterSmarter pic.twitter.com/FXsAuGPxI4
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
A7a. First off, focus on relationship building. Get to know your audience. #TwitterSmarter pic.twitter.com/ULRQ1ExbW1
— Nick Martin (@NickAtHootsuite) December 15, 2016
A7b. The best engagements are both custom and provide value. (Notice a trend with providing value?) #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
A7c. Take a second to review the person you’re engaging with. Their bio can say a lot about what they might be receptive too #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
A7d. Eg. @VancityBeerGuy’s bio (also me) talks about beer & Canada. Things like that are talking points you can build off of #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
A7e. And… Providing value = Solving a problem/answering a question/helping the person you’re engaging with in some way ? #TwitterSmarter
— Nick Martin (@NickAtHootsuite) December 15, 2016
A7 Biggest thing to improve social engagement is make time. Tools & opportunity are all there, but you have set aside time. #twittersmarter
— PolePositionMkg (@PolePositionMkg) December 15, 2016
A7: You can improve your social engagement by getting out there and Just Do It! #TwitterSmarter pic.twitter.com/W42i90nXqj
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
@MadalynSklar
A7) Develop your understanding of what types & Quality of content that your audience appreciate & engage with #TwitterSmarter— Mohamed Alhomsi (@MAHsocial) December 15, 2016
A7: Ask questions if you don't understand. That's where twitter chats can play a big part in one improving their skills. #twittersmarter
— Vanderwagen House (@TheVanderwagen) December 15, 2016
A7 show that you are willing to engage by commenting on interesting content and participating in chats of course #twittersmarter
— Martina (@tiniscapin) December 15, 2016
A7. To improve your #social engagement make a strategic plan that includes time set aside on your schedule + tools to use. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) December 15, 2016
A7: relationships are vital. Be open to talking. It's how they're built. #TwitterSmarter
— Chanel Bevis (@ChanelBevis) December 15, 2016
@MadalynSklar A7: 7 Ways to Improve Your Social Media Engagement. https://t.co/Vncm4WXbv8 #TwitterSmarter
— QL Tech Australia (@QLTechAustralia) December 16, 2016
Q8: What is your top tip for someone getting started with social engagement? #TwitterSmarter pic.twitter.com/3VtUF5psQ5
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
A8. Easy. Have fun with your engagements! Social media is meant to be social… so be social! Say hi and chat with people ? #TwitterSmarter pic.twitter.com/tDcDkZhN7i
— Nick Martin (@NickAtHootsuite) December 15, 2016
A8: Be present on social media and take the time to reach out to people yourself. You get what you give! #TwitterSmarter
— Express Writers (@ExpWriters) December 15, 2016
A8: Get out there every day and listen then engage. Make it a habit. Join as many Twitter chats as you can. Have fun! #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 15, 2016
A8) Think about what ppl want/need to hear before thinking about what YOU want to say! Once they're the same, you're golden #TwitterSmarter
— David Boutin (@dmboutin) December 15, 2016
A8: Get out there and be social. Get to know people. Build relationships. #TwitterSmarter
— ManageFlitter (@ManageFlitter) December 15, 2016
A8: Enjoy it. Having fun is half the work. Be open to advice. You'll be amazed at how many people will be willing to help #twittersmarter
— Vanderwagen House (@TheVanderwagen) December 15, 2016
A8. Top tip for getting started with #social engagement: Start with hashtag streams in your areas of interest & engage. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) December 15, 2016
A8. Pick a topic, follow all the people who tweet about it regularly and reach out to them #TwitterSmarter https://t.co/FUyPtVlaeV
— Rasheen Carbin (@rasheencarbin) December 15, 2016
A8: Use #socialmedia to build a tribe around your personal brand by adding value.. #TwitterSmarter https://t.co/QScqNelSKB
— Stacey DePolo (@sdepolo) December 15, 2016
A8: Create a social media marketing plan #twittersmarter https://t.co/SNWdHLNLvE
— Armonie (@armodu06) December 15, 2016
@MadalynSklar A8: 30 Social Media Engagement Tactics That Will Boost Shares And Conversions. https://t.co/gP5qATuqpx #TwitterSmarter
— QL Tech Australia (@QLTechAustralia) December 16, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
