How to Stand Out on Twitter with Content Marketing with Siddharth Bharath
#TwitterSmarter Chat Recap: 12-29-16
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @Siddharth87. Topic: How to Stand Out on Twitter with Content Marketing. #TwitterSmarter pic.twitter.com/NBAMV9sCZ5
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
#TwitterSmarter Chat
Q1: What is content marketing? #TwitterSmarter pic.twitter.com/iBX3CRanp5
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A1 – It’s a way to gain the trust of potential customers by giving them value up front #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A1 Creating and posting valuable content to a target audience, with profitable customer action. #twittersmarter https://t.co/e0s2QP2hw4
— Eric Sachs (@EricSachs_SEO) December 29, 2016
A1: Content marketing is creating and curating content for your audience or community. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A1.
Creating + sharing
quality/valuable content that's meant to attract an audience & generate interest in service/product#TwitterSmarter— Gabriela Cardoza (@CardozaGab) December 29, 2016
A1. #Contentmarketing is driving traffic to a specific target (e.g. landing page) with branded #content. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) December 29, 2016
A1: Content marketing is when you share information about your services/products to consumers. #TwitterSmarter
— Vanderwagen House (@TheVanderwagen) December 29, 2016
Q2: How can content marketing help you stand out on Twitter? #TwitterSmarter pic.twitter.com/XDoCPkiB1i
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A2: Look no further than @MadalynSklar to see how content marketing helps you stand out! #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A2: Good content always stands out from click-bait, irrelevant news, and spammy content
#twittersmarter— Siddharth Bharath (@Siddharth87) December 29, 2016
A2: You stand out by providing great value and being consistent. Day in and day out. It takes work but it's well worth it! #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A2 #ContentMarketing helps build trust over time which is paramount when building relationships with customers #Fact #TwitterSmarter
— Wayne Denner (@waynedenner) December 29, 2016
@MadalynSklar A2: It can help you stand out as an authority when you provide valuable content to your audience #twittersmarter
— Nailah Butler (@BNailah) December 29, 2016
A2. Good content marketing ensures you're adding a unique voice to the conversation – not just sharing what already exists. #twittersmarter
— pamelahughes (@pamelahughes) December 29, 2016
A2: Like everything else: when it's valuable: entertains, inspires, helps … and is true to who the marketer is. #TwitterSmarter https://t.co/oHg6CMcM6h
— Gary Karr (@garykarr) December 29, 2016
A2 #Contentmarketing helps you stand out on @twitter by giving ur community #content that helps them get valued actions done #TwitterSmarter
— Steve Morozumi (@SFenthusiast) December 29, 2016
Q3: What’s the difference between created and curated content? #TwitterSmarter pic.twitter.com/ttPtus5TRF
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A3: Creating your own original content vs curating content from others. Both are valuable in their own ways. #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A3: You need to create your own original content to stand out as a thought leader #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A3: Keep creating your own content, but also curate content from others. You're not the only one creating good content 😉 #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A3: Created content is something you make yourself. Curated content comes from other sources. #TwitterSmarter
— Express Writers (@ExpWriters) December 29, 2016
A3: Created content is your own or your thoughts of someone else's. Curated is sharing other people's content. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A3.
Created Vs. Curated Content
=
Self made vs. Gathered. #TwitterSmarter— Gabriela Cardoza (@CardozaGab) December 29, 2016
A2 Created content = your own original content, curated =contend from other people. You need a mix of both #twittersmarter
— PostPlanner (@PostPlanner) December 29, 2016
A3 Curation is essential.Would you want to read a newspaper entirely written by one journalist? The same voice wears ppl out #TwitterSmarter
— Joshua Aaron (@JAaronCA) December 29, 2016
Q4: What are some common mistakes people make with their content marketing #TwitterSmarter pic.twitter.com/Tm4yJsHuYE
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A4: They focus on quantity while sacrificing quality #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A4: They spend all their time creating content and no time promoting it #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A4: They copy the same old formulae – insipid list posts and click-baits with no real value #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A4: Thinking they will have a single "hit" piece of content. Sum of pieces more important than super-posts. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) December 29, 2016
A4: Sharing too much self-promotional content instead of bringing value to you audience #twittersmarter
— PostPlanner (@PostPlanner) December 29, 2016
A4. Common mistakes with #contentmarketing: Not realizing the difference between #content, and content marketing. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) December 29, 2016
A4.
Thinking all content is created equal!
Thinking all platforms are created equal! #twittersmarter pic.twitter.com/fo1NKBaxPX
— Gabriela Cardoza (@CardozaGab) December 29, 2016
A4. Asking for the sale before providing value. Show me what I'm getting before you ask for my credit card! #twittersmarter
— pamelahughes (@pamelahughes) December 29, 2016
A4. #contentmarketing mistakes
✔️Not being strategic with content
✔️Not understanding your audiences
✔️Not measuring success#twittersmarter— Miri Rodriguez (@MiriRod) December 29, 2016
A4: A common mistake is trying to be a slick salesperson. Build a community and offer great products to them. Not salesy. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
Q5: How can you make your content compelling so people take notice? #TwitterSmarter pic.twitter.com/WUlD3mtwtJ
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A5: Tell stories, evoke emotions, add so much value that they want to bookmark it #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A5: Forget about the sales pitch. Focus on delighting people with your content and the sales will follow #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A5. Tell a great story and be genuine. Customers are taking no BS and are looking for transparency! #twittersmarter #contentmarketing
— Miri Rodriguez (@MiriRod) December 29, 2016
A5: Know your community. That is most important. Talk to them. Listen to them. This will help you share great content. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A5 Compelling #content in #contentmarketing educates, entertains, evokes & activates/empowers your community to take action. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) December 29, 2016
A5: Ask customers what they would like to hear #twittersmarter
— Vanderwagen House (@TheVanderwagen) December 29, 2016
A5: Tell a story using multiple tweets. You tweet one then reply to yourself and do that over and over. It's really cool. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A5
1. Take a different angle
2. Make it interactive
3. Make it visual
4. Connect emotionally
5. Engage in dialogue after#TwitterSmarter https://t.co/iX4j0IVW27— Gabriela Cardoza (@CardozaGab) December 29, 2016
A5. Eye-catching visuals+content that's relevant and tells a story #twittersmarter
— PostPlanner (@PostPlanner) December 29, 2016
A5 Provide content in different formats
✔️Written
✔️Image
✔️Video #twittersmarter— Wayne Denner (@waynedenner) December 29, 2016
@MadalynSklar A5: Storytelling,empathy,being authentic,caring,sharing mistakes, having a hoot! #TwitterSmarter #returnonconnection #cmworld
— Carrie Eddins (@blondepreneur) December 29, 2016
Q6: How do I write better content? #TwitterSmarter pic.twitter.com/txZHqGzydz
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A6: Practice, practice, practice. There’s no magic solution to improve your skills overnight #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A6: Continuously refine your skills and try to get 1% better every day #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A6: Don't be afraid to experiment and try new things. That's how you'll learn! #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A6: Plus, good marketing is all about experimentation and data. Try something new with your content & see how ppl react #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A6: Write better content by writing every day. You'll improve over time. Watch and learn from others. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A6: Read, read, read. Ask for feedback and reviews. #twittersmarter
— Vanderwagen House (@TheVanderwagen) December 29, 2016
A6. 2 Write better #content 4 #contentmarketing: build from passions/core values from a proven #personalbranding framework. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) December 29, 2016
A6: Ask viewers for their input and what they're looking for #twittersmarter
— Vanderwagen House (@TheVanderwagen) December 29, 2016
A6: allow you article or content to sit a day or a few hours and then come back to it for editing and proofreading. #twittersmarter
— Bakari Chavanu (@bakarichavanu) December 29, 2016
A6 @MadalynSklar Write a lot, get some beta readers, get some feedback, ask your readers/audience, do some analytics #TwitterSmarter
— Alberto Gómez (@alberMoire) December 29, 2016
A6 Brainstorm, write, write, write, edit, edit, edit, ask for feedback. ASK & align accordingly. It's a process 2master #twittersmarter https://t.co/XWuEVOwSKZ
— Zala Bricelj (@ZalkaB) December 29, 2016
Q7: What’s a good content marketing strategy? #TwitterSmarter pic.twitter.com/UIqZ0E6OcS
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A7: Here's the equation – Quality Content * Promotion = Content Marketing #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A7: If you want to get away with no promotion, it has to be the best post ever #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A7: Conversely, you can still get views on your content even if it's bad by tons of promotion. I wouldn't recommend this #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A7: Keep your reader in mind. Get a good editor. Listen to feedback. And keep writing. #TwitterSmarter https://t.co/RnLM3XmJaC
— Gary Karr (@garykarr) December 29, 2016
@MadalynSklar A7: I would start a blog on a clearly defined topic first then move to a podcast later to develop things. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) December 29, 2016
A7. Figure out your expertise. Build content pillars around those 2-4 things. Adapt to fit the channels your audience uses. #twittersmarter
— pamelahughes (@pamelahughes) December 29, 2016
A7. Don't waste time and energy making content for the wrong channels or on topics that aren't your niche. #twittersmarter
— pamelahughes (@pamelahughes) December 29, 2016
A7: Set up a content marketing strategy. Write out a plan. Use a calendar. Do what it takes to be successful! #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A7 To start, give audience what they want, when they want it, under budget, on time w/ CTA & ability to track ROI #twittersmarter
— Shannon Mouton Gray (@ShannonRenee) December 29, 2016
A7: Documenting results is also important to content marketing strategy, to be able to learn from them and revise strategy. #twittersmarter https://t.co/32DtFAgDIv
— Social Tech Pro (@SocialTechPro) December 29, 2016
Q8: How do you measure the success of your content marketing efforts? #TwitterSmarter pic.twitter.com/8J544qhUqb
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A8: If you have a product or service, then the only metric that matters is sales.
#twittersmarter— Siddharth Bharath (@Siddharth87) December 29, 2016
A8: Collect data for a few months and then see if your content leads to sales. #twittersmarter
— Siddharth Bharath (@Siddharth87) December 29, 2016
A8. Reach, engagement and continued channel growth. Customers stay connected to good content. #twittersmarter
— Miri Rodriguez (@MiriRod) December 29, 2016
A8: The best way to measure the success of your content marketing efforts is through your Twitter analytics. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) December 29, 2016
A8 Is ur CM: a) resonating with ppl b) getting promoted, shared, viewed, clicked, signed up c) getting new leads/clients..? #twittersmarter https://t.co/IFmBASB6W1
— Zala Bricelj (@ZalkaB) December 29, 2016
cntd. A8: It's easy to get caught up in the numbers. If you're content inspires 1 person to take action #winning #twittersmarter
— Nailah Butler (@BNailah) December 29, 2016
A8 Use a mixture Google Analytics, FB Insights & Twitter Analytics plus good oul fashioned feedback from my community #TwitterSmarter
— Wayne Denner (@waynedenner) December 29, 2016
A8. #TwitterSmarter
Track your results and look at campaigns beside eachother to measure what was successful and what should change. https://t.co/3it4Y5WHqd— Ted Mahy ? (@tmahy) December 29, 2016
A8. I measure the success of a #contentmarketing campaign via conversions, delight, growth of individual & engagement. #TwitterSmarter
— Steve Morozumi (@SFenthusiast) December 29, 2016
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
