Uncovering Social Media Insights with Brittany Berger
#TwitterSmarter Chat Recap: 1-5-17
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @thatbberg, She's the Head of Content & PR at @Mention. Topic: Uncovering Social Media Insights. #TwitterSmarter pic.twitter.com/IklUCh48iy
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How can we attract more Twitter followers? #TwitterSmarter pic.twitter.com/stjNXExDI0
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
1|5 You can attract more Twitter followers by being engaging and providing a reason for people to follow you. @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) January 5, 2017
2|5 Being Engaging = Have things to say; be conversational. Share/create interesting and relevant content. @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) January 5, 2017
3|5 For example, @madalynsklar shares Twitter success tips. That's a good reason to follow her! #TwitterSmarter pic.twitter.com/88azsIHfNo
— Hootsuite (@hootsuite) January 5, 2017
4|5 Focus on a topic you are passionate about; like-minded people will find you and follow to learn more. @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) January 5, 2017
5|5 People will find you through hashtag searches, Twitter chats you're in, and convos you have. Good luck! @MadalynSklar #TwitterSmarter pic.twitter.com/353Evfh1GW
— Hootsuite (@hootsuite) January 5, 2017
#TwitterSmarter Chat
Q1. The first step in using data to make decisions is looking at the right data. How do you decide what that is? #TwitterSmarter pic.twitter.com/7GoYQzaXUY
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A1. We go way back to our ultimate marketing goal & work our way backwards to diff social actions that move towards it. #twittersmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
A1. Example: if our goal is opt-ins, the social activities that best drive people to that – like referral traffic to them. #TwitterSmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
A1 First you must define the goal of your social campaign – sales, customer service, customer engagement, etc #twittersmarter
— Toby Metcalf (@Toby_Metcalf) January 5, 2017
A1: The right data is the data underlines your goals. Look at KPIs, what data feeds those metrics? #TwitterSmarter
— Maureen Jann (@MaureenOnPoint) January 5, 2017
A1 – You need to figure out what you are trying to achieve in order to know which data will be helpful #twittersmarter
— Jennifer Longworth (@JoysOfMercy) January 5, 2017
A1 The right data depends upon your company's objectives. #twittersmarter
— Kathy Kopacz MS (@kkopacz1) January 5, 2017
A1
1st: Define your goal.
What decision needs to be made.2nd: Understand your brand (values, purpose, limits, strengths)#twittersmarter
— Gabriela Cardoza (@CardozaGab) January 5, 2017
A1 It all starts with your goals. If you don't define goals from the start, it's impossible to know what metrics are imp #twittersmarter
— PolePositionMkg (@PolePositionMkg) January 5, 2017
A1: Set goals and know precisely what you are wanting to achieve and what results you want to get. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A1: Engagement & ROI on the content you're putting out. The 2 stats that matter SO much more than follower counts or likes! #TwitterSmarter https://t.co/V9kGltwLcx
— Rebecca Viner??? (@sparkedpassion) January 5, 2017
A1: i think it's best to look at what data influencers use and do the same @MadalynSklar #twittersmarter
— Nisha Varghese (@Nisha360) January 5, 2017
Q2. Which social media metrics are most important to your business’s goals & why? #TwitterSmarter pic.twitter.com/WO8YLekv89
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A2. One of the most important metrics to use is clicks back to our site to bring people further into our funnel. #TwitterSmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
A2. Mentions and shares are also up there on the “really important metrics” list for us! #twittersmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
@MadalynSklar A2) The right data is tied directly to your goals, engagement and meaningful analytics. #TwitterSmarter
— Casandra McCottrell (@cassyfae) January 5, 2017
A2: Social click throughs are a conversion point in the customer journey. Convert from there? engagement = business results #twittersmarter
— Maureen Jann (@MaureenOnPoint) January 5, 2017
A2. Reach, engagement, followers and surveys. We survey our customers on their #SocialMedia experience! #TwitterSmarter pic.twitter.com/nVJJNMAjfQ
— Miri Rodriguez (@MiriRod) January 5, 2017
A2: Continually building a more robust community and deepening engagement with them – measured by interactions. #TwitterSmarter https://t.co/P66B50dOyn
— Mike Barzacchini (@MikeBarzacchini) January 5, 2017
A2: Unfortunately, one of the metrics that matter most (relationships) aren't very easily quantifiable. Nor should it be. #twittersmarter
— Randy Thio (@ideabloke) January 5, 2017
A2: As the voice of a non profit of a largely unknown disease shares is my most coveted metric @MadalynSklar #twittersmarter
— Jennifer Bulandr (@JenniferBulandr) January 5, 2017
A2: For me on Twitter it's Profile Visits, Mentions and then clicks to my website. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A2 I like to joke that @WholeFoods was WAY ahead of the #SocialMedia game- It is ALL about the "organic" #twittersmarter
— Chaim Shapiro (@ChaimShapiro) January 5, 2017
A2. #SocialMedia metrics to ?:
-Mentions
-Shares /RTs
-Likes
-Clicks
-Views
-ReachDepends on brand GOAL/OBJECTIVE.#twittersmarter
— Gabriela Cardoza (@CardozaGab) January 5, 2017
Q3. What are your favorite tools for measuring social media marketing for your brand? #TwitterSmarter pic.twitter.com/9waX2Xk7jk
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A3. Well @Mention, obviously ? I also like looking at @Bitly click data, @BuzzSumo for researching content shares, etc. #TwitterSmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
A3 Favorite tools: Google Analytics, Twitter Analytics, @JiveSoftware Community Mgr Reports #twittersmarter
— Toby Metcalf (@Toby_Metcalf) January 5, 2017
A3. Aside from using Twitter analytics and Facebook insights, we use @Sprinklr #twittersmarter
— Amber (@thebestamber) January 5, 2017
A3 I've mostly depended on Facebook/Twitter analytics but I've used @simplymeasured before and that helped substantially #twittersmarter
— Tony Stephan (@OmnipoTony) January 5, 2017
A3. @hootsuite has expanded their tools lately, and they are a useful source for tracking #analytics! #twittersmarter pic.twitter.com/ACvWDA89F8
— D2 Media Solutions (@D2MediaSLN) January 5, 2017
A3: My fave tools for measuring: @Twitter @Mention @ManageFlitter @buffer @hootsuite. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A3. Google, Twitter & Hootsuite analytics are my top 3 fav tools. What gets measured gets managed. #TwitterSmarter
— Alesia Hendley (@thesmoothfactor) January 5, 2017
A3. @OracleMktgCloud, @hootsuite and @SproutSocial @MadalynSklar #twittersmarter
— Braxton Huggins (@whoisbraxton) January 5, 2017
A3: my favourite tools are : @Mention @ManageFlitter @klout ! #TwitterSmarter
— Jumptap (@jumptapgame) January 5, 2017
@MadalynSklar A3: I use @Oktopost & @TrackMaven to measure social engagement, impact, and reach. #TwitterSmarter
— Derek Genovese (@dmgenovese) January 5, 2017
Q4. How often do you check in on your most important social media metrics? #TwitterSmarter pic.twitter.com/o7ODaci4Uo
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A4. We collect metrics weekly and do a quick pass at the past 7 days, and dig deeper for bigger trends less frequently. #TwitterSmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
A4. I think it’s really important to have that mix of zoomed in and bird’s eye analytics to understand social patterns. #TwitterSmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
Definitely no less than weekly! #TwitterSmarter https://t.co/ekceSHK0QS
— Brittany Berger ✨ (@thatbberg) January 5, 2017
@MadalynSklar A4. I rarely check in on my social media metrics because I am so focused on creating great content #twittersmarter
— Cheval John (@chevd80) January 5, 2017
A4: I check after particularly large campaigns and monthly to ensure that things are still going in the right direction. #twittersmarter
— Maureen Jann (@MaureenOnPoint) January 5, 2017
A4. I keep an eye on our metrics daily but report on them weekly and monthly #twittersmarter
— Amber (@thebestamber) January 5, 2017
A4: I check my Twitter metrics daily and spend time diving deeper once a month. For others, at least weekly. It's important! #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A4:
??Monthly: check the ROI & to optimise
??Quarterly: check it aligns w/strategy
??Annually: check it aligns w/vision#TwitterSmarter https://t.co/69P0VGN2Jt
— Rebecca Viner??? (@sparkedpassion) January 5, 2017
@MadalynSklar A4: Weekly thorough checks & daily glances. I get so excited about engagement I look 4 what works to do more! #twittersmarter
— Katie Strader (@MonarchSocMed) January 5, 2017
A4 I check the results of my tests and set my content calendar every Sunday for the next week.
Shoutout to @Trello! #Twittersmarter
— Joshua Aaron (@JAaronCA) January 5, 2017
A4: Every week I look through the analytics to see what performed the best. #TwitterSmarter
— Express Writers (@ExpWriters) January 5, 2017
Q5. How do you go beyond numbers and use insights to make social media decisions? #TwitterSmarter pic.twitter.com/ZoNp2Tp3p2
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A5. Those monthly or quarterly deep dives are where I normally find a lot of clarity about where strategy needs to go. #TwitterSmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
A5. It’s also really important that you find the “why” behind numbers to really understand your audience #TwitterSmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
A5. For each big change or plateau in your metrics, find reasons why that could’ve happened. Always ask “why.” #TwitterSmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
@MadalynSklar A5: Have to appreciate that analytics only give you a partial view of real situation. Useful none-the-less. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) January 5, 2017
A5 Talk to your audience. Also, test any changes you make. Don't just blindly change something based on data #twittersmarter
— PolePositionMkg (@PolePositionMkg) January 5, 2017
A5 – I'm mostly driven by what comes up in the course of the day. Cleints ask questions, answers are content @MadalynSklar #TwitterSmarter
— Chris Farrell, CPA (@CFarrellCPA) January 5, 2017
A5 If you spend enough time socializing with your audience you'll just know what's hot.#TwitterSmarter https://t.co/MHTkjKIWsa
— Joshua Aaron (@JAaronCA) January 5, 2017
A5. Numbers tell one story. Your audience tells another. Listen. Listen. Listen. They will tell you what they want. #twittersmarter pic.twitter.com/eLfz736efl
— Miri Rodriguez (@MiriRod) January 5, 2017
A5
Going beyond data for #SocialMedia choices
-Be authentic
-Build a relationship
-Address needs one-on-one#TwitterSmarter— Susannah the Geek (@greatergoodgeek) January 5, 2017
A5: You go beyond the numbers by talking to people and gauging your interactions. It's not all about data all the time. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A5. You're not always going to be able get concrete numbers for things such as brand awareness/trust. #twittersmarter
— D2 Media Solutions (@D2MediaSLN) January 5, 2017
Q6: How can Twitter’s Audience Insights help you learn more about your followers? #TwitterSmarter pic.twitter.com/BljqER4T1f
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A6. Audience Insights will help you optimize your strategy to better engage with the followers you already have. #TwitterSmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
A6. Know when they’re online, how they talk. Use that to relate to them better instead of finding new people to connect. #TwitterSmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
A6 Hold on, where do I find Twitter’s Audience Insights? #twittersmarter pic.twitter.com/4djyV8uuBB
— Tony Stephan (@OmnipoTony) January 5, 2017
A6: Twitter Audience Insights rock! Go to your Analytics > Audiences > you have now entered the golden jewels of metrics! #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A6: Audience insights can be a useful tool to take learnings to other channels like #programmatic #facebookads and more #TwitterSmarter
— Maureen Jann (@MaureenOnPoint) January 5, 2017
A6 @twitter's Audience Insights gives you demographics & geographics that can help you fine tune your #social & blog content #TwitterSmarter
— Steve Morozumi (@SFenthusiast) January 5, 2017
A6. Twitter has interesting #audience insights – incl. household income and interests. Are you reaching the right people? #twittersmarter pic.twitter.com/XF03CKndl2
— D2 Media Solutions (@D2MediaSLN) January 5, 2017
A6 Use #Twitter Audience Insights to prove or disprove what you think you know about your audience. #TwitterSmarter
— Michael Roach (@mr0ach) January 5, 2017
A6 Better define your audience and have real clear intentions. Why are you targeting them? How can you improve their lives? #twittersmarter
— Kathy Kopacz MS (@kkopacz1) January 5, 2017
Q7: How do we cut through the noise to see the most important insights? #TwitterSmarter pic.twitter.com/mA9rZ6CGWg
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A7. Go back to question 1. It’s always. always . always. About your main marketing goals. What’s your funnel? #TwitterSmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
Yes – it's really worthless if you're not gonna do it right! #TwitterSmarter https://t.co/LEArV2R0rI
— Brittany Berger ✨ (@thatbberg) January 5, 2017
A7: Outsource to people who specialise in data; realise vanity stats aren't what truly matters/will make a difference! #twittersmarter https://t.co/syqMNXWgXG
— Rebecca Viner??? (@sparkedpassion) January 5, 2017
A7: Instead of trying to understand your audience through analytics, go directly to the source and connect with them. #twittersmarter
— Randy Thio (@ideabloke) January 5, 2017
A7: It circles back to the KPIs you set at the beginning. The best way to have clarity is to research/plan at the beginning. #TwitterSmarter
— Robert Fischer (@_imPRessive_) January 5, 2017
A7 Hate to be repetitive, but you have to know your goals. Ignore anything that doesn't support those goals #twittersmarter
— PolePositionMkg (@PolePositionMkg) January 5, 2017
A7:
Strategize & plan ahead.
Map out what your objectives are
& identify what metrics will help you gage your success!#TwitterSmarter
— Gabriela Cardoza (@CardozaGab) January 5, 2017
A7. Tie your insights to your goals and stay focused on getting there. Build a solid baseline and measure weekly. #TwitterSmarter ?
— Miri Rodriguez (@MiriRod) January 5, 2017
@MadalynSklar A7 focus on the biggest insight and work backwards and don't avoid the ? #twittersmarter pic.twitter.com/iW3Uc339ox
— Steve Leach ? (@first4retail) January 5, 2017
A7: Have a plan. Understand you insights and view them regularly. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A7.
Sometimes…
Your metrics will tell YOU
which/what you should be looking at!!!#TwitterSmarter pic.twitter.com/cmarofq6be— Gabriela Cardoza (@CardozaGab) January 5, 2017
A7 However you define ROI is literally the only metric that matters. #TwitterSmarter https://t.co/puDOUhItMV
— Joshua Aaron (@JAaronCA) January 5, 2017
@MadalynSklar A7: Focus on the successes & question the misses. Dont compare to others -thats their story not yours. Be YOU. #TwitterSmarter https://t.co/Zuro6htOWw
— Katie Strader (@MonarchSocMed) January 5, 2017
Q8. What is your #1 goal around insights and analytics in 2017? pic.twitter.com/8SJjWlXmxv
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A8. More relevance. Knowing what’s most important is one thing, not getting distracted by less important ones is another. 😉 #TwitterSmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
A8. Figure out what my audiences love and can't get enough of! Share, share share!!! #twittersmarter https://t.co/bWZtzYvRbq
— Nicholas Thickett (@NThickett) January 5, 2017
A8 Better understand and learn how to present analytics. #twittersmarter pic.twitter.com/6bvHmL5Ndi
— Tony Stephan (@OmnipoTony) January 5, 2017
@MadalynSklar A8: To align my idea of my customers with my actual customers! #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) January 5, 2017
A8: Spend more time on your insights/analytics. It will help you be super successful. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
A8 Really zero in on what works to increase engagement and targeted followers #twittersmarter
— PolePositionMkg (@PolePositionMkg) January 5, 2017
A8 drive greater brand awareness @wesaynisa through the use of #wesaynisa the No. 1 symbol group in the U.K. @MadalynSklar #TwitterSmarter pic.twitter.com/EX13Dfcmjj
— Steve Leach ? (@first4retail) January 5, 2017
@MadalynSklar A8: Figure out how data impacts the key players in the business & continue contact w/twitter chat connections! #TwitterSmarter pic.twitter.com/QtbjQdKAfd
— OFFPRICE Show (@OffPriceShow) January 5, 2017
A8: Focus on engagement + practising what I preach: strengthening current relationships over emphasis on new ones #TwitterSmarter https://t.co/cPchQymiBD
— Rebecca Viner??? (@sparkedpassion) January 5, 2017
A8 Number 1 goal for #analytics use in 2017: Use #data wisely, but don't let it bog you down. Keep moving forward. #TwitterSmarter
— Michael Roach (@mr0ach) January 5, 2017
A8 Grow engagement without ANY automation. This is gonna be tough with multiple clients…#TwitterSmarter https://t.co/fyc5aDZXj3
— Joshua Aaron (@JAaronCA) January 5, 2017
Q-Bonus: What are the benefits to using @Mention? #TwitterSmarter pic.twitter.com/0s5uCUb59J
— Madalyn Sklar ? (@MadalynSklar) January 5, 2017
Bonus A: @Mention helps you streamline collecting both data and actual conversations to monitor and participate in. #TwitterSmarter
— Brittany Berger ✨ (@thatbberg) January 5, 2017
@MadalynSklar and I mean this, BONUS sounds so much more interesting than Q9 #twittersmarter
— Dan Wedin (@danwedin) January 5, 2017
A-Bonus: Social listening is the #1 thing you can do for your brand online. Create a better fan experience by going to THEM! #twittersmarter https://t.co/ku7TbltXuw
— Rebecca Viner??? (@sparkedpassion) January 5, 2017
#PRtip: Use @Mention to find new journalists and publications to pitch your clients to. https://t.co/mUEuBRrR4x
— Brittany Berger ✨ (@thatbberg) January 5, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
