Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @MindiRRosser. Topic: Authentic Social Selling. #TwitterSmarter pic.twitter.com/i5yksOY6Mx
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How can we improve our Twitter engagement? #TwitterSmarter pic.twitter.com/w4i6eZ3fhT
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
1|4 Start by replying to the people who mention you. @MadalynSklar does this well and it’s part of why she’s great! #TwitterSmarter pic.twitter.com/ad3ItxWPlH
— Hootsuite (@hootsuite) February 23, 2017
2|4 Participate in Twitter chats! Don’t just respond to the Q’s here, take the time to engage with people ? @madalynsklar #TwitterSmarter
— Hootsuite (@hootsuite) February 23, 2017
3|4 Improve your engagement by adding some POP to your tweets. Use images, GIFs, and emojis to attract fans ? @madalynsklar #TwitterSmarter pic.twitter.com/PYEetW0OVG
— Hootsuite (@hootsuite) February 23, 2017
4|4 Add this to your reading list: How to Attract and Engage More Twitter Followers https://t.co/4lp5MPdUnR @madalynsklar #TwitterSmarter ?
— Hootsuite (@hootsuite) February 23, 2017
Q1: What is social selling? #TwitterSmarter pic.twitter.com/OXvaJofOw9
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A1: Social selling is when salespeople use social media to engage directly with prospects and buyers. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A1: Provide value by answering prospect questions & offering thoughtful content until your prospect is ready to buy.
#twittersmarter— Mindi Rosser (@MindiRRosser) February 23, 2017
A1: #Socialselling's one way to engage with a prospect during the #buyerjourney. More emphasis on social. Less on selling. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A1: Social Selling is using social media to connect with prospects that may lead to sales. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A1: Social selling is becoming a part of your audience's everyday life so you don't have to sell. They advocate for you. #twittersmarter
— Jeff Higgins (@ItsJeffHiggins) February 23, 2017
A1 Social selling is using social media to build brand awareness and loyalty that leads to conversions #twittersmarter
— PolePositionMkg (@PolePositionMkg) February 23, 2017
Q2: What are the best ways to sell with social media? #TwitterSmarter pic.twitter.com/8CjVhf7pH4
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A2: Start by building the relationship before you try to sell anything. Don't start w/a pitch. Don't come across as salesy. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A2: You must build trust before you try to sell, especially on social. Social is a trust-builder, not a direct sales tool. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A2: Your goal with #socialselling is to prime the pump with prospects. Be helpful. Answer questions. No hard selling! #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
@MadalynSklar A2: Treat people like people, not customers. Don’t oversell – build relationships that lead to sales #twittersmarter
— Jacob Spikes (@JacobASpikes) February 23, 2017
A2: Build a community because first you need people who Know, Like & Trust you. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A2: When selling on social media, it's crucial that you add value and take the time to engage with your audience. #TwitterSmarter
— Express Writers (@ExpWriters) February 23, 2017
A2 Be authentic and create an atmosphere clients enjoy by consistency, creativity, and quality of information #twittersmarter
— Morgan Shepard (@morganshepardpr) February 23, 2017
A2: Start with research, building relationships, #networking, and #marketing before you even sell something ☺️ #twittersmarter
— Kelly Lovell (@kellyalovell) February 23, 2017
Q3: How do you improve customer engagement on Twitter? #TwitterSmarter pic.twitter.com/hD8XrRTGD7
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A3: Use a tool to measure engagement on social media. My latest fave is @SproutSocial. What are your strengths/weaknesses? #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A3: Try engaging in real-time w/customers – set up social alerts on mobile & desktop. Make it a game to respond faster.
#twittersmarter— Mindi Rosser (@MindiRRosser) February 23, 2017
A3: Standout examples of #customerengagement are @Buffer and @CoSchedule. They make customers feel awesome! #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A3: Treat your customers on social as you would treat them face-to-face. They are not marketing personas or avatars. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A3: Improve your customer engagement by being available, being authentic and listening. Listening is KEY! #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A3: Encourage people to engage with a clear call to action. And don't be afraid to start conversations yourself. #TwitterSmarter
— Express Writers (@ExpWriters) February 23, 2017
A3 Give people a reason to engage with you. Trend participation, chats, contests, connecting w/ other users are some ideas. #twittersmarter
— Cristy (@lacristysalinas) February 23, 2017
Q4: What tools help you do social selling better? #TwitterSmarter pic.twitter.com/1n2ThPr0Sg
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A4: I love to chat about tools! @Tweetdeck is free and perfect for #smallbiz and #solopreneurs to manage/monitor convos. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A4: @Nimble is my personal favorite #socialCRM, though I'm also experimenting with @Nudgeai. Loving their features! #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A4: If it's okay to mention #LinkedIn—I'd recommend a Sales Navigator sub for B2B & a premium sub for everyone else. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A4: My go-to tools for social selling are @hootsuite @buffer and @tweet_jukebox. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A4 I mentioned Buffer for scheduling, but for actual engagement, Twitter Lists and then TweetDeck to organize/monitor/engage #twittersmarter
— PolePositionMkg (@PolePositionMkg) February 23, 2017
A4: @buffer is our go-to when it comes to scheduling. So easy to use! #TwitterSmarter
— Express Writers (@ExpWriters) February 23, 2017
A4: I would say @TweetDeck helps a lot for tracking and organizing engagement. That would be my favourite ☺️ #twittersmarter
— Kelly Lovell (@kellyalovell) February 23, 2017
Q5: How do you measure your Twitter efforts? Is there a tool to monitor, measure and track your activities? #TwitterSmarter pic.twitter.com/mzRFB2iZT8
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A5: Twitter analytics is a good start. You can see which tweets are getting traction and which convos matter to buyers. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A5: @SproutSocial and @AgoraPulse are two awesome tools to measure #socialselling efforts on Twitter. They are paid tools. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A5: I use @BuzzStream for some of my media outreach campaigns, and it would also work well in tracking Twitter activity. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A5: I recommend your Twitter analytics available on desktop: https://t.co/8WRP5jPRDG Lots of great info here! #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A5 a combination of Twitter Analytics, Buffer Analytics and good ol' Google Analytics #twittersmarter
— PolePositionMkg (@PolePositionMkg) February 23, 2017
A5: @SproutSocial has ridiculous reporting for Twitter #twittersmarter pic.twitter.com/RY05Q5ENCm
— Jeff Higgins (@ItsJeffHiggins) February 23, 2017
Q6: What are ways to capture leads on Twitter? #TwitterSmarter pic.twitter.com/GSW3XGhpr7
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A6: Twitter Lists! If you're not segmenting prospects into Twitter Lists, you're missing a big opportunity. Easy to monitor. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A6: Twitter Ad Campaigns are also a good (but paid) option to capture leads on Twitter. Works better for some, than others. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A6: Twitter Lists will help you get organized so you can start uncovering prospects. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A6: To capture leads, I would say use effective hashtags and keywords that will somehow find their way to your account #twittersmarter
— Kelly Lovell (@kellyalovell) February 23, 2017
Q7: Name 3 social selling tactics that work great on Twitter. #TwitterSmarter pic.twitter.com/oPuQhJgsjj
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A7: #1 – Answer buyers' questions on Twitter. Underutilized by most. Do less broadcasting. More monitoring. Be helpful. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A7: #2 – Spend time crafting an awesome Twitter profile that builds trust with prospects. @MadalynSklar is a great example. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A7: #3 – Start thinking & acting like a buyer b/f tweeting. Share relevant content & jump into meaningful conversations. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
@MadalynSklar A7. Be present, be valuable, be human #TwitterSmarter pic.twitter.com/h43eokAlkt
— Vishal Rose? (@Vishal_Rose) February 23, 2017
@MadalynSklar 7: Being prompt, listening & offering genuine help as you’d offline. #TwitterSmarter
— Mehul ? (@mehulgohil) February 23, 2017
@MadalynSklar A7: Engage…Be genuine…and listen #TwitterSmarter pic.twitter.com/BNXLst88D9
— HDYTI (@dipyourtoesin) February 23, 2017
A7: A great tactic is to pin a lead magnet tweet to your Twitter profile. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A7: Ask questions, offer information, provide links directly to the content/product, also use relevant hashtags #twittersmarter
— Tracy's EOP (@TracysEOP) February 23, 2017
A7: Focus on providing value before making your pitch. Solve the problems your audience is facing. #TwitterSmarter
— Express Writers (@ExpWriters) February 23, 2017
Q8: What is your #1 tip for cashing in on Twitter with social selling? #TwitterSmarter pic.twitter.com/5yyO15iYhJ
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A8: You've got to be 100% authentic and KEEP SHOWING UP consistently. Be yourself. Let your personality shine through. #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A8: To succeed at #socialselling, you must invest a lot of time, effort & consistency. There are no overnight successes! #twittersmarter
— Mindi Rosser (@MindiRRosser) February 23, 2017
A8: Be consistent: in voice, post frequency, response time, content… don’t be a stranger. @MadalynSklar #TwitterSmarter
— ?JMatt (@JMattMke) February 23, 2017
A8: Follow my Twitter Secret Sauce for results that will help you cash in on #socialselling. #TwitterSmarter pic.twitter.com/9vTotHTiLs
— Madalyn Sklar ? (@MadalynSklar) February 23, 2017
A8: Build and grow relationships – the secret of #Twitter and #selling #TwitterSmarter
— Sue Duris (@SueDuris) February 23, 2017
A8 Create sustainable buy-in. When audience sees value in what you're presenting, they will co-cultivate the relationship. #twittersmarter
— ShereeseM, MS/MBA (@ShereesePubHlth) February 23, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.