How to Create & Promote a Lead Magnet on Twitter with Aaron Lee
#TwitterSmarter Chat Recap: 2-16-17
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @AskAaronLee. Topic: How to Create & Promote a Lead Magnet on Twitter. #TwitterSmarter pic.twitter.com/ZkYAjHaG3R
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How can we curate the perfect Twitter feed? #TwitterSmarter pic.twitter.com/XSFijfSNGq
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
1|5 When curating your Twitter feed, start by following people who discuss a topic you’re interested in @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) February 16, 2017
2|5 If you don’t want to follow everyone, add them to a Twitter list organized by theme or topic ? @MadalynSklar #TwitterSmarter pic.twitter.com/xCHXDEwKTr
— Hootsuite (@hootsuite) February 16, 2017
3|5 You probably follow a lot of people who don’t tweet very often. Unfollow them with tools like UnTweeps @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) February 16, 2017
4|5 Keep one thing in mind when curating your Twitter feed: You’ll only get out of it what you put into it ? @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) February 16, 2017
5|5 Learn to optimize your Twitter feed by reading our blog post here: https://t.co/Z3bOmUUl77 @MadalynSklar #TwitterSmarter
— Hootsuite (@hootsuite) February 16, 2017
#TwitterSmarter Chat
Q1: From a content creation perspective – what are lead magnets? #TwitterSmarter pic.twitter.com/tFlP7K4yQR
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
A1. A lead magnet is simply an offer of something of value in exchange contact information. It's usually an email address. #twittersmarter
— Aaron Lee (@AskAaronLee) February 16, 2017
A1. If you've given your email away for something in return, that is a lead magnet. #twittersmarter
— Aaron Lee (@AskAaronLee) February 16, 2017
A1: A lead magnet is like getting involved with the mob. It's an offer you just can't resist. #twittersmarter
— Jeff Higgins (@AnnaMariaSocial) February 16, 2017
@MadalynSklar A1: an offer to attract potential customers. Give them something free first to know who they are for sales. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) February 16, 2017
A1 An ebook or other VALUABLE free item you give in exchange for an email address #twittersmarter
— PolePositionMkg (@PolePositionMkg) February 16, 2017
A1: Lead magnets are free incentives you share with a prospect in exchange for collecting their email address. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
A1 Lead magnets attract your ideal client, educate them on an opportunity and inspire action! #TwitterSmarter
— Nicholas Thickett (@NThickett) February 16, 2017
A1: A lead magnet can be anything of value to your audience, they will be happy to share their email address as a thank you #twittersmarter
— Sabrina Cadini (@SabrinaCadini) February 16, 2017
A1: Content that sells your product without a pitch. Hard to ignore data, and no one likes to be sold 🙂 #TwitterSmarter https://t.co/IaXCdrMW6i
— Joe Martin (@joeDmarti) February 16, 2017
A1: Lead magnets are like the bug zappers. Lure them in then BAM! Value. #TwitterSmarter
— Alex Harris ❤ (@iamspeedyalex) February 16, 2017
Q2: How can different lead magnets help you convert followers to leads on Twitter? #TwitterSmarter pic.twitter.com/PnbZiFA7sX
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
A2. Different audience want different things, I recommend doing research to see the type of lead magnet that best work.
#twittersmarter— Aaron Lee (@AskAaronLee) February 16, 2017
A2) Have a lead magnet that attracts ALL your buyer personas – know your audience and provide VALUE! It will be appreciated #TwitterSmarter
— David Boutin (@dmboutin) February 16, 2017
A2: Segment your leads by what incentive you're offering. Checklists, PDF's, guides, or templates can all be segmented. #twittersmarter
— Jeff Higgins (@AnnaMariaSocial) February 16, 2017
A2: Create a lead magnet that has mass appeal. As you learn who your audience is, start segmenting and cater to each group. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
@MadalynSklar A2: When the information is worthwhile, readers will not hesitate to be attracted to a lead magnet. #TwitterSmarter pic.twitter.com/1mgEFuGqfR
— Wilde Agency (@Wilde_Agency) February 16, 2017
@MadalynSklar A2.The right lead magnet for your brand is like striking oil without big businesses claiming it #imrichbitch #twittersmarter pic.twitter.com/naoQI92IEL
— Vishal Rose? (@Vishal_Rose) February 16, 2017
@MadalynSklar A2.Lead magnets lends direction to strategically plan your initiatives around attention getting value content #TwitterSmarter pic.twitter.com/bl2I7t7D9w
— Vishal Rose? (@Vishal_Rose) February 16, 2017
A2: Vary lead magnets; ebook = tips/tricks, whitepapers/case studies = processes. Different audiences have different needs #twittersmarter
— Philip Ashburne (@MarketingBrotha) February 16, 2017
Q3: What are some types of lead magnets that work best on Twitter? #TwitterSmarter pic.twitter.com/wEVGUcrTGG
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
A3. Anything from Free eBooks/reports, infographics, cheat sheets, etc can really work well depending on your audience. #twittersmarter
— Aaron Lee (@AskAaronLee) February 16, 2017
A3. All the answers here a great idea on what everyone is looking for (we all look for diff things) #twittersmarter
— Aaron Lee (@AskAaronLee) February 16, 2017
A3) Depends on the biz – what does your target market want? eBooks great for sales/marketing – contests/prizes for eCommerce #TwitterSmarter
— David Boutin (@dmboutin) February 16, 2017
A3 Depends on the targeted audience, some may look for product giveaways while others might find a white paper helpful #twittersmarter
— Adam Lazzara (@AtlantaSnoop) February 16, 2017
A3: Lead magnets that works best: free online courses, cheatsheets, checklists, toolkits, free trials, eBooks. Get creative! #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
A3 Lead magnets like mini eBook, The Ultimate Guide. The Bonus Pack, The Resource Guide #twittersmarter
— Kathy Kopacz MS (@kkopacz1) February 16, 2017
A3: Any content that allows you to create stellar CTAs in your #Twitter messaging – get those click-throughs! #TwitterSmarter pic.twitter.com/MFRKB5cCqF
— Katelyn Brower ? (@BrowerKDnB) February 16, 2017
A3: downloadable guides and check lists! ? ? #TwitterSmarter https://t.co/Sobatc95xA
— Lead Tagger (@LeadTagger) February 16, 2017
Q4: What strategies help promote and distribute your lead magnets? #TwitterSmarter pic.twitter.com/quWPaQVhbU
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
A4. I recommend promoting leads magnet through a series of tweets. Find the best then pin that tweet on twitter.
#twittersmarter— Aaron Lee (@AskAaronLee) February 16, 2017
A4. Findings after findings shows that pinned tweets convert the best. #twittersmarter pic.twitter.com/D8KlMWG0Ul
— Aaron Lee (@AskAaronLee) February 16, 2017
A4. I also recommending set up recurring Tweets with your lead magnet offer to post from time to time or weekly.
#twittersmarter— Aaron Lee (@AskAaronLee) February 16, 2017
A4: Could rotate them as pinned tweets. Can we save pinned tweets to rotate later in a folder? #twittersmarter @MadalynSklar
— Jeremy Murphy (@jeremypmurphy) February 16, 2017
@MadalynSklar A4: Create a compelling reason for OTHER people to promote and distribute your lead magnet. #TwitterSmarter pic.twitter.com/09WsuSKFHW
— Wilde Agency (@Wilde_Agency) February 16, 2017
A4: Lead magnets are usually large assets. Break them down into multiple promotions with different visuals & messaging. #TwitterSmarter https://t.co/JUhk8tt9rr
— Katelyn Brower ? (@BrowerKDnB) February 16, 2017
A4: I recommend pinning your lead magnet tweet so it's visible at the top of your profile. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
@MadalynSklar Set a roadblock on the website or a pinned tweet would do the trick, while you have such amazing tweetchats #twittersmarter https://t.co/PTZ537GrTa
— Naveen Trivedi (@dxnaveen) February 16, 2017
A4: It's all about the power of the pin. Change it up as needed. #TwitterSmarter
— Angela M Barcelona (@AngelaMaBa) February 16, 2017
Q5: What role can your Twitter bio play in efficient lead generation promotion? #TwitterSmarter pic.twitter.com/xksxrbEcs2
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
A5. Something you may not know. You can promote your lead magnet through your Twitter bio and URL provided by Twitter.
#twittersmarter— Aaron Lee (@AskAaronLee) February 16, 2017
A5. It's an excellent opportunity to link directly to two different landing pages. #twittersmarter pic.twitter.com/6ZFDJKWgTN
— Aaron Lee (@AskAaronLee) February 16, 2017
@MadalynSklar A5: Could include a linked to a landing page with an offer on it. Or mention Lead Magnet in profile. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) February 16, 2017
@MadalynSklar A5: Include a link to your landing page in your Twitter bio to increase the amount of clicks. #TwitterSmarter pic.twitter.com/7SijC1mIGs
— Wilde Agency (@Wilde_Agency) February 16, 2017
A5) Your Twitter bio should be aligned with the brand message to show why like minded people should engage with you #twittersmarter
— Adam Lazzara (@AtlantaSnoop) February 16, 2017
A5: You can link to your lead magnet right in your bio. You get 160 characters to work with. Use wisely. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
@MadalynSklar A5.Its an elavator pitch. Important, informative, intelligent, and directive if where they go next #TwitterSmarter pic.twitter.com/nlMstjJskG
— Vishal Rose? (@Vishal_Rose) February 16, 2017
A5 b If your Bio is where you say WHAT & WHO you are, your pinned tweet is where you PROVE it. #twittersmarter
— Michelle (@michelletweet) February 16, 2017
A5: Your Twitter bio is a way to share what you have to offer your audience. You can use it to link your lead magnet. #TwitterSmarter
— Express Writers (@ExpWriters) February 16, 2017
Q6: What tools can help you with successful and consistent lead magnet distribution? #TwitterSmarter pic.twitter.com/DADevl3orQ
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
A6. @Buzzsumo for research, @thesocialquant to grow a relevant following, @buffer or @agorapulse to schedule lead posts
#twittersmarter— Aaron Lee (@AskAaronLee) February 16, 2017
A6) If your lead magnet is a contest @gleamapp is great for managing and helping spread the word with tweet entries #TwitterSmarter
— David Boutin (@dmboutin) February 16, 2017
A6 @Buffer and @SocialJukebox are great for distributing lead magnets (and all other content you want to repeatedly share) #twittersmarter
— PolePositionMkg (@PolePositionMkg) February 16, 2017
A6. I would tell you @postplanner @buffer and Twitter can help you with your lead magnet #twittersmarter
— Cheval John (@chevd80) February 16, 2017
A6: @BuzzSumo is a helpful tool for your research. I schedule all my evergreen tweets using @tweet_jukebox. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
A6 @BuzzSumo @Buffer @tweet_jukebox @postplanner to name a few #twittersmarter
— Kathy Kopacz MS (@kkopacz1) February 16, 2017
A6) @Leadpages is an also an awesome tool for creating quick and pretty landing pages that really convert! #TwitterSmarter
— David Boutin (@dmboutin) February 16, 2017
@MadalynSklar A6.@buffer @SproutSocial @BuzzSumo @MailChimp +any one of the badass #TwitterSmarter community members laying?on this topic rn
— Vishal Rose? (@Vishal_Rose) February 16, 2017
A6 Buzzsumo @klout and @feedly have been really helpful for research. See what's getting engagement and why#TwitterSmarter https://t.co/rI7s0Cc3kz
— Nicholas Thickett (@NThickett) February 16, 2017
Q7: Can strategies used to create and promote lead magnets on Twitter be applied to other social media platforms? How? #TwitterSmarter pic.twitter.com/2uQzz5HfPX
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
A7. The concept of lead generationis the same, distribution method isn't, it's all about catering to that specific network
#twittersmarter— Aaron Lee (@AskAaronLee) February 16, 2017
A7. Facebook and Twitter is an entirely different beast in terms of what works. Boosting FB posts works really well #twittersmarter
— Aaron Lee (@AskAaronLee) February 16, 2017
A7. Instagram is more visual and less clicky, but it works too. Cater to your audience there. #twittersmarter
— Aaron Lee (@AskAaronLee) February 16, 2017
A7: Your tactics for each social channel rely on your goals and objectives, as well as the best practices of each platform. #twittersmarter
— Davron (@DavronStaffing) February 16, 2017
A7 Twitter is a much different platform than say facebook, but perhaps putting a lead magnet in shareable video or images! #twittersmarter pic.twitter.com/OTnKVgbRth
— HeyOrca! (@HeyOrca) February 16, 2017
A7 Bio on Instagram, Pinned posts on FB, Pinned posts on LinkedIn #twittersmarter
— HMH (@hmhagency) February 16, 2017
@MadalynSklar 7: Have a great pinned post on your FB page. #TwitterSmarter
— Mehul ? (@mehulgohil) February 16, 2017
@MadalynSklar A7: Absolutely! Include your lead magnet in your Instagram bio or pin it to your LinkedIn profile. #TwitterSmarter pic.twitter.com/QiNcKAlz4Y
— Wilde Agency (@Wilde_Agency) February 16, 2017
A7: Absolutely! I find the strategy of multiple promotions works successfully on #LinkedIn and #Facebook too. #TwitterSmarter https://t.co/3RERe4DrSo
— Katelyn Brower ? (@BrowerKDnB) February 16, 2017
A7 Keep the same "theme" and strategy, promote it aligned w/ the messaging & visuals aligned 2the platform. Consistently. #twittersmarter https://t.co/U0tsxg5H19
— Zala Bricelj (@ZalkaB) February 16, 2017
A7: Take your lead magnets into other social media but keep in mind that each is different with image size, text length, etc #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
A7 OF COURSE! Not all of your audience is on Twitter (gasp)! It's their preference – so go ahead and x-pollinate! #twittersmarter pic.twitter.com/yZoPF6iDzT
— Michelle (@michelletweet) February 16, 2017
Q8 (last question): Can you share some examples of great lead magnets use by big brands or personal brands? #TwitterSmarter pic.twitter.com/eVlGhNVnxo
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
A8. I love @thesocialquant has a great example of using Twitter to get leads with pinned tweets, bio and twitter cover. #twittersmarter
— Aaron Lee (@AskAaronLee) February 16, 2017
@MadalynSklar A8: This is a #ShamelessPlug, but we used gamification to get results with MindCamp: https://t.co/Ape6GGnNue #TwitterSmarter pic.twitter.com/rogYZbCsFN
— Wilde Agency (@Wilde_Agency) February 16, 2017
@MadalynSklar things like @SallyHogshead's fascinate advantage test is a great example of a lead magnet. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) February 16, 2017
A8 When I think of lead magnets, I think of Hubspot. They are the king of them #twittersmarter
— PolePositionMkg (@PolePositionMkg) February 16, 2017
A8) @PostPlanner does a great job of creating infographics you can download in exchange for email #TwitterSmarter
— David Boutin (@dmboutin) February 16, 2017
A8: Shameless plug but @DNBUS creates amazing lead magnets, eBooks/whitepapers/reports. Our #content team is TALENTED! #TwitterSmarter https://t.co/RemCJyRu7o
— Katelyn Brower ? (@BrowerKDnB) February 16, 2017
A8: I agree with @AskAaronLee, @TheSocialQuant does a great job using lead magnets. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
Be sure to join us next week for another GREAT #TwitterSmarter chat. Our guest will be @MindiRRosser. pic.twitter.com/TxzYu2m49i
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
Thank you to my #TwitterSmarter peeps for a great hour of sharing. #YouRock! pic.twitter.com/lqH7dJyer8
— Madalyn Sklar ? (@MadalynSklar) February 16, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
