Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @MeetRivka. Topic: Content Creation for Twitter. #TwitterSmarter pic.twitter.com/cdOD43DdCL
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How can you increase the visibility of your Twitter profile? #TwitterSmarter pic.twitter.com/IGqTxU1wly
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
1|4 Firstly, make sure you have a complete Twitter profile. Have an informative bio and proper photos! #TwitterSmarter @MadalynSklar pic.twitter.com/0L42UWbFSX
— Hootsuite (@hootsuite) March 9, 2017
2|4 Promote your profile across your networks and let your Facebook fans/site visitors know you’re on Twitter #TwitterSmarter @MadalynSklar pic.twitter.com/Yb35W29mpH
— Hootsuite (@hootsuite) March 9, 2017
3|4 Tweet during events. Tweetups and trending topics are great for getting eyes on your account ? #TwitterSmarter @madalynsklar pic.twitter.com/rKF20nZ9pu
— Hootsuite (@hootsuite) March 9, 2017
4|4 Check out our blog post on the subject: How to attract and engage more Twitter followers https://t.co/JkXBHPsLxD #TwitterSmarter pic.twitter.com/OUswOw4zib
— Hootsuite (@hootsuite) March 9, 2017
Q1: How often should I post on Twitter? #TwitterSmarter pic.twitter.com/SUOZwkP7RC
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
A1: As often as you can and still be interesting. 😉 #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A1: Shown to be increasing results for up to 25 tweets per day, then the benefit starts to level off. #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A1: I usually recommend to my clients a minimum of 12-15 times per day #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A1: I'm a power Twitter user and post anywhere from 50-100 times a day. I engage a LOT. I share info too. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
A1: What works for me may not work for you. Start at 5 tweets a day and build up. You don’t have to be a power user. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
@MadalynSklar 1: At least 4-5 times a day. As often as you can! Don’t spam, post quality content. Have conversations! #TwitterSmarter pic.twitter.com/lWmRZo5UFu
— Mehul ? (@mehulgohil) March 9, 2017
@MadalynSklar A1. As often as works for you! In Hootsuite’s case we share 20+ blog posts a day and engage even more #TwitterSmarter
— Nick Martin (@NickAtHootsuite) March 9, 2017
@MadalynSklar to grow an account x10. I aim for x3 daily. Consistency important ? #TwitterSmarter
— Nicole Osborne ? (@Lollipop_Social) March 9, 2017
A1: Post on Twitter daily to maintain your presence. Don't forget to engage instead of just posting! #TwitterSmarter
— Express Writers (@ExpWriters) March 9, 2017
A1 – I try at least 1-2 times a day but I'd rather tweet once than 5-6 times sharing irrelevant or useless content #twittersmarter
— Sabrina Cadini (@SabrinaCadini) March 9, 2017
A1 – Once a day to remain active in the "community." However, don't over do it. No one likes spam! #TwitterSmarter https://t.co/RObyYXdJrG
— Joe Nielsen (@JoeNielsen10) March 9, 2017
Q2: How do I know what to post? #TwitterSmarter pic.twitter.com/B4iIu9sEb6
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
A2: Post what your client is looking for #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A2: #TwitterSmarter Post what you talk about in real life conversations with your friends/clients
— Rivka Kawano (@MeetRivka) March 9, 2017
A2: Think of it as a conversation with the person you want to reach. What would you say if they showed up at your door? #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A2: Post information that is relevant to your audience. I share articles about social media and especially Twitter. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
@MadalynSklar A2. You should post what you want to post. What’s important to you? Share it! Eg. I post social marketing tips #TwitterSmarter pic.twitter.com/RzAdjkTbUx
— Nick Martin (@NickAtHootsuite) March 9, 2017
@MadalynSklar A2b Case studies, quotes, use cases, tips, novelty content, info you can use, funny/surprising content. #TwitterSmarter
— Nancy Casanova (@nancycasanova) March 9, 2017
A2: Post relevant information for your intended audience. Add value to conversations, interact, never hurts to have manners #twittersmarter
— Tracy's EOP (@TracysEOP) March 9, 2017
A2: Look at Twitter analytics and see what tweets are resonating with your audience or what topics and media performs best #TwitterSmarter
— Jeff Higgins (@ItsJeffHiggins) March 9, 2017
A2 – Is it informative? Is it relevant to your brand? Does it resonate? If yes, then post! #TwitterSmarter https://t.co/hyPWgrDD0O
— Joe Nielsen (@JoeNielsen10) March 9, 2017
A2. Be a part of the conversations that are happening. (But don't be afraid to add something folks SHOULD be talking about.) #twittersmarter
— pamelahughes (@pamelahughes) March 9, 2017
A2 Primarily, post items tied closely to your niche. Secondarily, post for fun and engagement without overdoing or spaming. #TwitterSmarter
— Jim Katzaman (@JKatzaman) March 9, 2017
A2a Start by getting to know audience. Build personas. Also LISTEN…see what types of content they are engaging with #twittersmarter
— PolePositionMkg (@PolePositionMkg) March 9, 2017
A2: Post about topics you know well. Ask questions about the ones you don't know well. Always test diff types of posts! #TwitterSmarter pic.twitter.com/IGyUfChRbO
— Katelyn Brower ? (@BrowerKDnB) March 9, 2017
Q3: What can I do to get more responses to my Tweets? #TwitterSmarter pic.twitter.com/vF7boVWZH5
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
A3: Involve the senses – use words that evoke emotion and experiences, smells, tastes #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A3: Which is also why video and pictures work so well! #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A3: Ask questions – especially questions with a built in response, this or that, yes or no, a or b #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A3: Engage back! Social media is a conversation!! #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A3: A great trick to get more responses from one of your popular tweets is to RT it again. I love this newer feature. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
@MadalynSklar A3 Run Sweepstakes, Contests, etc every week which will push the followers to engage with your tweets. #TwitterSmarter
— Aditya Gotaparthi (@adityamayam) March 9, 2017
A3: Go out of your way to respond to and engage with others. Create a list of ppl who love to engage and keep convos going. #TwitterSmarter https://t.co/gh2jm20hci
— Chris Strub #MDMC17 (@ChrisStrub) March 9, 2017
A3-B: @MadalynSklar this Tweet of mine – https://t.co/N09nidoJVp – has 134 replies & counting. Invite and encourage convo! #TwitterSmarter
— Chris Strub (@ChrisStrub) March 9, 2017
A3: Join relevant trending topics if you can. Ask intriguing questions when you post. Take quotes from articles. #TwitterSmarter https://t.co/Gwc0Mg83Jz
— Robert Fischer (@_imPRessive_) March 9, 2017
A3: Interact with people. Engagement can go a long way #TwitterSmarter
— Garcia Media (@GarciaMediaSA) March 9, 2017
A3: Ask questions that start conversations, might be with a link or video. Tag others and use hashtags…but SPARINGLY! #TwitterSmarter
— Jeff Higgins (@ItsJeffHiggins) March 9, 2017
A3. Engage more on OTHER people's tweets and content first.
Talk to others first => gain traction in return. #TwitterSmarter
— Ai Zhang ? (@aiaddysonzhang) March 9, 2017
A3 Use crazy terms like: please and thank you #twittersmarter
— Toby Metcalf (@Toby_Metcalf) March 9, 2017
A3: Join the conversation! Pin the tweet that you want more attention to; as you engage, people will check out your profile. #TwitterSmarter
— ?JMatt (@JMattMke) March 9, 2017
A3 Depends on what the response you want is. Is a RT or like enough? Or is an actual conversation what you are seeking? #TwitterSmarter pic.twitter.com/4J5Ltmh5YG
— HeyOrca! (@HeyOrca) March 9, 2017
A3: Ask a lot of questions, tap into Twitter Polls & you can always add on a #ReplyTweet too! #TwitterSmarter pic.twitter.com/CqcA66aKfW
— Katelyn Brower ? (@BrowerKDnB) March 9, 2017
A3 Build a group of 5-10 people that you always comment on their posts. They'll return the favor. Mention them too! #twittersmarter pic.twitter.com/D5cCKXQbdC
— Nicholas Thickett (@NThickett) March 9, 2017
Q4: Where can I find images to use? #TwitterSmarter pic.twitter.com/OZSeRCqa7Q
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
A4: Whatever you do don't just Google Image search! #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A4: I love @Canva and @pixabay #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A4: Also https://t.co/XiTD4d8zrQ and https://t.co/I2ZTSM8Ezu for making graphic quotes. #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A4: And @getstencil has some awesome tools too #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A4: I get images from @canva. They are only $1. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
A4 You can find stock images such as the app Enhance and also create images with @canva #TwitterSmarter pic.twitter.com/1UV2sFB355
— Tony Stephan (@OmnipoTony) March 9, 2017
A4 You can find free images at Pixabay and Free Images. I use @Canva to add blog titles or otherwise alter them #twittersmarter
— PolePositionMkg (@PolePositionMkg) March 9, 2017
A4 – Twitter's GIF tool. Google, too. Make sure to give image credit where it's due, though! #TwitterSmarter https://t.co/YoEgez6WCG
— Joe Nielsen (@JoeNielsen10) March 9, 2017
A4: you can use your own, Shutterstock, Google, etc. There are a few places #twittersmarter
— VanderwagenMarketing (@VanderwagenM) March 9, 2017
A4: I use @adobestock for my original posts but there's lots of great free sites out there. Photo permissions are important. #TwitterSmarter https://t.co/NxaRyyCpqv
— Robert Fischer (@_imPRessive_) March 9, 2017
A4: Never assume a picture is free to use… avoid GOOGLE! Take your own pictures, create your own images! @MadalynSklar #TwitterSmarter
— ?JMatt (@JMattMke) March 9, 2017
A4: I prefer to take my own pictures, use the embedded GIF feature or create pics w/ @AdobeSpark & @canva #TwitterSmarter pic.twitter.com/pQ47MiCKgV
— Katelyn Brower ? (@BrowerKDnB) March 9, 2017
A4. I love @buffer's #Pablo tool or using offline tools with photos from @PexelsPhotos. #TwitterSmarter https://t.co/7YugnFFKq4
— Patrick Jervis-Stone (@pjervis) March 9, 2017
Q5: Can I reuse content? #TwitterSmarter pic.twitter.com/l4uzOUdLLK
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
Q5: Yes, it if is good! #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
Q5: Always look at results, if people responded to it the first time, there are others who missed it #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
Q5: Give everyone a chance to engage with your best stuff by sharing it again #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A5: REALLY IMPORTANT – make sure your content is varied so you are not being repetitive #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A5: Always balance old and new, and never over promote. #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A5: I reuse my most popular tweets by retweeting them, as I mentioned before. Works great! #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
A5: I'll take a video and edit a really good piece that I can share on Twitter. You can post up to 2 mins, 20 sec of video. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
A5: YESSSSSSSSSSSSS. Didn't perform well the first time? Try a different promotion. Always re-purpose #content! #TwitterSmarter https://t.co/FQAFsd7Ilt
— Katelyn Brower ? (@BrowerKDnB) March 9, 2017
A5: Absolutely! RT yourself, A/B test some original content links. Social media moves too quickly to not recycle content #twittersmarter https://t.co/YJmevy1drS
— Michelle Harris (@mediamichelle1) March 9, 2017
A5 – Reusing content is fine, so long as it's relevant, insightful, helpful and not "spammy". #TwitterSmarter https://t.co/VvdPUB1vUr
— Joe Nielsen (@JoeNielsen10) March 9, 2017
A5: You can go back and retweet yourself with new context (quoted retweet). @MadalynSklar #TwitterSmarter
— ?JMatt (@JMattMke) March 9, 2017
@MadalynSklar A5: Reusing your own content is great, especially to remind your audience of the point they resonated with. #TwitterSmarter
— Financial?uation (@AnthonyCopeman) March 9, 2017
A5 Content can be repurposed across platforms, but on twitter re-use sparingly but make sure that it's relevant. #TwitterSmarter pic.twitter.com/2woVQM0zQu
— HeyOrca! (@HeyOrca) March 9, 2017
A5: Repurpose old and evergreen content; update your best piece of content #TwitterSmarter
— Ai Zhang ? (@aiaddysonzhang) March 9, 2017
Q6: Do retweets count as content? #TwitterSmarter pic.twitter.com/my016mza3E
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
Q6: You absolutely need to be retweeting content as an important way to engage and give back #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A6: But that should be as a supplement to your primary content #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A6: Make sure your voice has a chance to shine too! #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A6: And always give credit where credit is due #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A6: Yes, retweets cound as content. But don't overdo it. Share tweets from you as well. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
@MadalynSklar A6. Yes, retweets count as content because you are endorsing the content of others #twittersmarter
— Cheval John (@chevd80) March 9, 2017
A6: If it's relevant to your brand, yes – they can drive engagement & show your company's [extended] interests @MadalynSklar #TwitterSmarter
— ?JMatt (@JMattMke) March 9, 2017
Q6. Yes! Retweeting relevant content counts. Comment or provide insight to add value. #TwitterSmarter @MadalynSklar pic.twitter.com/Svu5kEis5B
— Mei Shan (@PinkHippoMkting) March 9, 2017
A6: Yes, it's curated content that you're essentially saying "hey, you should look at this because we found it interesting". #TwitterSmarter https://t.co/ybQxdNlSZn
— Robert Fischer (@_imPRessive_) March 9, 2017
A6: Quoted tweets help bring your voice into the mix, but relevant retweets still have value to your audience #twittersmarter
— Nicole Clark (@NicoleRileyC) March 9, 2017
A6: Yes, but it is always better to put your opinion behind something … enter "quote tweets." #TwitterSmarter https://t.co/Ubw3JhkU01
— Katelyn Brower ? (@BrowerKDnB) March 9, 2017
A6: Yes, but don't overdo it, I follow the 80/20, only retweet 20%, keep 80% original #twittersmarter
— Tracy's EOP (@TracysEOP) March 9, 2017
@MadalynSklar A6: They sure do. Be careful though, people might take RT's as total endorsement. That can be.. messy. #TwitterSmarter
— Hatsize (@Hatsize) March 9, 2017
A6 Do not just RT. Add you "contribution" to it. Say how content resonated with you or why you're RT-ing > goes a long way #twittersmarter https://t.co/Ww9nGsXIyn
— Zala Bricelj (@ZalkaB) March 9, 2017
Q7: How can I get a bigger reach with my content? #TwitterSmarter pic.twitter.com/cpJPJUfxDp
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
A7: Use hashtags in a smart way, pay attention to relevant trends #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A7: Remember that it is ALL about relationships. Everything connects back to that #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A7: Don't be afraid to experiment. #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A7: Take time to think from the perspective of the person on the other side of the computer/phone What is important to them? #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A7: Consistency. Consistency. Consistency. Tweet every day. You'll see your reach grow. #TwitterSmarter pic.twitter.com/ehCI2iqGbd
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
@MadalynSklar A7. You have to focus on serving your current audience and over time, your impact will grow #twittersmarter
— Cheval John (@chevd80) March 9, 2017
A7 – Consistency, perseverance, being SOCIAL, participating in chats & using the almighty #hashtag! #TwitterSmarter https://t.co/NhbBMoi4GR
— Joe Nielsen (@JoeNielsen10) March 9, 2017
A7 Collaborate with others. Sharing others content and they may share your content. Hashtags. #TwitterSmarter https://t.co/efllJX6ObR
— Patrick Jervis-Stone (@pjervis) March 9, 2017
A7: You could ask for RTs – don't do it every time, but occasional asks would be tolerable. @MadalynSklar #TwitterSmarter
— ?JMatt (@JMattMke) March 9, 2017
A7: Post everyday – consistency and frequency increase reach #twittersmarter
— HR Help (@virtual_hr_help) March 9, 2017
@MadalynSklar A7: converse with influencers like Madalyn, use appropriate hashtags, engage engage engage. #TwitterSmarter
— Hatsize (@Hatsize) March 9, 2017
A7: Hashtag it, pin it, and cross-promote it. #TwitterSmarter pic.twitter.com/wMlnFyiNhE
— Katelyn Brower ? (@BrowerKDnB) March 9, 2017
A7. Build relationship and connections w/ influencers who are likely to help share your content. #TwitterSmarter
— Ai Zhang ? (@aiaddysonzhang) March 9, 2017
A7: Consistency is key. Your audience will grow in time. Be patient with the process #TwitterSmarter
— Garcia Media (@GarciaMediaSA) March 9, 2017
A7: Target people who are really engaged with certain topics. One retweet from the right account can do wonders for reach. #TwitterSmarter https://t.co/QHWM5crVcO
— Robert Fischer (@_imPRessive_) March 9, 2017
Q7 Collaborate with others. Participate in twitter chats. ENGAGE! Don't just blast tweets out. #TwitterSmarter pic.twitter.com/vA5cpn1Dy9
— HeyOrca! (@HeyOrca) March 9, 2017
Q8 (last question): How many hashtags should I use? #TwitterSmarter pic.twitter.com/DpwPojHxyh
— Madalyn Sklar ? (@MadalynSklar) March 9, 2017
A8: Research from @Buffer recommends 1-3 per Tweet, with the sweet spot around 2. #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A8: I would add to that – the number that make sense for the context #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A8: Avoid hashtag stuffing #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
A8: Use meaningful hashtags – ones that will help beneficial to the reader #TwitterSmarter
— Rivka Kawano (@MeetRivka) March 9, 2017
@MadalynSklar 8: Having at least 2 hashtags is important. Don't crowd using em. Be smart. #TwitterSmarter pic.twitter.com/Ig5QWkyYLQ
— Mehul ? (@mehulgohil) March 9, 2017
A8: Based on a recent study – ONE – a single hashtag (over 2 or more) will get your tweet the most engagement. @MadalynSklar #TwitterSmarter
— ?JMatt (@JMattMke) March 9, 2017
A8. I usually stick with one or two. Like #TwitterSmarter and #HootChat. The hashtags have to make sense together though @MadalynSklar pic.twitter.com/HaGNlh6HhM
— Nick Martin (@NickAtHootsuite) March 9, 2017
A8 – Use #hashtags which are relevant to the discussion. Limit to around 3-4. Don't be "spammy"! #TwitterSmarter https://t.co/NXjTpw9SNK
— Joe Nielsen (@JoeNielsen10) March 9, 2017
@MadalynSklar A8: Honestly, hashtags are overrated. Unless it's a trending topics or live show tweet, they don't add much. #TwitterSmarter
— Jack Appleby (@JuiceboxCA) March 9, 2017
A8) Our data says 1-3 is sweet spot for impressions, 1-2 sweet spot for clicks #TwitterSmarter
— David Boutin (@dmboutin) March 9, 2017
A8 I like to use no more than 3 hashtags/tweet, usually less. Too much takes away from your message #twittersmarter
— PolePositionMkg (@PolePositionMkg) March 9, 2017
A8: Less = more. Do you want your tweets targeted or thrown around randomly because you loaded them with irrelavant hashtags #TwitterSmarter
— Jeff Higgins (@ItsJeffHiggins) March 9, 2017
A8: Try to keep to 3 or fewer hashtags/tweet – too many looks desperate, not enough fails to get reach #TwitterSmarter
— Lori Friedrich (@lorifriedrich) March 9, 2017
A8) Judicious use of Hashtags helps you target your audience. But be smart about it. My #FF tweets are often only hashtags. #TwitterSmarter
— Tom Reid (@GovConSME) March 9, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.