Influencer Marketing on Twitter with Daniel Knowlton
#TwitterSmarter Chat Recap: 3-16-17
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @dknowlton1. Topic: Influencer Marketing on Twitter. #TwitterSmarter pic.twitter.com/vTEDJDifAZ
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How do we find the right influencers to promote our product, service or brand? #TwitterSmarter pic.twitter.com/ZLbvCKLgXH
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
1|5 Start with who your audience engages with. The people your audience looks up to are perfect targets #TwitterSmarter @MadalynSklar pic.twitter.com/B1hs1AeTqo
— Hootsuite (@hootsuite) March 16, 2017
2|5 Once you have a pool of potential influencers, filter for relevance and reach ? #TwitterSmarter @MadalynSklar pic.twitter.com/HMCMBTkaZS
— Hootsuite (@hootsuite) March 16, 2017
3|5 Relevant = They’re trusted resources for your customers. Reach = They have an audience of good size. @madalynsklar #TwitterSmarter pic.twitter.com/JteweRtF6k
— Hootsuite (@hootsuite) March 16, 2017
4|5 What we do is leverage Hootsuite’s keyword search streams to find high-value individuals in your area ? @MadalynSklar #TwitterSmarter pic.twitter.com/uTeFsaeJtb
— Hootsuite (@hootsuite) March 16, 2017
5|5 For more info on this topic, check out our Influencer Marketing blog post ? https://t.co/eNdNzDhz2Y @MadalynSklar #TwitterSmarter pic.twitter.com/pwQGwDn7PM
— Hootsuite (@hootsuite) March 16, 2017
#TwitterSmarter Chat
Q1: How can small businesses utilize Twitter for Influencer Marketing to grow their business? #TwitterSmarter pic.twitter.com/XYxLLSEABj
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A1 Build relationships by doing stuff Influencers want you to do. Share their content & TAG them. Sign up to their courses. #TwitterSmarter
— Daniel Knowlton (@dknowlton1) March 16, 2017
A1: It starts with building relationships. Seek out the people you want to connect with. Put them in a Twitter list. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A1 Businesses can identify #influencers on Twitter that have an active following and high engagement. #smallbiz #TwitterSmarter
— Michael Roach (@mr0ach) March 16, 2017
A1 Identify on #LinkedIn, engage on #Twitter and seal over coffee! #twittersmarter pic.twitter.com/8aA9eEbzm8
— Chaim Shapiro (@ChaimShapiro) March 16, 2017
A1.
Small business
(if you have a small budget)can offer free products/services
in exchange for a good word…#TwitterSmarter— Gabriela Cardoza (@CardozaGab) March 16, 2017
A1.2: Twitter allows for small businesses to reach out to influencers in a more personal way than many other platforms! #TwitterSmarter
— ?JMatt (@JMattMke) March 16, 2017
A1: Companies can use Twitter to find the right micro influencers (based on engagement… not size of following) #TwitterSmarter
— Darcy Schuller (@darcyschuller) March 16, 2017
A1: It's an excellent platform to connect with influencers in an easy / personal way, as long as you're not "stalking" them #twittersmarter
— Sabrina Cadini (@SabrinaCadini) March 16, 2017
A1. If you have the givers mentality and share what journalists are doing on a daily basis, they will trust you more #twittersmarter
— Cheval John (@chevd80) March 16, 2017
A1 Businesses can tap into their best cheerleaders to tweet & retweet their praises as long as it doesn't look manufactured. #TwitterSmarter
— Jim Katzaman (@JKatzaman) March 16, 2017
A1: Twitter gives you the opportunity to identify the influencers in your field and gives you an easy way to connect. #TwitterSmarter
— Express Writers (@ExpWriters) March 16, 2017
A1: You build trust with the consumer when others show confidence in your brand or product #twittersmarter
— Jeff Higgins (@ItsJeffHiggins) March 16, 2017
Q2: What are some useful ways to identify influencers in your industry? #TwitterSmarter pic.twitter.com/XUVFdTa9iC
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A2 Data driven tools 100% e.g. @followerwonk @buzzsumo @klout Once identified, do research to validate their influence #TwitterSmarter
— Daniel Knowlton (@dknowlton1) March 16, 2017
A2: Use tools like @ManageFlitter to identify industry influencers. Put them into a Twitter list. Watch & listen. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A2 Engage! It is NOT just for Trekkies anymore! #twittersmarter
— Chaim Shapiro (@ChaimShapiro) March 16, 2017
A2: Search hashtags that are relevant to your industry and join Twitter chats as well. You're sure to find key influencers! #TwitterSmarter
— Express Writers (@ExpWriters) March 16, 2017
A2.2: You can also look at who is following you already and see who they are engaging with on Twitter! @MadalynSklar #TwitterSmarter
— ?JMatt (@JMattMke) March 16, 2017
A2: Track branded tags or keywords and follow your audiences convo to see what their needs/wants tend to be. #twittersmarter
— Jeff Higgins (@ItsJeffHiggins) March 16, 2017
A2.
1 Twitter chats
2 Hashtags
3 Blogs
4 Competitors
5 Engagement
6 Case studies
7 Other SM platforms
8 Google It#TwitterSmarter https://t.co/sPSsLLpttY
— Gabriela Cardoza (@CardozaGab) March 16, 2017
@MadalynSklar A2: Turn to the blogs. There are TONS of lists of social media influencers available online. Google it. #TwitterSmarter pic.twitter.com/gMtTHC9ARt
— Wilde Agency (@Wilde_Agency) March 16, 2017
A2. I would look both at their followers and their engagement. You want to see someone communicating with others. #TwitterSmarter
— Rebecca Bredin (@RebeccaBredin) March 16, 2017
A2: Seek out and use hashtags of interest to you. #TwitterSmarter
— Kim Fox (@KimFoxWOSU) March 16, 2017
A2b: Go to events in your community & see who is constantly there and engaged. Find out who is driving social conversations. #TwitterSmarter
— Robert Fischer (@_imPRessive_) March 16, 2017
A2: I would say to use twitter search and also join chats that are tailorerd to your niche. It's a great way to find people. #twittersmarter pic.twitter.com/tUJRMGdZCQ
— Mind of a Diva (@MindofaDiva) March 16, 2017
Q3: What are some of the tactics that help you getting noticed in building relationships with influencers on Twitter? #TwitterSmarter pic.twitter.com/zrDmbb0Cys
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A3 Do things other people aren't doing: personalised video Tweets, produce a video about them. read> https://t.co/b5pJXVV7Zk #TwitterSmarter
— Daniel Knowlton (@dknowlton1) March 16, 2017
A3a: You have to stand out to get the attention of influencers. Liking & RT'ing is not enough. Add them to lists. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A3b: When you add influencers to a Twitter list they will get a notification and that will stand out. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A3c: Have a REAL conversation on Twitter with influencers. Be real and transparent. Not what's in it for you attitude. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A3.
DON'T just expect to receive!!!
GIVE.
OFFER.
ADD VALUE.#TwitterSmarter— Gabriela Cardoza (@CardozaGab) March 16, 2017
A3: Being and acting like a regular person goes a long way! Don't just engage, interact! #twittersmarter
— Jeff Higgins (@ItsJeffHiggins) March 16, 2017
A3. Be Real! Don't fake interaction with influencers. Build relationship like you would with others. #twittersmarter https://t.co/EOirlriKBS
— Kim Beasley (@kimbeasley) March 16, 2017
A3b: If you're coming to the table with something to offer (invite, insight, interactions) you'll be positively noticed #TwitterSmarter
— Maureen Jann (@MaureenOnPoint) March 16, 2017
A3: Want to get noticed by Influencers on Twitter? Engage with them in meaningful and tactful ways #TwitterSmarter
— Darcy Schuller (@darcyschuller) March 16, 2017
A3: For me specifically (and even my org), participating in Twitter Chats can help a lot, especially with awareness! #TwitterSmarter
— ?JMatt (@JMattMke) March 16, 2017
Q4: What are some tips that can help you stand out from the noise when reaching out to influencers in your industry? #TwitterSmarter pic.twitter.com/5AN4wJ9lsr
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A4 Be concise. Show credibility. Get to the point. Instantly give Influencers a reason to listen, what's in it for them? #TwitterSmarter
— Daniel Knowlton (@dknowlton1) March 16, 2017
A4: Before you connect with influencers, fix up your Twitter profile. Have a great, compelling bio & great photo. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A4: Be different from the rest. Use your strengths as an easier direction for where to push for attention from #TwitterSmarter
— Alex Harris ❤ (@iamspeedyalex) March 16, 2017
A4 Research influencers and find/engage with those (go for quality vs. quantity) that share your values/interests. #TwitterSmarter
— Sue Duris (@SueDuris) March 16, 2017
A4 Avoid using a "fill-in-the-blank" template when doing influencer outreach. Really personalize your outreach and your ask. #TwitterSmarter
— Michael Roach (@mr0ach) March 16, 2017
@MadalynSklar A4: Do your research! Influencers are busy and don't have time to answer the same questions over and over. #TwitterSmarter pic.twitter.com/4KrL53aTVy
— Wilde Agency (@Wilde_Agency) March 16, 2017
A4.
BE HUMAN.
Don't automate.
CONNECT on a personal level! #TwitterSmarter pic.twitter.com/0O5urWfRMM— Gabriela Cardoza (@CardozaGab) March 16, 2017
A4 don't be a lurker. Get involved, join the conversation and bring value and most of all positivity #twittersmarter
— Phillip Twyford ?? (@PTwyford) March 16, 2017
A4 Be genuine and build a relationship with them! Influencers influence genuinely and that's why it's so effective! #twittersmarter pic.twitter.com/Qk2ZLNTP8S
— HeyOrca! (@HeyOrca) March 16, 2017
A4: Be able to show the actual value in your brand/product/ideas/passion. Make more of a personal connection than just biz #twittersmarter
— Jeff Higgins (@ItsJeffHiggins) March 16, 2017
A4: Be yourself with influencers. Don't bombard them with requests. Share their expertise with full credit to them. #twittersmarter
— Laura Denny (@ldcreativemedia) March 16, 2017
A4: Go above and beyond & engage on a personal level – As @ZalkaB mentioned, they're human, they like to be treated as such #twittersmarter
— Sabrina Cadini (@SabrinaCadini) March 16, 2017
Q5: How important is it to think of highly personalized content when connecting with influencers? #TwitterSmarter pic.twitter.com/rSleCk4HxN
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A5 Very. Anything that looks slightly generic & unpersonalised instantly makes you look SPAMMY & annoying. #TwitterSmarter
— Daniel Knowlton (@dknowlton1) March 16, 2017
A5: Don't be cookie-cutter. Make it stand out. #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A5: Personalization is key when connecting with influencers, otherwise it seems like a mass message. #TwitterSmarter
— Express Writers (@ExpWriters) March 16, 2017
A5. Nobody wants to feel like they're just one in a pack. Form letters and autoDMs make people feel unappreciated. #TwitterSmarter
— Rebecca Bredin (@RebeccaBredin) March 16, 2017
A5.
VERY.
Think of it like tailoring your RESUME….
What VALUE do you have
to offer THEM….#TwitterSmarter pic.twitter.com/HG6CQYPPtw— Gabriela Cardoza (@CardozaGab) March 16, 2017
@MadalynSklar A5: Personalization is key. Don't just copy and paste the same letter, then send it to dozens of influencers. #TwitterSmarter pic.twitter.com/NkFmXV6ns6
— Wilde Agency (@Wilde_Agency) March 16, 2017
A5: Personalized content is hard to ignore; it shows that you're not a bot and that you may actually be a fan of their work! #TwitterSmarter
— ?JMatt (@JMattMke) March 16, 2017
A5a Very important. Personalized #content cuts through the noise and says,"this content is relevant and 'just for you.'" #TwitterSmarter
— Michael Roach (@mr0ach) March 16, 2017
Q5 Highly personalized content helps your audience #connect and #engage with you. #twittersmarter
— Nathalie Gregg (@LeadinStilettos) March 16, 2017
A5: b) enhancing the personalization can work if branching out to additional audiences, too. #TwitterSmarter
— Alex Harris ❤ (@iamspeedyalex) March 16, 2017
A5: Get to the point quickly and personalize your message, show that you share the same interests – audience #twittersmarter
— Sabrina Cadini (@SabrinaCadini) March 16, 2017
A5: Might be hard to believe but being you is the strongest and most engaging quality of being YOU! Make it personal! #twittersmarter
— Jeff Higgins (@ItsJeffHiggins) March 16, 2017
Q6: What tools are a great help in keeping track of the conversations and content of influencers? #TwitterSmarter pic.twitter.com/4iU26Am5aJ
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A6 I love @sendible's social listening feature + Twitter Lists + sign up to their email lists #oldschool #TwitterSmarter
— Daniel Knowlton (@dknowlton1) March 16, 2017
A6: Tools I use for this are @ManageFlitter and @hootsuite. I also use my Twitter lists which are invaluable! #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A6: Twitter Lists FTW!!! Buzzsumo is also really useful for tracking Influencers! #TwitterSmarter pic.twitter.com/A52dOFIotx
— Darcy Schuller (@darcyschuller) March 16, 2017
@MadalynSklar A6: I use Hootsuite for that (don't use it for scheduling but fantastic for monitoring) #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) March 16, 2017
A6: Something as simple as an excel spreadsheet works well for those with non-existent or minimal budgets. @MadalynSklar #TwitterSmarter
— ?JMatt (@JMattMke) March 16, 2017
A6 Hootsuite is great. I love buffer for the content inbox on the pro account and Feedly for the rss and twitter lists #twittersmarter
— Phillip Twyford ?? (@PTwyford) March 16, 2017
@MadalynSklar A6: Lists, hashtags, liking tweets, Twitter analytics, Tweetchat, other sites that let you save & keep track. #twittersmarter
— Justin Bienvenue ? (@JustinBienvenue) March 16, 2017
A6: Twitter lists according to however you prefer to group your friendly stalking activity "targets" ?? #TwitterSmarter
— Alex Harris ❤ (@iamspeedyalex) March 16, 2017
@MadalynSklar A6:Twitterlists, @hootsuite @TweetDeck & @IFTTT receipes 2 add contents to @evernote / @Pocket #TwitterSmarter Dan wats ur pick? @dknowlton1
— A M S Pandian (@PandianAMS) March 16, 2017
A6.
P.S.
I also keep post it notes on my desk…
with the name twitter peeps I want follow up with or check in on!!! #TwitterSmarter pic.twitter.com/oKJUDCi79o
— Gabriela Cardoza (@CardozaGab) March 16, 2017
A6: Create Twitter lists of the people you want to stay connected with. It's the best way to stay updated on their content. #TwitterSmarter
— Express Writers (@ExpWriters) March 16, 2017
A6 #twitter lists and #trending topics help me stay #focused #twittersmarter
— Nathalie Gregg (@LeadinStilettos) March 16, 2017
Q7: How can we measure the impact of Influencer Marketing on business growth, ROI, sales? #TwitterSmarter pic.twitter.com/wKM4ShL7zz
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A7 Measure relevant metrics that link to business growth & sales e.g. reach, engagement. SMEs – don't numbercrunch too hard #TwitterSmarter
— Daniel Knowlton (@dknowlton1) March 16, 2017
A7: Check out your Twitter analytics here: https://t.co/8WRP5jPRDG #twittersmarter
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A7.
Analytics
& data = your #BFFs. #TwitterSmarter— Gabriela Cardoza (@CardozaGab) March 16, 2017
@MadalynSklar A7: Tools like @zoomph can be particular useful for measuring the impact of influencer campaigns. #TwitterSmarter
— Wilde Agency (@Wilde_Agency) March 16, 2017
A7 Basically with A/B tests @MadalynSklar. Best not to try too many new things at once. Makes measuring impact tough #twittersmarter
— Chris Farrell, CPA (@CFarrellCPA) March 16, 2017
A7: Give them a specific bit.ly code that only they are promoting. It's easy (and free) to track. @MadalynSklar #TwitterSmarter
— ?JMatt (@JMattMke) March 16, 2017
A7: Measure what matters! Impressions only matter if someone is impressed #TwitterSmarter #InfluencerMarketing pic.twitter.com/Uy5NwbPNoE
— Darcy Schuller (@darcyschuller) March 16, 2017
A7: Track metrics through the entire process and look at net gain % actual cost of campaign. ROI isn't based off one number #twittersmarter
— Jeff Higgins (@ItsJeffHiggins) March 16, 2017
@MadalynSklar A7: Have a set of metrics agreed with said influencer from the start. Track using various tools and adapt #twittersmarter
— Hey Dip Your Toes In (@dipyourtoesin) March 16, 2017
A7 If your website is an integral part of your business, track #InfluencerMarketing campaigns w/@googleanalytics. #TwitterSmarter
— Michael Roach (@mr0ach) March 16, 2017
A7. You can use the Twitter analytics to see which tweet was the most popular and also their impressions from the tweets #twittersmarter
— Cheval John (@chevd80) March 16, 2017
A7: Social engagement is part of our attribution path. We track in Salesforce/Marketo/Analytics to help gauge value. #TwitterSmarter
— Maureen Jann (@MaureenOnPoint) March 16, 2017
Q8: What are your top 3 most important advice to keep in mind when crafting out Influencer Marketing Strategy? #TwitterSmarter pic.twitter.com/muwQ8KRYNu
— Madalyn Sklar ? (@MadalynSklar) March 16, 2017
A8 1. Start with the end in mind (what do you want to achieve) 2. Be consistent 3. Be patient. #TwitterSmarter
— Daniel Knowlton (@dknowlton1) March 16, 2017
A8
1 – Does their voice align w/ your brand's goals?
2 – Can they activate followers?
3 – Provide content that fits!#TwitterSmarter
— ?JMatt (@JMattMke) March 16, 2017
A&: I rely on Twitter Analytics and Advanced Search a lot #twittersmarter
— Sabrina Cadini (@SabrinaCadini) March 16, 2017
A8 1. Be authentic/human 2. Be patient 3. Don't expect something for nothing #twittersmarter
— PolePositionMkg (@PolePositionMkg) March 16, 2017
@MadalynSklar A8: It takes time and requires concentrating on a SMALL group of individuals. Be kind and expect nothing. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) March 16, 2017
A8: Top 3 #InfluencerMarketing Tips 1) Focus on Micro Influencers 2) Know your Goals 3) Focus on Long-Term Relationships #TwitterSmarter pic.twitter.com/BaAWwM34ia
— Darcy Schuller (@darcyschuller) March 16, 2017
@MadalynSklar A8: Make sure the influencer is a good fit…values must align. Also agree success criteria upfront #twittersmarter
— Hey Dip Your Toes In (@dipyourtoesin) March 16, 2017
A8 identify those key influencers understand why you want to build a relationship and then create a strategy #twittersmarter
— Phillip Twyford ?? (@PTwyford) March 16, 2017
@MadalynSklar A8: 1. Be yourself and be persuasive
2. Target the right audience
3. Plan accordingly#twittersmarter
— Justin Bienvenue ? (@JustinBienvenue) March 16, 2017
.@MadalynSklar A8: 1. Know your goals
2. Figure out how to reach them
3. Find the right people to help you #TwitterSmarter— Tina Bassett (@LIChevyMetsGrrl) March 16, 2017
A8: #TwitterSmarter My Top 3 ->
? – Use same-industry influencers
? – Use educated influencers
? – Use kind influencers— Alex Harris ❤ (@iamspeedyalex) March 16, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
