Using Content To Drive Business Results on Twitter with Erika Heald
#TwitterSmarter Chat Recap: 7-6-17
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
If you missed today's #TwitterSmarter "After" chat livestream with the awesome @SFerika, no worries. Watch it here: https://t.co/aPuroKyIlM pic.twitter.com/zW2kIRno6t
— Madalyn Sklar ? (@MadalynSklar) July 7, 2017
Please welcome our guest @SFerika. Topic: Using Content To Drive Business Results on Twitter. #TwitterSmarter pic.twitter.com/N6IUoFKyMB
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: Why should brands curate content on Twitter? #TwitterSmarter pic.twitter.com/0Y3Sha3M3I
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
1|4 Curate content to alleviate the pressure to create. If you don't have time to create, curation helps solve that issue. #TwitterSmarter pic.twitter.com/fz5Ni39WWv
— Hootsuite (@hootsuite) 6 July 2017
2|4 Also, curating other's content makes it less about you. How do you feel about accounts who only push their own content? #TwitterSmarter pic.twitter.com/eNcEWdZitr
— Hootsuite (@hootsuite) 6 July 2017
3|4 Sharing posts about the latest trends in your field shows that you're engaged on a deeper level AKA a thought leader #TwitterSmarter pic.twitter.com/hEK52hNGnv
— Hootsuite (@hootsuite) 6 July 2017
4|4 To learn more about why your brand should curate content on Twitter, check out this article https://t.co/PFAfRPKWwN ? #TwitterSmarter pic.twitter.com/VvZsBVoZzv
— Hootsuite (@hootsuite) 6 July 2017
#TwitterSmarter Chat
Q1: How can Twitter help you communicate your content effectively and drive results? #TwitterSmarter pic.twitter.com/JJT9j4Uk6L
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A1: Twitter provides both organic and paid opportunities to deliver your content to the right audience. #TwitterSmarter https://t.co/vvO4c1xEBt
— Erika Heald (@SFerika) July 6, 2017
A1: I think the real-time aspect of Twitter and being concise is what makes it a great platform. #TwitterSmarter https://t.co/ySoXdpZTZv
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A1: The same as any other short-form content – consistent, targeted messaging. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) 6 July 2017
A1. Instant delivery of message, one-on-one interaction, close-knit community, what's not to love? ❤️ #TwitterSmarter
— Top Uniforms (@topuniforms) 6 July 2017
A1 Twitter isn't a pay-to-play channel. There's an equal opportunity to distribute content and engage with the community. #TwitterSmarter
— Cristy (@lacristysalinas) July 6, 2017
A1: The character limit forces users to be concise in their messaging, use simple language ppl can relate to. #TwitterSmarter
— Javier Sanabria (@SanabriaJav) 6 July 2017
A1: Twitter enables brands to showcase their POV & helping skills. Enables them to walk the walk not just talk the talk. #twittersmarter
— Su Doyle (@sudoyle) July 6, 2017
A1: Scheduling high-quality content, combined with dedicated engagement and a growth tool, has brought me great dividends. #TwitterSmarter https://t.co/RleLWNRdzR
— Chris Strub (@ChrisStrub) July 6, 2017
A1. Every digital action you take is an element of telling your story!
Create
Curate
Amplify
Share
Engage
Repeat!#TwitterSmarter https://t.co/trsDbE00c6— Brian Fanzo ? (@iSocialFanz) July 6, 2017
A1. Real time conversation, use of community, immediate feedback/response #TwitterSmarter
— Louise Upchurch (@Loulou_Uberkirk) 6 July 2017
A1: With the power of advanced search, you can find users specific to your hashtags/keywords of choice. Target them! #TwitterSmarter
— ?JMatt (@JMattMke) July 6, 2017
A1: Twitter has tremendous reach, so you can reach new business prospects here w/tailored content and the right hashtags. #twittersmarter
— Beth Farris (@bethbabble) July 6, 2017
A1: For me, Twitter is far less about pushing out content and much more about having conversations. #TwitterSmarter
— Joshua Hager (@JoshuaJHager) 6 July 2017
A1. Twitter helps in putting the right content in front of right people in a hassle free way. Also helps in educating TA #TwitterSmarter https://t.co/HYt0ZEdTgL
— Vivek (@vivektweetsso) July 6, 2017
Q2: In what ways can a content strategy help you deliver compelling, timely content on Twitter? #TwitterSmarter pic.twitter.com/MTpoTfrpqJ
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A2: It's important to keep your content and messaging on topic. A documented strategy keeps you on track. #TwitterSmarter https://t.co/0UaT2dZGhY
— Erika Heald (@SFerika) July 6, 2017
A2: You should always have a strategy for your #Twitter content. Focus on what and how you are delivering it. #TwitterSmarter https://t.co/kmCUgTeASf
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A2. A consistent, organic content driven strategy can increase outreach by giving people exactly what they want to see #TwitterSmarter
— Top Uniforms (@topuniforms) 6 July 2017
A2: if you're on Twitter (or any other network), you better have some sort of content strategy. Know your tone, goals, etc #TwitterSmarter
— Jack Appleby (@JuiceboxCA) 6 July 2017
A2: With a content strategy in place, you can be sure you're sharing valuable, relevant content that serves a purpose. #TwitterSmarter
— Express Writers (@ExpWriters) July 6, 2017
A2: To make sure you're covering your bases — audiences, content topics, engagement. Show all aspects of your personality! #TwitterSmarter https://t.co/IG3qgrta57
— Su Doyle (@sudoyle) July 6, 2017
A2: Plan content based around key events, themes & campaigns but leave room for flexibilty to be reactive to new trends & #s #TwitterSmarter
— Jacky Barker (@JackyBarker) 6 July 2017
A2 A content strategy allows you to create goals, find & share new content, and stay consistent with your messaging. #TwitterSmarter https://t.co/LmxzJCx3qA
— Krystal Blais ? (@krystalblais) July 6, 2017
A2 Having a strategy in place & original content lined up = you won't scramble to create subpar content. #TwitterSmarter https://t.co/pD0yrXbDsZ
— Eric Sachs (@EricSachs_SEO) July 6, 2017
A2. You can look at what is trending on twitter and then put something relative to that trend #twittersmarter
— Cheval John (@chevd80) 6 July 2017
A2: Having a content strategy allows your followers/fans to understand WHY you do what you do/create what you create. #TwitterSmarter https://t.co/ktmeB9Umuy
— Chris Strub (@ChrisStrub) July 6, 2017
A2: Use Google Alerts, feed reader notifications, etc. to be the first to share news on topics related to your brand. #TwitterSmarter https://t.co/yqDfekm9Qy
— Stacey DePolo ? (@sdepolo) July 6, 2017
Q3: How can targeted content support lead generation and conversion on Twitter? #TwitterSmarter pic.twitter.com/OdnF2Ae0Qb
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A3: Through paid #Twitter promotion, you can reach highly targeted audiences and introduce them to your brand. #TwitterSmarter https://t.co/5U2LqaOYCb
— Erika Heald (@SFerika) July 6, 2017
Having a strong Call-To-Action that leads your followers to your funnel that converts. You can do this with a lead magnet. #TwitterSmarter https://t.co/F8lUfdunAB
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A3. It’s about sharing your why & how to either:
Educate
Inspire
Motivate or
Entertain
Give them a reason to follow you!#TwitterSmarter pic.twitter.com/navpacH8o4— Brian Fanzo ? (@iSocialFanz) July 6, 2017
A3 Targeted content lets you join in the fray in meaningful ways as you offer value amid the noise, creating leads. #TwitterSmarter
— Jim Katzaman (@JKatzaman) July 6, 2017
A3: It helps users sift through the noise & qualify potention prospects & leads. It's a long-tail process though. #TwitterSmarter
— Javier Sanabria (@SanabriaJav) 6 July 2017
A3: Create a kick-ass lead magnet and make it your pinned tweet #twittersmarter
— Beth Farris (@bethbabble) July 6, 2017
A3. You're finding the most likely prospects on Twitter, then interacting with them to build connections #TwitterSmarter
— Top Uniforms (@topuniforms) 6 July 2017
A3: If you're chasing a niche community & think you're making content they'll enjoy, target away. #TwitterSmarter
— Jack Appleby (@JuiceboxCA) 6 July 2017
A3. Engage in non-spammy conversations w/ potential consumers/clients. Offer them a solution you can provide #TwitterSmarter
— Cassie Longo (@cass_longo) 6 July 2017
A3 If you aren't targeting your content to your ideal audience, what's the point? #twittersmarter
— Eric Sachs (@EricSachs_SEO) July 6, 2017
A3.b: take advantage of anything you can find & share content specific to the user's interests to secure the best leads. 2/2 #TwitterSmarter
— ?JMatt (@JMattMke) 6 July 2017
A3. You can use your #content to "edutain" people (not my word)… To educate and entertain them. #TwitterSmarter
— Meaghan Alvarado (@meaghanmae) 6 July 2017
A3. Targeted content helps ur prospects traverse thru buyer's journey and it also helps them make the purchase when ready #TwitterSmarter https://t.co/2co142uFRG
— Vivek (@vivektweetsso) July 6, 2017
Q4: How can Twitter help you drive customer loyalty by creating quality, shareable content? #TwitterSmarter pic.twitter.com/M34O5anYKY
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A4: Twitter's not only a place to share content—your community conversations can often be great content-starters. #TwitterSmarter https://t.co/escUG4qbmI
— Erika Heald (@SFerika) July 6, 2017
A4: It's about trust and likeability. Do you have this? Does it show through your content? #TwitterSmarter https://t.co/Cnh2Dly6hP
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A4: Consistently sharing valuable content on Twitter is a great way to establish trust and build your authority. #TwitterSmarter
— Express Writers (@ExpWriters) July 6, 2017
A4 People like to feel like they're apart of something. Engaging and creating content they share often leads to loyalty #TwitterSmarter https://t.co/m77gTV7ywt
— Krystal Blais ? (@krystalblais) July 6, 2017
A4 People want to buy into an ideal/story. Without quality content, you're a pushy salesperson. #twittersmarter https://t.co/glZL2pwq6v
— Eric Sachs (@EricSachs_SEO) July 6, 2017
A4. Make yourself memorable! Create content that people WANT to share because it has value. #twittersmarter
— Jorgenson Lockers (@JorgensonLocker) July 6, 2017
A4. people will return over and over again and will talk about you to others as well as sharing what you post #TwitterSmarter
— Louise Upchurch (@Loulou_Uberkirk) 6 July 2017
A4: Word-of-mouth marketing is everything. By creating, and curating, great content, that WOM can be about you & your brand. #TwitterSmarter
— Chris Strub (@ChrisStrub) 6 July 2017
@madalynsklar A4: To drive customer loyalty, content needs to be created from real insight, not just to fill your feed #TwitterSmarter
— Kula Partners (@kulapartners) 6 July 2017
A4 If you're creating/tweeting quality/shareable content, your audience will retweet it & hopefully their audience will too! #TwitterSmarter
— ?JMatt (@JMattMke) July 6, 2017
A4: In #B2B you can easily publicize / praise customers on their good news – set up alerts to follow their industry pubs #TwitterSmarter https://t.co/2XtI77Thdy
— Su Doyle (@sudoyle) July 6, 2017
A4. By humanizing your brand to your audience you nearly automatically create a trust bond between them & your brand #twittersmarter https://t.co/8utw4vqRRk
— Eddie Garrison (@EddieGarrison) July 6, 2017
A4: Make the customer the hero of your content & Tweets. @MorganSpurlock just gave a great keynote on this at #DSDEN #TwitterSmarter https://t.co/O9v6t5WuMi
— Stacey DePolo ? (@sdepolo) July 6, 2017
Q5: How can content distribution on Twitter support you to deliver your unique point of view? #TwitterSmarter pic.twitter.com/bU54Nvc5kY
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A5: When you share content on #Twitter, your unique voice and public point of view starts to develop. #TwitterSmarter https://t.co/aLCmqcdvpA
— Erika Heald (@SFerika) July 6, 2017
A5. You can use #Twitter to reach new people you otherwise wouldn't have been able to. Hashtags are key. #TwitterSmarter
— Meaghan Alvarado (@meaghanmae) 6 July 2017
A5 Focus on content that supports your products and services. Also sprinkle in conversations and chats to show personality. #TwitterSmarter
— Jim Katzaman (@JKatzaman) July 6, 2017
A5. Using all available features! DM's, moments, lists, the whole bunch! #TwitterSmarter
— Top Uniforms (@topuniforms) 6 July 2017
A5: Twitter allows users to respond to things faster which may help media types do their job & enhance your POV. #TwitterSmarter
— Javier Sanabria (@SanabriaJav) 6 July 2017
A5: Twitter helps you reach a wider audience and makes it easier for your to respond to those who follow-up. #TwitterSmarter
— Express Writers (@ExpWriters) July 6, 2017
A5. Content distribution must be aligned with the overall goal of your brand and needs of your audience. #TwitterSmarter https://t.co/cFmGSLBiAt
— Ai Zhang, Ph.D ? (@aiaddysonzhang) July 6, 2017
A5 Twitter allows all kinds of mediums (video, gifs, photos/graphics) – those can really add personality to your messaging #TwitterSmarter https://t.co/uYcXtqoU8o
— Krystal Blais ? (@krystalblais) July 6, 2017
A5: Great way to add your personality in user-friendly snippets. #twittersmarter https://t.co/mYSnq0Gquk
— Debra Eckerling (@WriteOnOnline) July 6, 2017
A5. Hashtags are a great tool. I think GIFs are a fun way to add character to your tweets as well. #TwitterSmarter pic.twitter.com/hroDXr19eE
— Jorgenson Lockers (@JorgensonLocker) July 6, 2017
A5: Make your feed a go-to resource for your target audience w/ unique content & personal assistance, don't keep distance #twittersmarter
— Sabrina Cadini (@SabrinaCadini) July 6, 2017
A5: I like that tweets are limited to 140-characters, it forces you to be concise with your message! #TwitterSmarter
— ?JMatt (@JMattMke) July 6, 2017
A5: Aside from establishing you as a expert in the topic you cover it helps grow your audience by spreading the word. #twittersmarter
— Mind of a Diva (@MindofaDiva) July 6, 2017
A5:Content distribution on twitter helps you reinforce the messages you're putting into the community via long form content! #twittersmarter
— Maureen Jann (@MaureenOnPoint) July 6, 2017
A5. By being honest, relevant, helping and keeping your buyer in the center of things #TwitterSmarter https://t.co/EFAIrHichb
— Vivek (@vivektweetsso) July 6, 2017
Q6: What are some innovative ways to amplify and distribute your content through social channels including Twitter? #TwitterSmarter pic.twitter.com/VEifPQ1q6v
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A6: Involve your community in your content creation, and tag them on social when you share that co-created content. #TwitterSmarter https://t.co/eyDfuYGhDT
— Erika Heald (@SFerika) July 6, 2017
A6: Use Twitter video. It's incredibly under-utilized. Start this today and you'll see it amplify your message. #TwitterSmarter https://t.co/8Awttltnwd
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A6: Be different, be authentic, push boundaries (but not too far and run back when required). #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) 6 July 2017
A6. Use Twitter videos, such an under-utilized feature. #TwitterSmarter https://t.co/OGJzeLRsYG
— Ai Zhang, Ph.D ? (@aiaddysonzhang) July 6, 2017
A6. I always like tagging people I reference in the blog post I'm sharing. Or if it's curated content – tag the creator. #TwitterSmarter
— Meaghan Alvarado (@meaghanmae) 6 July 2017
A6 Retool content to play up suddenly relevant angles not emphasized on their first iteration, which shows your versatility. #TwitterSmarter
— Jim Katzaman (@JKatzaman) July 6, 2017
A6. TweetChats! Q&A sessions. Live sessions for tutorials, product details or Live Q&A sessions. Account takeovers #twittersmarter https://t.co/Curvehc1zH
— Eddie Garrison (@EddieGarrison) July 6, 2017
A6: Right now, if you are maximizing video (especially with a quick, personalized message), you will stand out on social! #TwitterSmarter
— ?JMatt (@JMattMke) July 6, 2017
A6 If you're adding an image tag people in it who will share or it is relevant to. Don't be spammy though! #twittersmarter
— Louise Upchurch (@Loulou_Uberkirk) 6 July 2017
A6: I think that you have to use a CTA that's more than "Click here" or "Read Now". People tune these phrases out. #twittersmarter
— Mind of a Diva (@MindofaDiva) July 6, 2017
A6: Innovative content amplification on twitter: Do a "ask an expert" hour on twitter on a topic you're great at! #twittersmarter
— Maureen Jann (@MaureenOnPoint) July 6, 2017
A6. Repurpose content! A blog post can easily turn into a video, series of engaging tweets, or possibly even an offer! #TwitterSmarter
— Chris Muccio (@CFOStrategist) 6 July 2017
A6 Find your best performing content and re-purpose it. Make a infographic, SlideShare, video, to make it more shareable #TwitterSmarter
— Zala Bricelj (@ZalkaB) July 6, 2017
A6: I love video replies #TwitterSmarter https://t.co/nDmXFfhALO
— Nicole Osborne ? (@Lollipop_Social) July 6, 2017
A6: Find causes you care about & like-minded orgs. Shared stories of female engineers via #ILookLikeAnEngineer – win-win. #twittersmarter https://t.co/qIp9S3dsPv
— Su Doyle (@sudoyle) July 6, 2017
A6: The authenticity is almost too real! Here's article I mention in this #TwitterVideoReplyTuesday: https://t.co/b6do9HwVLN #TwitterSmarter pic.twitter.com/620qN02onx
— Chris Strub (@ChrisStrub) 6 July 2017
A6. Use Twitter ads, tools like @quuu_co @buffer and these days videos make an impact for sure #TwitterSmarter https://t.co/Mkmkxatl2L
— Vivek (@vivektweetsso) July 6, 2017
A6: pass as much as possible via images , infographics, videos as audience as less patience for reading long posts #twittersmarter
— Benny Gelbendorf (@BGelbendorf) 6 July 2017
Q7: What are your top tools for content management on Twitter for delivering best business results? #TwitterSmarter pic.twitter.com/aI8fSpLLUv
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A7: I use @SproutSocial, @Hootsuite, and @MeetEdgar as my primary #Twitter content mgmt tools. #TwitterSmarter https://t.co/N1EAo3EjpW
— Erika Heald (@SFerika) July 6, 2017
A7: My top #Twitter content management tools: @buffer @hootsuite @ManageFlitter @tweet_jukebox #TwitterSmarter https://t.co/w83ClnIZfe
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A7 Twitter lists are ideal starting points to organize people & topics, keeping tabs on competitors to show your expertise. #TwitterSmarter
— Jim Katzaman (@JKatzaman) July 6, 2017
A7 I'm a fan of @SproutSocial. I also don't like scheduling too far in advance. I prefer to be more timely and present. #TwitterSmarter
— Cristy (@lacristysalinas) July 6, 2017
A7. I use @Hootsuite personally. But I have clients on @CoSchedule. I like how CoSchedule ties to blog posts in WordPress. #TwitterSmarter
— Meaghan Alvarado (@meaghanmae) 6 July 2017
A7. @SproutSocial and @hootsuite for managing twitter and it's results #twittersmarter https://t.co/zgUu8rdzJh
— Eddie Garrison (@EddieGarrison) July 6, 2017
A7: I've been a big fan of @SproutSocial and @HootCommunity, can't forget @TweetDeck tho! #TwitterSmarter
— Maureen Jann (@MaureenOnPoint) July 6, 2017
A7: I religiously use @buffer and also @manageflitter #twittersmarter
— Sabrina Cadini (@SabrinaCadini) July 6, 2017
A7: I use @Trello to manage my content calendar and then @Hootsuite to schedule out Tweets (@Buffer too). #TwitterSmarter
— ?JMatt (@JMattMke) July 6, 2017
A7. i love @buffer @hootsuite @planoly #TwitterSmarter https://t.co/SZShxKlNp9
— Ai Zhang, Ph.D ? (@aiaddysonzhang) July 6, 2017
Wow! I've made it in time for the last question! ?
A7 Mostly Feedly, Hootsuite and generic Twitter app and desktop version.#twittersmarter pic.twitter.com/NWJwN10aut
— Maria Tereza Dickson (@terezadickson) July 6, 2017
A7. have just finished my first listen through of your podcast and I would say @hootsuite will be my first main one. #TwitterSmarter
— Jim Fuhs (@jwfuhs) 6 July 2017
Q8: What are your best tips to use Twitter for content syndication and promotion? #TwitterSmarter pic.twitter.com/8i3ENXPwd2
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A8: I use @MeetEdgar to create a repromotion schedule that shares key content while keeping aligned w/my content strategy. #TwitterSmarter
— Erika Heald (@SFerika) July 6, 2017
A8: I recycle my #TwitterSmarter podcast episode tweets using @tweet_jukebox. It's a great tool for "evergreen" content. https://t.co/DTmXjNcINE
— Madalyn Sklar ? (@MadalynSklar) July 6, 2017
A8: be consistent, reply like a real person when people share, don't dumb content in the middle of chats randomly #TwitterSmarter
— Maureen Jann (@MaureenOnPoint) July 6, 2017
A8: Tweet about it lots of times over a long period of time. It's not a one and done thing. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) 6 July 2017
A8: Always stay relevant to your expertise / topic / industry, you don't want to share content just because it's trending #twittersmarter
— Sabrina Cadini (@SabrinaCadini) July 6, 2017
A8: Use a visual (emoji, pic, video, infographic, GIF) with your content to make it stand out from the clutter! #TwitterSmarter
— ?JMatt (@JMattMke) July 6, 2017
A8. Focus as much on engagement as on promotion.
Without an engaged audience, your content isn't going anywhere. #TwitterSmarter https://t.co/APS9miaXNi
— Ai Zhang, Ph.D ? (@aiaddysonzhang) July 6, 2017
A8. Use hashtags, trending topics and holidays to your advantage. Recycle and repost content. Participate in Twitter chats! #twittersmarter
— Jorgenson Lockers (@JorgensonLocker) July 6, 2017
A8 Know where you are now & where you want to be.
Now make a plan what's in between. Stick to it.
Have a plan B just in case#twittersmarter— Maria Tereza Dickson (@terezadickson) July 6, 2017
A8: Post accordingly, effectively and sufficiently. Don't be spammy and post how you like to see posts to you #twittersmarter
— Justin Bienvenue ? (@JustinBienvenue) 6 July 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
