Building Social Media Communities That Convert with Kami Huyse
#TwitterSmarter Chat Recap: 8-17-17
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
If you missed today's #TwitterSmarter "after" chat livestream with @kamichat, you can watch it here: https://t.co/D0LVnQB2MR pic.twitter.com/dC9eqHqID6
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
Please welcome our guest @kamichat. Topic: Building Social Media Communities That Convert. #TwitterSmarter pic.twitter.com/Q0fRGT3p2G
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What is social listening and how can this help me on Twitter? #TwitterSmarter pic.twitter.com/yLEpnaveAz
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
1|5 Social Listening: The process of finding & assessing what is being said about a topic on social channels #TwitterSmarter pic.twitter.com/OMCVrUqQEQ
— Hootsuite (@hootsuite) 17 August 2017
2|5 Social Listening can help you on Twitter by discovering relevant conversations to your interests! #TwitterSmarter
— Hootsuite (@hootsuite) 17 August 2017
3|5 Whether you’re a brand/business or individual, social listening can help you make meaningful connections #TwitterSmarter pic.twitter.com/1HZQYlSxlf
— Hootsuite (@hootsuite) 17 August 2017
4|5 Even more so, social listening can help businesses get feedback, find leads and run customer care #TwitterSmarter pic.twitter.com/fDGFkL1DNY
— Hootsuite (@hootsuite) 17 August 2017
5|5 If you'd like to learn more about social listening check out this blog post https://t.co/Lgi4QPE0hC #TwitterSmarter pic.twitter.com/Tb52y0bstD
— Hootsuite (@hootsuite) 17 August 2017
#TwitterSmarter Chat
Q1: How can you use social media, including Twitter, for community building? #TwitterSmarter pic.twitter.com/Se4dTvm3gm
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A1: 1|2 Always look for ways to help others. You gain a reputation and attract people #BeHelpful #TwitterSmarter pic.twitter.com/z6YiQj0THI
— Kami Huyse (@kamichat) August 17, 2017
A1: 2|2 There are no real shortcuts, you have to earn people’s respect and trust. It takes an investment #twittersmarter pic.twitter.com/cS4Z7JTJqb
— Kami Huyse (@kamichat) August 17, 2017
A1: It's all about finding your tribe. Social media will help you connect with like-minded people. They are out there. #TwitterSmarter https://t.co/lBhS9EXYqM
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A1 Your network is in your Rolodex. Your community is in your living room… #twittersmarter
— Chaim Shapiro (@ChaimShapiro) August 17, 2017
A1: Social media allows you to easily connect with your target audience and build a relationship with them. #TwitterSmarter
— Express Writers (@ExpWriters) August 17, 2017
A1: Twitter is IMO essential for community building. Many of my connections come from here. I start with twitter chats #TwitterSmarter
— Janette Speyer (@JanetteSpeyer) 17 August 2017
A1: Social media is a great place to chat with others regarding common interest and ideas thus creating a community. #TwitterSmarter pic.twitter.com/nrVC6TzQqy
— Mind of a Diva (@MindofaDiva) August 17, 2017
A1.
Engage.
Share and support others. Not just always self-promotion.
Join conversations. Offer Value#TwitterSmarter https://t.co/oFaYqIoMYn— Ai Zhang, Ph.D ? (@aiaddysonzhang) August 17, 2017
A1 #SocialMedia should be any org's first stop in building and nurturing a #customer #advocacy program #TwitterSmarter
— Sue Duris (@SueDuris) August 17, 2017
A1: Twitter is great for community building! It's easy to engage and find relative individuals/topics through hashtags #twittersmarter
— Tamara (@itstamaragt) 17 August 2017
A1: working towards a common goal: creating a product through crowdsourcing, fundraising, collecting advice to help people #TwitterSmarter
— Angie Rodriguez (@AngieRod) August 17, 2017
A1. Find & connect w/ like-minded folks. Lists, Likes, Chats, Comments. Takes work & time but many happy discoveries #TwitterSmarter https://t.co/3iV3iNNFLo
— Su Doyle (@sudoyle) August 17, 2017
A1 With #socialmedia, you can build online communities by gathering people based on topics, interests, and behaviors. #TwitterSmarter
— Michael Roach (@mr0ach) August 17, 2017
A1) Twitter is ideal for a community of discussion and debate about like interests. It crosses lines of geography and title. #TwitterSmarter https://t.co/8jdOagwFr0
— Jeremy Bond (@JeremyDBond) August 17, 2017
A1: Follow and interact with people who share same interests as you. Take part in chats, add people to lists, use hashtags. #TwitterSmarter
— Justin Bienvenue ? (@JustinBienvenue) 17 August 2017
Q2: What are some steps to consider when starting to build your community of raving fans? #TwitterSmarter pic.twitter.com/rTtVs91hW2
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A2: 1|4 Join other communities first, contribute and build a tribe. #TwitterSmarter pic.twitter.com/pHoDojDVoS
— Kami Huyse (@kamichat) August 17, 2017
A2: 2|4 Look for gaps where you can apply your superpowers #TwitterSmarter pic.twitter.com/nkNz1M4Gjt
— Kami Huyse (@kamichat) August 17, 2017
A2: 3|4 Grow your tribe by providing unexpected value, value, value. #TwitterSmarter pic.twitter.com/TRe4MGjzKk
— Kami Huyse (@kamichat) August 17, 2017
A2: 4|4 Create products that take your tribe to the next level, let them help define what they want #TwitterSmarter pic.twitter.com/qVC0wvxAzR
— Kami Huyse (@kamichat) August 17, 2017
A2: Make it about them not you. Always, always, always. #TwitterSmarter https://t.co/tGsEWsXwyv
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A2
Be:
-engaging
-authentic
-consistent
#twittersmarter— Susannah the Geek (@greatergoodgeek) August 17, 2017
A2: Don't just expect people to flock to your page and content. You need to reach out, follow, like etc. #TwitterSmarter
— Kula Partners (@kulapartners) 17 August 2017
A2: Be consistent when it comes to engagement. Make sure you're also being yourself so conversations are genuine. #TwitterSmarter
— Express Writers (@ExpWriters) August 17, 2017
A2 don't let fear rule you. BE YOU. YOU ARE GOOD ENOUGH, SMART ENOUGH, and doggonit PEOPLE WILL LIKE YOU> #TwitterSmarter https://t.co/vmZwcYnmz1
— Beth Staub (@AdventureGlass) August 17, 2017
A2 Make sure you continue to engage and offer value to your community – don't build and run! #TwitterSmarter
— Louise Upchurch (@Loulou_Uberkirk) 17 August 2017
A2: it's all about finding your niche audience once you find that your golden #TwitterSmarter
— The Singing Tech ? (@SingingTech) 17 August 2017
A2. Be genuine and be interested in what others have to share! Can't have a community without their input and stories ?#TwitterSmarter
— Nicolette Orlemans (@Nicolette_O) 17 August 2017
A2. Be active and be human, provide value which makes good relationship then it earns the trust of people. #TwitterSmarter https://t.co/ExLokS6Ts1
— 《 Sabjan 》 (@sabjanseo) August 17, 2017
A2: Build a great profile, contribute helpful posts, and ENGAGE with others! #twittersmarter
— Carissa (@Ms_Carissa) August 17, 2017
A2. #TwitterSmarter
Research trends
Listen
Offer value
Build Trust
Be original and authentic
Engage, Engage, Engage— Natasha G. (@nplusg) 17 August 2017
A2 your prime goal should be in quality engagement – it will help you keep your star advocates happy and bring in new folks! #TwitterSmarter
— Sue Duris (@SueDuris) August 17, 2017
Q3: What do you need to consider when creating a hashtag connecting your brand to your community across platforms? #TwitterSmarter pic.twitter.com/uDpoDTVQAF
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A3: 1|2 Research the hashtag to see who is using it. It is best to have #short and #original hashtags #twittersmarter pic.twitter.com/Fv2eiGAM51
— Kami Huyse (@kamichat) August 17, 2017
A3: 2|2 Know where hashtags work best: Twitter and Instagram. Use groups in Facebook #TwitterSmarter pic.twitter.com/J6tP6Wy2OQ
— Kami Huyse (@kamichat) August 17, 2017
A3: I always recommend research and make sure it's a hashtag no one else is using or rarely using. #TwitterSmarter https://t.co/0dB2Isw6Mw
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A3: Branding is important. I think #TwitterSmarter says a lot. That's why I chose it for this chat, my podcast and courses. https://t.co/0dB2Isw6Mw
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A3: Make sure you have the time to manage it, engage w/ ppl, share quality content, encourage discussions, ask questions #twittersmarter
— Win Shi Wong (@winshiwong) 17 August 2017
A3: 1. Vet it! 2. Use it. 3. Own it. (In that order) #TwitterSmarter pic.twitter.com/qiIZGZbJ9H
— Shawn Paul Wood (@ShawnPaulWood) 17 August 2017
A3 does it already exist!? Check your ideas & see what other events or brands it might be connecting to to avoid confusion #TwitterSmarter
— Elaine Venter (@el_venter) 17 August 2017
A3 It needs to stay true to your brand promise/value prop so it resonates! #TwitterSmarter https://t.co/E15c7pspaz
— Sue Duris (@SueDuris) August 17, 2017
A3: a good hashtag has to be relevant, short, and concise. And of course…appropriate! #twittersmarter
— Tamara (@itstamaragt) 17 August 2017
A3 Make sure your hashtag is relevant, short, catchy. You want others to use it, leaving as much space as possible to talk. #TwitterSmarter
— Jim Katzaman (@JKatzaman) August 17, 2017
A3: Do your research: the hashtag should be unique and explain the interest / niche clearly so that it can attract quickly #twittersmarter
— Sabrina Cadini (@SabrinaCadini) August 17, 2017
A3: Creating unique hashtag represent you solely are in fact branding. it should follow same principles / ideas consistently #twittersmarter
— Benny Gelbendorf (@BGelbendorf) 17 August 2017
A3. hashtags need to b related to wht ppl r looking for n are engaging with online! Keep it simple and short! #twittersmarter
— Manav Lalotra (@manavlalotra) August 17, 2017
Research hashtag history, popularity of keywords, compatibility with brand, length, etc.
— Natasha G. (@nplusg) 17 August 2017
A3 My #hashtag #LeadLoudly battle cry for #women to stop playing small & be #bold #confident #fearless #TwitterSmarter
— Nathalie Gregg (@LeadinStilettos) 17 August 2017
Q4: What role do Twitter chats play in building brand communities? #TwitterSmarter pic.twitter.com/vBA4Kd7TZF
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A4: Twitter chats are a great way to build a branded community. Brands have resources and access to share #TwitterSmarter pic.twitter.com/N5TitLAsvn
— Kami Huyse (@kamichat) August 17, 2017
A4: Just take a look at our #TwitterSmarter chat. We have an amazing community here of incredible like-minded people. ❤️❤️❤️ https://t.co/w7CFD3CrLN
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A4 STUPENDOUS role. It's where you can really get to know some folks. #TwitterSmarter If you are willing. 😉 https://t.co/evwLo7WCVJ
— Beth Staub (@AdventureGlass) August 17, 2017
A4. Twitter chats plays a huge role because you are actually having a conversation with people around a hashtag #twittersmarter
— Cheval John (@chevd80) 17 August 2017
A4 Twitter chats has a big role as people is always looking 4 new content and also new ideas on how to grow their network 🙂#TwitterSmarter
— Manuel Rios ?? (@manuLrios) 17 August 2017
A4. One way, it builds engagement and then authority based on what knowledge people gain from the chat. Then comes trust. #twittersmarter
— Melissa Javan (@melissa_nel) 17 August 2017
A4. Twitter chats are the foundation 4 building my community on Twitter.Cannot be where i'm today without joining chats like #TwitterSmarter https://t.co/jK86nGQqsD
— Ai Zhang, Ph.D ? (@aiaddysonzhang) August 17, 2017
A4: Regular chat times = Office Hours/ Focused Social Listening / Oppty to Be Helpful & Wise on a large scale #Twittersmarter https://t.co/JppCYhyYjt
— Su Doyle (@sudoyle) August 17, 2017
A4: Twitter chats give you a chance to showcase your knowledge and ability to come up with solutions. #TwitterSmarter
— Kula Partners (@kulapartners) 17 August 2017
A4: TwitterChats are great for brand positioning and knowledge sharing. It's a wealth of concentrated engagement! #twittersmarter
— Carissa (@Ms_Carissa) August 17, 2017
A4. For me, twitter chats hv changd d way I perceived Social Media! It gave a new definition 2 social media engagement 4 me! #twittersmarter
— Manav Lalotra (@manavlalotra) August 17, 2017
A4 Twitter chats bring people together on a specific theme or idea this is really useful in building community through focus #TwitterSmarter
— Louise Upchurch (@Loulou_Uberkirk) 17 August 2017
A4 Twitterchats are flowers inviting a lot of hummingbirds to get together. People talking, sharing, engaging…listening#TwitterSmarter
— Alberto Gómez (@alberMoire) 17 August 2017
A4: Like a magnet, Twitter chats can attract some of the most engaged influencers in most industries, seeding communities #TwitterSmarter https://t.co/5oedqLHnWU
— Stacey DePolo? (@sdepolo) August 17, 2017
A4) You become known as the guy who speaks from x perspective or the organization with expertise on y. Your brand is valued. #TwitterSmarter https://t.co/8Oajpzif6Q
— Jeremy Bond (@JeremyDBond) August 17, 2017
A4) LOVE twitter Chats. You learn so much from others and can connect based on common thought processes #TwitterSmarter pic.twitter.com/ezl1EWpDpS
— Andre M. Powell, CC (@andrempowell) 17 August 2017
A4: Twitter chats are an amazing way to find new people and start conversations with them. #TwitterSmarter
— Express Writers (@ExpWriters) August 17, 2017
Q5: How can building an active community help your brand be transparent and relatable? #TwitterSmarter pic.twitter.com/fuDHeL2hDm
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A5: If you invest in your community, they will invest in you when the chips are down #TwitterSmarter pic.twitter.com/nU92FRUsEY
— Kami Huyse (@kamichat) August 17, 2017
A5: People will see the real you. They get to know, like and trust you over time. #TwitterSmarter https://t.co/1YtacpADDy
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A5 A active community likes and believes in you. They endorse and proclaim your brand, helping to relate it to others. #TwitterSmarter
— Jim Katzaman (@JKatzaman) August 17, 2017
A5. It's customer service in a goldfish bowl. Everyone can see how you do business. Customer or not. #Twittersmarter #custserv https://t.co/V6s8yEKq40
— Su Doyle (@sudoyle) August 17, 2017
A5. An active community relays Trust & Credibility to your brand. Ppl advocate and supoport you => make you look authentic. #TwitterSmarter https://t.co/OD78UwohpB
— Ai Zhang, Ph.D ? (@aiaddysonzhang) August 17, 2017
A5. When the community comes to your brand's defense or even on offense as advocates – that's priceless. #TwitterSmarter
— Lee Odden (@leeodden) 17 August 2017
A5) It builds trust, reliability and connections with people you may not have known before. #Twittersmarter pic.twitter.com/tSKqLQGERz
— Andre M. Powell, CC (@andrempowell) 17 August 2017
A5 communities do a great job in humanizing the brand. What if brands used community channel to promote brand?! #EpicWin #TwitterSmarter
— Sue Duris (@SueDuris) August 17, 2017
A5: It does much (e.g., relevance, activity, engagement) but above all, thought leadership becomes organic. #TwitterSmarter pic.twitter.com/RLBO1NB6qv
— Shawn Paul Wood (@ShawnPaulWood) 17 August 2017
A5: There's nothing more valuable than authentic fans who trust you/a brand. Build a rapport and you're golden. #twittersmarter
— Carissa (@Ms_Carissa) August 17, 2017
A5. If u r confident & cool to talk about ur brand openly to new ppl – it builds credibility! U seek feedback n re/views! #twittersmarter
— Manav Lalotra (@manavlalotra) August 17, 2017
A5
Through tweets, your message can connect on a personal level. Especially if you have found your 'voice.' #twittersmarter— Susannah the Geek (@greatergoodgeek) August 17, 2017
A5) Bottom line from today's #TwitterSmarter chat: No matter the "brand," there's a person or people behind it. It should feel like it. https://t.co/Kz21pOJKcw
— Jeremy Bond (@JeremyDBond) August 17, 2017
A5: Building online community create strong feelings of #brand as it is all about constant discussion about related topics. #twittersmarter
— Benny Gelbendorf (@BGelbendorf) 17 August 2017
Q6: What are your best tips on how to monetize your social media conversions? #TwitterSmarter pic.twitter.com/dZZmaW4QFZ
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A6: 1|3 Social media rarely works as a monetization conversation, it is a place to prove your value #TwitterSmarter pic.twitter.com/qHKYVB52BK
— Kami Huyse (@kamichat) August 17, 2017
A6: 2|3 When you show what you can do, then people will think of you when they need help. Be top of mind. #TwitterSmarter #BeHelpful pic.twitter.com/PNzXq2NPKP
— Kami Huyse (@kamichat) August 17, 2017
A6: 3|3 Have an easy way for people to work with you when they look #TwitterSmarter pic.twitter.com/vNd72ZZJaZ
— Kami Huyse (@kamichat) August 17, 2017
A6: This is pretty much the in-depth version of my answers today on #TwitterSmarter https://t.co/TqgTP8Bxtd
— Kami Huyse (@kamichat) August 17, 2017
A6: @kamichat talk about monetizing in great detail in our new #CommunitiesThatConvert podcast. https://t.co/Faw5faak2W #TwitterSmarter https://t.co/VChGuoxSjB
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A6 When a follower inquires about your services, jump on it. Give yourself a high five, and take the conversation offline. #TwitterSmarter
— Jim Katzaman (@JKatzaman) August 17, 2017
A6: It's typically long tail, but the more value you give to your community, the more conversions you'll get. #twittersmarter
— Carissa (@Ms_Carissa) August 17, 2017
A6 biggest way – know what your audience needs/wants and provide the value. It's ALL about delivering value. #TwitterSmarter https://t.co/jdEh8oHqkN
— Sue Duris (@SueDuris) August 17, 2017
A6: Closed-loop analytics will help you understand where your most qualified leads are coming from #TwitterSmarter
— Kula Partners (@kulapartners) 17 August 2017
A6. Be targeted. Follow prospects. Get sales involved. Make most of events to meet people interactively online & offline #Twittersmarter https://t.co/QPktSbY5QZ
— Su Doyle (@sudoyle) August 17, 2017
A6. Using the right #socialmedia analytic tools to get the #ROI from all the interactions with your community 🙂#TwitterSmarter
— Manuel Rios ?? (@manuLrios) 17 August 2017
A6. #TwitterSmarter
Be transparent, be authentic and offer value.
DO sell
DON'T over sellThere is always a middle ground.
— Natasha G. (@nplusg) 17 August 2017
A6 keep in mind the journey for your prospective client to convert, don't try to rush on those steps and follow through #TwitterSmarter
— Angie Rodriguez (@AngieRod) August 17, 2017
A6: Make the most of them. Interact, organize and connect. Its all about building relationships and showing your brand. #twittersmarter
— Justin Bienvenue ? (@JustinBienvenue) 17 August 2017
A6 #SocialMedia works best as a vehicle to build relationships and communities. Conversion happens after trust it built. #TwitterSmarter
— Michael Roach (@mr0ach) August 17, 2017
A6: well I've purchased books based on posts by the authors about how it would improve something I am already doing #TwitterSmarter
— Barbara Ali (@alibarbaraUS) 17 August 2017
Q7: What are your favourite tools to keep your community engaged and empower them to take action? #TwitterSmarter pic.twitter.com/Mjejv5O0Ac
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A7: For Twitter I love hashtags and interaction, for Facebook groups, I like @Grytics #twittersmarter pic.twitter.com/gyvKvnBy8W
— Kami Huyse (@kamichat) August 17, 2017
A7: I use @buffer @hootsuite @tweet_jukebox to keep my community engaged. And @canva & @AdobeSpark makes it look good! #TwitterSmarter https://t.co/jHjdKHG7PK
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A7 I think visuals are key to engagement so my favourite tools are @canva and Apple Clips #twittersmarter
— Cathy Wassell (@CathyWassell) August 17, 2017
A7. I forgot to mention that:
For Analytics @Sprinklr and to engage our community we use @EveryoneSocial 🙂#TwitterSmarter
— Manuel Rios ?? (@manuLrios) 17 August 2017
A7. Crowdsourcing ideas = community feels more invested (& proud! ) #TwitterSmarter https://t.co/5V0INUJiv3
— Su Doyle (@sudoyle) August 17, 2017
A7 Shocker. . . . . #hootsuite #TwitterSmarter pic.twitter.com/aLAqU1wDzz
— Beth Staub (@AdventureGlass) 17 August 2017
A7: continuously publishing content with @buffer and @hootsuite. Other than that use #twitter analytics #twittersmarter
— Benny Gelbendorf (@BGelbendorf) 17 August 2017
A7.
Advanced search on Twitter.
Twitter List
TweetDeck for monitoring #TwitterSmarter— Ai Zhang, Ph.D ? (@aiaddysonzhang) August 17, 2017
A7: @buffer, @ManageFlitter to see whose still active and @hootsuite #TwitterSmarter
— Justin Bienvenue ? (@JustinBienvenue) 17 August 2017
Q8: What are some great examples of brand building communities that convert? #TwitterSmarter pic.twitter.com/xdjtYSaOW9
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A8: #TwitterSmarter is a good example of a community that converts for @MadalynSklar and participants #networking #winwin pic.twitter.com/OUXIchdREG
— Kami Huyse (@kamichat) August 17, 2017
A8: Watch @kamichat. You can learn lots from her on building communities. And listen to our podcast. https://t.co/UWDQRoIcL3 #TwitterSmarter https://t.co/X3RtU7kes9
— Madalyn Sklar ? (@MadalynSklar) August 17, 2017
A8. Is good to share time in person (if possible) with your communities. It gives trust and also people know you are real 🙂#TwitterSmarter
— Manuel Rios ?? (@manuLrios) 17 August 2017
A8: Anything from visuals and animations, to advanced search and list building. Step ya game up! #TwitterSmarter pic.twitter.com/ybvCZ3clcF
— Shawn Paul Wood (@ShawnPaulWood) 17 August 2017
A8 these might be specific to my interests, but as a gamer @Razer builds fantastic family, as well as @Twitch that convert #TwitterSmarter
— Elaine Venter (@el_venter) 17 August 2017
A8 Great example is the ice-cream sensation @HaloTopCreamery & I would say @enjoyLaCroix as well #TwitterSmarter Both relied on community!
— Elaine Venter (@el_venter) 17 August 2017
A8 @Adobe is a great example b/c they build communities, get people talking and creating. #TwitterSmarter
— Michael Roach (@mr0ach) August 17, 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
