Micro-Influencers, Maximum Impact with Lucy Rendler-Kaplan
#TwitterSmarter Chat Recap: 10-12-17
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Did you know? Lucy Rendler-Kaplan was a guest on the #TwitterSmarter podcast too! Listen here.
Did you miss today's #TwitterSmarter "after" chat livestream with @LUCYrk78? You can watch the replay here: https://t.co/Qu5B8pPLsi pic.twitter.com/kqtq2iVqEQ
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
Please welcome our guest @LUCYrk78. Topic: Micro-Influencers, Maximum Impact #TwitterSmarter pic.twitter.com/S5c6elVmV5
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What are ways to boost your organic reach on Twitter? #TwitterSmarter pic.twitter.com/wiD4hkkqwp
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
1|4 Start by using appropriate hashtags. @Twitter‘s research shows tweets with hashtags get 16% more RTs ? @madalynsklar #TwitterSmarter pic.twitter.com/9JLlIVpr2t
— Hootsuite (@hootsuite) 12 October 2017
2|4 Add media! Tweets with images generate 313% more engagement than those without ? https://t.co/hUEAo1V7jR @madalynsklar #TwitterSmarter pic.twitter.com/Jl4EKKewbQ
— Hootsuite (@hootsuite) 12 October 2017
3|4 Up your organic reach by driving engagement. The more engaging your tweets are, the more reach you’ll have #TwitterSmarter pic.twitter.com/MCI3gKpYeR
— Hootsuite (@hootsuite) 12 October 2017
4|4 Learn more about growing your organic reach here: https://t.co/hVOTSPSjwT #TwitterSmarter pic.twitter.com/hAzRrqlCSs
— Hootsuite (@hootsuite) 12 October 2017
#TwitterSmarter Chat
Q1: What are your top tips or strategies for establishing a long-term collaboration with influencers? #TwitterSmarter pic.twitter.com/hrHJT9SSTb
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A1 NEVER look at it as 1 & done. Start building the rel'p BEFORE you even ask them to collaborate, so its more natural #twittersmarter
— LUCYrk (@LUCYrk78) October 12, 2017
A1 Ensure you've got something to offer them that's worth MORE than what you're asking FROM them. #twittersmarter
— LUCYrk (@LUCYrk78) October 12, 2017
A1: It has to be what's in it for them. #TwitterSmarter https://t.co/XbYVYmQK2p
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A1: be real. Reach out without ulterior motives… well not obviously anyways. 😉 Be friendly, its not about you! #twittersmarter
— Rob Christianson (@robchristianson) 12 October 2017
A1 Initially contact influencers by commenting on and retweeting their work, showing you're serious. Build on relationship. #TwitterSmarter
— Jim Katzaman (@JKatzaman) October 12, 2017
A1. Reach out to top influencers, give meaningful feedback, name something you learned, share value! #twittersmarter pic.twitter.com/WzedxIH10o
— Author&SpeakerKarla (@KarlaRevolution) October 12, 2017
A1. Be open 2 collaborate, Stay Connected, Make it a Win/Win situation. #TwitterSmarter
— Melissa A (@mz_rocko) 12 October 2017
A1. It’s great to offer the influencer something first, like promoting their blog, before asking something in return #TwitterSmarter
— Chris Muccio (@CFOStrategist) 12 October 2017
A1: Top Tip = have a strategy! We must create a plan that evolves relationships w/ influencers – it's not a 1 & done thing! #TwitterSmarter https://t.co/JawK3np8jR
— Katelyn Brower ? (@BrowerKDnB) October 12, 2017
A1: Make sure to keep a constant flow of communication open so they know you’re reliable, and always make that conversation easy as pie ? #TwitterSmarter pic.twitter.com/4GuA14P26J
— Yelling Mule (@YellingMule) 12 October 2017
A1. #TwitterSmarter
Build relationship based on trust & reciprocity as a step to collaborating.
Make sure you complement each others path. https://t.co/ZipHALBt2l— Natasha G. (@nplusg) October 12, 2017
A1:Sharing their content & interacting with them on it. Contributing in their area of interest. Add them to a Twitter list. #twittersmarter
— Dan MacDougall (@Dan_MacDougallx) October 12, 2017
A1) Make influencers your brand ambassadors and continue to network with them & their followers. #TwitterSmarter https://t.co/08q7HzYU2h
— James Mann ♉️ (@jamesmann23) October 12, 2017
A1: Have a strategy and goals in place. Know what you want to get out of an influencer collaboration and make it clear! #TwitterSmarter
— Express Writers (@ExpWriters) October 12, 2017
A1: Build relationships by listening, learning, replying, helping, bringing in more people. #TwitterSmarter
— Josh McCormack (@joshmccormack) October 12, 2017
A1: I guess it's very important to know how to "use" the influencer for your marketing strategy, know who he / she is & does #twittersmarter
— Sabrina Cadini (@SabrinaCadini) October 12, 2017
A1 Build a relationship with them, it should be a 2-way street, beneficial to both of you. They aren't just an advertisement for your business. #TwitterSmarter
— Eric Sachs (@EricSachs_SEO) October 12, 2017
A1: Find out what they’re all about. Decide if they are a good fit for your brand. Build a relationship. Trust them. #TwitterSmarter
— Kate Frappell ? (@katefrappell) 12 October 2017
Q2: How can Influencer Marketing help your biz/brand success and ROI? #TwitterSmarter pic.twitter.com/JhFuFhKuKP
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A2 the more targeted your campaigns are, the more eyeballs you get- easy to measure response then! #twittersmarter https://t.co/jPr4u00XEm
— LUCYrk (@LUCYrk78) October 12, 2017
A2 when you choose the most RELEVANT microinfluencers, they're audience is a built in lead magnet for you #twittersmarter
— LUCYrk (@LUCYrk78) October 12, 2017
A2: Influencer marketing opens you up to a much wider audience. You can get connected to the influencer's community. #TwitterSmarter https://t.co/JzAvREwfV7
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A2. Gifs, Creative Trending Call-To-Actions & Live Video when possible Anything moving is better than just words,words,words #twittersmarter pic.twitter.com/juNCfDY0x3
— Melissa A (@mz_rocko) 12 October 2017
A2: Influencers hold high-esteem in the world of social media and can help you reach audiences that you can’t on your own. #twittersmarter
— Flying Cork (@flyingcorkpgh) 12 October 2017
A2: #InfluencerMarketing is a great tool that gets your biz/brand in front of new & important audiences. #TwitterSmarter https://t.co/zTfbYTCvNn
— Katelyn Brower ? (@BrowerKDnB) October 12, 2017
A2: Influencers who have a large following have a loyal fan base. When they promote a product it’s more personal than an ad. #twittersmarter
— SEO.com (@seocom) 12 October 2017
A2 Legitimate influencers will be seen as experts/trustworthy — the ultimate "WOM" advertisement. They can also help increase your following if their audience likes your content/product. #twittersmarter
— Eric Sachs (@EricSachs_SEO) October 12, 2017
A2:Its good to have outside advocates who truly believe in your brand. I defined it here for @traackr #TwitterSmarter pic.twitter.com/fLnI75KqB3
— Joe Martin (@joeDmarti) 12 October 2017
A2: It’s old fashioned word of mouth marketing. Influencers have followings that trust them and will listen to their recs. #TwitterSmarter
— Janette Speyer (@JanetteSpeyer) 12 October 2017
A2: Influencer marketing can generate brand awareness and help establish your authority in your niche. #TwitterSmarter
— Express Writers (@ExpWriters) October 12, 2017
A2. #TwitterSmarter
Wider Audience ➡️ More Brand Recognition ➡️ More Engagement ➡️ More Potential Sales ➡️ Higher ROI https://t.co/gtSKoWBM4b
— Natasha G. (@nplusg) October 12, 2017
A2: Connections with influencers increases your audience through increased exposure. #twittersmarter
— Laura Denny (@ldcreativemedia) October 12, 2017
A2. Our good friend @NealSchaffer shares some helpful advice here on #InfluencerMarketing. #twittersmarter #marketing #smm https://t.co/88OdEpKc7b
— Zen Yinger (@ZenYinger) October 12, 2017
Q3: Why are micro-influencers more believable than influencers with millions of followers? #TwitterSmarter pic.twitter.com/CPuF6Hm8BZ
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A3 micro-influencers have more targeted follower bases than influencers with follower numbers in the hundreds of thousands #twittersmarter
— LUCYrk (@LUCYrk78) October 12, 2017
A3 HUGE follower counts have more varied interests. Micro-influencers connect around more singular brands = higher ROI #twittersmarter
— LUCYrk (@LUCYrk78) October 12, 2017
A3: Micro-influencers are niched down. They have a community who listens to them. This can prove to be far more successful. #TwitterSmarter https://t.co/Nlo1Q0UEpZ
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A3 Honestly micro-influencers are more likely to be niche and real. Fakesters go for the mega-numbers. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) 12 October 2017
A3 Large followings posting an obvious product pic with a generic "I loved this!" caption followed by #ad looks like a fake advertisement. (Kardashians)
Microinfluencers exchange opinions for products, providing what should be unbiased reviews. #twittersmarter
— Eric Sachs (@EricSachs_SEO) October 12, 2017
A3: Micro-influencers UNITE!
We have more targeted & engaged audiences for the most part. It isn't always about fame & ?#TwitterSmarter https://t.co/PGmQ8dR04n
— Katelyn Brower ? (@BrowerKDnB) October 12, 2017
A3. Now we are talking! Its practically impossble 2 engage with millions of people – it mostly end up being a one way thing! #TwitterSmarter
— Manav Lalotra (@manavlalotra) 12 October 2017
A3) An influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience. #TwitterSmarter https://t.co/QmwcsYegqz
— James Mann ♉️ (@jamesmann23) October 12, 2017
A3: Micro-Influencers are generally more relatable, appear more approachable and are often more niche. #TwitterSmarter
— Kate Frappell ? (@katefrappell) 12 October 2017
A3: Micro-influencers typically have a genuine, engaged audience that trusts them. #TwitterSmarter
— Express Writers (@ExpWriters) October 12, 2017
A3: They’re more believable because they haven’t been tainted by the multitude of advertising opportunities yet and probably want to connect with the product more than just get the money. #TwitterSmarter
— Yelling Mule (@YellingMule) 12 October 2017
A3 Micro Inf are closer to the ground, easier to research and trust. They risk more than big timers. #twittersmarter
— YoPedro (@YoPedro) October 12, 2017
A3: They’re more approachable and their opinions may come across as more genuine! #twittersmarter
— Tamara (@itstamaragt) 12 October 2017
A3) Micro-influencers have a closer personal reach in most cases. #TwitterSmarter pic.twitter.com/knF35QSGV4
— Andre M. Powell, CC (@andrempowell) 12 October 2017
A3: I'd also say that many people who influence won't call themselves influencers – so their audiences are truly organic #Twittersmarter
— Chris Barrows ?? (@CBarrows) October 12, 2017
A3. The social media presence, trust, and influence imply that they swear by these products like the influencer produced it. #TwitterSmarter pic.twitter.com/0tw4dz0knE
— Dr. Dorrie Cooper (@sittingpretty61) October 12, 2017
Q4: How does employee advocacy factor into micro-influencer marketing? #TwitterSmarter pic.twitter.com/pmmCcP9tFe
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A4 this creates more engaged, more loyal employees. Employees then brand THEMSELVES as experts, furthering community #twittersmarter
— LUCYrk (@LUCYrk78) October 12, 2017
A4 Employees are also best able to tell the brand story from an insider POV, which helps people relate with even more #twittersmarter
— LUCYrk (@LUCYrk78) October 12, 2017
A4: Employees are your greatest asset and are the perfect micro-influencers. #TwitterSmarter https://t.co/6lw0ubpOVc
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A4. No one knows the industry better than your employees. They can carry your #brand #message as far as their reach extends. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 12 October 2017
A4 Employees — and their families — are your greatest and least expensive advocates because they want brand to succeed. #TwitterSmarter
— Jim Katzaman (@JKatzaman) October 12, 2017
A4: #EmployeeAdvocacy + #InfluencerMarketing = stronger relationships and MORE brand awareness. Awesome combo for sure! #TwitterSmarter https://t.co/cpyE4Rcujl
— Katelyn Brower ? (@BrowerKDnB) October 12, 2017
A4: Employees can be some of your best influencers! They are more familiar with your product than anyone! #twittersmarter
— SEO.com (@seocom) 12 October 2017
A4 If your employees won't be advocates for your brand/product, how can you expect strangers to be?
Employees are your first line of micro(micro)influencers/WOM. #twittersmarter https://t.co/8QokMU8aeJ
— Eric Sachs (@EricSachs_SEO) October 12, 2017
A4. #TwitterSmarter
They know your brand, they reflect your brand persona, they are your brand evangelists and carry your message https://t.co/0ixeLkcd5G
— Natasha G. (@nplusg) October 12, 2017
A4: Your employees carry your brand better than anyone. They walk it. They can affect your brand more than others #twittersmarter
— Garcia Media (@GarciaMediaSA) October 12, 2017
A4 employee's advocacy is synonymous to engaged employee- a brand with engaged emp cannot go wrong with its offerings #twittersmarter
— Rinku Agarwal Basu (@rinkutalk) October 12, 2017
A4. They provide an emotive component with authenticity, expertise, and enthusiasm others may not. #TwitterSmarter
— Dr. Dorrie Cooper (@sittingpretty61) October 12, 2017
A4.
Your employees should be walking brand ambassadors.
If employees don’t love the company,
who will?#TwitterSmarter pic.twitter.com/lDD5CsaaTU— Tori Dunlap ✈️??? (@victori_media) 12 October 2017
A4. Also consumers trust employees more than brand talk, no matter how genuine, #H2H or effective it is. #trusteconomy #twittersmarter pic.twitter.com/v7Qiig2KLB
— Zen Yinger (@ZenYinger) October 12, 2017
#TwitterSmarter –> A4. Give everyone a hammer — and some build homes while others destroy them. Ahhh, the nuances of employee advocacy
— Gerry Moran (@GerryMoran) 12 October 2017
A4: Harnessing #EmployeeEngagement can do great thing for company advocacy. Top employees are also micro-influcencers #twittersmarter
— Benny Gelbendorf (@BGelbendorf) 12 October 2017
Q5: What type of business collaborations with influencers is still being under-used or not used in the right way? #TwitterSmarter pic.twitter.com/nGU7lRMq50
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A5 I'm pretty much over the typical "Here's me holding a photo of the brand/product!" I'd love more "daily use" photos #twittersmarter
— LUCYrk (@LUCYrk78) October 12, 2017
A5 I want more STORIES, less static photos. How has this brand changed your life & how will it change mine? #twittersmarter
— LUCYrk (@LUCYrk78) October 12, 2017
A5: I'm surprised there aren't more Twitter chats hosting a livestream with the influencer guest before or after the chat. #TwitterSmarter https://t.co/NNjx5TBjtK
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
I have found this to be a great way to collaborate with your influencer even further. Video is so under-utilized on social. #TwitterSmarter
— Madalyn Sklar ? (@MadalynSklar) 12 October 2017
#TwitterSmarter –> A5. Developing internal influencers — from profiles to posting to engagement — is very underused.
— Gerry Moran (@GerryMoran) 12 October 2017
A5 Influencers on video is still virtually in testing stage. Both parties have to learn how to do it right & professionally. #TwitterSmarter
— Jim Katzaman (@JKatzaman) October 12, 2017
A5: Long term strategies with smaller brands. #TwitterSmarter
— Yelling Mule (@YellingMule) 12 October 2017
A5: Compensation. While money can be a part of the conversation, it is not the WHOLE conversation. Relationships > money. #TwitterSmarter https://t.co/l5AiFxmiuS
— Katelyn Brower ? (@BrowerKDnB) October 12, 2017
A5: A lot of collabs tend to be inside the box. I think those collaborating need to find ways to differentiate themselves #twittersmarter
— Tamara (@itstamaragt) 12 October 2017
A5
A good example is Guy Kawasaki, a person with influence that talk about brands. This helps to reach audiences #TwitterSmarter
— Alberto Gómez (@alberMoire) 12 October 2017
A5. Coming together for specific causes. It reflects well on both #brand + #influencer. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 12 October 2017
A5: B2B event marketing. Getting users to collaborate offline, live in front of their target audiences. #twittersmarter
— Javier Sanabria (@SanabriaJav) 12 October 2017
A5: Livestreaming! I’d love to see more Periscope style Q&A’s. Would be cool to ‘phone a friend’/dial contributors in & out. #TwitterSmarter
— Kate Frappell ? (@katefrappell) 12 October 2017
A5 ? Brandscaping > "What content does our audience already have a relationship with and how can our brand embrace it?" #TwitterSmarter https://t.co/9Ni2W3w0Xi
— Zala Bricelj (@ZalkaB) October 12, 2017
A5: Actual product influence from influencers. Love how Nerf made a @DudePerfect line of products. #TwitterSmarter https://t.co/kOWVrSYW84
— Jack Appleby (@JuiceboxCA) 12 October 2017
Q6: What can you do to maximize reach when working with micro-influencers? #TwitterSmarter pic.twitter.com/yC1ImdR7N8
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A6 don't do one-off campaigns. Maximize reach by doing long term campaigns with your micro-influencers #twittersmarter
— LUCYrk (@LUCYrk78) October 12, 2017
A6 when consumers hear about your brand on a consistent basis, your name will be effectively instilled in their minds #twittersmarter
— LUCYrk (@LUCYrk78) October 12, 2017
A6 repurpose content too! Add info from the campaign into email, newsletters, blogs, etc to widen the reach #twittersmarter
— LUCYrk (@LUCYrk78) October 12, 2017
A6: Don't make it a one-time thing. I'll have an influencer on my podcast, this Twitter chat, my livestreams, etc. #TwitterSmarter https://t.co/mLyV1oKhEO
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A6 Know where micro-influencers have the most clout. Partner with those who best match your target customer profile. #TwitterSmarter
— Jim Katzaman (@JKatzaman) October 12, 2017
A6.
Giveaways are a great way for people to connect with the brand,
and have a chance to interact with the product!#TwitterSmarter pic.twitter.com/VbrmWTBs8S— Tori Dunlap ✈️??? (@victori_media) 12 October 2017
A6 Tap into their followers, utilize the micro-influencer's brand in a way that highlights your shared interests. #twittersmarter
— YoPedro (@YoPedro) October 12, 2017
A6: Be consistent, provide relative value to the your audience, and have a powerful CTA #twittersmarter
— Tamara (@itstamaragt) 12 October 2017
A6. Make sure you’re working with #influencers that target similar #audiences to increase #ROI. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 12 October 2017
A6: Some paid promo budget helps. Whitelist their content & throw cash at the best ones. #TwitterSmarter
— Jack Appleby (@JuiceboxCA) 12 October 2017
A6. Maybe focus on the conversions, as well as, the reach. Want to be sure u r engaging & converting as well. 🙂 #twittersmarter pic.twitter.com/EntiKWWMjj
— Melissa A (@mz_rocko) 12 October 2017
A6: Create a long-term plan for working together. It'll provide plenty of opportunities for collaboration. #TwitterSmarter
— Express Writers (@ExpWriters) October 12, 2017
A6. #TwitterSmarter
Mutually beneficial strategy involving engagement (Livestream, Chats, Podcast, Interview, etc), offers, promos, etc. https://t.co/MyZHwKkKG3
— Natasha G. (@nplusg) October 12, 2017
A6. Integrate the influencer throughout your social media strategy to build exposure, consistency, and trust. #TwitterSmarter
— Dr. Dorrie Cooper (@sittingpretty61) October 12, 2017
A6: Figure out where the influencer can provide value in other aspects of your business. Get them involved! #TwitterSmarter
— Kate Frappell ? (@katefrappell) 12 October 2017
A6: Persuade them to become your #customers. Once you get this done, create community of influencers & your message go viral #twittersmarter
— Benny Gelbendorf (@BGelbendorf) 12 October 2017
Q7: How does the algorithm change on FB, Instagram and Twitter make micro-influencers more valuable? #TwitterSmarter pic.twitter.com/Ajesp2JHl6
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A7 Easy. The more targeted your influencer campaign, the more engagement you get. That brings you to the top of algorithm #twittersmarter
— LUCYrk (@LUCYrk78) October 12, 2017
A7: Make the algorithm work for you. It's that simple! #TwitterSmarter https://t.co/Saz5JK5zg6
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A7: Relevance is way more important than number of followers now. #twittersmarter
— Tim @ Stoneham Press (@StonehamPress) 12 October 2017
A7 It narrows the field and makes each channel more relatable to specific interests & gives micro-influencers more impact. #twittersmarter
— YoPedro (@YoPedro) October 12, 2017
A7. It all depends on what your objective is. Different platforms are great for different types of visibility/reach #TwitterSmarter
— Chris Muccio (@CFOStrategist) 12 October 2017
#twittersmarter –> A7. For organic … more individual vs. brand accounts drive more unpaid reach.
— Gerry Moran (@GerryMoran) 12 October 2017
A7: Microinfluencers often hold more weight / reach a higher % of their audience than massive 7-digit influencers. #TwitterSmarter
— Jack Appleby (@JuiceboxCA) 12 October 2017
A7. #Engagement is more important than time of day/follower count. This makes micro-#influencers very valuable. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 12 October 2017
A7 Algorithms reward those who engage, enter into conversations. You'll turn up on more searches if your influencers engage. #TwitterSmarter
— Jim Katzaman (@JKatzaman) October 12, 2017
A7: If someone has a highly engaged audience, their posts about your brand might be likely to reach more people. #TwitterSmarter
— Express Writers (@ExpWriters) October 12, 2017
A7: You need influencers who have dialogues with prospective buyers. This isn't a celebrity exposure game you'll win. #twittersmarter
— Josh McCormack (@joshmccormack) October 12, 2017
A7 Micro-influencers have bigger impact in organic reach. It's the ability to mobilize/connect ppl & get them onboard #TwitterSmarter https://t.co/KySDYRtwvH
— Zala Bricelj (@ZalkaB) October 12, 2017
Q8: What is your favorite micro-influencer campaign? #TwitterSmarter? pic.twitter.com/ZW5BMiEtM2
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A8: Anything that @LUCYrk78 does. She is the queen of influencer campaigns. #TwitterSmarter https://t.co/B8AH0s3jTj
— Madalyn Sklar ? (@MadalynSklar) October 12, 2017
A8. #DougthePug – handsdown. #TwitterSmarter pic.twitter.com/sLCqSL9ThN
— Melissa A (@mz_rocko) 12 October 2017
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
