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Jay Baer is the founder of Convince & Convert, a company that provides social media and content marketing strategies to top brands. He’s also a digital marketing expert, keynote speaker at events all across the globe, he’s a New York Times best-selling author, an investor in tech start-ups, founder of 5 multi-million dollar companies, and he’s also a blogger and podcaster.
In this episode, Jay shares 3 strategies that helps him up-level his Twitter marketing. He talks about how GIFs are the ultimate snackable content, how a personalized URL shortener is great for branding, and why scheduling your tweets at the right time will improve its visibility and get you great results.
In this example, Convince & Convert is using their own custom link shortener: candc.ly/2BrLisS. And yes! I’m featured in Jay’s podcast called Social Pros.
Hear from #TwitterSmarter‘s @MadalynSklar ? :#Twitter Power User Secrets Revealedhttps://t.co/m4KLIeGEE8 #podcast pic.twitter.com/Qwklz8BBy9
— Convince & Convert (@convince) December 1, 2017
In this example, Jay is using a bit.ly link.
How can you integrate your #socialmedia with a mixture of #content and commerce? https://t.co/auRYBazKo6 pic.twitter.com/YSmZS6Ys9c
— Jay Baer (@jaybaer) November 27, 2017
“GIFs are visually interesting. That 3 second loop is the ultimate snackable content.” click to tweet
You can reach out to Jay on Twitter @jaybaer and his website jaybaer.com and at convinceandconvert.com.
Your call-to-action for this episode is to experiment with the time of day you’re scheduling your tweets. Use the micro-window Jay talked about. Give it a try. Send me a tweet @MadalynSklar and let me know if you notice a difference. Are you getting better results? I want to hear from you!
I would like to personally thank my patrons who support this podcast. Thank you Alesia, Samantha, ViviMar, Courtney, Jim, Sinem, Lina, Tomas, Marilyn, Rick, Echo Twelve, Juli, Donna, Emma, Brandi and Kim. Find out how you can support this podcast too.
I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show.
Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to post a tweet.
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Check out my new online class. It’s FREE!
I call it my #TwitterSmarter Secret Sauce. It’s a mini-class I put together at madalynsklar.com/secretsauce. I have articles and videos where I share my strategies on how to boost your presence on Twitter so you get better results.
Audible
Get a FREE audiobook download and 30 day free trial when you sign up for Audible. I just listened to Dorie Clark’s brand new book, Entrepreneurial You, and highly recommend it. She was our guest in the last podcast, episode #48.
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#TwitterSmarter Twitter Chat:
Join our weekly Twitter chat where you go to learn and share Twitter tips. It’s every Thursday at 1pm ET/10am PT. We’ll also have Q&A’s with guests from the #TwitterSmarter podcast. Mark your calendar. You don’t want to miss this!