Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Today’s #TwitterSmarter chat assignment is from @SparkerWorks at @UnionMetrics:
-Try something new! Go a step further with it.
Try something popular with your audience but in a new format.-I suggest you take something you're doing and 10x it!#TwitterSmarterAssignment pic.twitter.com/UjYMxpDbBg
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 25, 2018
Did you miss today's #TwitterSmarter "after" chat livestream with me and @SparkerWorks from @UnionMetrics? You can watch the replay here: https://t.co/3erAWuWPpt pic.twitter.com/2cRrudjL67
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 25, 2018
Please welcome our guest Sarah Parker of @UnionMetrics. Topic: How To Make Algorithms Work for Your Brand. #TwitterSmarter pic.twitter.com/VGTRwVrL8q
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 25, 2018
This week our friends from Hootsuite were unavailable so we asked AgoraPulse to take their place, come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @AgoraPulse: How often should you re-post your Evergreen content to Twitter? #TwitterSmarter pic.twitter.com/dZewfgcIxU
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 25, 2018
Our studies with @JeffBullas show that Evergreen content is alive and well on Twitter, however you should consider a few best practices. #twittersmarter https://t.co/vImD1m7DOF
— AgoraPulse (@AgoraPulse) January 25, 2018
Have at least 30 tweets you are repeating, less than that and you'll be too repetitive and lose followers. #twittersmarter https://t.co/vImD1m7DOF
— AgoraPulse (@AgoraPulse) January 25, 2018
Don't repeat Evergreen content more than once per week. And switch up the text portion of the tweet each time to the same link. #twittersmarter https://t.co/vImD1m7DOF
— AgoraPulse (@AgoraPulse) January 25, 2018
To see how @jeffbullas gets 200k link clicks per year see our recent experiment: https://t.co/47j9KS1FUJ #twittersmarter https://t.co/vImD1m7DOF
— AgoraPulse (@AgoraPulse) January 25, 2018
Q1: Why is it important for brands and marketers to be familiar with algorithms on social media, including Twitter? #TwitterSmarter pic.twitter.com/Npxli73PSG
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 25, 2018
A1. Algorithms determine what users see, and brands need to know what they can do to work with them. It’s just smart, basic business to know what you’re working with (and how it often feels— against). #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A1. From Twitter’s engineering blog, the algorithm works by ranking a tweet based on several factors then deciding where to place on your timeline, as quickly as possible. #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
Here’s the post with details: https://t.co/jXFWwVPwyU #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
The factors tweets are ranked on are: 1. The Tweet itself: its recency, presence of media cards (image or video), total interactions (e.g. number of Retweets or likes) #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A1: Marketers have to be able to adjust their strategy according to what works best for each individual platform's algorithm.
That directly impacts your content, which is why it's important to stay updated. #TwitterSmarter
— Express Writers (@ExpWriters) January 25, 2018
A1: algorithm changes play a role in how we create and disseminate our content. While you should always be consumer-focused with your content, you can't turn a blind eye to the platform's changes. Understand them & then work with it. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 25 January 2018
A1 Brands need to stay up to date with the algorithms so they know what's working and what's not. Knowledge is power. #twittersmarter
— AgoraPulse (@AgoraPulse) January 25, 2018
A1. Algorithms (along with audience needs and insights) should help to inform the type of content you create and the frequency/timing of your posts. #TwitterSmarter pic.twitter.com/h9TOofyoKd
— Lisa ??? Social Media Manager (@lisaboylesmedia) 25 January 2018
A1. I think they should understand that community is what allows the algorithms to work in their favor #twittersmarter
— Cheval John (@chevd80) 25 January 2018
A1 Algorithms can help you understand how content is being ranked and how tweets come before the eyes of ppl. When you know the principles behind it, you can refine your approach and strategy. #TwitterSmarter https://t.co/GW9nBZXTha
— Zala Bricelj (@ZalkaB) January 25, 2018
A1: being familiar with your algorithms puts you at a strategic advantage, you know when you should be posting/tweeting and what content is received best by your audience! #TwitterSmarter https://t.co/ZD6jIL9fgl
— ?JMatt (@JMattMke) January 25, 2018
A1: Knowing algorithms helps marketers plan out their campaigns. For instance, knowing the right time to post and the best ways to leverage organic and paid traffic. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 25 January 2018
A1. How can you master the use of anything if you don’t first understand how and why it works? #TwitterSmarter
— Joynicole Martinez (@JoynicoleM) January 25, 2018
A1. Important to know rules/regulations on how the algo works so that you tweak your strategy in reaching your audience. (Content, format, timing). Look at your analytics to assist! #TwitterSmarter
— Melissa A ? (@mz_rocko) 25 January 2018
Q2: What are the most important points for anyone to take away from Twitter’s algorithm updates? #TwitterSmarter pic.twitter.com/fIF2ozkOP8
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 25, 2018
2. The Tweet’s author: your past interactions with this author, the strength of your connection to them, the origin of your relationship and 3. You: Tweets you found engaging in the past, how often and how heavily you use Twitter #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A2. Those around engagement factors (like a user’s relationship to tweet authors, including brands) and the use of media cards are the most important takeaways for the algorithm. #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A2. For engagement, that means your brand needs to be working to not only build your audience on Twitter, but actively engage them in a way that keeps your Twitter content ranked highly in their feed. How can you be the most helpful, interesting, or both. #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A2. What content has resonated with your fans and followers most in the past? How can you replicate that without repeating it? Has what they want from you shifted over time? #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A2. We don’t know that tweets with media cards are weighted more heavily in the algorithm’s ranking but it stands to reason they were mentioned for a reason. See how your media tweets have performed in the past, over time & test new formats going forward. #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A2. You also want to consider the impact of influencers. A purposeful, well-matched influencer marketing campaign can have an impact on Twitter; it’s not all about Instagram when it comes to influencer marketing. #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A2. The announced changes that the companies put out are like gold for those that know work with the changes. #TwitterSmarter
— J. (yes just the letter) Nolfo-Content Manager ? (@jnolfo) January 25, 2018
A2.
– Understand your analytics and audience.
– Provide content of value to them so that you can have the right content be seen by the right people at the right time. #TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) January 25, 2018
A2: Dont count on your users seeing your content based on optimal tweet times alone. Engagement is a key factor now for visibility. #twittersmarter
— Rob Christianson (@robchristianson) 25 January 2018
A2: Regardless of any algorithm changes the key to factor is always engagement IMHO. #twittersmarter
— AgoraPulse (@AgoraPulse) January 25, 2018
A2. Relationships are key! Twitter is becoming increasingly about conversations and not one-way sharing at an optimal hour #TwitterSmarter
— Joynicole Martinez (@JoynicoleM) January 25, 2018
A2 Focus on quality content/ posts and keep engagement up. All this plus authenticity still matter. #TwitterSmarter https://t.co/HcwolRjS3R
— Musolé Kambinda ? (@Musolek) January 25, 2018
A2: it's all about consistency and speed! You need to post throughout the day and make sure to use 1-2 relevant hashtags a tweet. #TwitterSmarter
— Flying Cork (@flyingcorkpgh) 25 January 2018
A2: Focus on engagement more than quantity.
For example, when someone interacts with an account a lot, Twitter's latest algorithm update ensures they get a mobile push notification the next time the account tweets. That's sweet. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 25 January 2018
A2: social is all about speed and this notion applies to Twitter as well. You just need to post, post and then post some more! #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 25 January 2018
A2: Here's a secret about algorithm updates: They will always favor great content. If you only focus on 'gaming' the system you will NEVER win.
Yes, learn about the updates but at the core of your content strategy should be a commitment ti high-quality content. #TwitterSmarter https://t.co/kGaci9Ob2S
— Bruce Kennedy (@BruceKennedy1) January 25, 2018
Q3: How can keeping up with algorithm updates help you create content that performs well for your brand / biz? #TwitterSmarter pic.twitter.com/2A1GwHxmxv
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 25, 2018
A3. The algorithm updates go well with an experimental mindset: They give you the perfect opportunity to constantly be running small tests around your content and engagement style. They can give you that push you need for a new project idea or collaboration. #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A3: It's important to know how twitter is serving up your content to your audience so you can adjust your tweeting patterns to maximize your potential reach. #TwitterSmarter
— ?JMatt (@JMattMke) 25 January 2018
A3: Keeping up with the algorithm gives you an edge. If you know what has changed, you'll know how to use it to your advantage. If you don't stay in-the-know, you'll keep doing what you've been doing, and the results won't be there. #TwitterSmarter https://t.co/B000QZfeBR
— Danielle Mamagona (@PokeyLuWho) January 25, 2018
A3. Being in touch with and follow the platforms and their key people. #TwitterSmarter
— J. (yes just the letter) Nolfo-Content Manager ? (@jnolfo) January 25, 2018
A3 It will enable brands to update their social media strategies to include more posts/tweets/updates that will have a better chance to be visible by as many people as possible #TwitterSmarter
— Extensis Group (@ExtensisGroup) January 25, 2018
A3: Keeping up means your content is keeping up too. Why create content that isn’t going to work? ? -Bina #TwitterSmarter https://t.co/FKtI3Wwn58
— T3 Custom (@T3Custom) January 25, 2018
A3: Keeping up with algorithm updates is critical to ensuring that all the work you put into creating content means your content is reaching your intended audience #twittersmarter
— Susan Chavez (@Susan_Chavez) January 25, 2018
A3: I know for Facebook we will be testing Live Video much more moving forward to try and please the algorithm gods! #twittersmarter
— AgoraPulse (@AgoraPulse) January 25, 2018
A3. #TwitterSmarter
By staying informed and up to date with changes you can create or make adjustments to content or approach accordingly. https://t.co/CrMeFBsZOg
— Natasha G. (@nplusg) January 25, 2018
A3: you have to have a high-level understanding of the algorithms in order to best serve your consumer. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 25 January 2018
A3 keeping up with algorithm updates means you're making the best use of your resources. You're minimising waste. You're creating the content that will be seen by the right people at the right time, in the right format.#TwitterSmarter
— comfortwriter ??? (@ComfortWriter) 25 January 2018
Q4: How exactly does researching the algorithms help you to engage your audience / users? #TwitterSmarter pic.twitter.com/socjFmgFW8
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 25, 2018
A4. It tells you that you should be doing more of that. How well do you really know your audience? You can probably know them better by interacting more. Find ways to do that that make sense for your brand. #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A4. Researching algorithms helps marketers know what types of content will show up in the news feeds of their audience and what types of content might lead to higher engagement #TwitterSmarter
— Dr. Tony Edwards ? (@DrTonyEdwards) January 25, 2018
A4 knowing how the algorithms work and what changes have been made increase the chances of your messages being seen by your target audience. Not knowing means you could be missing out on views and engagements #TwitterSmarter
— Michael Altiero (@MichaelAltiero) January 25, 2018
A4. Algorithms can work in your favor if you understand what #content resonates with your #audience and has them wanting more. The more your audience engages with your #content, the more likely it becomes that they'll see your content. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 25 January 2018
A4: Researching the algorithm shows you how what you're doing is (or isn't) working. Understanding the algorithm means you have a better chance at creating what your audience want to see and what they'll engage with. #TwitterSmarter https://t.co/tPEVzeuW7R
— Danielle Mamagona (@PokeyLuWho) January 25, 2018
A4: Always having your thumb on the pulse of each platform's changes helps marketers better understand when/how to engage with your target audience. #TwitterSmarter
— Flying Cork (@flyingcorkpgh) 25 January 2018
A4: Researching it plays a big part. You won't be able to see how it works, or how you can use it, without looking into it first. You can always learn as you go along. #TwitterSmarter
— Tenika (@TenikaSA) January 25, 2018
A4. Researching the algorithms takes a lot of the guess work out of trying to figure out what might work and when and for whom #twittersmarter
— Susan Chavez (@Susan_Chavez) January 25, 2018
A4: Here's an engagement tip example from Facebook's latest algorithm news release: "… live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos."
Six times!#TwitterSmarter https://t.co/DNVCKmKGiE
— Darcy De Leon ??? Blog Editor (@darcydeleon) January 25, 2018
A4 I like looking at YAGO stats to see what resonated previous year. This past February our top post by far was for a Jim Gaffigan show & he's not returning this year. A chili cookoff post was 2nd most popular, so I'll feature that more & grow that event #twittersmarter
— Eric Patrick (@cherrydude) 25 January 2018
A4: Great point by @darcydeleon. One person who's been schooling me working with and beyond FB live, using Messenger bots and paid ads on Facebook is @Prep2Perform ??? #twitterSmarter https://t.co/KNnISpHT4v
— Stacey DePolo – save #NetNeutrality (@sdepolo) January 25, 2018
Q5: What are your top tips for tweaking your content for maximum performance? #TwitterSmarter pic.twitter.com/Kz1O07OdCw
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 25, 2018
A5. Experiment! Run small tests based on what your baseline numbers tell you. For example, do your tweets with images or videos perform much better? (Those media cards!) #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A5. Test more of these at different times or in slightly different formats to see which your audience prefers. Preferences will also change over time and Twitter is also always testing new small things, so even established #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A5: Keep an eye on your analytics to see which posts are performing well. Then, see if there's a common theme among those posts that you can repeat with future content. #TwitterSmarter
— Express Writers (@ExpWriters) January 25, 2018
A5. Look at the #engagement numbers on your posts. Do posts with #media perform better? How about posts that engage your #audience, such as polls? See what works, and adjust accordingly for maximum performance. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 25 January 2018
A5: Trying different formats and playing with visuals can help you understand what your audience wants / likes #twittersmarter
— Sabrina Cadini (@SabrinaCadini) January 25, 2018
A5: ABC (Always Be Changing)!! The content that "worked" yesterday may not work today. And that's a good thing. #twittersmarter
— AgoraPulse (@AgoraPulse) January 25, 2018
A5. Learn from past content performance and engagement. Optimise posting to the best time for the platform and your audience. Adapt content to meet the shifts in algorithm.
Never settle! #TwitterSmarter pic.twitter.com/3RgI3xP6UT
— Lisa ??? Social Media Manager (@lisaboylesmedia) 25 January 2018
A5 Alway hone word choice for best impact. Pay attention to your own Keyword list. #TwitterSmarter https://t.co/uo7NcXwwno
— Grenae Thompson (@DGGT) January 25, 2018
A5: Tips for tweaking content
1. Listen to your audience
2. Be smart with hashtag use
3. Trial and error#TwitterSmarter https://t.co/mqcCTTjznf— Danielle Mamagona (@PokeyLuWho) January 25, 2018
A5. Do your research. Use hashtags & keywords. Establish a personality and voice. Test. Fail forward. #TwitterSmarter https://t.co/TTkejt441W
— Joynicole Martinez (@JoynicoleM) January 25, 2018
A5:
1 Every Thursday, jump on #TwitterSmarter
2 Every Friday, listen to @SMExaminer's podcast
3 Every year, go to #SMMW18
4 Every Monday, review what worked last week
5 Everyday, ask a user what they like about your social presence https://t.co/b5DxVPB3Nv
— Bruce Kennedy (@BruceKennedy1) January 25, 2018
A5 tips for tweaking content for maximum performance:
? user testing
? A/B testing
? explore new media
? explore new channels
? set meaningful KPIs
? review your stats
? refresh, evergreen or republish content#TwitterSmarter— comfortwriter ??? (@ComfortWriter) 25 January 2018
Q6: How can you create the best balance between paid and organic content on social media, including Twitter? #TwitterSmarter pic.twitter.com/UplQ7M0yPl
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 25, 2018
A6. You need to consider the different purpose of each; paid content might be to attract new customers & organic content might be to nurture your existing community members. That means you’ll need slightly different language & definitely different CTAs for each #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A6. Paid content might attract new audience members, but quality organic content will get them to stick around. We wrote about hits more in-depth on the blog: https://t.co/74uV6dVFzM #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A6: Understand the purpose of both.
PAID: Kickstarts a conversation
ORGANIC: Sustains it. #TwitterSmarter pic.twitter.com/JfEDrtIpy0— Shawn Paul Wood (@ShawnPaulWood) 25 January 2018
A6: Test Paid content so you know how to better use/leverage organic content. If it sucks doesn't matter if it's paid or not #twittersmarter
— AgoraPulse (@AgoraPulse) January 25, 2018
A6. Jab with organic content and throw a right hook with sponsored content based on the anology from @garyvee twittersmarter #TwitterSmarter
— Dr. Tony Edwards ? (@DrTonyEdwards) January 25, 2018
A6. Organic for business seems to be a dying art on Facebook ?
On Twitter, it’s all about striking a chord with your audience on both paid and organic. Make them laugh, make them think, make them feel – and you can that with appropriate gifs, videos, polls, etc! #TwitterSmarter pic.twitter.com/WiEilr15mO
— Lisa ??? Social Media Manager (@lisaboylesmedia) 25 January 2018
A6. Via Medium:
-Paid content reaches audiences and makes them aware of your brand/product.
-Organic content then keeps them engaged and involved with your brand/product.#TwitterSmarterhttps://t.co/knIwHBwLju— SourceMedia (@SourceMediaCo) 25 January 2018
A6: Focus on great content. Know your audience and give them what they want. Word-of-mouth will help you reach the masses. Insights from organic content are always more exciting than insights from paid content. Personally, I say post paid content sparingly. #TwitterSmarter https://t.co/gw1PX5VL5m
— Danielle Mamagona (@PokeyLuWho) January 25, 2018
A6 you have to balance paid and organic reach, including on social media. Organic reach is about dialogue, relationships and what people say about your brand when you're not there. Paid can amplify this, but it's not a substitute for other kinds of engagement.#TwitterSmarter
— comfortwriter ??? (@ComfortWriter) 25 January 2018
A6 Work within your budget for paid & augment with organic. Don’t shy away from using paid when you have a small budget. Use your $$$ wisely! #TwitterSmarter https://t.co/HunOSsJK4c
— Grenae Thompson (@DGGT) January 25, 2018
A6 – Pareto basis is key – 80 % organic and 20% paid social. Only push out paid content that organically already had a great CTR and page viewed #TwitterSmarter
— Fanny Heuck (@FannyHeuck) 25 January 2018
A6. Use organic reach to build communities and trust and to understand your audience. Use paid to reach out to more people and boost your well performing content to the right people. #TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) January 25, 2018
A6 Organic works great for accounts we work with who weren't active and consistent on social media. Once established, it seems you need some paid to keep momentum going #twittersmarter
— Eric Patrick (@cherrydude) 25 January 2018
Q7: How can leveraging algorithms and analytics help brands track their progress on Twitter? #TwitterSmarter pic.twitter.com/cqPmSGcyHD
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 25, 2018
A7. The more you know about how things work, the more you can design a purposeful strategy with your content & more. Look for patterns over time that tell you about your audience, incorporate new updates & features into strategy going forward. Keep testing. #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A7: Allows Content teams to see what works best and create more of it. -Bina #TwitterSmarter https://t.co/ACVHebiozB
— T3 Custom (@T3Custom) January 25, 2018
A7: Paying attention to algorithm changes and your analytics is going to help guide you when it comes to creating content.
You'll start to see what performs well and what doesn't. #TwitterSmarter
— Express Writers (@ExpWriters) January 25, 2018
A7: The more you're willing to learn, the more you'll benefit and grow. It'll allow you to play on different strategies to see which one might work best for you #TwitterSmarter
— Tenika (@TenikaSA) January 25, 2018
A7: Use analytics to know when you are making a connection and when you are not. Shake up your strategy if necessary #twittersmarter
— Laura Denny (@ldcreativemedia) January 25, 2018
A7: Don't leverage algorithms.. Dominate them! Do that by paying attention to simple reports, such as the ones in our app. #twittersmarter
— AgoraPulse (@AgoraPulse) January 25, 2018
A7 : well big data is great but knowing how to interpret the KPI in such a way that it delivers concrete optimization actions, this is a big challenge for brand #TwitterSmarter
— Fanny Heuck (@FannyHeuck) 25 January 2018
A7: As I learned on Schoolhouse Rocks, knowledge is power so understanding how things can and are working will help you chart your strategy #TwitterSmarter
— Susan Chavez (@Susan_Chavez) January 25, 2018
A7. By seeing and understanding what works and what does not work, you can adjust your content strategy to match what is accomplishing your goals. #TwitterSmarter
— J. (yes just the letter) Nolfo-Content Manager ? (@jnolfo) January 25, 2018
A7 leveraging algorithms and analytics can help brands track progress on Twitter by:
?making decisions based on data
? producing content people really care about
? encouraging conversations rather than passive likes and clicks
? better chance of conversions#TwitterSmarter— comfortwriter ??? (@ComfortWriter) 25 January 2018
A7. I tend to avoid thinking about algorithms (which is wrong!) and instead rely on analytics to track my progress. Understanding how the audience is responding through analytics is crucial. Hoping to get over my phobia of algorithms and I should do great ?#TwitterSmarter
— Ankitaa G Dalmia (@Anki_Live) 25 January 2018
Q8: What are some common mistakes brands make trying to boost their Twitter performance? #TwitterSmarter pic.twitter.com/eZfNKU7EV7
— Madalyn Sklar ? #SMMW18 Speaker (@MadalynSklar) January 25, 2018
A8. Don’t spam. Don’t partner with an influencer who makes no sense for your brand. Don’t be “sassy” just because it works for other brands. Your audience will be turned off if you’re trying trendy things to stay relevant and it will backfire. #TwitterSmarter
— Union Metrics (@UnionMetrics) January 25, 2018
A8: I've seen some make it as if social media isn't social. They, almost, make it a one-way conversation #TwitterSmarter
— Tenika (@TenikaSA) January 25, 2018
A8. Rely too much on automations and paid ads. NOT enough genuine human interactions & relationship building. #TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) January 25, 2018
A8. Prioritizing quantity over quality of #content. More content doesn't necessarily mean your Twitter performance will improve if what you're posting is low in quality. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 25 January 2018
A8. Being repetitive and not actually engaging in conversation ? #TwitterSmarter
— Susan Chavez (@Susan_Chavez) January 25, 2018
A8: Quantity is not always better – focus on the right message and the right partnerships for quality content instead #twittersmarter
— Sabrina Cadini (@SabrinaCadini) January 25, 2018
A8: Targeting the wrong people. Irrelevant content to unaware audiences. -Bina #TwitterSmarter https://t.co/bdQhBmhDIA
— T3 Custom (@T3Custom) January 25, 2018
A8: A boosted post needs to be eye-catching. I scroll right past anything that looks boring. Boost something that applies to the masses and not just one group of people. If you're going to pay for a post to be seen, you want to get the most out of it.. #TwitterSmarter https://t.co/mJ40UY8btV
— Danielle Mamagona (@PokeyLuWho) January 25, 2018
A8 Too many RTs, not enough original. Tweeting same info over & over. Not being personal. Overselling. Focus on numbers instead of people. Overdoing automation #TwitterSmarter https://t.co/LtGVknxEV7
— Grenae Thompson (@DGGT) January 25, 2018
A8: Going for more instead of focusing on quality: more followers, more tweets, … and not focusing on engagement rate as this is what matters: listening and sharing with the community #TwitterSmarter
— Fanny Heuck (@FannyHeuck) 25 January 2018
A8. Brands that us social as another promotional channel only. Social is not all about you, it's all about your audience. #TwitterSmarter
— J. (yes just the letter) Nolfo-Content Manager ? (@jnolfo) January 25, 2018
A8
For me Auto DM at some point a very noisy. With mediocre call to actions. Brands need to move to a real time engagement, live video, twitter chats, etc. #TwitterSmarter
— Alberto Gómez (@alberMoire) 25 January 2018
A8: Brands miss the boat when they chime in on a popular hashtag for no reason. Providing no value to the reader. #twittersmarter
— Laura Denny (@ldcreativemedia) January 25, 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.