Link Management for Relationships & Tracking ROI with Denise Chan from Bitly
#TwitterSmarter Chat Recap: 3-15-18
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Today’s #TwitterSmarter chat assignment:
🎯 Sign up for @Bitly – it's FREE!
🎯 Download Rethink The Link guide that @denisechan26 shared with us today.https://t.co/9vSQVaTPzN#TwitterSmarterAssignment pic.twitter.com/5lE5BkGLZV
— Madalyn Sklar (@MadalynSklar) March 15, 2018
Did you miss today's #TwitterSmarter "after" chat livestream with my guest @denisechan26 from @Bitly? No worries, you can watch the replay.https://t.co/NKZpbGyCMT pic.twitter.com/g2u2s9putd
— Madalyn Sklar (@MadalynSklar) March 15, 2018
Please welcome our guest @denisechan26 from @Bitly. Topic: Link Management for Relationships & Tracking ROI. #TwitterSmarter pic.twitter.com/9tjL8t6A74
— Madalyn Sklar (@MadalynSklar) March 15, 2018
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How can I stand out on Twitter using GIFs? #TwitterSmarter pic.twitter.com/xDUmyElYwL
— Madalyn Sklar (@MadalynSklar) March 15, 2018
1|3 We recommend you get unique and make your own GIFs! We've got Owly GIFs and they're awesome ? Check them out here https://t.co/OtLLtQsXVl #TwitterSmarter pic.twitter.com/34m3NbXuJL
— Hootsuite (@hootsuite) 15 March 2018
2|3 Being good at sharing GIFs isn't hard. You just need to know the keywords to search for. 1-2 word searches are best #TwitterSmarter pic.twitter.com/FhJ5b3hvtx
— Hootsuite (@hootsuite) 15 March 2018
3|3 Pro tip: Know the context of the GIFs you share. If you don't know for sure what's happening in the GIF. Stay away ? #TwitterSmarter pic.twitter.com/BSUvFRz2Tt
— Hootsuite (@hootsuite) 15 March 2018
#TwitterSmarter Chat
Q1: How can a link management platform like @Bitly support a brand’s customer experience strategy? #TwitterSmarter pic.twitter.com/KUgAI7aH6d
— Madalyn Sklar (@MadalynSklar) March 15, 2018
https://twitter.com/denisechan26/status/974335058625654784
https://twitter.com/denisechan26/status/974335084382781441
https://twitter.com/denisechan26/status/974335381620523009
https://twitter.com/denisechan26/status/974335508523438081
A1: I love the ability to track a link. I've been using @Bitly since it first started. It's been extremely valuable to my business. I also love that it's a short link so it's easy to post and I can customize it too. #TwitterSmarter https://t.co/n5fVNYHvur
— Madalyn Sklar (@MadalynSklar) March 15, 2018
https://twitter.com/ScottOntiveroz/status/974334540750737410
A1: Customised links. Make it so easy for customers to remember help documentation links. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 15 March 2018
A1. Using https://t.co/o4aNKmL2ov allows you to track your follwers interactions with your links, with some more robust features than Google Analytics, I'd imagine! #TwitterSmarter pic.twitter.com/1LfOyxzPac
— HeyOrca! (@HeyOrca) 15 March 2018
A1: We love using @bitly to track various outreach initiatives. What's working? What isn't? How can we make it easier for our end users to get information by making a sensible shortlink? #TwitterSmarter https://t.co/Cvkie1jiTa
— Shannah Hayley (@shannahhayley) March 15, 2018
A1.
– It's a lot easier to track people's interactions with your product, brand, or services
– As they say, if you cannot measure it, you cannot manage it. #TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) March 15, 2018
A1. @Bitly lets you customize, shorten (thank goodness), and analyze your URLs: less typing, consistent #branding and the ability to continue providing demanded content for your customers. #TwitterSmarter https://t.co/kO0zsK6VL8
— Joynicole Martinez (@JoynicoleM) March 15, 2018
A1: Having a custom link makes sharing with your audience a lot easier. They can be easy to memorize and include on social media posts. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) March 15, 2018
A1 Link management shows how well your links perform along with who's clicking from where. That lets you better focus your messages and marketing. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) March 15, 2018
A1: You can easily provide a nice short URL that is trackable with Bitly. Then reference this time and time again and have customers easily remember how to find your website/article or content! ?#TwitterSmarter
— influencerTONY (@InfluencerTony) 15 March 2018
A1. #TwitterSmarter
Overall it is about monitoring, tracking, understanding and optimizing in order to ultimately maximize the audience/customer experience. https://t.co/HrezPqZuBr
— Natasha G. (@nplusg) March 15, 2018
Q2: How can strategically building your links help you control every touchpoint with your customers? #TwitterSmarter pic.twitter.com/aP5xBgsiAt
— Madalyn Sklar (@MadalynSklar) March 15, 2018
https://twitter.com/denisechan26/status/974336505555677189
https://twitter.com/denisechan26/status/974336865078824960
A2: What @denisechan26 said. She is brilliant! #TwitterSmarter
— Madalyn Sklar ? Ranked Houston’s #1 Social Media (@MadalynSklar) 15 March 2018
https://twitter.com/VickyWriting/status/974335981955567621
A2. Track your customer's flow through your content funnel from top to bottom to analyze your content and see how receptive people are to your offers and thought leadership! #TwitterSmarter pic.twitter.com/cxOkGCJWmV
— HeyOrca! (@HeyOrca) 15 March 2018
A2. The more strategic you are, the better you can not only track individual link performance, but the entire consumer journey you've created with them – and see which journeys have been more effective than others. #TwitterSmarter https://t.co/D4EfH4uxD5
— Christine Gritmon ❤️ #ChatAboutBrand (@cgritmon) March 15, 2018
A2 It's easier to track who you talk to and how your content is referred and consumed. You're using data-driven approach to engaging with your audience #TwitterSmarter https://t.co/evOotXeWat
— Zala Bricelj – 🇸🇮👩💻🐕📚 #EduTech is my jam (@ZalkaB) March 15, 2018
A2: The analytics Bitly provides makes it so much easier to see what people are clicking and the journey they're taking with your content. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) March 15, 2018
A2 Answer all these Qs: How are your customers finding you? What does their journey to your content look like? Where are you getting the most traffic from? #TwitterSmarter
— Louise Upchurch (@Loulou_Uberkirk) 15 March 2018
A2 think strategically about links with a platform like @Bitly and you can direct people to where you want to engage with them or where you have things for them – long gone are the days of a one way funnel – people come from all angles we need to help them#TwitterSmarter https://t.co/xdXTgtIdos
— mark longbottom (@marklongbottom_) March 15, 2018
A2) Tracked links are the equivalent to the DNA of your campaigns and funnel. You can attribute easily if you have the whole measurement plan mapped out. #TwitterSmarter pic.twitter.com/MoWGd93ctB
— Lili 🦚 (@Lili_PGH) March 15, 2018
A2) It makes our customers remember the link easily. All they need to know the customized text and rest is easy to find. It is always good for business. #TwitterSmarter
— Read, Learn, Share (@shareanypost) 15 March 2018
Q3: How can customized and branded links help increase your click-through rate? #TwitterSmarter pic.twitter.com/1nGLegZz4S
— Madalyn Sklar (@MadalynSklar) March 15, 2018
https://twitter.com/denisechan26/status/974338422885289985
https://twitter.com/denisechan26/status/974338556046004225
A3: Yes, @jaybaer talked about this in my #TwitterSmarter podcast interview. Check out Episode 50: https://t.co/0MP6Q7FVC9. He suggested I get https://t.co/61Uwg4M10j which would be super cool. But I haven't been able to figure out how. Maybe you can help me @denisechan26.
— Madalyn Sklar ? Ranked Houston’s #1 Social Media (@MadalynSklar) 15 March 2018
A3: I think a customized, branded link will encourage more click-throughs. People will see it and trust it because it's your brand. #TwitterSmarter https://t.co/RS1sYS56QQ
— Madalyn Sklar (@MadalynSklar) March 15, 2018
A3 The customized link is a direct call to action #twittersmarter
— Toby Metcalf (@Toby_Metcalf) March 15, 2018
A3. Custom/branded links instills continuity and trust #twittersmarter
— Jackie Bernardi (@JackieBernardi) March 15, 2018
https://twitter.com/ScottOntiveroz/status/974337396534927361
A3: It goes back to developing a consistent & identifiable experience for your end user. #TwitterSmarter https://t.co/JbQs68Gvyu
— Shannah Hayley (@shannahhayley) March 15, 2018
A3 When a link is easily to remember and is relatable to your brand, it builds trust and therefore your audience will be more likely to follow thru with your content! #TwitterSmarter https://t.co/MzdjHW2qQo
— Zala Bricelj – 🇸🇮👩💻🐕📚 #EduTech is my jam (@ZalkaB) March 15, 2018
A3 They are personalized and help tell the story of the content. This helps to drive more clicks #twittersmarter
— ExtensisHR (@ExtensisHR) March 15, 2018
A3: Since they're more easily memorable, you can share even in places where they can't click, or they can click later. It also makes you look more put-together & professional. Finally, you can customize links for different sources to better track effectiveness. #TwitterSmarter https://t.co/Mi2v1O8dIi
— Christine Gritmon ❤️ #ChatAboutBrand (@cgritmon) March 15, 2018
A3) They add trust. People will click through when they recognise the brand straight away. #TwitterSmarter pic.twitter.com/mauAEWr6rY
— Lili 🦚 (@Lili_PGH) March 15, 2018
A3. Use the strength of your brand name, something compelling regarding your area of expertise, or the benefit to the reader – especially the benefit to the reader #TwitterSmarter https://t.co/180ncnL5Hu
— Joynicole Martinez (@JoynicoleM) March 15, 2018
A3
– Custom links are consistent with your brand names.
– Make it easier for people to remember you.
– People have to be exposed to the same msg at least 20 times to remember it. #TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) March 15, 2018
Q4: How does creating a special @Bitly link work as a customer engagement tool? #TwitterSmarter pic.twitter.com/j7y3Mk6I8H
— Madalyn Sklar (@MadalynSklar) March 15, 2018
https://twitter.com/denisechan26/status/974339340607410176
https://twitter.com/denisechan26/status/974339750378266629
A4. Everytime they are clicking on a link with your name or campaign name in it, they are basically sending you their heart with each click. Metaphorically. #TwitterSmarter pic.twitter.com/9tHmlU6uf4
— HeyOrca! (@HeyOrca) 15 March 2018
A4: For our purposes (as a gov't entity), @Bitly links help us raise visibility of programs, events, initiatives & information. Customization = Prioritization = Attention = Conversions + Tracking. #TwitterSmarter https://t.co/akyE7Cyo9B
— Shannah Hayley (@shannahhayley) March 15, 2018
https://twitter.com/ScottOntiveroz/status/974338905213489153
A4: Customers remember special links. And it's easier for them to retype it out and share. The more they repeat the link, the more they engage. And the more memorable the link becomes. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 15 March 2018
A4: Besides being excellent for tracking, they're also an extension of your brand – Customers will remember you more easily #twittersmarter
— Sabrina Cadini (@SabrinaCadini) March 15, 2018
A4: You can have specific @bitly links that drive your customers to a page on your site. So, instead of a longwinded reply about trying to find a contact page, you can just send a short and sweet link! #TwitterSmarter https://t.co/02BSIdh9OI
— ✨Shelby✨ (@shellbirrd) March 15, 2018
A4: The more times you can get your brand name out there, the better. From your tweet, to the URL, to the landing page – they should be seeing your brand, everywhere! #TwitterSmarter
— Workplay Digital (@workplaydigital) 15 March 2018
A4 You can track HOW your customers engage and how many customers you're able to address – with special tailored messaging #TwitterSmarter https://t.co/928liJHqnY
— Zala Bricelj – 🇸🇮👩💻🐕📚 #EduTech is my jam (@ZalkaB) March 15, 2018
A4: Fors one, it helps with analytics & tracking. It can also be customized & used multiple times at a later date #TwitterSmarter
— Dr. Shruti Kapoor (@kapoors_s) 15 March 2018
A4: Because the links are so simple, short and to the point, customers can easily recall them and engage more with the links. They then can share them easier with their friends, increasing engagement!#TwitterSmarter
— influencerTONY (@InfluencerTony) 15 March 2018
Q5: How can shorter links strengthen branding while saving time and money for you business? #TwitterSmarter pic.twitter.com/RIDQ5Xtb3v
— Madalyn Sklar (@MadalynSklar) March 15, 2018
https://twitter.com/denisechan26/status/974340258392354816
https://twitter.com/denisechan26/status/974340715496001536
A5: Besides brevity being the soul of wit, you mean? #TwitterSmarter https://t.co/VYK56RywAj
— Christine Gritmon ❤️ #ChatAboutBrand (@cgritmon) March 15, 2018
A5. Awareness + Analytics = Branding + Savings. BOOM. #TwitterSmarter pic.twitter.com/vQGw6kB2wo
— HeyOrca! (@HeyOrca) 15 March 2018
https://twitter.com/ScottOntiveroz/status/974340020902522880
A5: Shorter links are more transparent, they are simple and easy to remember for posting on multiple platforms online! They help you brand better and faster. #TwitterSmarter pic.twitter.com/qQHPa3innU
— influencerTONY (@InfluencerTony) 15 March 2018
A5 They make your social media posts like significantly nicer and easier to read/follow. This helps to boost your social media presence and increase the likelihood of click-throughs to your content #TwitterSmarter
— ExtensisHR (@ExtensisHR) March 15, 2018
A5: A short link can be a signal to the customer about what they're clicking on and through. It informs and builds credibility. Value + Trust = Branding success.
Oh, and short links are almost-free branding. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 15 March 2018
A5: Shorter links look more professional; helps your reputation. Long links look messy, distracting and sketchy #twittersmarter pic.twitter.com/AVVr2mmTgP
— Allison L. (@AlliEvolution) March 15, 2018
A5: Definitely easier to remember and to add to images/videos/podcasts/audiograms. I prefer to own my own rather than use https://t.co/bisitXA3Yd or https://t.co/4H95X3QTfn – buy your own 2nd tier domain and redirect #TwitterSmarter
— Warwick Brown (@warwickabrown) March 15, 2018
A5: Customized links can be more recognizable and easier to remember for your audience. It's going to be so much simpler for them, especially if they're manually typing the URL into their browser. #TwitterSmarter
— Express Writers | Your Content Writing Partner (@ExpWriters) March 15, 2018
A5. #TwitterSmarter
They are recognizable, easier to remember. They can be easily linked to a metric and are usable on multiple platforms and channels. Plus the added value of easier to monitor and analyze everything after it 🙂 https://t.co/IcwzQTWmyh
— Natasha G. (@nplusg) March 15, 2018
Q6: How can link tracking support the measurability of your marketing activities? #TwitterSmarter pic.twitter.com/JUmaOpvBf2
— Madalyn Sklar (@MadalynSklar) March 15, 2018
https://twitter.com/denisechan26/status/974342144763879424
A6.
– What you cannot measure, you cannot manage or improve. #TwitterSmarter
— Dr. Ai 🎓#ClassroomWithoutWalls (@aiaddysonzhang) March 15, 2018
A6 You gain another way to track which pieces of content, or content topics, get the most clicks on various platforms. This can help to drive future content ideas and strategy #TwitterSmarter
— ExtensisHR (@ExtensisHR) March 15, 2018
A6: Being able to answer the question of "Was that ad spend worth it" with specific clicks tied to customized @Bitly links per campaign is very helpful. #TwitterSmarter https://t.co/TegtVPtCVN
— Shannah Hayley (@shannahhayley) March 15, 2018
https://twitter.com/VickyWriting/status/974341927498928129
A6:
Click through rates indicate the value of the links we share.
Tweet impressions indicate the reach of a tweet.
If CTR is as high as the impressions, that's a success by itself. #TwitterSmarter— Narmadhaa (@s_narmadhaa) 15 March 2018
A6: This is my favorite part of Bitly! You can see who clicked on your link from what platform/referral. You can also track what day these links were clicked on.
Put these in marketing campaigns and truly see how many clicks you get.#TwitterSmarter pic.twitter.com/PfjdzAoEqs
— influencerTONY (@InfluencerTony) 15 March 2018
A6. #TwitterSmarter
It is one of the most important methods (if not THE most important) for tracking every action. As such all your marketing attempts can be monitored, analyzed, understood and optimized. https://t.co/gt31uBBtIa
— Natasha G. (@nplusg) March 15, 2018
A6 link tracking will save you time if you spend time understanding why you are looking at the data, not just so you can show off online but because you can better serve your audience and communities needs #TwitterSmarter https://t.co/H6Vke9nIkR
— mark longbottom (@marklongbottom_) March 15, 2018
Q7: What are some creative ways brands can use their branded links to share relevant information consistently? #TwitterSmarter pic.twitter.com/fzS91xwbvc
— Madalyn Sklar (@MadalynSklar) March 15, 2018
https://twitter.com/denisechan26/status/974345083939098624
https://twitter.com/denisechan26/status/974342943514550272
https://twitter.com/denisechan26/status/974343248759189506
A7: To share relevant info: make the custom URL relate to the content – or even to a particular interest of your audience segment. To share timely info: consider involving the date. #TwitterSmarter https://t.co/On9X9VkScP
— Christine Gritmon ❤️ #ChatAboutBrand (@cgritmon) March 15, 2018
A7: By making related topics a sequence. I like the idea of making numerical links so that they're easy to look up afterwards. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 15 March 2018
A7. #TwitterSmarter
Make the link relate to the content you are sharing
Use keyphrases that are durable – for example as used in event hashtags which need that consistency (base on year, topic, chat, etc.) https://t.co/wQYK3yIAzK— Natasha G. (@nplusg) March 15, 2018
Q8: How can anybody use link management as a competitive advantage for their brand or business? #TwitterSmarter pic.twitter.com/Z5mGXInMUq
— Madalyn Sklar (@MadalynSklar) March 15, 2018
https://twitter.com/denisechan26/status/974343642101026816
https://twitter.com/denisechan26/status/974343667140956161
https://twitter.com/denisechan26/status/974343758052495360
A8. Just do things better than the other guys, true of anything. If they're not using a link shortening / tracking service, you have an immediate advantage. #TwitterSmarter pic.twitter.com/vhAqX1iGX9
— HeyOrca! (@HeyOrca) 15 March 2018
A8: It's such an easily trackable metric. People click it or they don't. It's working or it isn't. If you can get data that easily, why wouldn't you embrace that to learn what is/isn't working for you? #TwitterSmarter https://t.co/Y5qDCQnkOh
— Christine Gritmon ❤️ #ChatAboutBrand (@cgritmon) March 15, 2018
A8: As my childhood cartoon hero #GIJoe would say – "Knowing is half the battle." Knowledge & the willingness to act upon that knowledge is your competitive advantage. #TwitterSmarter https://t.co/sffUC4o448
— Shannah Hayley (@shannahhayley) March 15, 2018
A8: Using link management platforms like Bitly help you to track what is working and what isn't.
You can also add a "+" to the end of competitions Bitlinks and see how many clicks they have had and when. ?#TwitterSmarter
— influencerTONY (@InfluencerTony) 15 March 2018
A8. #TwitterSmarter
By correctly tracking, monitoring, and understanding the data it provides and adapting and optimizing accordingly. Link tracking is one of the most clear cut ways an action can be defined online. https://t.co/B4EvZz85us
— Natasha G. (@nplusg) March 15, 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
