#SocialPRSecrets For Your Brand in 2018 with Lisa Buyer
#TwitterSmarter Chat Recap: 3-1-18
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
Please welcome our guest @lisabuyer. Topic: #SocialPRSecrets for your brand in 2018. #TwitterSmarter pic.twitter.com/WYmUETixUK
— Madalyn Sklar ? Ranked Houston’s #1 Social Media (@MadalynSklar) March 1, 2018
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What are ways to engage more people with Twitter video? #TwitterSmarter pic.twitter.com/OwlZ32cAIY
— Madalyn Sklar ? Ranked Houston’s #1 Social Media (@MadalynSklar) March 1, 2018
1|1 We’ve said this before but… Expand past the character limit with Twitter video
Elaborate on ideas and use videos for replies. Show your face and personality!
A Twitter video can help humanize your brand like @sixthcitymktg did here #TwitterSmarter https://t.co/j0RwIs2ORZ
— Hootsuite (@hootsuite) 1 March 2018
#TwitterSmarter Chat
Q1: How can Twitter serve as a social platform for brands to distribute news? #TwitterSmarter pic.twitter.com/ieG91Jnw6m
— Madalyn Sklar ? Ranked Houston’s #1 Social Media (@MadalynSklar) March 1, 2018
A1. Well, let’s just say: We’ve come a long way baby! Twitter has transformed Social PR news distribution. #TBT
#TwitterSmarter #SMMW18 pic.twitter.com/ngAbevQeDi— Lisa Buyer (@lisabuyer) March 1, 2018
A1. Twitter’s the fastest and most efficient social platform to distribute brand news, bar none. Brands/PR/journalists/influencers love fest. #TwitterSmarter #SMMW18
— Lisa Buyer (@lisabuyer) March 1, 2018
A1. Go beyond characters to deliver news – make it real, make it real time, make it live video! #TwitterSmarter #SMMW18 pic.twitter.com/CuPP3Qqgz1
— Lisa Buyer (@lisabuyer) March 1, 2018
A1: Best way to get important messages out—fast. And to more people. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 1 March 2018
A1. Brands can use Twitter to first build a following, but once they have a following, they're able to directly communicate with their audience socially as well as for business purposes. #TwitterSmarter https://t.co/cUoJfOcpXR
— Jordan Torr (@jordantorrISI) March 1, 2018
A1. Newsjacking trending topics that have an authentic connection to your brand can go far (but only if you don’t abuse it!)#TwitterSmarter #SMMW18 https://t.co/aZwOzbuWgA
— ✨Christine Gritmon✨ (@cgritmon) March 1, 2018
A1 Social has made it easier for us PR peeps to develop relationships with and have access to more people. Creatively disseminating news, rather than sending out a single release has been great! #twittersmarter
— LUCYrk (@LUCYrk78) March 1, 2018
A1) Don’t overlook the importance of hashtags to help reach your target audience! Without a hashtag, you will significantly decrease your chances of visibility. #SocialPRSecrets #TwitterSmarter
— Chris Watson (@ChrisAWatson_) 1 March 2018
A1: So many people turn to Twitter for the latest news because of the real-time engagement and trending topics.
It's easy to hop on here and see what's going on. That's why it's great for brands to distribute content here. #TwitterSmarter
— Express Writers (@ExpWriters) March 1, 2018
A1. It is in-the-moment, and people now embrace Twitter as the go-to channel if they want a live update.
This is why train companies use it to inform customers of delays, or police use it in emergency situations.
The timeline is a bit screwy now, though! #TwitterSmarter pic.twitter.com/OTBSCOurcW
— Lisa Boyles ??? #SOCIALWOLFPACK ? (@lisaboylesmedia) 1 March 2018
A1: #Twitter is actually a news platform first and ALSO a social media platform (I think we often forget that.) Since it is a strong news outlet – brands can make large announcements and make commentary on current events. #RealTimeMarketing #TwitterSmarter https://t.co/fQc5JtIyeV
— Katelyn Brower ? (@BrowerKDnB) March 1, 2018
A1: Twitter is an essential place to discover trending topics & real-time news, get instant crowd-sourced feedback, and research topics that are most relevant to you. It's basically a newspaper with headlines you’ll always find interesting #TwitterSmarter https://t.co/DU4ajzpDhc
— Eddie Garrison #FacebookLive ? (@EddieGarrison) March 1, 2018
A1. Utilizing Twitter functions such as Moments and hashtags can organize news for brands to easily distribute to their audiences. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 1 March 2018
Q2: What are some actionable tips for brands leveraging social media, including Twitter, in news streams? #TwitterSmarter pic.twitter.com/Hx5pdskgVl
— Madalyn Sklar ? Ranked Houston’s #1 Social Media (@MadalynSklar) March 1, 2018
A2. Note to brand self: Quantity of content on social media is massive. The best way to leverage social media is create content to watch versus reading. #TwitterSmarter #SMMW18
— Lisa Buyer (@lisabuyer) March 1, 2018
A2. On the air! Video is the best performing/converting content yet> most under utilized by brands. #TwitterSmarter #SMMW18
— Lisa Buyer (@lisabuyer) March 1, 2018
A2. Beat the competition by reporting company news and POV with live video. #TwitterSmarter #SMMW18
— Lisa Buyer (@lisabuyer) March 1, 2018
A2. Follow @Dmscott lead and integrate appropriate and relevant #newsjacking into the Social #PR strategy. #TwitterSmarter #SMMW18 pic.twitter.com/AAr51hstRg
— Lisa Buyer (@lisabuyer) March 1, 2018
A2. Educate yourself on the coming of #AR #VR in the social PR mix. Beyond the hardware. Follow @CathyHackl – great examples from @YouAreHereco #SMMW18 #TwitterSmarter pic.twitter.com/SsPcNKkHzv
— Lisa Buyer (@lisabuyer) March 1, 2018
A2 @aiaddysonzhang says be human, be authentic > it's exactly what she embodies IRL #TwitterSmarter pic.twitter.com/Dt5OGRnB9u
— Zala Bricelj (@ZalkaB) March 1, 2018
A2 be relevant, use hashtags, engage more than you post, look at long term relationships over one and done events #twittersmarter
— LUCYrk (@LUCYrk78) March 1, 2018
A2 Take advantage of trending topics by using popular, relevant hashtags to get your tweets seen #twittersmarter
— Azure Collier ✨ (@azurecollier) March 1, 2018
A2: utilize Moments, Lists, and #hashtags to stay current and relevant in news streams. #TwitterSmarter
— Julie Lichtenberg (@jalichtenberg) 1 March 2018
A2. Make sure you’re putting things out there for audience-based reasons (value! Interest!), not just your own reasons. If it’s truly for your audience, they will get you that reach.#TwitterSmarter #SMMW18 https://t.co/bTEP77AROh
— ✨Christine Gritmon✨ (@cgritmon) March 1, 2018
A2 Remember to utilize relevant hashtags & pinned Tweets for exposure #twittersmarter
— Toby Metcalf Loves to have Conversations (@Toby_Metcalf) March 1, 2018
A2: What makes your news stand out to the 200+ new tweets every second? Answer that question and make sure your messaging/content is clear, concise and "thumb-stopping." #TwitterSmarter https://t.co/5mPKBQsrOT
— Katelyn Brower ? (@BrowerKDnB) March 1, 2018
A2:
Be concise
Use humour
Sound human
Respond to each reply
Send out a video or few
Hashtag and mention relevant folk
Use threaded tweets and Moments
Use white spaces to grab attention on a feed#TwitterSmarter— Narmadhaa (@s_narmadhaa) 1 March 2018
A2: Pay attention to the platform. The quicker you understand how the platform works and what type of content your target audience is responding to, the better off you’ll be. Twitter is all about speed & brevity. #twittersmarter
— Maria Marchewka (@_MariaMarchewka) 1 March 2018
A2. Acknowledge followers and be sure to engage. Great way to connect directly to your clients/customers and be consistent offering value and authenticity. Oh, but keep it professional. : ) #TwitterSmarter
— Melissa A. ? SXSW (@mz_rocko) 1 March 2018
Q3: What are smart ways to use Twitter as a real-time resource to amplify brand’s message? #TwitterSmarter pic.twitter.com/efxZbu56m4
— Madalyn Sklar ? Ranked Houston’s #1 Social Media (@MadalynSklar) March 1, 2018
A3. Twitter is not a channel for control freaks. By definition, real-time means the actual time during which a process or event occurs. #TwitterSmarter #SMMW18
— Lisa Buyer (@lisabuyer) March 1, 2018
A3. In order to really take advantage of the Twitter perks – brands need to embrace and let go of control. #TwitterSmarter #SMMW18 pic.twitter.com/h5J2NR26FX
— Lisa Buyer (@lisabuyer) March 1, 2018
A3. Letting go of control does not mean “being out of control” either. Find a balance. Make sure you have a responsible social team. #TwitterSmarter #SMMW18
— Lisa Buyer (@lisabuyer) March 1, 2018
A3. Listening. Using Twitter for Social customer service and staying in the conversation of brand mentions – good and bad. #TwitterSmarter #SMMW18
— Lisa Buyer (@lisabuyer) March 1, 2018
Media relations. Using Twitter to help your target media/bloggers by giving first. Share and support their content. #TwitterSmarter #SMMW18 pic.twitter.com/NaFbvPWdwn
— Lisa Buyer (@lisabuyer) March 1, 2018
A3 Live Tweet from events #twittersmarter
— Toby Metcalf Loves to have Conversations (@Toby_Metcalf) March 1, 2018
A3: I like to hop on trending topics/hashtags that make sense for my brand. We have beautiful split images and videos with our ampersand in the middle – these visuals can be used for many trending topics and REALLY boost our message. #TwitterSmarter https://t.co/JfoHdDLIpq
— Katelyn Brower ? (@BrowerKDnB) March 1, 2018
A3. Participating in Twitter chats, using trending hashtags, interacting with influencers, etc. Starting a Twitter chat would be ideal to amplifying your brand and gaining more exposure. #TwitterSmarter https://t.co/Fkg3IGz6H6
— Jordan Torr (@jordantorrISI) March 1, 2018
A3: Twitter’s character limit keeps the focus on efficient communication. Tweets need to be short and concise, while maintaining the integrity of the message & the focus of the target audience. Each Tweet should be a unique communication & distinct in format #TwitterSmarter https://t.co/KtFDGYWcaM
— Eddie Garrison #FacebookLive ? (@EddieGarrison) March 1, 2018
A3: Be present. This means that just as you’re creating content for Twitter, you should also be engaging with people in your niche. You have to be an active member of your community in order to boost your brand awareness. #TwitterSmarter
— Flying Cork (@flyingcorkpgh) 1 March 2018
A3 Be active and available on Twitter. Have a set of at least three brand messages ready to go so you can adapt them as responses for whatever issues you see that pop up and you can address. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) March 1, 2018
A3: Listening and responding to users as soon as possible. If we’re animated on Twitter, users are more likely to engage with us when we publish news. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 1 March 2018
A3 Don't only share message/news & run. Show behind the scenes to grow interest. Live tweet from events. Engage with people #twittersmarter
— Suzanne Brown (@mompowerment) March 1, 2018
A3. Amplify your brand’s message through Twitter at live events and conferences. Share speaker quotes or notable stats from a presentation. You can also react in-the-moment to ongoing issues with your audience #TwitterSmarter #SMMW18
— Nick Martin ??? (@NickAtHootsuite) 1 March 2018
A3
Using Twitter as a real-time resource to amplify content:
?use Twitter’s native analytics to see what’s working
?use Twitter Lists, not just your main feed
?follow the conversation using trending hashtags
?organise your content into Twitter Moments#TwitterSmarter— comfortwriter ??? (@ComfortWriter) 1 March 2018
Q4: What role can Twitter play for brands in the rise of visual reporting? #TwitterSmarter pic.twitter.com/QuBRTfiyKf
— Madalyn Sklar ? Ranked Houston’s #1 Social Media (@MadalynSklar) March 1, 2018
A4. Brands can use Twitter as a storytelling channel combining video, images,gifs and emojis make news come to life. #TwitterSmarter #SMMW18
— Lisa Buyer (@lisabuyer) March 1, 2018
A4. Pin your brand’s featured news content to the top of your Twitter feed. #TwitterSmarter #SMMW18
— Lisa Buyer (@lisabuyer) March 1, 2018
A4: Live video! Be the first to discuss events and news in your industry and reach a large audience by going live. #TwitterSmarter https://t.co/VHdlyqdJQQ
— Katelyn Brower ? (@BrowerKDnB) March 1, 2018
A4. #Video is growing in popularity on all social channels. Using #video on Twitter to report the news will offer another form of media for your audience to catch up. #TwitterSmarter
— SourceMedia (@SourceMediaCo) 1 March 2018
A4: Twitter is a fantastic way to share infographical data #TwitterSmarter #smmw18
— Tim Lewis @ Stoneham Press (@StonehamPress) 1 March 2018
A4: Twitter is all about real-time info. It’s the perfect platform to share quick clips, snippets of information and behind-the-scenes content. Think of yourself as a news reporter when posting to Twitter. #Twittersmarter
— Maria Marchewka (@_MariaMarchewka) 1 March 2018
A4 You don't have to rely on official news outlets to share your message. YOU are the news outlet-livestreaming, photos, etc #twittersmarter
— Azure Collier ✨ (@azurecollier) March 1, 2018
A4: Use the aspects of the platform to enhance your message: images, video, live streaming! Use a combination of all these to bring your followers into the situation and give them the feeling that they are there. #TwitterSmarter
— Caitlin Kinser (@caitlinmarie89) 1 March 2018
A4:
Videos—recorded and live.
Even text-only less-than-6-seconds video are great. They autoplay and convey the message so well.
Animates GIFs are, of course, awesome.#TwitterSmarter— Narmadhaa (@s_narmadhaa) 1 March 2018
A4 Pictures and videos say much more than words. And through video ? we can so easily connect & take that connection further #SMMW18 #TwitterSmarter https://t.co/AYnUYjJpoz
— Zala Bricelj (@ZalkaB) March 1, 2018
A4. Images and video are easy to share through Twitter. I’ve started sharing responses to #HootChat via video. You can share more information and can show your face to your audience too. It’s more personal and authentic ? #TwitterSmarter #SMMW18
— Nick Martin ??? (@NickAtHootsuite) 1 March 2018
A4
If you’re making the most of Twitter for visual reporting:
?use live video if you’re at the scene
?use recorded video & share
?use Twitter Moments to share yours & other people’s content
?use emoji, if appropriate
?always add an image, it’s more engaging#TwitterSmarter— comfortwriter ??? (@ComfortWriter) 1 March 2018
Q5: What are your favorite tools to measure, track and optimize your Social PR activities? #TwitterSmarter pic.twitter.com/VPEK3gNAGg
— Madalyn Sklar ? Ranked Houston’s #1 Social Media (@MadalynSklar) March 1, 2018
A5. @buffer is my all time fave tool that can really do it all – measure, track and optimize – plus more. #TwitterSmarter #SMMW18 pic.twitter.com/90CUmg44II
— Lisa Buyer (@lisabuyer) March 1, 2018
A5. My team could not live without @Asana to plan out and collaborate our #SocialPR activities #TwitterSmarter #SMMW18
— Lisa Buyer (@lisabuyer) March 1, 2018
A5: Google Analytics and the platform’s native reporting tools! #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 1 March 2018
A5 Track with utm codes & Google Analytics
#twittersmarter— Toby Metcalf Loves to have Conversations (@Toby_Metcalf) March 1, 2018
A5: We’re big fans of mixing and matching @googleanalytics & @SproutSocial‘s reporting! In fact, we just wrote a blog about the three tools social media marketers should be using: https://t.co/4GOytxBS0B. #TwitterSmarter
— Flying Cork (@flyingcorkpgh) 1 March 2018
A5. Social listening tools! ??
(I use @Sprinklr for my main work accounts.) #TwitterSmarter pic.twitter.com/6dC68XSGhl
— Lisa Boyles ??? #SOCIALWOLFPACK ? (@lisaboylesmedia) 1 March 2018
A5: Twitter has great analytics built right in. Google Analytics is super helpful when we have a UTM source tracker in links we post on Twitter.
To optimise: I love using twitter cards over normal banners. It gives a lot more clickable space. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 1 March 2018
A5 Twitter analytics will show you which tweets gained the most traction. Keep experimenting because performance might have been based on timing as well as subject. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) March 1, 2018
A5: @googleanalytics @hootsuite @buffer @HeroicSocialApp @commun_it @warblealerts and each platform’s analytics reporting tools. #TwitterSmarter
— Julie Lichtenberg (@jalichtenberg) 1 March 2018
A5. Hootsuite Insights and @Brandwatch ? They are simply the best #TwitterSmarter #SMMW18 pic.twitter.com/zd6ggWJhEN
— Nick Martin ??? (@NickAtHootsuite) 1 March 2018
A5 I use the built-in tools, @HubSpot @tailwindapp and @bitly #twittersmarter
— Azure Collier ✨ (@azurecollier) March 1, 2018
A5. I love using Tailwind for Pinterest and Agorapulse for all the other networks. #TwitterSmarter
— Mike Allton (@mike_allton) 1 March 2018
Q6: What is your top recipe for any brand to avoid possible PR disasters? #TwitterSmarter pic.twitter.com/W8puOuwIDl
— Madalyn Sklar ? Ranked Houston’s #1 Social Media (@MadalynSklar) March 1, 2018
A6. Have a response plan for possible and predictable Social PR scenarios -good and bad. Remember – when you don’t have a plan, that is your plan. #TwitterSmarter #SMMW18 pic.twitter.com/xCLXqCQSID
— Lisa Buyer (@lisabuyer) March 1, 2018
A6. Have a response plan can even be a chain of command or giving someone that authority to make on the spot decisions. #TwitterSmarter #SMMW18 pic.twitter.com/XBbhqwn2Ql
— Lisa Buyer (@lisabuyer) March 1, 2018
A6. Super important: never join a trending hashtag without understanding it #TwitterSmarter
— Lisa Buyer (@lisabuyer) March 1, 2018
A6 Don't feed trolls #twittersmarter
— Toby Metcalf Loves to have Conversations (@Toby_Metcalf) March 1, 2018
A6: Always think before you post. Don't rush to get something out there. Review your message and think carefully because once it's posted… It's out there. #TwitterSmarter
— Express Writers (@ExpWriters) March 1, 2018
A6. When developing content, get your experts (marketing/Communications/R&D) involved! It will help prevent some of this. #TwitterSmarter
— J. (yes just the letter) Nolfo-Content Manager ? (@jnolfo) March 1, 2018
A6: Don’t spam people! Don’t contact them let them come to you. #TwitterSmarter pic.twitter.com/ldHI4bdCVQ
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) 1 March 2018
A6: Make sure you know what the #hashtag means before you use it…#TwitterSmarter
— Caitlin Kinser (@caitlinmarie89) 1 March 2018
A6: DO NOT DELETE YOUR SOCIAL MEDIA PLATFORMS WHEN A PR CRISIS HAPPENS.
Also – don't leave issues, customer complaints or disaster comments in the dark. You should always be prepared for a crisis no matter what the issue is.#TwitterSmarter https://t.co/ktLIUR4uCQ
— Katelyn Brower ? (@BrowerKDnB) March 1, 2018
A6 Don't hide. Be transparent, admit when you're wrong, offer a solution, ask for feedback, be available, always be helpful #twittersmarter
— Azure Collier ✨ (@azurecollier) March 1, 2018
A6 Top tip to avoid public relations disasters is to think — maybe think again — before you tweet. There's no rush to be first if you're not right. Also think twice about automated tweets. Those can be more than embarrassing if there's a tragedy. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) March 1, 2018
A6 Expect things will go wrong at some point. Avoiding a disaster is all about responding quickly, with empathy and humility so people know they’ve been heard. And begin working towards avoiding a similar situation in the future. #TwitterSmarter
— Bill Skowronski (@BillSkowronski) March 1, 2018
A6. Think before you post.
What are you saying? How can it affect people? Can it be misconstrued? Are you excluding people? Are you stepping into a conversation that your brand has no business being a part of?
Think. #TwitterSmarter #SMMW18 pic.twitter.com/xaNOQrOKOz
— Nick Martin ??? (@NickAtHootsuite) 1 March 2018
Q7: How can Twitter support Social PR community building for brands? #TwitterSmarter pic.twitter.com/RTrHeuRuU7
— Madalyn Sklar ? Ranked Houston’s #1 Social Media (@MadalynSklar) March 1, 2018
A7. Participating in and hosting Twitter chats like this. #TwitterSmarter
— Lisa Buyer (@lisabuyer) March 1, 2018
A7. Taking Twitter chats offline and IRL to events like #SMMW is Social PR brilliant! #TwitterSmarter
— Lisa Buyer (@lisabuyer) March 1, 2018
A7 Create a tweetchat to engage your customers and bring them together as a community #twittersmarter
— Toby Metcalf Loves to have Conversations (@Toby_Metcalf) March 1, 2018
A7 Participate in Twitter chats! Join in on local topics/hashtags so you're part of the local conversation. #twittersmarter
— Azure Collier ✨ (@azurecollier) March 1, 2018
A7. Create a unique hashtag for your community to bring people together in one place.
On a personal note, that's why I created my own branded hashtags for my classes each year (#FrebergSM and #Freberg18 right now). Creates a place to share resources and ideas! #TwitterSmarter https://t.co/NwUOaxnAYK
— Karen Freberg, Ph.D. at #CASESMC (@kfreberg) March 1, 2018
A7. Advanced search techniques can help you track down the relevant influencers to your brand! #TwitterSmarter pic.twitter.com/IAN0WIffFg
— Lisa Boyles ??? #SOCIALWOLFPACK ? (@lisaboylesmedia) 1 March 2018
A7. Consider the fact that Twitter is a truly open and broadcast style of communication, a brand has the ability to reach everyone the same. Other platforms hide access to communities behind paywalls. .@MadalynSklar #TwitterSmarter
— Kristopher Crump (@kriscrump) March 1, 2018
A7 Get to know community service organizations in your area. If they have events coming up, tweet about them. If you can attend, do live tweets. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) March 1, 2018
A7. Going back to an earlier response, Twitter is a fantastic venue for amplifying a brand’s message.
The opportunity to have a two-way conversation with their target audience is so so so valuable as well #TwitterSmarter #SMMW18 pic.twitter.com/g03dN5WVwh
— Nick Martin ??? (@NickAtHootsuite) 1 March 2018
A7: Keywords—Community building. Even if we just stick around, observe, and respond on Twitter, it goes a long way in improving our social presence and credibility. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 1 March 2018
A7: By sticking with what works, engaging with others and making new relationships #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) 1 March 2018
Q8: What would be your Twitter wisdom any brand could use in Social PR? #TwitterSmarter pic.twitter.com/4T2ZJvfOXj
— Madalyn Sklar ? Ranked Houston’s #1 Social Media (@MadalynSklar) March 1, 2018
A8.
? Know your audience – create personas
# Hashtags – create brand centric hashtags
?Optimize your profile and update your Twitter cover #TwitterSmarter pic.twitter.com/29tAuakpL6— Lisa Buyer (@lisabuyer) March 1, 2018
A8.
Pin posts to your profile bi-weekly #TwitterSmarter
Create Twitter moments during events or breaking news #TwitterSmarter
Share posts from insta to Twitter using #IFTTT @IFTTT— Lisa Buyer (@lisabuyer) March 1, 2018
A8. Think before you type. Know your audience. Keep messaging consistent, but be human. #TwitterSmarter https://t.co/BSpqdLH2rd
— Jordan Torr (@jordantorrISI) March 1, 2018
A8 Bbe active! Speak to your audience-post what they want to see. Be helpful-share tips and info, not all sales all the time #twittersmarter
— Azure Collier ✨ (@azurecollier) March 1, 2018
A8. Be real. Be intentional. Respond back. #TwitterSmarter
— J. (yes just the letter) Nolfo-Content Manager ? (@jnolfo) March 1, 2018
A8 Know Your Mission and state it often. Stay focused and consistent. Be true to you. Don’t give up. You will find your people. #TwitterSmarter
— Melissa Reyes @MizMeliz Inspiring Adventures (@MizMeliz) March 1, 2018
A8: People care about authenticity, accuracy, and brands who can own up to and solve mistakes. #TwitterSmarter https://t.co/241926OX7l
— Katelyn Brower ? (@BrowerKDnB) March 1, 2018
A8 Social public relations means being social first. You need to get familiar with potential customers before even broaching sales — and those activities should take place offline and in person. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) March 1, 2018
A8. Have fun, be creative, be real, maximize opportunity to reach your audience directly, engage and make the world smaller …..but better. #twittersmarter pic.twitter.com/hBqCccN1xH
— Melissa A. ? SXSW (@mz_rocko) 1 March 2018
A8 Don’t take a defensive approach in your public response to negative events. Nothing makes the situation worse than feeling like the organization doesn’t think there’s a problem. #TwitterSmarter
— Bill Skowronski (@BillSkowronski) March 1, 2018
A8. Twitter top tips:
1. Maintain consistent branding
2. Know your audience so you can post the right content at the right time
3. Always be listening so you can reply to inquiries and complaints#TwitterSmarter #SMMW18 #socialmediamarketing— Marketo (@marketo) 1 March 2018
A8. Our Twitter wisdom any brand can use for Social PR is to share industry news, updates, and helpful practices to keep the industry and community safe. For example, we share plugin and software vulnerabilities ASAP. #TwitterSmarter
— pair Networks (@pairnetworks) 1 March 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
