Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
This week’s #TwitterSmarter chat assignment from @mitchjackson:
? #JustStart doing something
? What can you do differently than everyone else?
? Give yourself permission
? Add value, show your human side
? Practice good ethics#JustDoIt ? #TwitterSmarterAssignment pic.twitter.com/uU5kR4VaEK— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
Did you miss today's #TwitterSmarter "after" chat livestream with my guest @mitchjackson? No worries, you can watch the replay. https://t.co/q84tGNZ2c7 pic.twitter.com/wRPmVNVfzO
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
Please welcome our guest @mitchjackson. Topic: The 7 Legal and Business Ethics of Twitter Marketing. #TwitterSmarter pic.twitter.com/nWOFBwYJAX
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How can Twitter Polls boost audience engagement? #TwitterSmarter pic.twitter.com/FdvUVWiKRl
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
1|3 Twitter polls are a great way to boost engagement because it’s an easy way for your audience members to share their opinions #TwitterSmarter pic.twitter.com/BnFw5grpzm
— Hootsuite (@hootsuite) 19 April 2018
2|3 Ask a goofy question or a business-oriented one. People like to share their opinion and see how they compare to others #TwitterSmarter pic.twitter.com/HPCn0b73Rj
— Hootsuite (@hootsuite) 19 April 2018
3|3 Did we miss anything about Twitter polls? Learn more in our blog post here: https://t.co/ckZQnazrgr #TwitterSmarter pic.twitter.com/8SGgqKTm7U
— Hootsuite (@hootsuite) 19 April 2018
Q1: Why is it important to base your brand marketing activities in ethics and legal responsibility? #TwitterSmarter pic.twitter.com/pxd2LBclml
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
#A1(a): Because as French philosopher Albert Camus said, “A man without ethics is a wild beast loosed upon this world.” #twittersmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A1(a-2) I believe if you allow that beast to feed on the power and global reach of Twitter, then only bad things will happen! #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A2(b): Long-term marketing and brand building success on Twitter requires earning, building and keeping customer confidence in your brand’s integrity. #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A1(c): This leads to better customer satisfaction, customer retention, and outstanding customer relations. #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A1(d): With better customer trust and relations, your brand will be amplified by others on Twitter resulting in an increase in business and sales. #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A1: I think it's important to always do the right thing. Think about your actions. Twitter is a public platform. You want to build trust there. I aways stress the importance of Know, Like and Trust. #TwitterSmarter https://t.co/JWXwpxpNy8
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
A1: Trust is VITAL – if I can't trust you with little things then why trust you with big things. #TwitterSmarter https://t.co/AHSlyGWS7u
— Kathryn Lang (@Kathrynclang) April 19, 2018
A1 Ethics = Trust #twittersmarter
— Toby Metcalf (@Toby_Metcalf) April 19, 2018
A1: Because if you don't right out of the gate, it'll catch up to you at some point. It's better to dot your "i's" and cross your "t's" right out of the gate than have to worry about them later. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 19 April 2018
A1. Twitter is a very public platform, and retweeting is quick and easy. You don’t want an ill-thought out tweet to threaten your brand or reputation in the eyes of your community. #TwitterSmarter pic.twitter.com/oPdGhHw41q
— Lisa Boyles ??? I like big gifs & I cannot lie (@lisaboylesmedia) 19 April 2018
A1: Almost too many reasons to fit in the word count! Doing the LEGAL work! Your ethics as an org demonstrate your values & even how you will treat your clients/customers. HONESTY. Brands that have excelled in recognition do right by their customers & their biz #TwitterSmarter pic.twitter.com/jZ46FC4YPY
— Launch Marketing (@LaunchMktg) 19 April 2018
A1. I'm always teaching my kids about integrity: "doing the right thing even if no one is watching." That goes double for business. #TwitterSmarter
— Gene Petrov // Leadership & Marketing Consulting (@GenePetrovLMC) 19 April 2018
A1: It's crucial to act ethically because you're trying to build a long-term relationship with your customers and stakeholders.
You would never want to do anything to jeopardize their trust or loyalty.#TwitterSmarter https://t.co/rDaNr2g45h
— Cameron Davis-Bean (@cdavisbean) April 19, 2018
A1.
– Twitter is a VERY public platform. Ppl can see your content easily without even following you.
– Even on more private platforms, nothing really disappears online.
– Your brand represents you. #TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) April 19, 2018
A1: It's important for your brand to be ethical because that plays a huge role in establishing trust with your audience.
Plus, it's going to keep you out of trouble! #TwitterSmarter
— Express Writers (@ExpWriters) April 19, 2018
A1. #TwitterSmarter
Because it's the right thing to do. The same way in personal life you are held responsible and accountable for your actions, the same way you are held responsible and accountable for your tweets, posts, etc. online. https://t.co/pxlLiCUYgD
— Natasha G. (@nplusg) April 19, 2018
Q2: How can brands act with integrity in everything they do online and offline? #TwitterSmarter pic.twitter.com/Mc23qJoDdu
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
A2(a): Simple. Empower your team from top to bottom to be genuine, truthful and honest in everything they say and do on Twitter. It’s not complicated but for whatever reason, most companies don’t focus on this. #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A2(b): When all said and done, acting with integrity is simple. It’s all about making sure you “Do the right thing. It will gratify some people and astonish the rest.” -Mark Twain #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A2(c): Look, the bottom line is that if you don’t act with integrity, there can be consequences. Here’s an example of 15 people who were fired for their tweets. Wonder how these tweets hurt the companies they worked for? https://t.co/PpjzhoggU2 #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A(2- general): Always try to do the right thing and empower your team to do the same right? #twittersmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A2: Be real. Do what you say you are going to do. Don't worry about the other guys. You focus on you and your business. #TwitterSmarter https://t.co/tA0nSsZpQW
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
A2: Always be genuine. Don't try to be shady or hide things from your audience. They'll see through that. #TwitterSmarter
— Express Writers (@ExpWriters) April 19, 2018
A2: The best way to act with integrity is to ask "what is right" not what is easier or will get us more. #TwitterSmarter https://t.co/F3sSdrCxaW
— Kathryn Lang (@Kathrynclang) April 19, 2018
A2. Do what you say and say what you do. Live congruently. #TwitterSmarter
— Gene Petrov // Leadership & Marketing Consulting (@GenePetrovLMC) 19 April 2018
A2: Do your research! If you're hesitant to post something, do a little bit of background research so you know what you're posting is beneficial to your audience & business. When in doubt, fact check! #TwitterSmarter pic.twitter.com/HyhfoizE85
— Launch Marketing (@LaunchMktg) 19 April 2018
A2. Have strong and transparent CSR activities, and let these come through in your comms.
During a ‘social media crisis’ as well, regular updates is key. Even if it’s just to say there’s no new developments. ? #TwitterSmarter pic.twitter.com/aPtmbaJ6fj
— Lisa Boyles ??? I like big gifs & I cannot lie (@lisaboylesmedia) 19 April 2018
A2: Integrity and being genuine go hand-in-hand. When you try and be someone you're not, it'll eventually come to the surface at some point. Integrity is like a muscle. The more you exercise it, the stronger it'll become. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 19 April 2018
A2.
– Be more human as @markwschaefer always says.
– Follow the golden rule
– Act the same online as in real life #TwitterSmarter https://t.co/xA5srwmfXx
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) April 19, 2018
A2 Understand Twitter's terms and conditions. Think before hitting send and also make sure you acknowledge if you're taking content from somewhere else. #TwitterSmarter pic.twitter.com/bZViCjLRKF
— Annoyin’ Observer (@SirKingofGifs) 19 April 2018
A2 Twitter is an online conversation. If you wouldn't do or say something to someone in front of you, don't do it here. #twittersmarter
— Suzanne Brown (@OKsuziMarketing) April 19, 2018
A2
Integrity shows in what you do, how you do it and if/when you do it consistenly, no matter the situation, the reason or other context.If you start from a pleace of honesty and keeping their best interest at heart, you're in for a long run.#TwitterSmarter https://t.co/TjzCyhVIWX
— Zala Bricelj (@ZalkaB) April 19, 2018
Q3: What are your best tips for brands keeping their promises to create loyal customers? #TwitterSmarter pic.twitter.com/PMVrwx7Koj
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
A3(a): I’ve owned my own law firm for 32 years. Want to know my best tip to create and keep loyal clients? It’s simple and it applies to online. DO WHAT YOU TELL YOUR CLIENTS YOU ARE GOING TO DO (no exceptions) #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A3(b): With social, digital and especially Twitter, it’s also making sure to remember what my good friend @BryanKramer reminds all of us with using #H2H. That is, make the “human” part of your business the main part of your business. Even on Twitter 😉 #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A3 Underpromise -> over-deliver. #TwitterSmarter https://t.co/IGruhkOwn5
— Desiree Townsend (@DNTowns) April 19, 2018
A3: Don't say things that you know you can't live up to. It's all about managing expecations. Remember, you have the power to set the bar. So keep that in mind and don't overpromise just to get a sale. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 19 April 2018
A3 Don't buy followers? #TwitterSmarter pic.twitter.com/ZixxFj8dNs
— Annoyin’ Observer (@SirKingofGifs) 19 April 2018
Keep your promises, do as you say you will do, and have your customers best interests at heart. https://t.co/hF3XIGiW4l
— Natasha G. (@nplusg) April 19, 2018
A3. Promises? Man don’t promise unless you know you can deliver. You never know how someone will react if you don’t keep your word. Set the expectation and if you are not 100% don’t promise. #twittersmarter
— Ryan Donald (@MurphyD15) 19 April 2018
A3: Underpromise/Overdeliver — Focus on quality of customers more so than quantity. Persistence and patience. #TwitterSmarter https://t.co/1LC7xeikY3
— Glen Park Media (@glenparkmedia) April 19, 2018
A3
Don't mislead.
Don't overpromise, BUT over-deliver when possible.
Make each one of your clients / contacts / people you work with matter. Let them know they matter and how you appreciate them.#TwitterSmarter https://t.co/796hW1jEpa
— Zala Bricelj (@ZalkaB) April 19, 2018
A3: Don't sell them what they don't need, even if they think they do. Be reasonable in expectations, theirs and yours, Under promise, over deliver. Honesty IS always the best policy – temper it with kindness. #TwitterSmarter https://t.co/6wngJx8yaX
— Andrea Villeneuve (@DreaVilleneuve) April 19, 2018
A3: As the age old saying goes. "Underpromise and overdeliver". #twittersmarter
— Mr Kampmann ??? (@mrkampmann) April 19, 2018
A3 well, don't buy followers. don't use automation in a way that people feel annoyed. #twittersmarter
— Joana Rita Sousa ? ?? (@JoanaRSSousa) 19 April 2018
Q4: What are some ways your actions can show you care for and respect your audience? #TwitterSmarter pic.twitter.com/T2TEMjeG5n
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
A4(a): In answering this question I’m reminded of this powerful quote by Theodore Roosevelt, “Great thoughts speak only to the thoughtful mind, but great actions speak to all mankind.” Want to show that you care? Then act that way from the top down. #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A4(b): Empower everyone in your company to show that they care too. Reward them with praise, promotions, opportunities, and bonuses for doing so. #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A4(c): The best way to show you care and respect others is to provide value and help. “The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively.” -Bob Marley #TwitterSmarter pic.twitter.com/hTlkt2tZXQ
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A4: Read this ??? #TwitterSmarter #ShowUCare Thanks @iSocialFanz! https://t.co/uHtmI3CpfJ
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
A4. Taking time to know personal tidbits and then celebrating those (example birthdays, anniversaries, family, vacation). #TwitterSmarter
— Gene Petrov // Leadership & Marketing Consulting (@GenePetrovLMC) 19 April 2018
A4: Act with people individually, not as a number or part of a demographic. #twittersmarter
— Mr Kampmann ??? (@mrkampmann) April 19, 2018
A4. Call them out while encouraging them to voice their opionions, make brand and employee advocates while offering them a product or service. By doing that you compel them to come back. #TwitterSmarter
— Dr. Dorrie Cooper (@sittingpretty61) April 19, 2018
A4: Take time to listen and then to help – even if helping means pointing them in a direction other than your own! #TwitterSmarter https://t.co/BX1LwQ8sYs
— Kathryn Lang (@Kathrynclang) April 19, 2018
A4 Reach out to them, respond to their tweets (positive and negative). Try to make their experience as helpful as possible. #TwitterSmarter pic.twitter.com/bSWdeygeo8
— Annoyin’ Observer (@SirKingofGifs) 19 April 2018
A4 Treat customers like people, be respectful, deliver when/how you say you'll deliver, respond to questions. #twittersmarter
— Suzanne Brown (@OKsuziMarketing) April 19, 2018
A4: Ask questions & LISTEN. Then put that into action. Be kind, courteous and grateful for their time! #TwitterSmarter pic.twitter.com/KW8293Hq5B
— Launch Marketing (@LaunchMktg) 19 April 2018
A4 get to know your audience; always personalize the answers or interactions. don't leave anyone without an answer #twittersmarter
— Joana Rita Sousa ? ?? (@JoanaRSSousa) 19 April 2018
A4: Solicit feedback, listen, and make changes based on what you learn.
Negative feedback can be hard to hear, but don't turn a deaf ear. Remember, after all, who you are there to serve.#TwitterSmarter https://t.co/A7mbBqg4dI
— Cameron Davis-Bean (@cdavisbean) April 19, 2018
A4: Take the time to reach out to your audience both online and offline. Celebrate their good times, support them when things are down and expect nothing for it #TwitterSmarter https://t.co/o5mfuPl0IC
— Jim Fuhs of Fuhsion Marketing #DSATL (@FuhsionMktg) April 19, 2018
Q5: How can you make sure your brand actions and activities are in line with rules and regulations? #TwitterSmarter pic.twitter.com/Tl64mgdyfQ
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
A5(a): Every person and company doing business online needs to research and apply the state and federal rules and regulations controlling their industry. You also need to make sure you comply with the Twitter TOS agreement. #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A5(b): As a litigation and trial lawyer, this is where I see clients and defendants drop the ball. Take the necessary time to figure out what the rules are and then follow them. Stay out of the grey area, especially on Twitter and social media. #TwitterSmarter #BeSmart 😉 pic.twitter.com/p1jEmlkYJC
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A5. Knowing the Terms of Use for each platform is ?% essential.
Always check laws and guidelines around competitions/promos too, with clear and accessible T&Cs! #TwitterSmarter pic.twitter.com/AzeUgHkE3j
— Lisa Boyles ??? I like big gifs & I cannot lie (@lisaboylesmedia) 19 April 2018
A5: This isn't exactly hard science method. But if you are going to do something and it makes you jump a little when someone asks, "is this legal to do?" Then don't do it. #Twittersmarter
— Mr Kampmann ??? (@mrkampmann) 19 April 2018
A5: RESEARCH! When I came on the Launch Marketing team, majority of my time was spent just researching rules, regulations, best practices, industry guidelines, trends etc. Even 30 minutes a day can make a difference in your professional growth and business health #TwitterSmarter pic.twitter.com/q6DDp7vYi1
— Launch Marketing (@LaunchMktg) 19 April 2018
A5. The rules and regulations need to be weaved into the fabric of the company through social media guidelines and goals. Your company training threads this through employee team building. #TwitterSmarter
— Dr. Dorrie Cooper (@sittingpretty61) April 19, 2018
A5 If you have a question or if it's something you don't normally do, seek advice from your tribe or a professional. #twittersmarter
— Suzanne Brown (@OKsuziMarketing) April 19, 2018
A5: Know what's acceptable and what isn't. Know that most things have rules and regulations; follow them and you'll have no issues #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) 19 April 2018
A5: #TwitterSmarter Always follow the rules of social medias, the rules of every platform you use. Respect the customers opinion.
— SixelIT (@sixel_it) 19 April 2018
A5: Take the time to educate yourself and be informed about terms of Use, rules, regulations, restrictions – Little investment of your time for a long and successful career #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) 19 April 2018
Q6: How can brands establish leadership and authority by following ethical principles? #TwitterSmarter pic.twitter.com/sttl9yXdNb
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
A6(a): The real question is, “Can brands establish leadership and authority without following ethical principles? The answer of course is “NO”. #TwitterSmarter pic.twitter.com/cNcuTsX1H2
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A6(b): Because following ethical principles is mandatory to achieve and establish real leadership and authority, doing so must start at the top and flow down to everyone in the organization. No exceptions. #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A6: The more you invest in being honest, open, and exposes in your actions, the more you will grow up relationships. The more you grow and invest in relationships, the more opportunities will show up. It is ALL about the relationships! #TwitterSmarter https://t.co/4RMpocfSjw
— Kathryn Lang (@Kathrynclang) April 19, 2018
A6. If you want to attract great, honest customers you have to first be great and honest. #TwitterSmarter
— Gene Petrov // Leadership & Marketing Consulting (@GenePetrovLMC) 19 April 2018
A6.
– Don't just show us that you can memorize your ethical principles.
– Show us your ethical principles through actions, especially in tough and challenging situations. #TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) April 19, 2018
A6: To put a slight twist on this question, I would say that brand's CAN'T establish leadership and authority WITHOUT following ethical principles.
They're the starting point.#TwitterSmarter https://t.co/VhfAK0RmLU
— Cameron Davis-Bean (@cdavisbean) April 19, 2018
A6: By sticking to their own principles and rules and knowing how to come off to their audience #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) 19 April 2018
A6 if our brand has a sense of ethics, the authority exists for itself. and we "see" that sense of ethics when the brand talks to the audience, promotes herself and "breathes (online and offline). #twittersmarter
— Joana Rita Sousa ? ?? (@JoanaRSSousa) 19 April 2018
A6. Values and attitudes need to be demonstrated manifestly and implicity. Offer your time, care and concern through the CX experience then your actions will communicate your values. #TwitterSmarter pic.twitter.com/jmK5LgLPSF
— Dr. Dorrie Cooper (@sittingpretty61) April 19, 2018
A6. #TwitterSmarter
If you do not have ethical principles, you cannot establish yourself as a brand leader or brand authority. Simple. https://t.co/qJhmqSiKCe
— Natasha G. (@nplusg) April 19, 2018
A6: #TwitterSmarter It is necessity to follow the ethical principles. Always respect and be honest.
— SixelIT (@sixel_it) 19 April 2018
A6
Ethics is a representation of your values and where your business originates from.When you walk the talk, no matter the situation and consequences, I think you can't go wrong!#TwitterSmarter https://t.co/KBvhRiTuUZ
— Zala Bricelj (@ZalkaB) April 19, 2018
Q7: How can brands and businesses convey their moral values with their content? #TwitterSmarter pic.twitter.com/iGZXA1NhjT
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
A7(a): Share the moral values of your clients, customers and employers. Share the moral values of how you help in the community. #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A7(b): Use stories, pictures, videos and everything in between to show how you CARE and how you’re doing things the right way. Remember that facts tell, but stories sell. Use real emotional stories! #TwitterSmarter pic.twitter.com/lt8SCVf1hW
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A7. Champion your people, and empower them to highlight your values for you! #TwitterSmarter pic.twitter.com/dgmMPlPunc
— Lisa Boyles ??? I like big gifs & I cannot lie (@lisaboylesmedia) 19 April 2018
A7: Stick to your brand voice. Don't get caught up in the excitement or noise of trends if it's contrary to your brand #TwitterSmarter https://t.co/gmruXE8HE0
— Kathryn Lang (@Kathrynclang) April 19, 2018
A7 Decide what your mission and values are. Based on that you figure out your voice. Make sure your marketing reflects these #twittersmarter
— Suzanne Brown (@OKsuziMarketing) April 19, 2018
A7: Don’t post graphics or language you wouldn’t use in front of your children or your parents #TwitterSmarter https://t.co/GA86VwBjV6
— Jim Fuhs of Fuhsion Marketing #DSATL (@FuhsionMktg) April 19, 2018
A7: Accurate, timely content will show that you 1. know your stuff, 2. can keep up with the latest & greatest in your industry & 3. you would put in the same work for a client/customer. #Contentmarketing is about showing the GREAT work you do day in & day out! #TwitterSmarter pic.twitter.com/XHwCPyrdVc
— Launch Marketing (@LaunchMktg) 19 April 2018
A7: By being themselves, being efficient and being imaginative, creative and influential #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) 19 April 2018
A7. #TwitterSmarter
By offering valuable content that is aligned with their values and beliefs, mission, vision and core principles. https://t.co/ceywsAW6MU
— Natasha G. (@nplusg) April 19, 2018
A7: One of the biggest things I look at is what does your company's website look like? Does everyone look the same? Or are you featuring inclusive imagery that is as diverse as your (current & future) customers, employees, and investors? #TwitterSmarter https://t.co/9ornmoL1Z4
— Cameron Davis-Bean (@cdavisbean) April 19, 2018
A7 well, when we know our mission and what we stand for (as a brand) our content has to follow and show this to the audience. we have to use empathy (not my favorite word, i admit) and imagine we're the audience.#twittersmarter
— Joana Rita Sousa ? ?? (@JoanaRSSousa) 19 April 2018
Q8: How can brands show they’re accountable for their actions and customer service? #TwitterSmarter pic.twitter.com/DRm5bICrOB
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
A8(a) Brands can show their accountability by being honest, STRATEGICALLY transparent, and walking their talk. It really is that easy—but few do this! 😉 #TwitterSmarter
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A8(a-1) And I really can't figure out why. pic.twitter.com/kv3dmqXxlA
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A8(final): Thanks everyone. That was a blast! Make sure to join us on the post-show live video! Reach out with any follow-up questions and remember to make each day your masterpiece 😉 https://t.co/v8jCVHRMJd #TwitterSmarter pic.twitter.com/tA6dBeyAno
— Mitch Jackson: Lawyer, Speaker and Consultant (@mitchjackson) April 19, 2018
A8: It always start with you. Show you care. Show you can be trusted. And smile ? a lot! #TwitterSmarter https://t.co/ISvtp0yrpt
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
A8 BEING PRESENT! Using canned responses responsibly. #TwitterSmarter https://t.co/vDuacdfrlz
— Desiree Townsend (@DNTowns) April 19, 2018
A8. I mentioned this approach earlier, but always circle back with a resolution! #TwitterSmarter pic.twitter.com/zT9jhwgXjb
— Lisa Boyles ??? I like big gifs & I cannot lie (@lisaboylesmedia) 19 April 2018
A8.
– They actually deliver what they have promised.
– They own their mistakes by being transparent and willing to apologize and say the three magic words, "I am sorry."#TwitterSmarter
— Ai Addyson-Zhang, Ph.D ? Edu Tech Evangelist (@aiaddysonzhang) April 19, 2018
A8 When you make a mistake, admit it and make things right. It's what you would want if you were on the receiving end. #twittersmarter
— Suzanne Brown (@OKsuziMarketing) April 19, 2018
A8: A succinct way to demonstrate your stellar customer service is answering customer questions live on social platforms, or creating content that addresses audience needs. Be one step ahead! #TwitterSmarter pic.twitter.com/FI5FTJ0xMv
— Launch Marketing (@LaunchMktg) 19 April 2018
A8: If you make a mistake, own up to it. Otherwise, you risk making the situation even worse. #TwitterSmarter
— Express Writers (@ExpWriters) April 19, 2018
A8: Own it when you make a mistake. Starbucks just did that, though one day of training won’t solve the issue #TwitterSmarter https://t.co/SDgf6KA05K
— Jim Fuhs of Fuhsion Marketing #DSATL (@FuhsionMktg) April 19, 2018
A8
I think brands show their "true colours" best in time of change, difficulty, setbacks, media fiasco(s) and backlash.
If you mess up, apologize truthfully. Work hard to do better next time.
Show you learn from your mistakes, today, tomorrow, every day!#TwitterSmarter https://t.co/hwxWG03LJ3
— Zala Bricelj (@ZalkaB) April 19, 2018
Thank you everyone for a great hour of sharing. #YouRock! We'll see you next week on the #TwitterSmarter chat. pic.twitter.com/MJdK7eFsC6
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
We have another great #TwitterSmarter chat guest lined up for next week. Mark your calendar. Our guest will be @Lisapatb. pic.twitter.com/oxvRMmlOxH
— Madalyn Sklar ? Social Media Coach & Consultant (@MadalynSklar) April 19, 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.