Building An Engaged Community on Social Media Channels with Jen Cole
#TwitterSmarter Chat Recap: 5-24-18
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
This week’s #TwitterSmarter chat assignment from @jencoleICT:
Be Approachable!
Your #TwitterSmarterAssignment is to pick 5 Twitter people/brands in your industry you've not engaged with before. Jump into a convo with them. Say something meaningful.
See next tweet for video ? pic.twitter.com/4VwEmB29uB
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 25, 2018
Watch the #TwitterSmarter “after” chat replay:https://t.co/sZvphFqmxb
Go to the 30 minute mark in the video to hear @jencoleICT share her #TwitterSmarterAssignment for everyone. Reach out to 5 people/brands and say something meaningful. ?#JustDoIt pic.twitter.com/o23diQollo
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 25, 2018
Please welcome our guest @jencoleICT. Topic: Building An Engaged Community on Social Media Channels. #TwitterSmarter pic.twitter.com/081YSA4RIH
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: In addition to Hootsuite, what are some other great Twitter tools? #TwitterSmarter pic.twitter.com/KUhBZPDSaf
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
1|2 Good question! There are a bunch of great Twitter tools out there! We recommend you check out @Brandwatch, @Canva, and @buzzsumo #TwitterSmarter pic.twitter.com/vaQvoMY5SN
— Hootsuite (@hootsuite) May 24, 2018
2|2 Brandwatch is an all-encompassing social listening tool, Canva is super helpful when creating your own images for Twitter, and BuzzSumo helps you curate content! Find our whole list of recommendations here: https://t.co/eysurC4avV #TwitterSmarter pic.twitter.com/mUDe3gIWg9
— Hootsuite (@hootsuite) May 24, 2018
#TwitterSmarter Chat
Q1: What makes social media, including Twitter, perfect for fostering meaningful conversations? #TwitterSmarter pic.twitter.com/lOHaZfa8kF
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A1: Social media platforms are a wonderful avenue for bringing many people from all over the world together over a meaningful topic. #TwitterSmarter
— Jen Cole #SMDAYICT (@jencoleICT) May 24, 2018
A1: You can connect with people from all over the world. I love connecting with people in my industry and developing relationships that turn into collaborations. @AdeldMeyer is a great example of this. We met on #MediaChat years ago. #TwitterSmarter https://t.co/lbo97QIHTi
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A1. Wanted to extend Twitter chats about professional learning with books so I created a website for educators. Over 2,000 have visited it in just a couple of months. #TwitterSmarter pic.twitter.com/c7b21rJscA
— Meredith Johnson – #BookCampPD (@mjjohnson1216) May 24, 2018
A1: you can use it almost anywhere – phone, laptop etc as long as you have a connection #TwitterSmarter
— Nicole Salama (@nicole_salama) May 24, 2018
A1: Social media is perfect for spontaneous interactions. We get to meet and engage with like minded people, and even share a healthy debate with unlike-minded people.
At the end of the day, it's all about conversations that make you think. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) May 24, 2018
A1. It doesn't matter if you're a brand with 1M+ followers or a new user with one follower; the two can coexist and interact on Twitter. That's what makes it so great for conversation. #TwitterSmarter
— SourceMedia (@SourceMediaCo) May 24, 2018
A1: You can reach beyond your social circle. With the right words and the right hashtags, you have the chance to reach millions (or at the very least, thousands). #TwitterSmarter
— Kristina Adams (@KristinaAuthor) May 24, 2018
A1 The ability to connect quickly with people around important (or unimportant for that matter) topics. People are able to voice their opinion freely. This can be both good and bad. #TwitterSmarter
— Gene Petrov Adoptive Dad of Triplets ?????? (@GenePetrovLMC) May 24, 2018
A1: Twitter has the lowest barrier to communication of all social media platforms. It’s also easy to identify & join conversations with hashtags. #TwitterSmarter https://t.co/OmC4xxUbAr
— ✨Christine Gritmon✨ (@cgritmon) May 24, 2018
A1 Social media encourages conversations. In fact, if you only broadcast, you'll soon be cast off to the bird cage like yesterday's newspaper — if you remember those .. or have a bird cage. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) May 24, 2018
A1 SoMe is good for fostering good convos because you can show competency, you can debate, you can share, and you can learn; all are essential for efficacy-based communication #TwitterSmarter pic.twitter.com/Cz7iC0eE8w
— ShereeseM, MS/MBA (@ShereesePubHlth) May 24, 2018
A1. You get to meet new people, and develop relationships with friends, prospects, and clients – old and new #TwitterSmarter
— ⭐ #GoalChat ⭐ (@GoalChat) May 24, 2018
Q2: How can nurturing a thriving online community contribute to your ROI? #TwitterSmarter pic.twitter.com/sGKfrm3UIX
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A2: Being open, available and genuine on your social media channels draws people in closer to you, and in turn helps to foster relationships built on trust. And people buy from people that they like, know and trust. #TwitterSmarter pic.twitter.com/XIXrcIp0U6
— Jen Cole #SMDAYICT (@jencoleICT) May 24, 2018
A2.2: Think about the lifetime value of one of your customers alone. If they keep coming back to you because they trust your brand based on what they’ve seen on social media, then you’re golden. #TwitterSmarter pic.twitter.com/dpI228viUJ
— Jen Cole #SMDAYICT (@jencoleICT) May 24, 2018
A2: When you have a community that loves and believes in you (know, like and trust as @jencoleICT says), it will definitely add to your ROI. Be consistent and persistent. #TwitterSmarter https://t.co/kT5Uku5bgK
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A2: ROI happens along with LTV
Don't sit around looking for an immediate ROI from social media. It takes time and it takes trust.
The LTV of your community transforms, builds, and continues the growth of your ROI#TwitterSmarter
— Jeff Higgins Is The Cool Rollerskate Backwards Guy (@ItsJeffHiggins) May 24, 2018
A2. Becoming a “name,” establishing thought leadership, nurturing a fan base, and developing a reputation as a “giver” all adds exponentially to your professional value. #TwitterSmarter https://t.co/yecUr6rsxH
— ✨Christine Gritmon✨ (@cgritmon) May 24, 2018
A2: The consistent engagement and open and honest giving to the community will lead to people giving back to you in return. Givers Gain #TwitterSmarter https://t.co/wf9m2Bd7j9
— Jim Fuhs of Fuhsion Marketing #SoMe trainer (@FuhsionMktg) May 24, 2018
A2: I can't speak from a business sense, but from a personal standpoint, nurturing the #SSSVEDA community and a vlog challenge we all undertook has led to solid support, advice and it just keeps growing #TwitterSmarter
— Ben Hardicre ? (@BenHardicre) May 24, 2018
A2: People that know, like, and trust you are more likely to support you and buy your offerings, which is important for businesses online. #TwitterSmarter
— Express Writers (@ExpWriters) May 24, 2018
A2: People want to feel a human/emotional connection with brands. The more you engage, the more likely you are to see a positive ROI in the present and more importantly, the future. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) May 24, 2018
A2: People don't want to be sold — But they are willing to buy. Building an online community of brand advocates is important as most consumers are loyal to brands. Loyal consumers means happy & purchasing consumers. Loyalty = ROI #TwitterSmarter https://t.co/VIWcoWt9CD
— Eddie Garrison #FacebookLive ? (@EddieGarrison) May 24, 2018
A2: When you help your audience, you create a community of raving fans and advocates who will give back and share your valuable information. They will help you expand the reach and be seen as an authority in your industry #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) May 24, 2018
A2: Focus on being relentlessly helpful and helping lift others up. That will clear the way for thriving community #TwitterSmarter
— Kathryn Lang (@Kathrynclang) May 24, 2018
A2.
? By building up trust in your own brand
? Establishing yourself as a thought-leader in your niche
? Generating brand awareness with new followers
? Occasionally promoting an offer or event to generate new leads (but not too many, we all hate spammers!)#TwitterSmarter— Virtuoso Assistant ? ? (@VirtuosoAssist) May 24, 2018
A2: You can tap into your “inner circle” to get their thoughts and take on your brand. Investing in them can help you build advocates and spread your message further than you can alone. #TwitterSmarter
— Jennifer Bulandr ?Social Media Consultant ? (@JenniferBulandr) May 24, 2018
Q3: How can engagement help you show up more organically in your audience feeds? #TwitterSmarter pic.twitter.com/orqioaV1uO
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A3: When you engage with others on social media, you immediately become visible to new individuals…or even to new communities! (People might feel more compelled to learn more about you if you continuously add value organically to conversations!) #TwitterSmarter pic.twitter.com/y0A4YqFv4L
— Jen Cole #SMDAYICT (@jencoleICT) May 24, 2018
A3: Engaging allows you to show up. Plain and simple. Don't be a hermit. Take time every day to engage with others. Show up and that will start to multiply as more people see you in the feeds. #TwitterSmarter https://t.co/OaGdUcpzI2
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A3: If Twitter/Facebook/Instagram sees you interacting with someone it gives their posts more prominence. #twittersmarter
— Tim Lewis @ Stoneham Press (@StonehamPress) May 24, 2018
A3: Engagement helps you show up in other people’s mentions, which is a highly valuable place to be! #TwitterSmarter https://t.co/eJ2Qi6QlPc
— ✨Christine Gritmon✨ (@cgritmon) May 24, 2018
A3: Using Twitter Lists to follow your audience and engage with them, they will start to look for your content or even possibly start to put you on their list #TwitterSmarter https://t.co/Io0yu1ZIZt
— Jim Fuhs of Fuhsion Marketing #SoMe trainer (@FuhsionMktg) May 24, 2018
A3: Algorithms love activity. #TwitterSmarter
— Kristina Adams (@KristinaAuthor) May 24, 2018
A3. One like or retweet from an engaged user = an appearance on their followers' timelines. Engagement with your posts is key, on Twitter especially. #TwitterSmarter
— SourceMedia (@SourceMediaCo) May 24, 2018
A3: Engagement leads to trust > Trust leads to sharing > Sharing leads to more reach. Reaching more people with engagement allows your content to be shared to more users. In turn, the algorithms show your content to more users #TwitterSmarter https://t.co/1y2ftneYd2
— Eddie Garrison #FacebookLive ? (@EddieGarrison) May 24, 2018
A3 Be real because you CAN'T fake "genuine" #twittersmarter
— Chaim Shapiro ? Help you MAXIMIZE LinkedIn ? (@ChaimShapiro) May 24, 2018
A3. #twittersmarter
I am an engagement advocate. Cannot emphasize its importance enough. Engaging with your audience will not only provide value content to your audience (and prospects) but allow platforms to see based on your activity a solid source boosting your positioning. https://t.co/DvL4jAtqLb
— Natasha G. (@nplusg) May 24, 2018
A3 for #TwitterSmarter: If people are commenting and sharing your tweets, you will show up on their follower's feeds and so on and so forth. It's pretty cool the digital reach we have these days.
— Knucklepuck (@KnucklepuckDC) May 24, 2018
A3 engagement with your audience in a meaningful way means you care about them. Twitter chats, good content and posts all add value for people engaged. If you generate good content the chances that your audience will want more of you is highter #TwitterSmarter
— Dr. Shruti Kapoor (@kapoors_s) May 24, 2018
Q4: What are some ways businesses can appear more approachable across social media channels? #TwitterSmarter pic.twitter.com/mkD3FS7hfX
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A4: Businesses can appear more approachable when they engage regularly and in-real-time, and with brand transparency. Sometimes it can even help to share your own vulnerabalities and stories! #TwitterSmarter
— Jen Cole #SMDAYICT (@jencoleICT) May 24, 2018
A4: I also truly believe that being willing to broadcast live and speak off-the-cuff about your area of expertise helps to boost your brand's viewed authenticity. #TwitterSmarter
— Jen Cole #SMDAYICT (@jencoleICT) May 24, 2018
A4: Don't be stuffy. Be open and inviting. Ask questions. Do videos to show realness and transparency. That's a great show to show you are approachable. #TwitterSmarter https://t.co/Zp0Nq4Kut5
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A4: Businesses that are actively engaging with their audience seem more approachable to me.
Those that don't bother to reply, don't give off the best impression. #TwitterSmarter
— Express Writers (@ExpWriters) May 24, 2018
A4: Actually make your accounts publicly visible and then ACTUALLY interact with your customers. #twittersmarter
— Tim Lewis @ Stoneham Press (@StonehamPress) May 24, 2018
A4: TALK BACK! Have a personality; no canned responses! #TwitterSmarter https://t.co/B3dzfDTWky
— ✨Christine Gritmon✨ (@cgritmon) May 24, 2018
A4 Businesses appear more approachable if they really are. You audience can tell the difference between genuine give and take as opposed to plug-in answers with no follow up. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) May 24, 2018
A4: By sounding more like a human than a robotic brand. Some ways to do that:
– Responding to replies
– Acknowledging mishaps
– Using GIFs to show excitement
– Participating in Twitter chats
— Sharing opinions#TwitterSmarter— Narmadhaa (@s_narmadhaa) May 24, 2018
A4: Do NOT sale, sale, sale all the time. No one uses Social Media for that. Create content that does one of these four things within your audience: Engages, Educates, Evokes Emotion or Entertains. Most of all, BE SOCIAL! Social Media is meant to be SOCIAL! #TwitterSmarter https://t.co/XV3QiHQ0dg
— Eddie Garrison #FacebookLive ? (@EddieGarrison) May 24, 2018
A4 I can't stress this enough; keep your message on brand and congruent across SoMe platforms & click-to-brick #TwitterSmarter pic.twitter.com/LNhKD9jSp3
— ShereeseM, MS/MBA (@ShereesePubHlth) May 24, 2018
A4) Don’t just post; interact. Respond to every tag as much as possible. Be personable, and if it fits, inject a little humor. #TwitterSmarter https://t.co/jE1Urujrjj
— Jeremy Bond (@JeremyDBond) May 24, 2018
A4: Businesses can appear more approachable by being friendly and helpful and by "talking" like a human with personality.#TwitterSmarter https://t.co/jeRA7bgvCU
— Darcy De Leon ??? Blog Editor (@darcydeleon) May 24, 2018
A4:
✔️ Use personality
✔️ Show a fun side
✔️ Reply, Reply, Reply!
✔️ Be interested in your audience #TwitterSmarter— Jennifer Bulandr ?Social Media Consultant ? (@JenniferBulandr) May 24, 2018
A4: Brands should try to be less rigid and engage in a more relaxed way, have the right community manager who understands the brand values 100%, and just be there for their audience – A simple like is not always enough #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) May 24, 2018
Q5: How important is it to engage and respond to comments on your social posts? #TwitterSmarter pic.twitter.com/GHC4IphTxb
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A5: THIS IS SOOOO IMPORTANT! If you're going to take the time to "be on a channel," then you truly need to BE on that channel. Social Media is meant to be exactly that, "social." You must carve out time to engage on all of your channels. #TwitterSmarter
— Jen Cole #SMDAYICT (@jencoleICT) May 24, 2018
A5: The whole point of SOCIAL is to be SOCIAL. You have to make time to respond and engage to comments otherwise what is the point? A great strategy is to respond very quickly. People are always WOW'd by that. It shows you are really paying attention. #TwitterSmarter https://t.co/bcLtYHvK3p
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A5 It’s incredibly important. That’s the point of social media after all. A platform to actively engage with your audience #TwitterSmarter
— Michael Altiero (@MichaelAltiero) May 24, 2018
A5: SO important!!!! It shows that you are listening and want to have a relationship with them! #TwitterSmarter
— In The Event (@weareintheevent) May 24, 2018
A5. Critically important! This is where you can build real relationships by answering questions, comments, or even criticisms. They way you handle this all open for the public (unless you move it to DM). #TwitterSmarter
— Gene Petrov Adoptive Dad of Triplets ?????? (@GenePetrovLMC) May 24, 2018
A5: EXTREMELY! When people reach out to you on Social Media & receive satisfying & fast responses, their feelings of connection to your company are heightened. Meaning they’re far more likely to make purchases from you & even recommend you to their friends #TwitterSmarter https://t.co/wwNIycxKMm
— Eddie Garrison #FacebookLive ? (@EddieGarrison) May 24, 2018
A5: It's absolutely imperative to respond and engage with your audience.
In fact, the average response times for brands is getting shorter and shorter so make sure you have the right tools to monitor all the conversations!#TwitterSmarter
— Jeff Higgins Is The Cool Rollerskate Backwards Guy (@ItsJeffHiggins) May 24, 2018
A5: It is the difference between "presence" and "engagement". You can be in the room, but unless you are talking to people, you are not contributing to the experience! #twittersmarter
— Dan MacDougall (@Dan_MacDougallx) May 24, 2018
A5: I think its probably the most important thing you can do on social media as a business. Audience engagement is something you continuously have to foster but the rewards can be more buzz/interest in your brand #TwitterSmarter
— Olivia Griffin (@OliviaGriffinMA) May 24, 2018
A5: you have to respond to DM's, comments on your #SocialMedia posts. Period. That's #SocialMedia101. And it builds trust, too. You're responding and engaging. #TwitterSmarter
— Sue Duris (@SueDuris) May 24, 2018
A5. If you don't use lose out on the possibilities of engaement.
Service to a community.
Branding
Presecence
Expertise
Income #TwitterSmarter— Dr. Dorrie Cooper (@sittingpretty61) May 24, 2018
A5. #twittersmarter
VERY.
Be direct
Be polite
Aim for resolutionIf you deal with issue via DM, email, etc. show steps taken online on the matter as it indicates willingness & action.
If trolls, a positive approach might deter them (ex. See sarah Silverman response to troll) https://t.co/tvZ9VnwO9r
— Natasha G. (@nplusg) May 24, 2018
A5) The most important. If you aren't acknowledging your fanbase's efforts you are ignoring them.
What if they do the same? Your identity on #socialmedia as a brand will be ruined. #TwitterSmarter
— Read, Learn, Share (@shareanypost) May 24, 2018
Q6: What tools do you utilize to help strengthen an engaged online community? #TwitterSmarter pic.twitter.com/EzifDpijSq
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A6: I truly LOVE using @AgoraPulse for my social listening and engagement. Also, I love using @canva and Facebook Live for creating pretty, fun and engaging social content! #TwitterSmarter
— Jen Cole #SMDAYICT (@jencoleICT) May 24, 2018
A6: Oh! And https://t.co/ieQLNoznut also, for livestreaming! #TwitterSmarter
— Jen Cole #SMDAYICT (@jencoleICT) May 24, 2018
A6: These tools help me tremendously! @ManageFlitter @hootsuite @buffer @SocialJukebox @AgoraPulse @BeLiveTV_ @nuzzel @ZestisApp #TwitterSmarter https://t.co/odB39xH6qO
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A6: tweetdeck is my go to for twitter. Repost for Instagram! Google analytics when using google products #TwitterSmarter
— Dr. Shruti Kapoor (@kapoors_s) May 24, 2018
A6: The twitter Notifications tab as well as active listening in our scheduling software. When you know when people are talking about your brand or to your brand, it's MUCH easier to engage with your audience in a timely manner & strengthen that bond #TwitterSmarter https://t.co/ZXn5NK0syr
— Eddie Garrison #FacebookLive ? (@EddieGarrison) May 24, 2018
A6: There aren't really 'tools' that I use – I allow notifications to come to my phone, so I have less of a delay in my response time. It comes down to being responsive and genuine. #TwitterSmarter
— ?JMatt (@JMattMke) May 24, 2018
A6 Simple, low-tech ways to stay engaged online are monitoring notifications, creating Twitter lists, participating in Facebook groups and typing your fingers numb on chats. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) May 24, 2018
A6: I used the tried-and-true method: The native search function on each platform! From there, I search keywords that are applicable to my industry. Sometimes I try and start conversations around these terms and other times, I join in on pre-existing convos! #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) May 24, 2018
A6: I use @SproutSocial to monitor tons of keywords, hashtags, and conversations.
All-in-one inbox streamlines the crap out of it!#TwitterSmarter— Jeff Higgins Is The Cool Rollerskate Backwards Guy (@ItsJeffHiggins) May 24, 2018
A6: I suck with tools! But I do sometimes use @buffer to ensure my retweets are a little more spaced out. I like retweeting people; it’s a good way to help nurture valued relationships. #TwitterSmarter https://t.co/2gN0O0kCep
— ✨Christine Gritmon✨ (@cgritmon) May 24, 2018
A6: Using tools such as Hootsuite or Tweetdeck can help you follow topics, hashtags and people. You can keep up with current topics and see related items to share and add value to the community. #TwitterSmarter
— Dan MacDougall (@Dan_MacDougallx) May 24, 2018
A6.
? Tweetdeck
? Twitter Lists— that's it. Tell me more, I'm a geek when it comes to new tools & apps ?#TwitterSmarter
— Virtuoso Assistant ? ? (@VirtuosoAssist) May 24, 2018
A6
Mailchimp or any email marketing tool. Email suscribers want to hear about you, your brand, your content. Create a powerful and useful newsletter!#TwitterSmarter https://t.co/Ewl3T8JHpG
— Alberto Gómez (@alberMoire) May 24, 2018
A6. Atomation for content not response
Canva == visuals
Buffer = Rt
Hastagify = Listening
Mentions
Twitter Lists = Organization
Moment = Brand
Video
#TwitterSmarter— Dr. Dorrie Cooper (@sittingpretty61) May 24, 2018
Q7: What are some ways to measure and track community engagement? #TwitterSmarter pic.twitter.com/zZVDLaBe70
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A7: It's great to get a baseline, make some real (and realistic) goals, and then regularly ready and dive into the insights on your different platforms. I do mine manually through the platform at this time, and it works well! #TwitterSmarter
— Jen Cole #SMDAYICT (@jencoleICT) May 24, 2018
A7: I regularly check my Twitter analytics. You can get yours at https://t.co/8WRP5jygf6 (desktop only). #TwitterSmarter https://t.co/SuuAsFH2ye
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A7: Most platforms (good ones at least) have analytics available for admins. Use them! You can see what of your content is doing well, what's engaging (and what's not). If something isn't working, tweak and test possible solutions. If it's working – do more of it! #TwitterSmarter
— ?JMatt (@JMattMke) May 24, 2018
A7: By tying customer performance to business-level goals, companies can increase executive buy-in & prove a more impressive ROI. Brands can do this by tracking the following three metrics: Audience. Growth. Activity #TwitterSmarter https://t.co/tGEqM1dJo5
— Eddie Garrison #FacebookLive ? (@EddieGarrison) May 24, 2018
A7 Get familiar with analytics to measure and track community engagement. Warning: Don't get obsessed with analytics because the system has hiccups when the numbers won't made sense — unless you believe I've had 0 retweets, likes and replies in the last 30 days. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) May 24, 2018
A7. #twittersmarter
Analytics offered on Social Media platform. Google Analytics. Social Listening Analytics and relevant programs such as @hootsuite @HubSpot and such… https://t.co/pzLIa6LCjx
— Natasha G. (@nplusg) May 24, 2018
A7 I use @Blogger that counts responses on my blog. Open to new ideas #TwitterSmarter
— Carol Varsalona (@cvarsalona) May 24, 2018
A7: Twitter analytics is pretty powerful. It shows engagement on individual tweets as well as on Moments. The in-built analytics for Facebook pages are a good place to start, too. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) May 24, 2018
A7: You could never go wrong with checking your analytics on each channel! #TwitterSmarter
— In The Event (@weareintheevent) May 24, 2018
A7: Sometimes tracking and measuring community engagement does not require fancy metrics. Simple observation can show you how things are going and help you to respond "organically". Not always about the numbers… #TwitterSmarter
— Dan MacDougall (@Dan_MacDougallx) May 24, 2018
A7 I love https://t.co/tzT1kIwSMX, Google Analytics, buffer and Twitter Analytics for #SocialMedia post performance. #TwitterSmarter
— Sue Duris (@SueDuris) May 24, 2018
A7 definitely analytics of website as well as through social media..like hashtags and likes and the shares…though numbers are not important in my opinion…they could work as a yard stick to ensure the right members are joining the community #TwitterSmarter
— Shruti Deshpande (@shruti12d) May 24, 2018
Q8: What are the key things we need to remember when building communities on social media? #TwitterSmarter pic.twitter.com/JnAMPJ4CY3
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A8: You must be real, available, and conversational. In other, be the awesome human you are, and represent your brand in that very manner. #TwitterSmarter
— Jen Cole #SMDAYICT (@jencoleICT) May 24, 2018
A8: The key to remember is it's a long game. There is no overnight success. Take steps every day. Give 1% more each day and you'll see massive results a year from now. #TwitterSmarter https://t.co/b7SZXuO5p9
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
A8: It doesn't happen overnight and you can't be fake if you want long-term success. #TwitterSmarter
— Tim Lewis @ Stoneham Press (@StonehamPress) May 24, 2018
A8. #twittersmarter
Be consistent. Be authentic. Be helpful. Engage. Engage. Engage. https://t.co/9IxSlRlmew
— Natasha G. (@nplusg) May 24, 2018
A8: key thing to remember… you're talking to PEOPLE – never automate your responses. Respond personally and think about how you'd want a brand to talk to you! #TwitterSmarter
— ?JMatt (@JMattMke) May 24, 2018
A8
Audience first, audience is he king!!!
As @JoePulizzi (Sorry for the tag again, Joe):
"Add value, before extract value"!#TwitterSmarter https://t.co/fhSc0MYwgI
— Alberto Gómez (@alberMoire) May 24, 2018
A8: Rome wasn’t built in a day and your online community won’t be either. Be patient, and give it proper care and feeding if you want to succeed. If not, it will become a ghost town. #TwitterSmarter https://t.co/iApgC4zXRw
— Jim Fuhs of Fuhsion Marketing #SoMe trainer (@FuhsionMktg) May 24, 2018
A8. Be yourself and let your personality show through your posts, tweets, lives, replies, etc. That is what will set you apart and inspire people want to engage with you. #TwitterSmarter
— ⭐ #GoalChat ⭐ (@GoalChat) May 24, 2018
A8: Communities thrive on mutual help and trust. And that doesn't happen overnight.
Also, don't expect anything without offering something first. Be available and valuable rather than spammy and greedy. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) May 24, 2018
A8 Community building will not be an overnight success. Done well, it takes time to apply mortar between every brick in your foundation. It will also stand the test of time if you do regular maintenance. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) May 24, 2018
A8
Build it and they will come & stay does not work.
You need to nurture your community and keep them engaged. You need to "provide the glue" that helps them stick together and empower long-term relationships.
When you put the effort into it, it pays off.#TwitterSmarter https://t.co/Dg0e14Kv5Q— Zala Bricelj (@ZalkaB) May 24, 2018
A8: Following what @StonehamPress said here and @GenePetrovLMC's quote in my post a couple of weeks ago, take the time to build trust and authority, When you do so you will have long-term success #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) May 24, 2018
A8: it’s absolutely necessary to be authentic, make people feel heard, and try to offer value to your audience as much as possible #twittersmarter
— Olivia Griffin (@OliviaGriffinMA) May 24, 2018
A8. The key thing is that there is a real person on the other side of that handle. Treat them like a human, build trust, serve, and the result will be a thriving community that is excited to support the cause. #TwitterSmarter
— Gene Petrov Adoptive Dad of Triplets ?????? (@GenePetrovLMC) May 24, 2018
A8: Your vibe will attract your tribe. Focus on bringing your authentic & generous value proposition rather than being what you think people want or expect. And talk WITH, not AT. #TwitterSmarter https://t.co/TqFDrswh8P
— ✨Christine Gritmon✨ (@cgritmon) May 24, 2018
A8 I go back to authenticity and empathy. Be you. Be human. #TwitterSmarter
— Sue Duris (@SueDuris) May 24, 2018
A8 Be authentic, tell good stories, & E.A.R.S…, Engagement's A Relationship, Stupid➡️ reciprocate. #TwitterSmarter pic.twitter.com/0lUFSxwQHx
— ShereeseM, MS/MBA (@ShereesePubHlth) May 24, 2018
A8: Show Up to Twitter & other social media platforms like you are showing up to Sunday dinner at your parents house.
Use your table manners.
Engage in conversation.
Share your opinions, but keep it classy.
Give thanks and show up to do it again next Sunday. #TwitterSmarter— The Two Riveras ?? (@TheTwoRiveras) May 24, 2018
Be a good digital citizen, y’all! Be kind, respectful, and understanding, and be a booster to one another. #DigCit #TwitterSmarter A8 https://t.co/2sBu6fezI7
— Jeremy Bond (@JeremyDBond) May 24, 2018
Thank you everyone for a great hour of sharing. #YouRock! We'll see you next week on the #TwitterSmarter chat. pic.twitter.com/7kvBUesCrx
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
We have another great #TwitterSmarter chat guest lined up for next week. Mark your calendar. Our guest will be @BlakeACroft. pic.twitter.com/6myNq7mFcY
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 24, 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
