Using Twitter Video To Successfully Convey Your Story with Blake Croft
#TwitterSmarter Chat Recap: 5-31-18
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
This week’s #TwitterSmarter chat assignment from @BlakeACroft:
Do Video Replies ?️
Watch our "after" chat discussion.
Go to the 31:16 mark to hear us talk about the assignment. ?https://t.co/Iav6AT3jZcTake our challenge and do 5 video replies
You can do it! ??? pic.twitter.com/SvZCS7oQNY— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) June 1, 2018
Did you miss today's #TwitterSmarter "after" chat livestream with my guest @BlakeACroft? No worries, you can watch the replay. https://t.co/Iav6AT3jZc pic.twitter.com/HhRQTKNCoj
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) June 1, 2018
Please welcome our guest @BlakeACroft. Topic: Using Twitter Video To Successfully Convey Your Story. #TwitterSmarter pic.twitter.com/WtuztaWeOI
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How should I incorporate emojis into my Twitter marketing? #TwitterSmarter pic.twitter.com/pXyKsdJrbE
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
1|2 Firstly, don’t over do it on the emoji. We recommend using one, MAYBE two for a Tweet ?
Using more emoji than that can just be distracting ????? See? #TwitterSmarter pic.twitter.com/u2XbIJFACV
— Hootsuite (@hootsuite) 31 May 2018
2|2 Also, make sure that the emoji you use improves your tweet ?
An emoji should be used to drive your point home and express your desired emotion (something that plain text often struggles to do ?) #TwitterSmarter pic.twitter.com/YqhLm3Y0vq
— Hootsuite (@hootsuite) 31 May 2018
#TwitterSmarter Chat
Q1: What makes using video on Twitter a great way to spark conversations? #TwitterSmarter pic.twitter.com/x9b3za3TFN
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A1: As @iSocialFanz always says, there’s something so special about looking someone in their digital eyeballs. Conversations can be longer (2min 20sec), easier, and relationships grow deeper with the use of Twitter video replies! #TwitterSmarter
— Blake A. Croft – #SMWL18 (@BlakeACroft) May 31, 2018
A1: Videos on Twitter stand out because it's not the standard. It opens up a whole new world that sparks attention & most importantly, conversations. I recommend incorporating video on Twitter. Start with replying to tweets with a video. It's fun! #VideoReplyDay #TwitterSmarter https://t.co/ny8ZIIYiG2
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A1: Marketers constantly talk about humanizing and personalizing the #custexp.#Video does BOTH, starts conversations, and grows relationships. #TwitterSmarter https://t.co/L8ljs3K65o
— Katelyn Brower ? (@BrowerKDnB) May 31, 2018
A1 video is more engaging and it also makes it easier to grab the users’ attention. Of course, you also need to ensure that your video is relevant and appealing #TwitterSmarter
— Tereza Litsa (@terezalitsa) 31 May 2018
A1. You don't see much of it on Twitter, but it lets your audience put a voice and personality behind the account! Video is more likely to be seen in the newsfeed too! #TwitterSmarter
— Ben Hardicre ? (@BenHardicre) 31 May 2018
A1: Using video makes it more personal. You feel like you are getting to know someone. #TwitterSmarter
— Clark Communications (@Clark_Commo) May 31, 2018
A1: Videos are engaging. They help people build a strong connection with you. And I think that leaves them more likely to share your post or leave a comment. #TwitterSmarter
— Express Writers (@ExpWriters) May 31, 2018
A1: We get to see the person, and their surroundings. If you're walking your dog, I might notice how clean your neighbourhood is. Or that you have a new haircut. It doesn't always have to be about serious work stuff. Human relationships are about other stuff too. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 31 May 2018
A1: Since this platform is centered around short quips, adding video to your timeline breaks up the monotony of all the text that we're inundated with! #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 31 May 2018
A1.
Video
= great tool!It lets
you:??communicate brand message
??build trust
??share authentic brand voice
??humanize brand
??get creative
??share brand personality
??increase engagement
??enhance content#TwitterSmarter #marketing #branding #socialmedia pic.twitter.com/1is773B12L— Gabriela Cardoza (@CardozaGab) May 31, 2018
A1: Using Video is a great way to introduce yourself and make it more personal. Plus you can’t hide on camera #TwitterSmarter https://t.co/sNJ08ukVZe
— Kompassmedia ?️ Social Media & Podcaster (@Kompassmedia) May 31, 2018
A1. Humans are hardwired to respond to moving images, human faces, & eye contact. Even if a video is prerecorded, we almost feel rude ignoring it, because our instinct is to engage with a moving, talking human who feels like they're looking/talking right at us. #TwitterSmarter https://t.co/nXenPd8Y3h
— ✨Christine Gritmon✨#smwknd (@cgritmon) May 31, 2018
A1: Video is about the most personal way to communicate with people on Social Media. It adds a "human" touch to your message & builds trust. Trust is the foundation of conversions & sales #TwitterSmarter https://t.co/HZOZ3egZb6
— Eddie Garrison #FacebookLive ? (@EddieGarrison) May 31, 2018
Q2: How has the rise of video marketing changed how we engage on social media? #TwitterSmarter pic.twitter.com/LbSC2YSbF8
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A2: You know video has really provided us a way to stand out from all the noise on Twitter. Twitter can be a place full of links and other sales-y tweets. Video is different. It puts you one step ahead of the game! BE DIFFERENT! #TwitterSmarter
— Blake A. Croft – #SMWL18 (@BlakeACroft) May 31, 2018
A2: Video allows transparency. We see people and brands in a new light. It's easy to hide behind the keyboard. Video is liberating and freeing. As people get comfortable on camera, video it's becoming the standard in social media marketing. #TwitterSmarter https://t.co/Q9kGivVplB
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A2. We can hide less. Show more. ENGAGE more. Put more of ourselves out there. And engage people on multiple sensory levels, as @ZalkaB said. #TwitterSmarter https://t.co/syIAG3Iknm
— ✨Christine Gritmon✨#smwknd (@cgritmon) May 31, 2018
A2 From a brand perspective, it lets you share your message or showcase your authenticity in a clear way that goes beyond an image or 280 chatacters. #TwitterSmarter
— Tereza Litsa (@terezalitsa) 31 May 2018
A2 Video enables you to show more of your personality, which builds your brand. People engage & connect more with you. #twittersmarter
— Suzanne Brown (@OKsuziMarketing) May 31, 2018
A2: Video plays to the idea of passive consumption. Consumers are consuming content differently now. While some still like to read, more and more ppl want to consume via video/audio. It's a matter of convenience. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 31 May 2018
A2: Not sure if #LiveVideo is included, but I think it helps break down barriers between businesses and customers. Allows for more interaction & collaboration! #TwitterSmarter
— Meredith Brandenburger (@Mburg45) 31 May 2018
A2. It certainly helps to grab attention! You can bring more to the story you're trying to tell in a more authentic tone. With video you can make real connections and get to know the person or brand behind the account #TwitterSmarter
— Ben Hardicre ? (@BenHardicre) 31 May 2018
A2: more Personal, more face to face – huge impact on personal branding (thinking of Gary V) – not only a distribution channel a content channel #TwitterSmarter
— Fanny Heuck (@FannyHeuck) 31 May 2018
A2: It's much more personal & intimate now we can add a face and a voice and personality to our engagement #twittersmarter
— Warwick Brown (@warwickabrown) May 31, 2018
A2: Video is a great tool for learning. It’s also super easy to consume. Your audience is busy & may not have time to read long descriptions. The modern customer wants to see the product in action. Video is one of the best mediums for that #TwitterSmarter https://t.co/Cpe6HlKQBa
— Eddie Garrison #FacebookLive ? (@EddieGarrison) May 31, 2018
A2. #TwitterSmarter pic.twitter.com/vcPcFMNsuD
— Lisa ???? I like big gifs & I cannot lie (@lisaboylesmedia) 31 May 2018
A2
Video and livevideo have become a gamechanger for many brands.Pushing the button (or not) can get you ahead in terms of connecting with your audience + showing a part of BTS, daily routine, messaging, etc….
Video helps you emerse in stories#TwitterSmarter https://t.co/oNkn8fkNZf— Zala Bricelj (@ZalkaB) May 31, 2018
Q3: How is Twitter video still an underutilized feature for telling stories? #TwitterSmarter pic.twitter.com/zFNhM147wE
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A3: Let’s be honest, recording video, even Twitter videos, takes time. (I even thought about recording all of these answers in video form!) Therefore, some of you still aren’t using Twitter video to BOLDLY tell your UNIQUE story. Be willing to put in the work! 🙂 #TwitterSmarter
— Blake A. Croft – #SMWL18 (@BlakeACroft) May 31, 2018
A3: Twitter video is underutilized because for some they don't know/realize you can add video to a tweet. For others it's confidence issues. And for some it's not knowing the tech.
I started a mastermind program for women this year to battle these things.#TwitterSmarter https://t.co/0neoa4eza8
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A3: I don't think we put enough people on camera sometimes. It's great to have one person talking, but larger groups can converse and possibly tell a more detailed story, together. #TwitterSmarter https://t.co/D6qVs5Z3Tk
— Katelyn Brower ? (@BrowerKDnB) May 31, 2018
A3: I feel like most people aren't thinking of Twitter as a place to share video. They're more focused on just posting plain text tweets. #TwitterSmarter
— Express Writers (@ExpWriters) May 31, 2018
A3. I've noticed that people sharing video on Twitter is something that doesn't happen nearly enough compared to the likes of Instagram and Snapchat. There's a lot of opportunity out there to really connect with people on Twitter through video, especially replies! #TwitterSmarter
— Ben Hardicre ? (@BenHardicre) 31 May 2018
A3. I think, just like me, people are too self conscious, that they might mess something up, not be able to tell the story in the time allowed, or be scared about messing up on live stream. #TwitterSmarter pic.twitter.com/dvenTNPg5C
— J. (yes just the letter) Nolfo-Content Manager ? (@jnolfo) May 31, 2018
A3. Let me count the ways … many people thing their videos have to be perfect or find other ways to stop themselves from taking the plunge. #TwitterSmarter
— ⭐ #GoalChat ⭐ (@GoalChat) 31 May 2018
A3. I think there is a huge apprehension to using video. There is a fear of exposing your personality. So brands and people have to overcome shyness. Also many aren’t sure about how to do a video. #twittersmarter
— Janette Speyer (@JanetteSpeyer) 31 May 2018
A3
It's easier to hide behind a tweet, graphic or visual than hide in a video or livevideo.
It's a matter or adopting being comfortable in video mode and stepping out of your comfort zone.Kudos to ALL who press the button for short or long!#TwitterSmarter https://t.co/BBGpOvcOF5
— Zala Bricelj (@ZalkaB) May 31, 2018
A3: Perhaps b/c it first rolled out as short form text based platform & was surrounded by Facebook, Snap & Instagram already having video options that it never had chance to develop. However, there's value in video & brands can still reap those benefits on Twitter #twittersmarter https://t.co/JmXAA4GITP
— Power Digital (@PwrDigMarketing) May 31, 2018
A3.
? Twitter video is so short it's hard to cut out the fluff, get to the point and make it really engaging in that timeframe. Also I think live video is still quite daunting for some…most? #TwitterSmarter— Virtuoso Assistant ? ? (@VirtuosoAssist) 31 May 2018
A3: People think video is a lot more work than it truly is.
You just need your phone, clear audio and lighting.
You don't have to overcomplicate it, just start!#TwitterSmarter— influencerTONY ? New videos every Tuesday! (@InfluencerTony) 31 May 2018
A3
Maybe twitter users didn't know about the features and reach of twitter videos. Here an example:
Mini-course by @blogpockethttps://t.co/FSiqG3d2lE#TwitterSmarter https://t.co/LB4UFsnmHS
— Alberto Gómez (@alberMoire) May 31, 2018
A3. #TwitterSmarter
People are not yet embracing video to the extent they could. Level of exposure or lack of understanding of potential? IMO, they still dont feel comfortable with it.
As an introvert it's a challenge but acknowledge its importance. Why I joined #videoreplyday https://t.co/djvrgpLu6S
— Natasha G. (@nplusg) May 31, 2018
Q4: How does Twitter video help you stand out and convey your message to your audience? #TwitterSmarter pic.twitter.com/iF3DZvPiiH
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A4: As mentioned earlier, in our messy feeds, video REALLY pops out! Video can really help you BUILD FAST RAPPORT with possible clients and even open up the possibly of collaboration or other business opportunities! #TwitterSmarter
— Blake A. Croft – #SMWL18 (@BlakeACroft) May 31, 2018
A4: I started an initiative last year called #VideoReplyDay and encourage (and I still do today) people to reply to some of their tweets with a video. It's easy to do with your phone. You will stand out. You will get attention. People will be blown away by you. #TwitterSmarter https://t.co/2nz8e7WPa4
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A4 Twitter video makes it easy to share with many, quickly #twittersmarter
— Toby Metcalf: Grillmarks are a sign of character (@Toby_Metcalf) May 31, 2018
A4. #TwitterSmarter pic.twitter.com/uAeRYIuZYh
— Lisa ???? I like big gifs & I cannot lie (@lisaboylesmedia) 31 May 2018
A4: Twitter video = easy to share to LOTS of people! #twittersmarter
— Meredith Brandenburger (@Mburg45) May 31, 2018
A4 Video on Twitter is still new enough to catch people's attention. Competition will get tighter. That makes it more important to do videos well. That means entertaining. Don't juggle bottles, but also don't lecture. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) May 31, 2018
A4: Video allows your personality to show and your personality is a HUGE factor that differentiates your personal brand. Be goofy, be authentic, be you! #twittersmarter
— Kate Stewart (@katestew9) 31 May 2018
A4: Many of us have the same expertise, same opinions, etc. Video allows us to put our face and personality behind our thoughts! It allows us to be UNIQUE! #TwitterSmarter https://t.co/b2mvX1WK5b
— Katelyn Brower ? (@BrowerKDnB) May 31, 2018
A4: I think that video adds a layer of authenticity to your content. When you can remain genuine and still convey a poignant message, you've unlocked a new level of value for your audience. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) 31 May 2018
A4 Because Twitter video is still an underutilized and undiscovered tool, folks are surprised to see them. #TwitterSmarter
— Shannon Mouton Gray (@ShannonRenee) May 31, 2018
A4: Twitter video helps you stand out to your audience by allowing:
– Answers to questions
– Shout outs to your fans
– Showing micro moments
– Presents the real you#TwitterSmarter https://t.co/o9HN5WqEKM— Jim Fuhs of Fuhsion Marketing #SoMe trainer (@FuhsionMktg) May 31, 2018
A4: The #VideoReplyDay experiment put @BlakeACroft, @MadalynSklar @ChrisStrub and several other #twitterSmarter folks into the stratosphere of social influencers for me. Seeing each of you on video regularly helps me know you in ways text tweets would never have. https://t.co/64kLYkojcZ
— Stacey DePolo – ?? #PrideMonth (@sdepolo) May 31, 2018
Q5: When using Twitter video, do people respond more positively to your message? #TwitterSmarter pic.twitter.com/wOwJYeTcpx
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A5: Oh ABSOLUTELY!!! I’ve had people say things like, “Wow! No one has ever reached out in this way before!” or, “Wow! I’ve never gotten a video reply, Thanks!” Or even a, “Wow! You really stand out with this video, you’re hired!” It’s amazing what can happen! #TwitterSmarter
— Blake A. Croft – #SMWL18 (@BlakeACroft) May 31, 2018
A5: Yes! People ❤️❤️❤️ getting a video from me on Twitter. I do video replies regularly. It's fun. I stand out. And the person on the receiving end is excited because it personalized for them. That makes them feel special. #TwitterSmarter https://t.co/Sc8u4L0HQH
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A5 Content still requires quality first. No matter the vehicle, the message / content must be of value to the audience #twittersmarter
— Toby Metcalf: Grillmarks are a sign of character (@Toby_Metcalf) May 31, 2018
A5: There's always a high view rate. And even if not right away, I think people will remember videos and bring it up later in conversations. After all, a picture is worth a lot. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 31 May 2018
A5: Definitely! It's nice to put a face to the brand! #TwitterSmarter
— In The Event (@weareintheevent) 31 May 2018
A5: Yes! There's a greater vulnerability that you're putting out there, and I feel like people respond to and respect that. You're also taking THEIR needs into account by giving them a quickly digestible multi-sensory message with some personality to it. #TwitterSmarter https://t.co/fCHiPfZapa
— ✨Christine Gritmon✨#smwknd (@cgritmon) May 31, 2018
A5 People will respond in kind to your video message. If you come across as enthusiastic and honest, you'll get responses — maybe not via video but in engagements that could results in leads. That's a marketer's aim. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) May 31, 2018
A5: YES! Video content is more likely to engage & ignite emotions. Video marketing can capture a wide audience, and it works on many levels. It stands out in twitter feeds & is what we refer as "thumb stopper" content #TwitterSmarter https://t.co/2SAEO0zcwa
— Eddie Garrison #FacebookLive ? (@EddieGarrison) May 31, 2018
A5.
? At the moment I only post 'teaser' videos with a link back to my YouTube channel but they do really work. They need to be eye-catching, though, with some colour & maybe sound, too. #TwitterSmarter— Virtuoso Assistant ? ? (@VirtuosoAssist) 31 May 2018
A5: Absolutely. I think they are usually surprised with a video reply, but I think they like the personal touch, which is more me anyway #TwitterSmarter https://t.co/hW0pH5HCyu
— Jim Fuhs of Fuhsion Marketing #SoMe trainer (@FuhsionMktg) May 31, 2018
A5: People respond to whom they know and trust. Videos build trust. #twittersmarter https://t.co/VYC3lfMvry
— Janette Speyer (@JanetteSpeyer) May 31, 2018
A5. #TwitterSmarter
All depends on your message and how well you convey it. They do respond (engage) though. ? https://t.co/Bbv617wBgp
— Natasha G. (@nplusg) May 31, 2018
A5: #TwitterSmarter 100% more positively they know it is coming from a real place and respond with kindness and their views which creates excellent engagement. Which is what we are trying to achieve by build something that is bigger than all of us.. https://t.co/Ble6o0xkkw
— Kompassmedia ?️ Social Media & Podcaster (@Kompassmedia) May 31, 2018
Q6: What are your favorite tools to create videos that help convey a consistent brand voice and message? #TwitterSmarter pic.twitter.com/EueN1UjyJu
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A6: I do most of my recordings natively in the Twitter app, but if you really want to stand out and be creative, use great tools like @VideoshopApp or even @AdobeSpark Video! #TwitterSmarter
— Blake A. Croft – #SMWL18 (@BlakeACroft) May 31, 2018
A6: For mobile on-the-go, I use the native Twitter app of course. Sometimes I use the Apple Clips app. For nicer produced videos I use iMovie and Camtasia. #TwitterSmarter https://t.co/AuuZttKoIf
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A6: On mobile, I use an app called Videorama. For all other video content, I use Adobe Premiere Pro CC. Both of these allow me to add our branding, text overlays, graphics, etc. to keep the branding consistent across all platforms #TwitterSmarter https://t.co/11pBwSUlJs
— Eddie Garrison #FacebookLive ? (@EddieGarrison) May 31, 2018
A6
OBS is very efective for live streaming (twitch, Youtube, FB, Periscope) and screencast. You can create high quality videos with it. #TwitterSmarter https://t.co/AY3QuayMGu
— Alberto Gómez (@alberMoire) May 31, 2018
A6: I've used @OpenBroadcastSy & @accessinclusion to help create social media videos! #twittersmarter
— Meredith Brandenburger (@Mburg45) May 31, 2018
A6. I haven't been using any tools for Twitter video; I tend to just do it off the cuff on my phone. For FB Live I love BeLive because I can put logo, brand colors & chyron text on. For prerecorded, I use consistent features on iMovie (phone) and Final Cut (mac). #TwitterSmarter https://t.co/V77ujaMDbY
— ✨Christine Gritmon✨#smwknd (@cgritmon) May 31, 2018
A6. (Clips is being a diva and not adding subtitles, so let’s go old school)
For my clients I edit in Adobe Premiere or Final Cut Pro to ensure consistency in presets, style and branding. ?
For my own videos, I’m much more guerrilla style! ? #TwitterSmarter pic.twitter.com/KFgXYh9Vov
— Lisa ???? I like big gifs & I cannot lie (@lisaboylesmedia) 31 May 2018
A6.
? My videos are educational, mostly, so I use my Mac to record via Facetime, wonderful @Camtasia to record my screen & @Canva to create slides.#TwitterSmarter— Virtuoso Assistant ? ? (@VirtuosoAssist) 31 May 2018
A6. #TwitterSmarter
DSLR or mobile camera & editor
Inshot @inshotat
Filmora @Filmora_Editor https://t.co/9fFZxoQp97— Natasha G. (@nplusg) May 31, 2018
A6
Twitter Native Video
PicMotion
1 Second EverydayI don't do much edited video at the moment, but have used @AdobeSpark and some other tools for more edited, polished look.#TwitterSmarter https://t.co/MThF56Qket
— Zala Bricelj (@ZalkaB) May 31, 2018
A6: Most often I use Twitter native, Instagram, and Snapchat but sometimes @videolabapp and iMovie. Google Clips and Snapseed too. https://t.co/aPkooVyYW7 #TwitterSmarter https://t.co/SlUJuhb66B
— Stacey DePolo – ?? #PrideMonth (@sdepolo) May 31, 2018
A6
– I mainly use the native app to do videos. #twittersmarter https://t.co/BytPzeLzrH
— Ai Addyson-Zhang, Ph.D ? #smwknd June 1-2 NYC (@aiaddysonzhang) May 31, 2018
Q7: What are the best ways to keep track of your video performance metrics? #TwitterSmarter pic.twitter.com/Qxr9CKR0MK
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A7: Twitter has its own AMAZING, and FREE analytics tool at https://t.co/qx103J4Dtv I love going there and checking out the reach of my videos! #TwitterSmarter
— Blake A. Croft – #SMWL18 (@BlakeACroft) May 31, 2018
A7: The best way to keep track of your metrics is on Twitter. On a desktop go to https://t.co/8WRP5jPRDG, at the top of the page click on "More" then "Videos." You can access your activity here. It's super helpful! #TwitterSmarter https://t.co/wQJ33oknU1
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A7 Add utm codes to the link to your YouTube or other channel, then track via Google Analytics #twittersmarter
— Toby Metcalf: Grillmarks are a sign of character (@Toby_Metcalf) May 31, 2018
A7: Twitter analytics is rather comprehensive. I like how it shows both organic and paid reach. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 31 May 2018
A7. If you’re using a top-end social enterprise management tool, you can tag and filter by videos as you please in your reporting.
Otherwise native tools get a big thumbs up! ? #TwitterSmarter pic.twitter.com/CF9nSP6BjA
— Lisa ???? I like big gifs & I cannot lie (@lisaboylesmedia) 31 May 2018
A7. As you know, I'm waaaay slow with starting to use tools and data (worst!) – so I honestly just look at built-in views metrics. #TwitterSmarter https://t.co/IaIAZO3Znl
— ✨Christine Gritmon✨#smwknd (@cgritmon) May 31, 2018
A7: There are a lot of metrics you can track based on your videos goals:
– Avg. view duration
– Total watch time
– Engagement
– CTROn YouTube:
– End screen CTR
– Card CTRAND MORE!#TwitterSmarter
— influencerTONY ? New videos every Tuesday! (@InfluencerTony) May 31, 2018
A7: Use Twitter analytics! It has all the details you need to know. #TwitterSmarter
— Express Writers (@ExpWriters) May 31, 2018
A7.
? I rely on native analytics mostly but if I include a link over to YouTube I use @Bitly so I can track engagement levels#TwitterSmarter— Virtuoso Assistant ? ? (@VirtuosoAssist) 31 May 2018
A7: Check your Twtter Analytics regularly. The Top Tweets from the past 7 days section is my favourite go to. ???? https://t.co/zoZbJT7xhC #TwitterSmarter #statistics #analytics pic.twitter.com/LkU7uOXNX3
— Vintuitive⚡️? Web Development (@Vintuitive) May 31, 2018
Q8: What are your best tips for everyone getting started with Twitter video? #TwitterSmarter pic.twitter.com/ZRaQScdOP6
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A8: I’m all about some @iSocialFanz y’all, and he reminds us to just press the button! Guys, we HAVE to take ACTION! Our UNIQUE story is not going to tell itself! So here’s a challenge. Pull out your phone and reply to this tweet right now with a video! #JustDoIt #TwitterSmarter
— Blake A. Croft – #SMWL18 (@BlakeACroft) May 31, 2018
A8: My tip: press the button and #JustDoIt. #TwitterSmarter pic.twitter.com/aNEgdBf03T
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
A8: We won't know what works unless we try. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) 31 May 2018
A8: Just do it! #twittersmarter
— Meredith Brandenburger (@Mburg45) May 31, 2018
A8. Pick up your phone and do a video right now …. of at least do one today. Set an appointment with yourself and make it happen! #TwitterSmarter
— ⭐ #GoalChat ⭐ (@GoalChat) 31 May 2018
A8: As you say, "JUST DO IT!"
(Or as @iSocialFanz says: "Push the damn button!")
For real, though: my best tip is not to overthink it. Just be you. Shine just a shade brighter than you do in real life. Get to the point. And don't worry. #TwitterSmarter https://t.co/287Jt5W6OA— ✨Christine Gritmon✨#smwknd (@cgritmon) May 31, 2018
A8. #TwitterSmarter
Check out @MadalynSklar course, #videoreplyday
But mainly,
Just do it. https://t.co/xOtpKXTKIG
— Natasha G. (@nplusg) May 31, 2018
A8: Start small – Film yourself or create a 30-50 second long video.
Try going LIVE!
Ask your audience questions. Get the conversation going!#TwitterSmarter https://t.co/yGZPIbh41Y
— Katelyn Brower ? (@BrowerKDnB) May 31, 2018
A8: I JUST DID MY FIRST. I'm usually a little camera shy, so I knew if I thought too much about it, it probably wouldn't' happen, so I just went with the good old @nike slogan: "Just Do It" #twittersmarter
— Line Thybo // A Wildflowers Home (@awildflowerhome) 31 May 2018
A8 Before going on video, think about what you want to say. Hitting Record and then thinking is the video equivalent of hitting Send on a tweet without proofing and such. #TwitterSmarter
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) May 31, 2018
A8. #TwitterSmarter pic.twitter.com/4dPXKjKtTm
— Lisa ???? I like big gifs & I cannot lie (@lisaboylesmedia) 31 May 2018
A8.
? I'm no expert but you need to get to the point quickly & be sure to convey *value* so your audience keeps watching. #TwitterSmarter— Virtuoso Assistant ? ? (@VirtuosoAssist) 31 May 2018
A8:
– Start NOW ?
– Keep your camera steady ?
– Have an idea/outline of what you want to say (don't script it!) ?
– Check video quality, audio and lighting (a phone works well with natural light) ☀️
– Ask for feedback or have a clear CTA ?#TwitterSmarter— influencerTONY ? New videos every Tuesday! (@InfluencerTony) May 31, 2018
Thank you everyone for a great hour of sharing. #YouRock! We'll see you next week on the #TwitterSmarter chat. pic.twitter.com/ljr7hPy25Q
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
We have another great #TwitterSmarter chat guest lined up for next week. Mark your calendar. Our guest will be @CathyHackl. pic.twitter.com/4a1Bmaa8AD
— Madalyn Sklar ?Expert Marketing Advice (@MadalynSklar) May 31, 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
