Using VR & AR Marketing To Tell Immersive Stories with Cathy Hackl
#TwitterSmarter Chat Recap: 6-7-18
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
This week’s #TwitterSmarter chat assignment from @CathyHackl:
?️ Download Snapchat Lens Studio (desktop)https://t.co/TP6yxA7Dez#TwitterSmarterAssignment
See next tweet for video ? pic.twitter.com/NLKAbnpyH7
— Madalyn Sklar ?#SMDayLive (@MadalynSklar) June 7, 2018
Watch the #TwitterSmarter "after" chat replay:https://t.co/R12RQhFGxi
Go to the 18:08 mark in the video to hear @CathyHackl recommend downloading the Snapchat Lens Studio on your desktop. You can create your own lens! What an awesome tip! ⚡️⚡️ #TwitterSmarterAssignment pic.twitter.com/Te8ueDA6YU
— Madalyn Sklar ?#SMDayLive (@MadalynSklar) June 7, 2018
Please welcome our guest @CathyHackl. Topic: Using VR & AR Marketing To Tell Immersive Stories. #TwitterSmarter pic.twitter.com/NbkzpCxsKi
— Madalyn Sklar ?#SMDayLive (@MadalynSklar) June 7, 2018
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What is social listening and how can this help me on Twitter? #TwitterSmarter pic.twitter.com/m8xRQEC8vD
— Madalyn Sklar ?#SMDayLive (@MadalynSklar) June 7, 2018
1|2 Social listening is the discovery of tweets outside of your home feed or your mentions/DMs by setting up a strategic search. You can listen for specific hashtags, keywords, or tweets from (or to) a specific account. #TwitterSmarter pic.twitter.com/wKsUzcqf0a
— Hootsuite (@hootsuite) June 7, 2018
2|2 Use Hootsuite to set up your social listening streams ? You can have them all lined up next to each other which is super handy.
Seriously. We're keeping an eye on a whole bunch of other listening streams while monitoring #TwitterSmarter too pic.twitter.com/MW0yJixxLp
— Hootsuite (@hootsuite) June 7, 2018
#TwitterSmarter Chat
Q1: How is VR / AR changing brand storytelling on social media? #TwitterSmarter pic.twitter.com/tX9hnQLB9m
— Madalyn Sklar ?#SMDayLive (@MadalynSklar) June 7, 2018
A1: #VR and #AR are helping expand content beyond the #2D to content that is #3D #360 #holographic & #spatial. #twittersmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A1: I think we are moving away from #storytelling to #storyliving, where we have agency within a story. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A1: #VR and #AR will bring about new challenges but also amazing opportunities for #brand storytellers and marketers. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A1: Oh and don’t forget #digitalhumans and #holographic concierges. Anyone heard of @lilmiquela here? I’m a fan. #TwitterSmarter.
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A1: Story telling is becoming more interactive and engaging thanks to VR/AR #TwitterSmarter
— Tamara (@itstamaragt) June 7, 2018
A1 Curious to see where it’s heading I haven’t necessarily felt an impact to social media because of it yet #TwitterSmarter
— Sal Conca (@SalConca) June 7, 2018
A1 AR and VR bring a new dimension — the third one — to storytelling. They are the latest and greatest attention-getters. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) June 7, 2018
A1. It’s a whole new way for your community to visualise your products and services! #TwitterSmarter pic.twitter.com/vN1PeKISBT
— Lisa ???? I like big gifs & I cannot lie (@lisaboylesmedia) June 7, 2018
A1 #VR #AR #XR is changing how consumers interact with goods as it’s an immersive experience & now with mirrorgraphic avatars as well as Augmented contact lenses it changes the whole customer experience ? #TwitterSmarter
— BrainBlender?? (@BrainBlenderTec) June 7, 2018
A1. Social will become a completely immersive experience. #TwitterSmarter
— Dr. Dorrie Cooper (@sittingpretty61) June 7, 2018
https://twitter.com/ZalkaB/status/1004775783968202752
A1: Product demos will get a whole new meaning. It'll also entice more engagement and conversions. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) June 7, 2018
A1. Marketers and advertisers can bring the product/service to the consumer before they try it, even on social media. This physically puts the consumer IN the brand's story. 360 #video is an example. #TwitterSmarter
— SourceMedia (@SourceMediaCo) June 7, 2018
A1 – both VR and AR offer great opportunities for #customerservice #twittersmarter
— Toby Metcalf: Grillmarks are a sign of character (@Toby_Metcalf) June 7, 2018
A1 It becomes more of an experience using most of your senses. Transports you into their story #twittersmarter
— CM (@CindyLMillet) June 7, 2018
A1: #VR / #AR helps brands create a more immersive platform for consumers to enjoy! #TwitterSmarter https://t.co/xzkYvCDPO4
— ARPR (@AR__PR) June 7, 2018
Q2: What are some ways immersive technologies are changing content marketing and advertising online? #TwitterSmarter @CathyHackl pic.twitter.com/CFaA6BwnJW
— Madalyn Sklar ?#SMDayLive (@MadalynSklar) June 7, 2018
A2: Let’s start with #socialmedia. There’s a reason why #facebook and #snapchat are betting on #AR. #TwitterSmarter.
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A2: Not a lot folks in the #marketing space are talking about the implications #WebXR and the #ARCloud will have on content. “The world is about to be painted with data” ~ @CharlieFink #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A2 The old Bell Telephone marketing slogan was "Reach out and touch someone." AR and VR puts those words on steroids. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) June 7, 2018
A2: It'll make products speak for themselves. Instead of marketers pushing for a hard sell, audience will be able to see for themselves what's on offer, and decide based on that. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) June 7, 2018
A2 Immersive technologies may trump video for engagement and bringing a product alive #twittersmarter
— Toby Metcalf: Grillmarks are a sign of character (@Toby_Metcalf) June 7, 2018
A2 They are slowing the user to direct the narrative & product placement with tap buy is growing as well as collective or social experience ? #TwitterSmarter
— BrainBlender?? (@BrainBlenderTec) June 7, 2018
A2: These technologies are changing the way consumers view advertising. We have shifted to a predominantly visual based stream of receiving information. They also allow for content to be delivered in a more convenient and interactive way #TwitterSmarter
— Tamara (@itstamaragt) June 7, 2018
A2. It's a focus on discovery and emotional experience with evoking emotions, sights, and sounds of reality not a focus on technology but the journey through explosion of inteaction. #TwitterSmarter
— Dr. Dorrie Cooper (@sittingpretty61) June 7, 2018
A2. #Advertising and #marketing have transformed into "experiences" for consumers. Immersive technology takes these experiences to the next level by allowing a more personalized, closer look for those audiences. #TwitterSmarter
— SourceMedia (@SourceMediaCo) June 7, 2018
A2) Augmented Reality for sure. A lot of effort but worth it for big #brands. Here’s hoping ubiquitousness will bring the tools to market for the rest of us. #TwitterSmarter https://t.co/u5gFhlDKy6
— Jim Carter (@MSLJim) June 7, 2018
A2 Immersive technologies are allowing customers to really experience the product…It's all about customer delight which is made more possible by these new trends…#TwitterSmarter
— Shruti Deshpande (@shruti12d) June 7, 2018
A2: Immersive technology has provided #marketing and #advertising content a way to create a personal experience for consumers. #TwitterSmarter https://t.co/xQ2jcazkoY
— ARPR (@AR__PR) June 7, 2018
Q3: How can brands use immersive technology to create more engaging content? @CathyHackl #TwitterSmarter pic.twitter.com/bvHobY3pO2
— Madalyn Sklar ?#SMDayLive (@MadalynSklar) June 7, 2018
A3: One example is how @Build saw a 400% increase in In-App Revenue for products that are #AR Enabled. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A3: A brief list of some (not all) of the most common #AR campaigns: Standalone app, #AR incorporated into the app, #AR incorporated into #social, printed media, immersive screens, #AR via HMD. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A3: It took 1 hour for @Nike to sell out of the sneakz demoed at #F8 which incorporated #AR into Messenger. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A3: Brands should invest in #AR in order to drive confident purchase decisions for by consumers. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A3 You can't be more engaged than when you're immersed. The challenge for AR and VR is not to overdo it. Don't let tech overwhelm story and let consumers drown in useless content. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) June 7, 2018
A3: Find ways to get your audience involved in the content. Something that's interactive is more likely to grab their attention and keep it. #TwitterSmarter
— Express Writers (@ExpWriters) June 7, 2018
A3: A random idea… Instead of telling success stories of imaginary customers, we can let potential users be real-time case studies. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) June 7, 2018
A3 3 dimensional video for product demonstration, immersive locations are all up for grabs #TwitterSmarter
— Sal Conca (@SalConca) June 7, 2018
A3 Travel agencies, realtors, small businesses can make use of #VR to showcase what they have to offer. No need to leave the office #twittersmarter
— CM (@CindyLMillet) June 7, 2018
A3. Moving from a cogntive interaction like makeup, you feel the way it goes on your skin. Textures and colors become the nuances that only face to face featured. #TwitterSmarter
— Dr. Dorrie Cooper (@sittingpretty61) June 7, 2018
A3: @CindyLMillet I was going to say that, Cindy – Any business that has visuals and experiences to offer should invest in the technology #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) June 7, 2018
A3: immersive technology allows story telling to "come to life" which in turn, shows an authentic and real side to the brand. I've said it a million times, but a major benefit of immersive technology is the level of interaction it gives! #TwitterSmarter
— Tamara (@itstamaragt) June 7, 2018
A3. Consumers want to engage with new, exciting experiences when they've seen the same industry content over and over again. #Content created with immersive technology can provide that. #TwitterSmarter
— SourceMedia (@SourceMediaCo) June 7, 2018
A3: There are so many opportunities for personalization! More tech = more data. More data = more personalization. In retail, for example, tech like smart mirrors, personal assistants, etc. can help bridge the gap between online & offline. #twittersmarter
— Denise Chan (@denisechan26) June 7, 2018
Q4: What are your best tips for brands creating three-dimensionally designed content for their audiences? @CathyHackl #TwitterSmarter pic.twitter.com/tl5vnL2wGE
— Madalyn Sklar ?#SMDayLive (@MadalynSklar) June 7, 2018
A4: Start with the tools that are already available like @snap’s #LensStudio and @facebook’s #AR Studio. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A4: Look into #Arkit2 and #ARCore for ios and Android. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A4: Also look at what @AdobeCCDesign is doing with #Dimension and #ProjectAero. #Adobe products are already part of most marketers ecosystems. #TwitterSmarter https://t.co/qpsjLWFDTs
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A4. The first thing to remember is to start with your #brand narrative. New #content created with immersive technology only goes so far without a story behind it. #TwitterSmarter
— SourceMedia (@SourceMediaCo) June 7, 2018
A4: Maybe don't do it just because it's the latest trend everywhere else. It has to make sense for our business, and we have to be comfortable with it as well. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) June 7, 2018
A4. The more focus on sensory experience with content that unfold's a discourse between the user and brand engage the customer to want to jump into the activity. #TwitterSmarter pic.twitter.com/uOoTRhmvS0
— Dr. Dorrie Cooper (@sittingpretty61) June 7, 2018
A4) Keep it simple and intuitive. It’s tempting with any new technology to throw the kitchen sink at it. Don’t. Remember what, and more importantly, who you’re doing it for. #TwitterSmarter https://t.co/8oodCN59cr
— Jim Carter (@MSLJim) June 7, 2018
A4 Problems Many are having is overstimulating as they are using same rules they did for marketing which is detaching customer experience Keep it simple as well the psychology must be there or you create a nightmare instead of dream? #TwitterSmarter
— BrainBlender?? (@BrainBlenderTec) June 7, 2018
Q5: How does using gamification help brands design clever and meaningful interactions online? @CathyHackl #TwitterSmarter pic.twitter.com/lzT2zJcMxL
— Madalyn Sklar ?#SMDayLive (@MadalynSklar) June 7, 2018
A5: Really love what @VisitDubai did with a #360 #VR gamified scavenger hunt on #facebook. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A5. Gamification and interactive #content make the consumer feel like they're part of something greater because they're able to participate or offer their opinion, contributing to the bigger picture of the #brand. #TwitterSmarter
— SourceMedia (@SourceMediaCo) June 7, 2018
A5 It becomes fun and engaging. People want to participate, which leaves a positive emotion about the brand #twittersmarter
— CM (@CindyLMillet) June 7, 2018
A5. Gamers know how to put the play into experience and enjoin communities to exchange experiences to enhance the personalization of the journey. #TwitterSmarter
— Dr. Dorrie Cooper (@sittingpretty61) June 7, 2018
A5: Who doesn't like appreciation? And when you're online, everyone's looking to engage with someone or something. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) June 7, 2018
A5: Gamification is just one way to increase engagement with your audience. It gives people that extra incentive to take the next step. #TwitterSmarter
— Express Writers (@ExpWriters) June 7, 2018
Q6: What are your tips for brands that want to implement immersive technology in their business? @CathyHackl #TwitterSmarter pic.twitter.com/hbGrFZbRI1
— Madalyn Sklar ?#SMDayLive (@MadalynSklar) June 7, 2018
A6: First of all, start by experiencing #VR and #AR. Chris Milk from @Within said it best “Talking about #VR, is like dancing about architecture.” #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A6: For brands, think if #AR and #VR make sense for your product. If your brand spends ad dollars on social media, you should be looking at Facebook #3D posts and adding #AR to your #chatbots. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A6: Think about your audience and what's going to appeal to them. Don't just start implementing this technology because it's the cool thing to do.
You have to be smart about it! #TwitterSmarter
— Express Writers (@ExpWriters) June 7, 2018
A6 Make sure immersive technology aligns with your business model. It's awkward and pointless to take on AR and VR just for the sake of bragging about the bright shiny object. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) June 7, 2018
A6. Research whose doing and the costs, the rate of return and the tech needed to make it cost effective for development and gaming videos as guides to immersive engagement. #TwitterSmarter
— Dr. Dorrie Cooper (@sittingpretty61) June 7, 2018
A6: Not everyone in our audience will relate to new tech. It's important not to overwhelm them. Know the audience. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) June 7, 2018
A6) Think about what you want to achieve. Does it add value? Is it appropriate (for your business)? What are the goals? #TwitterSmarter https://t.co/4n5aYgTpGV
— Jim Carter (@MSLJim) June 7, 2018
A6. Be weary for some. If you don't have the right audience, the implementation could easily fail. If your market IS ready for immersive technology, get creative! Utilize whatever newer technologies your market will allow and you will stay ahead of the curve! #TwitterSmarter
— Dale Griffen (@dalegriffen) June 7, 2018
A6 Reach our as 3yrs ago it was hard to find a connection to implement #AR #VR #XR #MR #IR into a Business now you can’t drop a phone?without hitting someone ?? #TwitterSmarter
— BrainBlender?? (@BrainBlenderTec) June 7, 2018
Q7: What are some AR / VR tools that brands can use to create an immersive experience for their customers? @CathyHackl #TwitterSmarter pic.twitter.com/aCsqOkW9Qd
— Madalyn Sklar ?#SMDayLive (@MadalynSklar) June 7, 2018
A7: For #AR some tools already available are: Snap’s Lens Studio, Facebook’s AR Studio, Apple’s ARkit 2, Google’s ARCore, and Adobe’s Dimension. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A7: Also look into @unity and @unreal as they are game engines where a lot of #VR and #AR is developed. These require more technical skills. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A7: For #36O video check out @insta360 @yitechnology @Samsung for cameras to get started with. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
Q8: What are the biggest mistakes brands make when diving into creating VR branded content? @CathyHackl #TwitterSmarter pic.twitter.com/mElmYMtsw4
— Madalyn Sklar ?#SMDayLive (@MadalynSklar) June 7, 2018
A8: If a brand is doing something in #VR there needs to be a reason. Don’t just do #VR for VR’s sake. Do it because it makes sense for that campaign. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A8: This is a new medium. The metrics of #2D content will not necessarily translate. We need to move beyond #ROI to #ROE (return on engagement) #twittersmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A8: Find a trusted #AR or #VR partner that has experience working with #immersive tech and knows what they are doing. #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A8: Most importantly, the convo around #VR and #AR goes beyond brand storytelling. It’s about the next computing platform. #SpatialComputing #FutureofContent #TwitterSmarter
— Cathy Hackl #MiamiVRExpo (@CathyHackl) June 7, 2018
A8 Brands make a mistake when they try to make AR and VR fit when the compatibility isn't there. Don't force them. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) June 7, 2018
A8. Believing that the technology will drive itself. You still need the creativity of an individual or team to create successful content. #TwitterSmarter
— Dale Griffen (@dalegriffen) June 7, 2018
A8: Make sure VR aligns with your brand and what you are trying to achieve. #TwitterSmarter https://t.co/YqA2QlI0pm
— ARPR (@AR__PR) June 7, 2018
A8) A bad VR experience means you are literally immersed in the bad – in a way other media and technologies do not. Your audience is going to remember that for a while. Don’t do it just for the sake of it. #TwitterSmarter https://t.co/97CDbOHmDe
— Jim Carter (@MSLJim) June 7, 2018
A8: Assuming that all the work will be done for them because the tools themselves are engaging. Brands still have to create compelling content regardless of how they are distributing it! #TwitterSmarter
— Tamara (@itstamaragt) June 7, 2018
A8 I touched on this earlier as overstimulation is a definite Don’t but also making it a sales pitch & not an experience is another big fail as it’s moving into a life narrative ? #TwitterSmarter
— BrainBlender?? (@BrainBlenderTec) June 7, 2018
A8: Agreed with all the others tweeting about this! You still need to be creative and not rely on just the tools . Show everyone your unique brand #TwitterSmarter
— The Singing Tech ? (@SingingTech) June 7, 2018
Thank you everyone for a great hour of sharing. #YouRock! We'll see you next week on the #TwitterSmarter chat. pic.twitter.com/fPPwOLdiEU
— Madalyn Sklar ?#SMDayLive (@MadalynSklar) June 7, 2018
We have another great #TwitterSmarter chat guest lined up for next week. Mark your calendar. Our guest will be @dgingiss. pic.twitter.com/JFuAKQsDHy
— Madalyn Sklar ?#SMDayLive (@MadalynSklar) June 7, 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
