Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
This week’s #TwitterSmarter chat assignment from @owenvideo:
iMovie – quick trim & editing@videoramaapp – add text, music@pixelmator – create thumbnails@AgoraPulse – share your videos@Camtasia – desktop editing#TwitterSmarterAssignment
See next tweet for video recap ?? pic.twitter.com/utsjX0Ewzr
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
Watch the #TwitterSmarter "after" chat replay:https://t.co/OJlm9gw7tc
And be sure to catch the #TwitterSmarterAssignment. Go to the 19:17 mark in the video to hear @owenvideo share a variety of video tools. pic.twitter.com/NyNqO5nU4E
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
Please welcome our guest @owenvideo. Topic: Monetizing Your Video Content As Business Entrepreneurs. #TwitterSmarter pic.twitter.com/i3OycV7Tpa
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What are some of the most important Twitter demographics for marketers? #TwitterSmarter pic.twitter.com/16EjDKj68x
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
1|2 First off. Here are the demographic inputs that matter:
? Gender
???? Age
? Location
? Interests
? Other accounts that your audience follows
#TwitterSmarter pic.twitter.com/2kOwOYdHrw— Hootsuite (@hootsuite) June 28, 2018
2|2 The better you know your target audience, the better you can reach them.
With the knowledge of your audience's demographics you can create more relevant content, boost your posts to them easier, and target ads at them better ? Sounds pretty good to us! #TwitterSmarter pic.twitter.com/gnBkklIgPQ
— Hootsuite (@hootsuite) June 28, 2018
Q1: What role does video and live video play for business entrepreneurs? #TwitterSmarter pic.twitter.com/Cum0cBRXBI
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A1: Video is the most engaging platform on the web. Video creates relationships 24/7… #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A1: Video answers your customer FAQ’s, and drives leads into your funnel as well. #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A1: #livestreaming is barrier-free.
#twittersmarter— Owen Video – The Videospot (@owenvideo) June 28, 2018
A1: With just your mobile device your customers can hear from, your message can reach new prospects #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A1: You can address news items and stay extremely current.
#twittersmarter— Owen Video – The Videospot (@owenvideo) June 28, 2018
A1: Anyone can post, anyone can tweet, but video takes thought. Customers KNOW IT! #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A1: PRO TIP – customers don't care about your hair and makeup. They care about your message. My first viral video… #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A1: Was me at 2am with mussed hair and a dirty shirt – but my content was on point #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A1: Video and live video allows you to connect and engage with your audience on a whole new level. I have incorporated it into a regular part of my digital marketing. The results are amazing! #TwitterSmarter https://t.co/LM2ayVgOVd
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A1: Direct exposure to your market without the need to be live in person. It's pivotal for entrepreneurs to utilize live video feeds as a way to reach their desired audience. #TwitterSmarter
— Dale Griffen (@dalegriffen) June 28, 2018
A1. Video is the essential media now we have bandwidth & short attention spans #twittersmarter
— Ian Moyse (@imoyse) June 28, 2018
A1 video shows that you've made edits and added cool features showing off your materials. Live video plays an authentic and raw role that shows your followers who you are. #TwitterSmarter
— @Crystal (@333socialmedia) June 28, 2018
A1: Video allows for persons and brands to show their authentic side. They are more personal and individuals can leverage engagement to really connect with the audience. #TwitterSmarter
— Tamara (@itstamaragt) June 28, 2018
A1: Definitely helps build the "KNOW – LIKE – TRUST" factor. Especially when you're starting out and testimonials might be few and far between #TwitterSmarter pic.twitter.com/Urj4Bzp4dL
— Warwick Brown (@warwickabrown) June 28, 2018
A1 In my field, #healthcare, marketers and PR pros are really starting to understand the value of video and live for our industry. Some of my faves who are leveraging video are @StudioNorthUSA & @HealthcareScene #Twittersmarter pic.twitter.com/TsWygtccf3
— ShereeseM, MS/MBA (@ShereesePubHlth) June 28, 2018
A1
1. Easy to consume content for the audience.
2. Lives help brands know how active their users are.
3. Increase the reach of content/campaign#TwitterSmarter— Krishna Rg? (@krishnarg22) June 28, 2018
A1. The more video takes over the social media landscape, the more you need to use it to communicate your business’s human side, bring resonance and relevance to showing what you do, and helping people “know, like & trust” you & your brand. #twittersmarter https://t.co/aEkYNsNw9R
— ✨Christine Gritmon✨#RoadToSocial (@cgritmon) June 28, 2018
A1
– It connects you and your audience at a new level
– The more i do videos, the more i can tell the differences between using videos VS texts to connect w/ people
– Videos fast forwarded relationship building, which leads to trust => crucial to any business #TwitterSmarter https://t.co/lvMUmZVomG
— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) June 28, 2018
A1: Live video helps you connect with your audience on a deeper level. Being able to see and hear you is almost like being in the room with you. They get a sense of your personality this way. #TwitterSmarter
— Express Writers (@ExpWriters) June 28, 2018
A1. Video hasn't been chained up by "rules" the same way traditional styles of communication have been. While you can critique an email template to death, it's a lot harder to find objective faults with video content. It's so much freer #twittersmarter
— eLocal.com (@eLocal) June 28, 2018
A1: Video is the best way for entrepreneurs to establish a connection to a tribe. We get to know, like, and trust each other when we see and hear who's behind the keyboard. #TwitterSmarter https://t.co/0HRNJvna7i
— Stacey DePolo ? (@sdepolo) June 28, 2018
A1: The future is now! Cisco says 80% of content will be video by 2020. Businesses need to make this a key content tool or they are going to have a hard time differentiating themselves#TwitterSmarter https://t.co/knhPwCvJdM
— Jim Fuhs of Fuhsion Marketing #SoMe trainer (@FuhsionMktg) June 28, 2018
Q2: What are your tips for entrepreneurs embracing online video marketing as part of a sales strategy? #TwitterSmarter pic.twitter.com/xQrVFLWrwK
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A2: Make the videos that matter. Start with the 7 videos every entrepreneur must have… #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A2: Company promo, About Me, Product Video, Facebook ad, video bumper, square video template, testimonials #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A2: Those are the ONLY videos but those are the ESSENTIAL videos #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A2: There are 3 ways to think about videos for your business… Ready? #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A2: A2: Pull videos to PULL new viewers in. These are videos based on keyword searches #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A2: Push video to PUSH your unique selling position. Less about keywords. More about branding. #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A2: Finally, POW videos to hit ‘em hard with your sales message. These are ads or higher end production vids
#twittersmarter— Owen Video – The Videospot (@owenvideo) June 28, 2018
A2: REVIEW: PUSH, PULL, POW videos #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A2: Start with your goal – what you want the video to accomplish. Then work backwards #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
We cover this topic in depth on my podcast on itunes: https://t.co/XNUzt4kGgW #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A2: First, just start. Push the button. That is the hardest for most people. #TwitterSmarter https://t.co/POwlly9TPu
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A2: Be authentic, be creative, and be confident! This is your opportunity to show who you are and what you do in a creative and engaging way! #TwitterSmarter
— Tamara (@itstamaragt) June 28, 2018
A2: Use your short time wisely. Be useful, professional, and entertaining. Make your consumers want to share this with other potential customers. #twittersmarter
— Alexis Smith (@Alexified) June 28, 2018
A2. Multimedia testimonials >>> traditional testimonial/review pages, for sure #twittersmarter
— eLocal.com (@eLocal) June 28, 2018
A2.
– Be consistent
– Be human
– Be you
– Be vulnerable
– Offer value
– Don't worry about tech when just starting out
– Watch others' videos and learn#TwitterSmarter https://t.co/1eUai84DgM— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) June 28, 2018
A2: The videos HAVE to be current. In my opinion the most important aspect of video marketing is relevant information. A story from a week ago that you try to relate to may already be old news by that point. Stay current! #TwitterSmarter
— Dale Griffen (@dalegriffen) June 28, 2018
A2 I follow your advice Madalyn and Just do It! I make mistakes all the time but I learn at the same rate! You just have to get the camera/phone, switch it on and talk! That's the only way to get better at it. #TwitterSmarter
— Sarah Clay Social. It's common sense right? (@CurlyClay) June 28, 2018
A2: Did I mention video is big right now? Video is playing to a strength in this case the strength is making it appeal to create sales which can be done by being fun engaging and informative #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) June 28, 2018
A2: Practice, practice, practice. And experiment experiment experiment. You need to keep trying out new ideas until you find your groove. Oh, and buy a lavalier mic. Sound is important #TwitterSmarter
— Warwick Brown (@warwickabrown) June 28, 2018
A2: As @iSocialFanz says just press the damn button
– don't be perfect, be genuine
– be consistent, start with once a week
– you don't need a production crew check out @owenvideo gear list#TwitterSmarter https://t.co/xojHX0HdUh— Jim Fuhs of Fuhsion Marketing #SoMe trainer (@FuhsionMktg) June 28, 2018
A2: Have a strategy! Know what you're going to talk about on video and be sure it's going to provide value to your audience. #TwitterSmarter
— Express Writers (@ExpWriters) June 28, 2018
A2:
1. Provide valuable content to your audience
2. Be authentic!!!
3. Use square video over landscape
4. Treat the first 2 seconds of your video as a billboard#twittersmarter pic.twitter.com/hqyDIce4lV— Danielle Heiny (@DanielleHeiny) June 28, 2018
A2: I know some newer businesses in Milwaukee that are taking advantage of offering video for clients! Often the client doesn't have the skills or the capacity to take on the project. Show them the value you can bring and where they can use the content! #TwitterSmarter
— ?JMatt (@JMattMke) June 28, 2018
A2: Start before you feel ready. But
1. Don’t just create video to create video. Have purpose.
2. Invest in decent lighting and sound. It makes a huge difference. #TwitterSmarter— Sabrina Torres (@betrulysocial) June 28, 2018
Q3: What are the most important rules to consider when creating videos to monetize your content? #TwitterSmarter pic.twitter.com/uSlAnfZX9b
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A3: MUY IMPORTANTE!!! – A3: Know where you’re monetized and make content around that!! #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A3: We follow a 7-step process for monetization called the Video Funnel Blueprint https://t.co/qUnWdaqrKx #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A3: Follow a PROVEN process – stop guessing. Use this graph: https://t.co/dFj1R1g60d #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A3: Know who your audience is. And know your what and why behind the videos and message. #TwitterSmarter https://t.co/0paP8JHHrD
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A3: Know who your audience is. And know your what and why behind the videos and message. #TwitterSmarter https://t.co/0paP8JHHrD
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A3 Be intentional on what you're trying to accomplish #TwitterSmarter
— @Crystal (@333socialmedia) June 28, 2018
A3.
– Understand your audience
– Understand your business goals
– Has your content aligned with the first two
– Focus on content & community => money will come#TwitterSmarter https://t.co/V11uGYKxje
— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) June 28, 2018
A3: If you don't have a strong audience, the money aspect is a fallacy. Target, target, target. Think realistically but always outside of the box! #TwitterSmarter
— Dale Griffen (@dalegriffen) June 28, 2018
A3) Give something back. Don’t just talk about yourself be informative and engaging. Keep it as short as possible. #TwitterSmarter https://t.co/2PZ0pHMZrG
— Jim Carter (@MSLJim) June 28, 2018
A3 Video and any other marketing must mesh with your overall vision and core messages. Without that, you're shooting home movies without a purpose. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) June 28, 2018
A3: Ensure you are providing value to your audience, whether that be through your expertise or your products/services. Value is key! #TwitterSmarter
— Tamara (@itstamaragt) June 28, 2018
A3: You should consider where the videos will be posted and what the end goal is. Is it simply brand awareness, showing them as a part of the community? Or are you trying to drive conversions to the website or store to make a purchase? #TwitterSmarter
— ?JMatt (@JMattMke) June 28, 2018
A3. Be aware of the constraints of your medium and platform. Make sure your narrative is optimized for the tool you're utilzing. While the content you create and the story therein can be limitless, even digital worlds have their own laws of physics as it were #twittersmarter
— eLocal.com (@eLocal) June 28, 2018
A3 Creating unique and engaging content which provides value and can get a lot of shares.
How to guides are best?#TwitterSmarter
— Krishna Rg? (@krishnarg22) June 28, 2018
A3.
Before you even get into the money part:
??Ensure that you’re delivering actual value
??Ensure you’re clear on what your audience actually wants/needs
??Ensure you HAVE an audience; if you build it, they will not come!
#twittersmarter https://t.co/4pxVHS1e3L— ✨Christine Gritmon✨#RoadToSocial (@cgritmon) June 28, 2018
A3: Make the most of it.
1. Know your topic/ what you'll say
2. Know your audience/who you wanna reach
3. Be clear, calm and collective when presenting #TwitterSmarter— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) June 28, 2018
A3: Make sure your content is:
– of value
– unique
– differentiates you and establishes your credibility
– can be understood in a conversational tone, otherwise you will turn people off#TwitterSmarter https://t.co/SpDJvOXUv3— Jim Fuhs of Fuhsion Marketing #SoMe trainer (@FuhsionMktg) June 28, 2018
A3: be consistent, create multiple funnels and give content that is easily applicable, leaving the audience desiring more. #TwitterSmarter
— Shenica S. Nelson (@ShenicaSNelson) June 28, 2018
A3)Video Rules (for Sales)
1.Always have a chief objective for publishing a video
2.Lead with valuable content
3.Make your offers without hesitation
4.Create evergreen links to sales pages to capitalize on the long tail of video content#TwitterSmarter— Shadeed Q. Eleazer (@mrshadeed) June 28, 2018
Q4: What are some smart ways to use video to drive more traffic across your social media channels? #TwitterSmarter pic.twitter.com/2du7LYUUc6
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A4: You Need a distribution schedule! Where are you gonna share? When are you gonna share it? What the CTA? #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A4: You need share partners – who is gonna share? When are they gonna share? And WHY are they sharing? #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A4: Here's another PRO TIP >> A4: Use chatbots like a boss! Here’s how: https://t.co/bXhJyO7OmX #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A4: My most popular videos are when I'm walking my dog Max in the morning. I show him off and then I share tips and advice on social media. I get great response from this. #TwitterSmarter https://t.co/NINLpd0O0Y
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A4. Provide different pieces of the puzzle on different platforms – and let them know! Just cross-posting is boring. Everything should help support everything else. #twittersmarter https://t.co/veF5mTdKZp
— ✨Christine Gritmon✨#RoadToSocial (@cgritmon) June 28, 2018
A4 Convert the top performing blog posts of your competition into an interesting video and boost it to their audience across all channels.
How does that sound?#TwitterSmarter
— Krishna Rg? (@krishnarg22) June 28, 2018
A4: Don't forget your CTA. You have to tell people what that next step is so they know what you want them to do! #TwitterSmarter
— Express Writers (@ExpWriters) June 28, 2018
A4: I admittedly need to start incorporating these, but a custom outro clip that shows where to follow you on social media is a great tie in. If they stayed with you to the end of the video, they are likely to follow you where they also are! #TwitterSmarter
— ?JMatt (@JMattMke) June 28, 2018
A4: When first starting off with video content I always recommend shying away from featuring your brand. Focus more so on what it is your brand produces and is trying to sell to your consumer. You'll target a wider spread audience and thus increase your traffic. #TwitterSmarter
— Dale Griffen (@dalegriffen) June 28, 2018
A4: I respect the platforms and upload all of my videos natively to each. I especially love Twitter Media Studio on Twitter because it has embedded CTA's – I just wish the time limit was longer than 2min 20 #TwitterSmarter
— Warwick Brown (@warwickabrown) June 28, 2018
A4: Find a correlation between them. For example, if you wrote a blog post similar to the video topic discussed or if you posted an Instagram picture pertaining to the video. When people enjoy good content, they will always want to explore more #TwitterSmarter
— Tamara (@itstamaragt) June 28, 2018
A4: I have yet to master this, however through research, I find that targeting multiple platforms and interaction/engagement increases traffic! #TwitterSmarter
— Shenica S. Nelson (@ShenicaSNelson) June 28, 2018
A4: Make videos as a way to let your audience in on a popular post you made or to provide exclusive content not seem anywhere else #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) June 28, 2018
A4.
– Have a clear CTA
– Offer masterclasses, free webinars, training, mini-courses, live series, AMA + CTA => these are great ways to bring traffic to your site
– Focus on good content first #TwitterSmarter https://t.co/qryZSjdtsb
— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) June 28, 2018
A4: A consistent schedule. Viewers will become accustomed to your schedule and start expecting it, therefore boosting your traffic. #twittersmarter
— BlueSky ETO (@BlueSkyETO) June 28, 2018
A4)Tell a story, leading your audience on a (relevant) journey. #TwitterSmarter https://t.co/UR1i95uG3r
— Jim Carter (@MSLJim) June 28, 2018
A4. Something under 10s with sub-titles so folks can listen without audio works out. Could just be a quick take on something new and trendy happening in the moment. #TwitterSmarter pic.twitter.com/ScsggX8esP
— Alexandra Sebben (@alexandrasebben) June 28, 2018
Q5: What are your top ideas for converting subscribers into customers on a selected social platform? #TwitterSmarter pic.twitter.com/6drzAjv7us
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A5: Follow this process RECAP, PROBLEM, SOLUTION: https://t.co/UhlVWVY0Aj #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A5: ONE CLEAR CALL TO ACTION: https://t.co/UhlVWWfBYT
#twittersmarter— Owen Video – The Videospot (@owenvideo) June 28, 2018
A5: So many video makers CRAM it all in: Like me, subscribe, follow, share, comment, opt in, buy… PICK ONE #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A5: Remember this – If they watch to the end, they are already qualified. You don't need to sell your CTA. #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A5: Know, Like, Trust… let's break it down… #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A5: Know – they found your video or it found them. They know you know. WIN! #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A5: LIKE – if they are STILL watching — They like you. Another WIN for video. #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A5: Trust – If they watch you again and again… they trust you. NOW you can sell them something. #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A5: Use Video Sequencing to build KLT with your viewers. Create a series of videos – not just one. #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
PS- Would LOVE ❤️❤️❤️ for you to subscribe to Me on Youtube https://t.co/1yEcmoPgyr #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
PRO TIP- Turn your blogs into videos INSTANTLY with @lumen5 >> https://t.co/ALpb3iq4AU It's amazing. Not affiliated but love them #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A5: People need to get to know, like and trust you in order to convert them from a subscriber to a customer. Be real. Be yourself. It's a long game. #TwitterSmarter https://t.co/L9vv2YutiX
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A5: You have to show them why it would be valuable to purchase your offering.
Explain what it's all about and what's in it for them. #TwitterSmarter
— Express Writers (@ExpWriters) June 28, 2018
A5 No matter the social platform, engage with people and have conversations whenever possible. That shows you're real, you care and have products and services to address their pain points. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) June 28, 2018
A5. Engage. Become a part of their lives. Become their go-to. Give without getting. And then… retarget!!! #twittersmarter https://t.co/gzqnsHcz1C
— ✨Christine Gritmon✨#RoadToSocial (@cgritmon) June 28, 2018
A5: Update my email list subscribers and inform them on what I'm doing and where they can get even more content i.e social media #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) June 28, 2018
A5 having subtitles and say your call to actions very frequently in your videos. #TwitterSmarter
— @Crystal (@333socialmedia) June 28, 2018
A5: Being yourself. It is easy to subscribe and follow someone here and there. It takes some more work and effort to invest your time and/or money into them. Give your all to your customers and subscribers and they will give their all back. #twittersmarter
— BlueSky ETO (@BlueSkyETO) June 28, 2018
A5: I love @MadalynSklar tip for claiming a hashtag. I use it on ALL social media and make it HUGE in my outro's. I've noticed a steady increase in traffic the past few weeks since I've been doing that #AMTips is easier to remember than a long URL #twittersmarter
— Warwick Brown (@warwickabrown) June 28, 2018
A5: I wouldn’t say I have discovered the top way, but I have read about converter kits. I use a conversion pop up on my website! #TwitterSmarter
— Shenica S. Nelson (@ShenicaSNelson) June 28, 2018
A5.#TwitterSmarter
It has to be through exclusivity. The best party to go to is not the 500 people on the dance floor, but, six of your best, most honored, hard-core, love you for life fellow "patrons." Example. The art world often uses this technique for private viewings.— #30.6KFakeFollowers (@BeautyBubble) June 28, 2018
Q6: What are some underutilized ways of repurposing your video content across different social media channels, incl. Twitter? #TwitterSmarter pic.twitter.com/JFPOvbAibr
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A6: Be Platform Agnostic – just upload everywhere. Don’t worry so much about “subscribers” or “followers” #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A6: Share old videos all year! Use @Agorapulse to share your videos throughout the year. #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A6: Make square videos. Chunk your longer live videos into small square videos for re-sharing. #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A6: I will take a Facebook Live video and cut it up into pieces that I can use on Instagram, Twitter, etc. Content is content. Don't be afraid to use the best parts on other platforms. #TwitterSmarter https://t.co/ehaMyjjgbr
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A6 you can add new content to the repurpose video and give extra benefits to your audience. #TwitterSmarter
— @Crystal (@333socialmedia) June 28, 2018
A6. Turn them into blogs. Chop them up into smaller sub-topics you can a) repurpose as short video clips and b) spin out into their own separate specific blogs or videos. Create graphics on Canva of key quotes. #twittersmarter https://t.co/fw7hAEqzzY
— ✨Christine Gritmon✨#RoadToSocial (@cgritmon) June 28, 2018
A6
1. Videos in Twitter moments.
2. Gifs can be made out of videos and posted.
3. They can be used as profile videos in facebook.#TwitterSmarter— Krishna Rg? (@krishnarg22) June 28, 2018
A6: I suppose it'd be important to note what video content works and what doesn't. If you have a set campaign idea in mind, figure out ways you can repurpose it that'll attract more traffic. #TwitterSmarter
— Dale Griffen (@dalegriffen) June 28, 2018
A6.
– Get clips of your live shows & share them on social
– Change your live video content into podcasts, master classes, blogs, quote images, grahics, etc#TwitterSmarter https://t.co/mgMTk6sV3G
— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) June 28, 2018
A6 Finding relative chats and discussion groups and sharing a different take w/ your video content is a great repurposing op #twittersmarter pic.twitter.com/uXTV1FinWU
— ShereeseM, MS/MBA (@ShereesePubHlth) June 28, 2018
A6: Taking smaller portions and making clips for the other platforms. Blogs are always a great way to repurpose content. #twittersmarter
— BlueSky ETO (@BlueSkyETO) June 28, 2018
A6: Timing is really important. If a topic you discussed in the past is relative to a hot-button issue currently, repurposing a video would be wise. #twittersmarter
— Tamara (@itstamaragt) June 28, 2018
A6. I put all my (Vertical) videos on YouTube, Facebook, Vimeo, and now IGTV. I don't even bother putting clips on Twitter because the quality is so bad. Using Snapchat and Instagram stories seems futile. #TwitterSmarter
— David Neal (@WalrusWinks) June 28, 2018
A6.#TwitterSmarter
For me, I think "clips." Dropping clips everywhere you can think of, inside eMails, on Medium posts, inside every day on twitter. Think beyond thank-you's… thoughtful, energetic clips that bring the viewer joy… complete & utter joy.— #30.6KFakeFollowers (@BeautyBubble) June 28, 2018
A6. Pull out 2-3 main themes from each video and create gifs, jps, polls etc. #TwitterSmarter pic.twitter.com/rJaV6wshWv
— Alexandra Sebben (@alexandrasebben) June 28, 2018
Q7: What are your best tips for growing and monetizing your online video channel? #TwitterSmarter pic.twitter.com/wDNoaGOEEB
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A7: Make videos around your sales process – take your prospecting system and turn them into videos. #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A7: 1 conversation = 1 video. Don’t try to CRAM it all in.
#twittersmarter— Owen Video – The Videospot (@owenvideo) June 28, 2018
A7: Don’t reinvent your wheel – make your money where you already make your money. #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A7: Use video to drive more people to the properties/meetings where you make your money #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A7: I think video is underutlized. Make more videos and put them up on YouTube. YouTube is a great search engine. I get views on my videos from years ago! I'm not as active as I should be yet I have 133K total views on my channel! #TwitterSmarter https://t.co/90kVSH2HOd
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A7 Be consistent and make 1 video per day. #TwitterSmarter
— @Crystal (@333socialmedia) June 28, 2018
A7: Start slow. Rome wasn't built in one day. Make sure you get the ball rolling with relevant and quality content. Once you know what you're doing, ready for growth, and know your audience, buckle up and push out as much (quality) content as you can! #TwitterSmarter
— Dale Griffen (@dalegriffen) June 28, 2018
A7: If your gonna have a video channel stick to it and keep at it. Giving up or doing videos every once in a while won't help in the long run #TwitterSmarter
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) June 28, 2018
A7. Once you begin pushing out content and create a following, suggest small partnerships with local businesses to increase visibility for their brand/product etc. #TwitterSmarter pic.twitter.com/E1Y3sqYJcu
— Alexandra Sebben (@alexandrasebben) June 28, 2018
A7: Be consistent and be patient. Growing an online video channel takes time so don't get discouraged if you aren't seeing your desired results right away. The only way to grow is to be consistent with your content #TwitterSmarter
— Tamara (@itstamaragt) June 28, 2018
A7.#TwitterSmarter
Okay, now listen up.
The very best way is to have a power-house like @Ileane at your table. Throughout the years, she continues to encourage & drive everyone she comes into contact w/to thrive well. It is the strong & steady, the firm & fun that make money.~B— #30.6KFakeFollowers (@BeautyBubble) June 28, 2018
Q8: What top apps do online video creators need in their video marketing toolkit? #TwitterSmarter pic.twitter.com/JYiC53fyWI
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A8: For mobile device editing – use imovie for landscape and fast trimming. #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A8: Use Videorama for square vids or vertical, adding text, music, sfx #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A8: Use pixelmator for creating thumbnails for Youtube and #igtv. #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A8: Use Apple Clips for adding text under your videos in real time. #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A8: Use @agorapulse to share your videos directly from your mobile device #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A8: Use Dropbox to transfer desktop vids to phone #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A8: Use your photo folders to keep things organized.
#twittersmarter— Owen Video – The Videospot (@owenvideo) June 28, 2018
Here's a thought – Don't grow a channel – GROW YOUR BUSINESS! Income > Subscribers #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
GREAT COURSE on how to make square video memes from your phone: Here’s how: https://t.co/gFESmjvUrn #twittersmarter
— Owen Video – The Videospot (@owenvideo) June 28, 2018
A8: I use iMovie, InShot and Quik for video editing. They are simple and easy to use. #TwitterSmarter https://t.co/MhQFYnywXS
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
If you want captions in your videos, use the Apple Clips app. It's super cool. It's an iPhone app. #TwitterSmarter
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
A8: I love me some EcammLive from @EcammTweets! #twittersmarter
— Ileane Smith (@Ileane) June 28, 2018
A8: StreamLabs has a fantastic app that I use for @YouTube live and @Twitch #twittersmarter
— Ileane Smith (@Ileane) June 28, 2018
A8: InShot would have to be my favourite for creating videos. It's got so many features #twittersmarter https://t.co/zaYcYYFHCT
— Warwick Brown (@warwickabrown) June 28, 2018
A8 Definitely recommend InShot, Premier, RIPL and Magisto. #TwitterSmarter
— @Crystal (@333socialmedia) June 28, 2018
A8: @instagram is not so quietly pushing hard to be at the forefront of the video social industry. I'd say if a creator isn't assimilated to their formats, start checking them out (especially #IGTV). That ball is moving fast. #TwitterSmarter
— Dale Griffen (@dalegriffen) June 28, 2018
A8) Anybody not using the Adobe creative suite is unlikely to make a very good video. Or even an adequate one. #TwitterSmarter
— David Neal (@WalrusWinks) June 28, 2018
A8: The @stagetentv app is a great browser based app! #twittersmarter
— Ileane Smith (@Ileane) June 28, 2018
A8 I think it depends on the niche.
I use our tool @SocialAnimal_io to find top shared videos for the keyword.
I try to create a longer and interesting version of top 5 videos for that topic.
I use @canva and @Animoto to create the design and video.#TwitterSmarter— Krishna Rg? (@krishnarg22) June 28, 2018
A8. I really recommend learning @AdobePremiere and @AdobeAE you’ll be in a better position to leverage all new developments in video. #twittersmarter
— Chris ‘Kubby’ Kubbernus (@ChrisKubby) June 28, 2018
A8
– iMovie. It is so easy and simple to use.
– My phone #TwitterSmarter https://t.co/1snFLzC2JN
— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) June 28, 2018
Thank you everyone for a great hour of sharing. #YouRock! We'll see you next week on the #TwitterSmarter chat. pic.twitter.com/Z84EQaKXYx
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
We have another great #TwitterSmarter chat guest lined up for next week. Mark your calendar. Our guest will be @cgritmon. pic.twitter.com/HDbGysn3ya
— Madalyn Sklar ? known for hosting chats (@MadalynSklar) June 28, 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.