Social Media Tips for Non-Marketers with Jim Katzaman
#TwitterSmarter Chat Recap: 8-23-18
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
This week’s #TwitterSmarter chat assignment from @JKatzaman:
✔️ Know what you're doing
✔️ Watch the @ vs the ##TwitterSmarterAssignmentSee next tweet for video recap ??? pic.twitter.com/rmCptCLIsa
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 24, 2018
Watch the #TwitterSmarter "after" chat replay: https://t.co/DWrLrfQA5r
And be sure to catch the #TwitterSmarterAssignment. Go to the 32:29 mark in the video to hear @JKatzaman share this week's assignment. ✍️ pic.twitter.com/tfTv0iL2Av
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 24, 2018
Please welcome our guest @JKatzaman. Topic: Social Media Tips for Non-Marketers. #TwitterSmarter pic.twitter.com/X2APVlI8jv
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How can you use Twitter chats to help you build your community? #TwitterSmarter pic.twitter.com/sgfmvhYhs0
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
1|2 Firstly, find Twitter chats that are relevant to you. This list will help ? https://t.co/OQ6IMtNiEF. Once you've found an interesting chat, share your knowledge and provide value by answering the questions #TwitterSmarter pic.twitter.com/fMVTc4eNPo
— Hootsuite (@hootsuite) August 23, 2018
2|2 Make sure you don't just respond to questions though. Engage with your fellow Twitter chat attendees. Be social! Afterwards, just because the chat is done doesn't mean you have to be! Keep your conversations going ? #TwitterSmarter pic.twitter.com/cQhxC5nPjo
— Hootsuite (@hootsuite) August 23, 2018
#TwitterSmarter Chat
Q1: If you haven’t been formally trained in marketing, how can you learn key marketing concepts? #TwitterSmarter pic.twitter.com/XHkvKkVgPu
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A1a More than 30 years ago, Robert Fulghum https://t.co/XP53UjyIcZ wrote his classic book, “All I Really Need to Know I Learned in Kindergarten.” https://t.co/wmnebtSJP8 In my case, everything I’ve learned about social media marketing has come from chats such as #TwitterSmarter.
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A1b You certainly don’t become a certified marketer by being on Twitter chats, but if you’re a small-business owner struggling to get by with a limited budget, listening and learning during chats could yield a good return on investment. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A1: You can learn a lot from Twitter chats like this. It attracts super insightful marketers. We are like an encyclopedia here. #TwitterSmarter https://t.co/Hr8VGQCUvf
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A1: The easiest way, and it’s free, is to get on social media and learn from your peers. Join chats, read articles from marketers, and ask questions.
If you want to spend money, there are so many online courses you can look into. #TwitterSmarter https://t.co/HT7fQdXw62
— Katelyn Brower ? (@BrowerKDnB) August 23, 2018
A1: Participate in chats, go to events, take online courses, and browse- you can find everyone and anything you want to know on the internet! #twittersmarter
— Tamara (@itstamaragt) August 23, 2018
A1. For me this was exactly the situation. The best thing to do was to start doing something. I learn best by experience. But also by connecting with people who have done it. #TwitterSmarter
— Gene Petrov – Leadership In Social Media Marketing (@GenePetrovLMC) August 23, 2018
A1: @HubSpot Academy has some fantastic and free marketing courses. I'm slowly working my way through them #twittersmarter #socialmediamarketinghttps://t.co/Byhu9T0ft3
— Warwick Brown (@warwickabrown) August 23, 2018
A1. I think it all starts by being hands on. In particular, with #SMM, just browse through network features and settings. Always dig deeper. Having the never ending passion to learn more drove me into a life of marketing. #TwitterSmarter
— Christopher Tompkins (@chrisgoagency) August 23, 2018
A1. Reading, attending events, listening to people smarter than you. Then experimenting based on what you learn. Once you've learned the theory, you can put it into practice and learn what works for you and your business/clients. #TwitterSmarter
— Kristina Adams (@KristinaAuthor) August 23, 2018
A1: 1. Participate in marketing focused twitter chats.
2. Ask questions about latest trends.
3. Use existing tools out there.#TwitterSmarter— The Two Riveras ?? (@TheTwoRiveras) August 23, 2018
A1: It takes time and research. You must invest the time to read and educate yourself. There are plenty of classes you can take as well. #TwitterSmarter
— Shannon Arturi (@credcollab) August 23, 2018
A1: Listen to marketing podcasts, read good blogs like @SMExaminer’s. Go to conferences like #smmw19 #TwitterSmarter
— Tim Lewis @ Stoneham Press (@StonehamPress) August 23, 2018
A1: There's a wealth of information online and in books that break down the basics in marketing. Better, there's a wealth of people who are happy to help you understand and apply those concepts, especially online. #TwitterSmarter
— Andrea Villeneuve (@DreaVilleneuve) August 23, 2018
A1:
– Participating/lurking on Twitter chats
– Online courses and YouTube videos
– Books!
– Trial & error with a personal or side account. Twitter Analytics is available for everyone, so it's a great place to start and see what works and what doesn't.#TwitterSmarter— Pearl Morbs (@PeculiarBeastie) August 23, 2018
A1. The internet is a wondeful place to learn and we must take advantage of it and ASKING is always good.
There are a lot of communities on all different Social Media networks that love sharing knowledge. Just take #TwitterSmarter as an example☺️
— Jess F. (@Typ0queen) August 23, 2018
A1
Be open and curious.
⚡Read
⚡Follow people, identify influencers and ppl relevant in your industry
⚡ Reach out to people
⚡ Use free and paid resources to broaden your knowledge & meet new ppl
⚡Attend #TwitterSmarter ? https://t.co/82REkaQu3i— Zala Bricelj (@ZalkaB) August 23, 2018
A1: The internet has a ton of resources (maybe too many); to help sift through them all, create an feed through RSS tool @feedly to curate the top marketing blogs/sites online; make time to read through the top ones each day–it makes digesting info a breeze #twittersmarter https://t.co/IBQblCId50
— Power Digital (@PwrDigMarketing) August 23, 2018
Q2: What’s a fundamental rule you’ve learned from social media marketing? #TwitterSmarter pic.twitter.com/0V5lZNC3fu
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A2 “Know your audience” is a universal constant. It’s the first rule you’re taught in public speaking. The same holds for public relations. It’s fundamental to all communication. So, hearing that said in marketing makes complete sense. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A2: Consistency is everything. If you want to make traction on any social media platform, you must be in it for the long game. I talk about this in my new Communities That Convert podcast episode with co-host @kamichat. Listen here: https://t.co/gKhwDZ2w2S#TwitterSmarter https://t.co/LlHwU7xAMX
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A2. Three simple words:
Be More Human
In a world of increasing automation, do something that doesn't scale- have deeper, more authentic relationships. #TwitterSmarter— Gene Petrov – Leadership In Social Media Marketing (@GenePetrovLMC) August 23, 2018
A2: Engage. Engage. Engage.
Oh and while you’re at it, engage some more. #TwitterSmarter https://t.co/kZ8EiRtnAp
— Katelyn Brower ? (@BrowerKDnB) August 23, 2018
A2: Pay attention to the Human-to-Human connection (H2H). #TwitterSmarter
— The Two Riveras ?? (@TheTwoRiveras) August 23, 2018
A2: it’s about connections. It’s not about “going viral” #TwitterSmarter
— Tim Lewis @ Stoneham Press (@StonehamPress) August 23, 2018
A2 Don't tweet to tweet – #Twitter is not like an email campaign #twittersmarter
— Toby Metcalf (@Toby_Metcalf) August 23, 2018
A2: Don’t be pushy! Social has allowed brands to connect with their consumers more freely and efficiently but sometimes it’s used as a way to push, push and sell. It’s so important to be engaging and show value rather than push a sale. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) August 23, 2018
A2. Never be afraid to work through trial and error. In this industry mistakes are made everyday, some big, some small, but a not-so-incredible few are beyond repair. #TwitterSmarter
— Christopher Tompkins (@chrisgoagency) August 23, 2018
A2: I have learned:
– Change is constant
– Be consistent
– Engage with others
– Be yourself#TwitterSmarter https://t.co/gbTvW2TncE— Jim Fuhs Social Media Trainer and Consultant (@FuhsionMktg) August 23, 2018
A2. Speak to your audience. Social media is a conversation. It's not all about selling. It's about relating. #TwitterSmarter
— Ledgeview Partners (@ledgeviewcrm) August 23, 2018
A2: ENGAGE ENGAGE ENGAGE! Business, and specifically marketing is about people, and relationships. Engaging and being CONSISTENT are two fundamental practices that are important to start at! #twittersmarter
— kununu US (@kununu_US) August 23, 2018
A2: Don't schedule posts and walk away. You need to make time to check in and engage with other people. That's crucial if you want to build relationships. #TwitterSmarter
— Express Writers (@ExpWriters) August 23, 2018
A2: Your audience will tell you what content they want, and you need to give it to them. Stay away from the top line analytics and get into the second level analytics and see how how people are coming to your site and how many are doing what you want. #TwitterSmarter
— Ryan Donald (@MurphyD15) August 23, 2018
A2: Best practices are not to be replaced with actually testing out strategies with your audience.
Best practices can serve as a starting point, but you need to put in the effort to see what your community responds with most. #TwitterSmarter
— ?JMatt (@JMattMke) August 23, 2018
A2. ✅ It ALWAYS EVOLVES so u need to keep learning. There's no way you can just stick to what you know.
✅Be OPEN TO LEANR FROM OTHERS' EXPERIENCES and engage with other experts. This is PRICELESS.
✅TEST, TEST, TEST. The only way u know if something will work. #TwitterSmarter
— Jess F. (@Typ0queen) August 23, 2018
A2
It all comes down to:
✔️ People supporting people
✔️Strong communities
✔️ Trends come and go, but consistency and high qty content is ⚿#TwitterSmarter https://t.co/FZ5fzjAb5f— Zala Bricelj (@ZalkaB) August 23, 2018
A2. The rules of social media are constantly changing. Learn what you can, figure out what works for you, and adjust as needed. #TwitterSmarter #GoalChat @WriteOnOnline @TheDEBMethod
— ⭐ #GoalChat ⭐ (@GoalChat) August 23, 2018
A2: Atomise your content to get the most out of it. One blog post can be be sliced into 50 smaller ways (infographics, quotes, videos, pins, tweets, checklist, cheat sheets etc). #twittersmarter
— Warwick Brown (@warwickabrown) August 23, 2018
A2: It is the ultimate lesson in being social. Chat with people and they will chat with you. How can you help them? What can you offer? Seek opportunities. Show up and engage often #twittersmarter
— Suze Cooper (@BigTentSocial) August 23, 2018
Q3: Do you have to go on a Twitter chat dedicated to social media marketing to learn more about it? #TwitterSmarter pic.twitter.com/KsRP8qcDm3
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A3a Going on marketing-dedicated chats helps, but you might be surprised how often marketing concepts appear in other chats. Besides #TwitterSmarter and #SocialROI, you’ll often hear marketing referenced in #WinnieSun, #BizapaloozaChat, #BizGalz and #WeTalkBiz.
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A3b When you’re on another chat and see people talk about putting your best foot forward or branding, that’s marketing — or at least marketing related. That’s how you pick things up or reaffirm what you think you already know. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A3: Twitter chats will help you immensely. I have a list of the best social media and marketing Twitter chats. https://t.co/k7H3jO99N6#TwitterSmarter https://t.co/L0BJO8tNl2
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A3. It certainly helps. But I think the human element is what is great about Twitter chats and that goes a long way to being a good marketer. #TwitterSmarter
— Gene Petrov – Leadership In Social Media Marketing (@GenePetrovLMC) August 23, 2018
A3. You certainly do not have to. However, Twitter chats are incredible resource for learning new ideas and picking up different perceptions. I go into them like a human marketing sponge! #TwitterSmarter pic.twitter.com/EfMQOc9A3Y
— Christopher Tompkins (@chrisgoagency) August 23, 2018
A3: They are great for simultaneously building connections and providing knowledge from various individuals in the field. You don't HAVE to, but I would recommend them! #twittersmarter
— Tamara (@itstamaragt) August 23, 2018
A3: While it can be helpful, I don't think you HAVE to go on a twitter chat. You can follow people that specialize in it, search the web, or even pick up a book. There are different means of learning it, all of which are better for different people! #twittersmarter
— kununu US (@kununu_US) August 23, 2018
A3: You don't have to participate in Twitter chats on social media in order to learn more about it. However, it is a great way to get involved and make new connections. #TwitterSmarter
— Express Writers (@ExpWriters) August 23, 2018
A3: Marketing, including social media marketing, crosses many different, chats, feeds, people. Conversations around hashtags, in groups, can all be found. (or started) #TwitterSmarter https://t.co/NJzoUolDPu
— Andrea Villeneuve (@DreaVilleneuve) August 23, 2018
A3: Nah, find a twitter chat around your personal interest – they're bound to talk about marketing at some point. There are a lot of tie-ins. Buuuut… if you're jump starting your knowledge, find one that talks about marketing regularly. #TwitterSmarter
— ?JMatt (@JMattMke) August 23, 2018
A3: #twitterchat is a great way to learn about social media marketing and new trends. I always learn lots from #twittersmarter every week. BUT be selective. It can take up a lot of time. I had to cut back cause there was a whole lot of SOCIAL but not a lot of MARKETING
— Warwick Brown (@warwickabrown) August 23, 2018
A3: No – during my training I joined in with chats on lots of topics and hosted one on baby sleep. Taking part and hosting are lessons in themselves. Being part of a smm chat helps in terms of meeting others who are knowledgable & widening your connections in smm #twittersmarter
— Suze Cooper (@BigTentSocial) August 23, 2018
A3. U don't need to participate (even though I recommend u to do it!) but u can follow the conversation scrolling through the hashtag.
Sometimes I find it hard to be present on all the chats I love due to work, but I always check the hashtag out later & learn?. #TwitterSmarter
— Jess F. (@Typ0queen) August 23, 2018
A3: While it isn't mandatory to learning, it really is an incredible and interactive resource where you can learn relevant, timely SMM tips and pick the brains of industry peers. Twitter chats can be one of many helpful tools in your social media learning arsenal. #TwitterSmarter https://t.co/EiHMWCjl6a
— Power Digital (@PwrDigMarketing) August 23, 2018
A3. Twitter Chats are certainly helpful to gain insight and create conversation around indudsty trends and key success components, but they are not neccesary. There is no one-size-fits-all social media strategy across industries and businesses. #TwitterSmarter
— Ledgeview Partners (@ledgeviewcrm) August 23, 2018
A3: Yes, let's make it a requirement haha
– It will help you learn how other marketers are leveraging social media.
– You can network and meet other people that have already dealt with issues you might be facing.
– Just do it! ?#TwitterSmarter— Tony Christensen ? (@InfluencerTony) August 23, 2018
Q4: In your opinion, do you need experience in social media marketing to discuss it in different communities? #TwitterSmarter pic.twitter.com/Qwv7hz08YQ
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A4a You don’t need marketing expertise as much as a willingness to get into conversations and learn – even if it’s hit and miss. The old saying is that you won’t know the answer to a question if you don’t speak up and ask. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A4b More than once during chats I really wasn’t sure what to reply. I went on a verbal fishing expedition to reply the best I could, not being sure if I made sense. Then I hit Tweet. Next thing I knew I got likes, retweets and “Great answer!” You learn by doing. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A4: I think if you are confident in what you know, speak up. Like here on the #TwitterSmarter chat. We want to hear from you! Don't be afraid to answer the questions. There is no right or wrong answer here. ? https://t.co/mZxeJtyPAf
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A4: if you’re providing tips, tricks or best practices you should have experience. #TwitterSmarter https://t.co/z84QITbodQ
— Katelyn Brower ? (@BrowerKDnB) August 23, 2018
A4. Communities are open for all, welcoming for each level to Join. Experience is no bar #TwitterSmarter
— Abhishek Deshpande (@Fitehal) August 23, 2018
A4: Not nessacrily, part of learning is asking questions. If you can ask questions, and discuss the answers given to you I believe that is valuable and you can learn a lot that way! #twittersmarter
— kununu US (@kununu_US) August 23, 2018
A4. Yes and no. If you’ve simply used social personally, that doesn’t make you a Marketer! But, absolutely, you can participate and engage to learn. #TwitterSmarter https://t.co/8O6PPJZjFx
— Powers of Marketing? (@meganpowers) August 23, 2018
A4: Authenticity includes your opinion, stated as such. Opportunities exist for you to discuss what you think with others, ask questions, present ideas. You learn from these opportunities. #TwitterSmarter https://t.co/dZoMcrmBYK
— Andrea Villeneuve (@DreaVilleneuve) August 23, 2018
A4. No, you can learn from how you respond to the way in which others use #Twitter. If you're keen to learn about social media though, a dedicated chat will get you buzzing with inspiration #TwitterSmarter
— Caroline Webb ? Socialeyes for results (@uk_socialeyes) August 23, 2018
A4: If you're transparent about your lack of familiarity on something, when you tweet with the hashtag your additional questions, you're likely to get a response and even some people willing to help you off the chat! #TwitterSmarter
— ?JMatt (@JMattMke) August 23, 2018
A4 not at all. In fact, by joining in on conversations you can learn a great deal about social media marketing – from best practices and tips to news ideas to try #TwitterSmarter
— Michael Altiero (@MichaelAltiero) August 23, 2018
A4: Not at all! When I first joined online discussions about marketing, I was just starting in the field and knew very little. Discussions aren't just about stating, but about listening and learning as well #twittersmarter
— Tamara (@itstamaragt) August 23, 2018
A4: No, Plus when you're learning you make lots of mistakes and you're in a great position to share your marketing advice on what NOT to do. So I think newbies should share their mistakes so we can all learn from them #twittersmarter
— Warwick Brown (@warwickabrown) August 23, 2018
A4. Tricky one, I would say you don't need it to PARTICIPATE and you can definitely learn a lot from actual experts. Communities are great to ask questions and learn.
There's no shame in no having experience and wanting to learn? #TwitterSmarter https://t.co/pB7RFU68VA
— Jess F. (@Typ0queen) August 23, 2018
A4: Nope! I jumped into the millennial chat before I even knew what I was doing on Twitter. The best place to learn is right here! Watch, participate, listen. #TwitterSmarter https://t.co/8swqDKwZVS
— Grace Durbin (@Grace_Durbin) August 23, 2018
Q5: What are some great ways to learn more about social media marketing on Twitter? #TwitterSmarter pic.twitter.com/eKotubBX7e
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A5a You can get on Twitter chats and hear about social media marketing. If you get active in the give and take of chats, you’ll pick up tidbits about marketing. However, you won’t learn about marketing until you put what you think you know into practice. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A5b If you’ve heard that lists are a great way to monitor issues and competitors, create lists – and use them. When people say you can get more mileage from evergreen content by repurposing it, try it. Heard any good branding pointers? Try a few. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A5c The underlying message is learn by doing. If you see something, try something. Unless it’s an egregious mistake, chances are you’ll be the only one who notices it – like a typo. However, if you care and learn from miscues, it’s all to the good. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A5: I'm biased and will say you'll learn a sh*tload about social media marketing on a Twitter chat. There are SO many good ones! I created a list here: https://t.co/k7H3jO99N6 #TwitterSmarter https://t.co/TacDeyfdsp
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A5. Follow industry leaders you want to be like. Analyze their strategies and learn by example. Follow accounts that inspire conversation, education, and strategy. #TwitterSmarter
— Ledgeview Partners (@ledgeviewcrm) August 23, 2018
A5: #TwitterSmarter! I've learnt a lot about what works from taking part in #TwitterSmarter and other Twitter chats. They're great ways to network with like-minded marketers, too (which is also important).
— Kristina Adams (@KristinaAuthor) August 23, 2018
A5: Some great ways to learn about social media marketing on Twitter:
1. Follow people you want to get to know better and engage with them.
2. Participate in Twitter chats.#TwitterSmarter— Darcy De Leon ??? Blog Editor (@darcydeleon) August 23, 2018
A5 I love creating Twitter lists with my favourite people and sites to help me keep up with the latest news. #TwitterSmarter
— Tereza Litsa (@terezalitsa) August 23, 2018
A5: I think simply just DOING IT and trying what you have learned and seeing if it works. That is the nice thing about social media, it is ever evolving and you an try things and then scrap and play around. Once you have found something that works, run with it! #twittersmarter
— kununu US (@kununu_US) August 23, 2018
A5: Join Twitter chats!! Not only can you learn so much from prime experts, you can build relationships and form a kickass #socialmedia community. #TwitterSmarter https://t.co/mMwmEGEbaj
— Katelyn Brower ? (@BrowerKDnB) August 23, 2018
A5: Curate lists on various topics of interest, take the time to browse, follow hashtags, and engage! Engagement is #1. If you see something interesting or have a question, chime in! #twittersmarter
— Tamara (@itstamaragt) August 23, 2018
A5. I learn a lot by following these hashtags:#SMM #socialmediamarketing
Usuallu a lot of great links to relevant and timely articles and infographics. Otherwise, lists of people in the industry. #TwitterSmarter— Gene Petrov – Leadership In Social Media Marketing (@GenePetrovLMC) August 23, 2018
A5: Join Twitter chats! There are so many that provide a great wealth of information regarding social media. Just find the right ones and make time to contribute. #TwitterSmarter
— Express Writers (@ExpWriters) August 23, 2018
a5 well, #twittersmarter is a great tool for learning. also, following some of the SMM specialists that tweet and share knowledge. in case of doubt, hey, just tweet and ask! twitter's community is all about helping eache others #twittersmarter
— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 23, 2018
A5: Learn more by
– Participating in Twitter Chats
– Follow Marketing Thought Leaders like @MadalynSklar @markwschaefer
– Create Twitter List by marketing catgories#TwitterSmarter https://t.co/mxxneKoltE— Jim Fuhs Social Media Trainer and Consultant (@FuhsionMktg) August 23, 2018
A5: Create a list of "social media experts" – then go to that feed.
If you populate the list with the right people – they will share content and articles regularly to help you.
Also follow brands like @HootSuite, @SproutSocial, @socialmedia2day for daily tips. #TwitterSmarter
— ?JMatt (@JMattMke) August 23, 2018
A5. Watch what industry professionals and companies are doing. Don't passively observe tweets as they pass by in your feed, deconstruct them. What are the lures? Who developed it? What is the purpose? Are they selling anything? How would you do it better?#TwitterSmarter
— Pearl Morbs (@PeculiarBeastie) August 23, 2018
A5: I have created a list just to follow the social pros that I feel provide the most insights etc. it is also not being afraid to reach out with questions. I know I have reached out to you many times with questions and you have always responded back #TwitterSmarter
— Bernie Fussenegger ?✌️the7️⃣ (@B2the7) August 23, 2018
Q6: What changes in social media marketing have you observed in 2018? #TwitterSmarter pic.twitter.com/N1ykjApwaF
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A6a Marketers and social media users in general seem to have taken a step back from automation. A couple years ago, I woke up in the middle of the night and checked my Twitter notifications and saw – in a span of five minutes – I was added to 13 lists. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A6b Today, I might go a month or two between list notifications. Lists are good, but not if you employ bots to boost your empty activity numbers. They merely cheapen the currency. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A6c With Twitter and Facebook supposedly cleaning house, maybe we can put more faith in influencer’s follower numbers as well as our own. Regardless, the emphasis – as tough as it is to accept – has to be on quality and not quantity on social media. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A6: I agree with @JKatzaman in that less are using automation. I'm not knocking automation. It has its time and place. I use it but it's less this year. People embrace real, raw, right now. That is why I'm all in on video. #TwitterSmarter https://t.co/dEYV9X0x5q
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A6: TECHNICALLY: Facebook cleaned up its advertising, Instagram launched Instagram TV, Organic Reach died (again), LinkedIn updated its Sales Navigator, and Snapchat changed its interface … https://t.co/HRaDlnPJSj #TwitterSmarter
— Ledgeview Partners (@ledgeviewcrm) August 23, 2018
A6: For brands, it’s no longer enough to check your mentions and DMs to engage or solve problems – you need to get out further and be with customers/prospects before they mention you. #TwitterSmarter #SocialListening https://t.co/N8Ubb7qg38
— Katelyn Brower ? (@BrowerKDnB) August 23, 2018
A6: There are a lot more visual media involved. Videos, live streams, images, GIFS, etc, garner a lot of impressions. People like to see the genuine side of a brand. Storytelling has also become significantly more important! #twittersmarter
— Tamara (@itstamaragt) August 23, 2018
A6: There seems to be more of a personal the unselfish approach. More postings on tips and content that is valuable. Not just self promotion! #twittersmarter
— kununu US (@kununu_US) August 23, 2018
A6: I've noticed a lot more people complaining that their content isn't being seen. They're usually focused on promoting themselves, not generating conversations. When they switch to generating conversations, it almost instantly makes a difference #TwitterSmarter
— Kristina Adams (@KristinaAuthor) August 23, 2018
A6: your responsiveness has become even more important in 2018 (if it wasn't already), people expect timely replies to their messages and concerns. If you're 'not available' on social media, you're missing out on a lot! #TwitterSmarter
— ?JMatt (@JMattMke) August 23, 2018
A6: Community is winning the war against automation #TwitterSmarter
— Tim Lewis @ Stoneham Press (@StonehamPress) August 23, 2018
A6 i think that the communities are starting to pay attention to storytelling and not to story yelling #twittersmarter
— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 23, 2018
A6
⚡Less hype and more clarity Re #InfluencerMarketing
⚡Rise of micro-influencers
⚡Changes in content delivery and distribution (also related to #GDPR)
⚡Quality content and transparency (less quick formulas and BS mktg, more actionable)
⚡Rise of video ?#TwitterSmarter https://t.co/o1sKtEJIfa— Zala Bricelj (@ZalkaB) August 23, 2018
A6: Changes in SMM
– Growth of live video on multiple platforms
– More personalization of brands
– Rise of chatbots
– Platforms attempting to be all things to all people#twittersmarter https://t.co/bB48ytKqe5— Jim Fuhs Social Media Trainer and Consultant (@FuhsionMktg) August 23, 2018
A6 I think we finally reached a point where its understood as a necessary channel & not left to interns. But now its fully pay to play…
It's also all about content – video, storytelling, authentictiy, etc is taking over and its great. Bye, used car salesmen!#twittersmarter
— Carol (@YoursTrulyCaro) August 23, 2018
A6: Transparency & authenticity. People want to see you peel back the layers (stories, IGTV) – it's very hard for me to do but it's a great way to connect and differentiate – especially from big brands #twittersmarter
PS heck out @MadalynSklar Insta https://t.co/Y84F8kdYLl
— Warwick Brown (@warwickabrown) August 23, 2018
A6: Business have realised audience are averse to push marketing and now it's more of pull marketing. #TwitterSmarter
— Rose Ann Francis (@BeingRoseAnn) August 23, 2018
A6. BUILD A COMMUNITY, days and nights, whatever it takes: be funny or not. Be charming, or not. Be authentic or non authentic (which is authentic), it doesn't matter, find the way, YOUR way, to build that community. ? #InfluencerTips ✊??? #twittersmarter
— DearMishuDad✊?? Do #InfluencerMarketing Right (@DearMishuDad) August 23, 2018
Q7: What are your favorite social media marketing tools you’d recommend? #TwitterSmarter pic.twitter.com/y9WFLKhCmz
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A7a This is one of my favorite and dreaded @madalynsklar questions. I dread it because when writing a story, I have to pause and do hyperlinks for @buffer, @hootsiute, @canva and @agorapulse. However, that’s just a “me” problem. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A7b I love the tools question. The first time I heard it I was stumped. I wanted to be snarky and say, “The space between your ears.” I chickened out and said nothing. Next thing I know, the guest says, “Your best tool is your brain.” Oh, so that answer was OK. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A7c That said, yes, use your brain, and lists are good. But here’s a new tool for me: I’ve finally started to use Likes as a temporary file. Rather than like and forget, I like with the intent to go back and pull content – especially graphics – for my articles. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A7: I ❤️ tools because it saves you time:
My fave tools:@hootsuite @buffer @ManageFlitter @AgoraPulse @canva @AdobeSpark
There are more but these are my faves off the top of my head. Check them out and see what resonates with you. #TwitterSmarter https://t.co/C25TCsAj0P
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
Oh and @SocialJukebox!! ❤️ them. #TwitterSmarter
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A7: We use @Sprinklr – amazing end to end #socialmediamarketing tool. #Twittersmarter https://t.co/X9NExWWRwB
— Katelyn Brower ? (@BrowerKDnB) August 23, 2018
A7. Personally, I am a huge fan of @Buffer for its ease of use. Though I like to plan ahead, having the free plan reminds me to stay in the moment, which is crucial as a marketer to be able to respond to current trends in a timely manner. The interface is my FAVE! #TwitterSmarter https://t.co/4yESEN6NdA
— Julia Rose (@Missjflar) August 23, 2018
A7: Buffer and CoSchedule are two that come to mind right off the bat! They help you plan your posts far ahead in the coming weeks and can be a great tool to implement if you are managing multiple platforms with multiple accounts on each! #twittersmarter
— kununu US (@kununu_US) August 23, 2018
A7: I wrote a blog post a while back about tools that I utilize almost daily: https://t.co/iau4gghNUX #twittersmarter
— Tamara (@itstamaragt) August 23, 2018
A7. We use @Hootsuite to prepare our social media schedule and find it to be very easy to use and reliable. We hardly ever run into issues. We also use @Asana for project management, which includes digital marketing strategizing and planning. #TwitterSmarter
— Ledgeview Partners (@ledgeviewcrm) August 23, 2018
A7: I love @SmarterQueue – it's a great scheduling tool and marketing calendar and content finder all in one. Great reports and amazing value. #twittersmarter #socialmediamarketinghttps://t.co/EBmds0SWQO
— Warwick Brown (@warwickabrown) August 23, 2018
A7: For the content that you just don't want to forget to post, @Hootsuite is great for scheduling tweets. Otherwise, use Facebook natively to schedule posts there (up to 6 months out on a page, 3 months in a group). #TwitterSmarter
— ?JMatt (@JMattMke) August 23, 2018
A7. Schedulers – @hootsuite and @planoly, @canva @Unfold @picmonkey @Filmora_Editor @wordswag for visuals #twittersmarter
— Caroline Webb ? Socialeyes for results (@uk_socialeyes) August 23, 2018
a7: One tool that I haven't seen anyone mention that I use daily is @PabloByBuffer. Free — and SO easy to use!
(And I'm sorry I'm just catching the end of this chat – must try to make it at the beginning!) #twittersmarter
— Michelle Garrett (@PRisUs) August 23, 2018
a7 i'm a big fan of @hootsuite – but there's a portuguese platform that i would like to start using more often, @SwonkieOfficial. i like taking notes in paper (OMG! how is it possible) and to use a digital calendar. here on tw, the ? is #myprecious #twittersmarter
— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 23, 2018
A7: My favorite SMM tools
– @Canva
– @AdobeSpark
– @GIPHY
– @headlinervideo
– @ContentCal_io #twittersmarter https://t.co/p6FAXUj1rn— Jim Fuhs Social Media Trainer and Consultant (@FuhsionMktg) August 23, 2018
A7: @MeetEdgar is a must for our team! #TwitterSmarter
— Express Writers (@ExpWriters) August 23, 2018
A7: @HooteSuite , Adobe Illustrator, Trello, and Followerwonk oh and my notebook ? #TwitterSmarter
— Rose Ann Francis (@BeingRoseAnn) August 23, 2018
A7: Everyone seems to love @AgoraPulse (never used but VERY impressed by general attitude of the company) but @buffer, @hootsuite and @SmarterQueue all good alternatives.
For graphics @canva good. #TwitterSmarter— Tim Lewis @ Stoneham Press (@StonehamPress) August 23, 2018
Q8: What’s one social media marketing rule you’re recommend anyone follow? #TwitterSmarter pic.twitter.com/S2ktkVbtrD
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A8a While social media is renown for being laid back and casual, have some sense of knowing what you’re doing. For instance, as @AdventureGlass would say, in the name of all things holy, know the difference between an @ and a #. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A8b A couple weeks ago I was editing a chat, and a person, who based on profession should have known better, put an @ instead of a # before a geographical location. Clicking on the link brought up a Twitter account that was eye-opening – and not in a good way. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A8c My marketing rule takeaway is #JustBeSocial while having a good grasp of what social is all about. If not for yourself, do it for the children. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 23, 2018
A8: It's about people. Social media marketing is about relationships.
✔️ Connect
✔️ Engage
✔️ Nurture
✔️ Have fun! ? #TwitterSmarterThank you all for joining us today! https://t.co/IKBCkCOSHS
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
A8: Be confident and creative. There is no one way to properly "do" social media marketing. Don't be afraid to think outside the box and experiment! #twittersmarter
— Tamara (@itstamaragt) August 23, 2018
A8: Remember, it's not about "going viral" it's about creating opportunities for connection! #TwitterSmarter
— Carol (@YoursTrulyCaro) August 23, 2018
A8. Always practice:
Kindness
Respect
and
Self-Control
on Social Media and you will do well. #TwitterSmarter— Gene Petrov – Leadership In Social Media Marketing (@GenePetrovLMC) August 23, 2018
A8: Be consistent.
Your content should evolve over time, but post frequency should be consistent (even if it gradually increases or decreases) – don't go weeks without posting.
Establish a consistent tone and voice for your social media presence too! #TwitterSmarter
— ?JMatt (@JMattMke) August 23, 2018
a8 "keep calm and listen to your community" #twittersmarter
— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 23, 2018
A8: OH I like this! The 4:3:2 rule! For Instagram:
1- Four posts should add value and help your ideal audience
2- Three posts should create connections with your ideal audience
3- Two posts should promote or sell your service
Plan for 9 posts#twittersmarter— kununu US (@kununu_US) August 23, 2018
A8: be honest and be yourself, let your personality shine through it will automatically reflect in whatever content you share. #TwitterSmarter
— Rose Ann Francis (@BeingRoseAnn) August 23, 2018
A8: Know your own target audience and talk to them about the things that matter most to them. #TwitterSmarter
— Christina Kettman (@ChristinaKett) August 23, 2018
A8: Stop making it about you. Nobody cares about you until you care about them. #TwitterSmarter
— Kristina Adams (@KristinaAuthor) August 23, 2018
A8: Provide content of value to build know, like, and trust, don't just try to sell from the start #TwitterSmarter https://t.co/BNHaaqEWVu
— Jim Fuhs Social Media Trainer and Consultant (@FuhsionMktg) August 23, 2018
Thank you everyone for a great hour of sharing. #YouRock! We'll see you back here next week on the #TwitterSmarter chat. pic.twitter.com/cxmzKKJwaN
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
Are you planning to go to Social Media Marketing World next year? Get your tickets now so you can take advantage of the lowest cost AND if you use this link you'll get access to my private meet-up in San Diego. #SMMW19 #TwitterSmarter
Get your tickets: https://t.co/yFbYX43RXt pic.twitter.com/zAyfpQHVA3
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
We have another great #TwitterSmarter chat guest lined up for next week. Mark your calendar. Our guest will be @SocialSavvyGeek. pic.twitter.com/84VeTaWtqL
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 23, 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
