Tips To Monetize Your Twitter with Nika Stewart
#TwitterSmarter Chat Recap: 8-9-18
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
This week’s #TwitterSmarter chat assignment from @NikaStewart
? Create a dashboard (like @hootsuite ) so you can monitor what your target audience is doing on Twitter
? Make lists
? Spend 20 minutes a day#TwitterSmarterAssignmentSee next tweet for video recap ??? pic.twitter.com/OANuiZ4fFW
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
Watch the #TwitterSmarter "after" chat replay: https://t.co/bRDUlBXLzf
And be sure to catch the #TwitterSmarterAssignment. Go to the 23:03 mark in the video to hear @NikaStewart share this week's assignment. ✍️ pic.twitter.com/bYYrne3UF2
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
Please welcome our guest @NikaStewart. Topic: Tips To Monetize Your Twitter. #TwitterSmarter pic.twitter.com/Xs15OeQ2h2
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: How can we incorporate Moments into our Twitter marketing? #TwitterSmarter pic.twitter.com/IbyBF14ZH0
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
1|1 Moments are great! Incorporate them by giving your followers a recap of a brand story or a Twitter chat! Want an example? Check out our Moments recap of a #HootChat we hosted with @Brandwatch ? https://t.co/9zMSKgNKpo
We challenge you to make a moment today #TwitterSmarter pic.twitter.com/OatjkcsjD0
— Hootsuite (@hootsuite) August 9, 2018
#TwitterSmarter Chat
Q1: How important is Twitter for attracting new customers for your business? #TwitterSmarter pic.twitter.com/gZNNAdaAuw
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A1a: A strong Social Media presence in general is VITAL for attracting new customers today. For many businesses, Twitter is a key component of their overall marketing #TwitterSmarter
— Nika Stewart (@NikaStewart) August 9, 2018
A1b: Twitter is extremely important if you want to:
a) be known as a thought leader in your industry
b) establish a line of direct communication with your target market
…#TwitterSmarter— Nika Stewart (@NikaStewart) August 9, 2018
A1c: Twitter is extremely important if you want to:
c) participate in current industry conversations
d) connect with influencers, potential partners, prospects & potential brand ambassadors#TwitterSmarter— Nika Stewart (@NikaStewart) August 9, 2018
A1d: Twitter is important for your business if your customers are:
? affluent
? educated
? young (at heart)
? tech-savvy#twittersmarter— Nika Stewart (@NikaStewart) August 9, 2018
A1e: If you are B2B, Twitter is indispensable!#TwitterSmarter
— Nika Stewart (@NikaStewart) August 9, 2018
A1: Twitter will help you attract like-minded people to your as your build and grow your online community. #TwitterSmarter https://t.co/4KrcBI3cED
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A1: Depends on the business and its audience. But most often, social media is the starting point for a customer. That's where we get to grab their attention and take them over to our website—or another call to action. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) August 9, 2018
A1. I would say Twitter is vitally important for any and every business. Its another avenue to reach people. Especially when some people prefer the feel of one platform over another. #TwitterSmarter
— Gene Petrov – Leadership In Social Media Marketing (@GenePetrovLMC) August 9, 2018
A1: I think Twitter is fantastic for #socialproof and I'm always surprised by the number of profile views I get. So for authority and credibility to help my business, I think it's essential #twittersmarter
— Warwick Brown (@warwickabrown) August 9, 2018
A1.
– Crucial
– The connection for my recent Forbes mentioning was actually started on Twitter
– Twitter is a highly public platform => leverage it to your brand' and business's advantage
– If the internet cannot discover you, you do NOT exist#TwitterSmarter https://t.co/IGEuavLExw
— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) August 9, 2018
A1: Twitter is definitely important for us. This is where we have our monthly Twitter chat and we also participate in other chats to make new connections. #TwitterSmarter
— Express Writers (@ExpWriters) August 9, 2018
A1: Being in the medical world, a lot of my customers are on Twitter. So I love it, but I also love getting to meet new people and learn new things. I am a big social media nerd and love learning how social media can help businesses. #TwitterSmarter
— Shannon Arturi (@credcollab) August 9, 2018
A1: I think Twitter is extremely important because it caters to everyone, not just certain niches (i.e., aesthetically pleasing businesses). It is relatively simple to find target audiences as well. #twittersmarter
— Tamara (@itstamaragt) August 9, 2018
A1: Crucial, but only if you don't use it for the hard sell. Twitter has created an atmosphere of networking. Take the sales offline. This is where you get someone's attention and sustain momentum. #TwitterSmarter pic.twitter.com/AbUUxLnGcU
— Shawn Paul Wood (@ShawnPaulWood) August 9, 2018
A1 Twitter is one potential source of business — particularly from business customers. The average potential clients are more Facebook people. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 9, 2018
A1: Twitter at it's core is a great resource to use in order to build a community and to be part of a community. Twitter chats are the perfect example. They connect likeminded people from all over the world to talk about a topic! #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) August 9, 2018
A1 tw is such a transparent way of communicating that is much easier to reach out and say to new customers: hello! here i am. it's so nice to see you and then share our products&services.
1st engage & create the feeling of community
2nd show your products&services #twittersmarter— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 9, 2018
A1. Very important. It's so fast paced, I look at Twitter as the most effective outlet when it comes to direct conversation. Yes, FB, IG, LinkedIn etc. all have DM systems, but discussing, then allowing the option for others to chime in, that's invaluable. #TwitterSmarter
— Christopher Tompkins (@chrisgoagency) August 9, 2018
A1: I consider it very important as I am looking to expand my business outside of my local area #TwitterSmarter https://t.co/ZLWbf51r8H
— Jim Fuhs Social Media Trainer and Consultant (@FuhsionMktg) August 9, 2018
A1 Twitter is critical as a customer service platform. People tweet when they have a good or bad experience. #twittersmarter
— Lucille Fisher ?Kindness, Compassion, & Marketing (@sageandsavvy) August 9, 2018
A1.
? Twitter has been very effective in generating new leads, depending on my marketing strategies.
? Twitter has been more important in terms of creating a supportive business community and from there new opportunities to raise my business profile#TwitterSmarter— Virtuoso Assistant ? ? (@VirtuosoAssist) August 9, 2018
A1: I’m still trying to convince @Bellas_Pets of this, but I think Twitter is the single most valuable mechanism to attract new customers to my business. (The answer might not be the same for everybody, but for me, it’s #1!) #TwitterSmarter https://t.co/CuyrJ8m6GI
— Chris Strub (@ChrisStrub) August 9, 2018
Q2: What are the key elements in building your Twitter presence that helps you successfully promote your business? #TwitterSmarter pic.twitter.com/EpCTUplVbL
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A2: In order to successfully promote your business on Twitter, you need to evoke trust and likability. There are THREE COMPONENTS that support this:
1) your profile
2) your branded content
3) outreach#twittersmarter— Nika Stewart (@NikaStewart) August 9, 2018
A2: (#1: Your Profile)
PHOTOS: What impression are you giving off? (REMEMBER: trust & likability)
BIO: include credibility & vulnerability / trust & likability. Tell your audience why you are the expert AND include things that connect on a personal level.#twittersmarter https://t.co/B7XElDg263
— Nika Stewart (@NikaStewart) August 9, 2018
A2: (#2: Your Branded Content)
Everything you post needs to be 100% in alignment with your branding, your message, your voice.
Every.
Single.
Post.Be consistent with your voice, and be consistent with your timing (post every day!)#twittersmarter
— Nika Stewart (@NikaStewart) August 9, 2018
A2: “What should I post?”
A great guideline is the Ghost Tweeting Posting Formula:
(it works, and it’s really helpful to go back to when you aren’t sure what to post)
50% your area of expertise
30% topics that support your expertise
20% character development#twittersmarter— Nika Stewart (@NikaStewart) August 9, 2018
A2: More info on the posting formula: https://t.co/dS2LVNa079#twittersmarter
— Nika Stewart (@NikaStewart) August 9, 2018
A2: (#3: Outreach) The biggest thing missing in most Twitter accounts is consistent (daily!) outreach. If you simply post, they WILL NOT SEE. If you engage (comment, share, follow, etc.) then you get attention.#TwitterSmarter
— Nika Stewart (@NikaStewart) August 9, 2018
A2: Think about those you look forward to hearing from (and buying from) on Twitter. These people:
✨ Inform you
✨ Entertain you
✨ Inspire youCan you do that in all of your posts? ?#TwitterSmarter
— Nika Stewart (@NikaStewart) August 9, 2018
A2: Remember: If people trust you and believe you really care about them, they listen to you.#TwitterSmarter https://t.co/B7XElDg263
— Nika Stewart (@NikaStewart) August 9, 2018
A2: I always stress the importance of a great looking profile that tells your story, who you are and what you do. Take advantage of all 160 characters of your bio. Put a URL in there to your current call-to-action. #TwitterSmarter https://t.co/4awCUtYRFR
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A2: It's important to have fresh content going out regularly. Plus, joining chat is great as well. Chats are less about directly promoting our services, but more about making connections with people. #TwitterSmarter
— Express Writers (@ExpWriters) August 9, 2018
A2. Be there. be there consistently. Connect with People authentically. Look for ways to help/serve. Be generous with your wisdom/insights. Make it about others. #TwitterSmarter
— Gene Petrov – Leadership In Social Media Marketing (@GenePetrovLMC) August 9, 2018
A2: Build Twitter presence by creating and contributing to conversations that inspire, educate, inform and entertain. Somewhere in there, there's usually an opportunity to promote your business. #TwitterSmarter
— Hey! Dip Your Toes In (@dipyourtoesin) August 9, 2018
A2:
Engage. Engage. Engage.
A good hashtag strategy that includes KEY hashtags within that industry — like #eventprofs in the events/meetings world — if you're not using that, you'll likely not be found.#TwitterSmarter https://t.co/55ZmNs25w3— Powers of Marketing? (@meganpowers) August 9, 2018
A2:
• Being there, listening and responding
• A credible profile and bio
• Initiating conversations through tweets
• Engaging in chats/conversations to build awareness about our presence. #TwitterSmarter— Narmadhaa (@s_narmadhaa) August 9, 2018
A2. Consistently in voice and branding.
Big thing to note – it’s very easy to say you do business, but you’ve got to show evidence.
Doers are the ones who make an successful impact on the field. #TwitterSmarter https://t.co/E1CSu4dBOZ
— Karen Freberg, PhD • #SMprof, Consultant + Author (@kfreberg) August 9, 2018
A2. Profile, engagement and content that brings value (a little humor never hurts). #TwitterSmarter
— Innovuse (@innovuse) August 9, 2018
A2
– build up a winning profile: profile photo, header, bio (with #)
– have a following strategy
– spend some time knowing the audience and engaging
– listen to what people say about you (even if it's negative)
– help out
– tweet everyday#twittersmarter— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 9, 2018
A2 *Relevant, consistent content
*Follow and engage with people
*Watch your analytics
Repeat #Twittersmarter— Lucille Fisher ?Kindness, Compassion, & Marketing (@sageandsavvy) August 9, 2018
A2.
? Joining Twitter Chats and connecting with like-minded business people.
? Sharing my own articles with a link back to my blog.
? Uploading teaser videos for my YouTube channel.
? Promoting free resources using visual content#Twittersmarter— Virtuoso Assistant ? ? (@VirtuosoAssist) August 9, 2018
A2.
– Be consistent. Show up regularly.
– Offer value
– Less is more
– Engage & do NOT automate engagement
– Be human #TwitterSmarter https://t.co/bTE4Usm7qc
— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) August 9, 2018
A2: Providing content and engagement that:
▶️ Educates
▶️ Informs
▶️ Supports
▶️ Makes you real#TwitterSmarter https://t.co/ZbeTH0vb0g— Jim Fuhs Social Media Trainer and Consultant (@FuhsionMktg) August 9, 2018
A2:
1. Provide value, ALWAYS.
2. Tweet consistently.
3. Actively engage with your community.
4. BE HUMAN. Infuse your personality into your tweets & be personable! #TwitterSmarter— Maria Marchewka (@_MariaMarchewka) August 9, 2018
A2 Twitter allows you to connect and have conversations with people that are somewhat elusive; I think it can do wonders for the #knowliketrust factor. #TwitterSmarter
— Marisa #HashtagsAndHigh5s ??? (@allthesocial) August 9, 2018
A2. Summarizing..:
"be there", everyday. #twittersmarter— DearMishuDad✊?? Do #InfluencerMarketing Right (@DearMishuDad) August 9, 2018
A2: Consistent strategy, reach out to influencers, put social share buttons on your blog posts, post original, relevant content, be responsive, use hashtags, share viral content, offer incentives, try promoted tweets, use humor, cross-promote, Twitter lists. #TwitterSmarter https://t.co/2t9tGSnh8Z
— Women & Girls Too (@HerComms) August 9, 2018
Q3: What are your top tips for boosting your revenue with Twitter? #TwitterSmarter pic.twitter.com/wIMKkoSaxE
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A3: Tip #1 for boosting revenue with Twitter: Change your mindset. Twitter is NOT a sales platform. Twitter is NOT very good at driving DIRECT SALES. ?
BUT it is extremely good at driving traffic to something else. So…#TwitterSmarter https://t.co/TUeUtL0X8u
— Nika Stewart (@NikaStewart) August 9, 2018
A3: Think of Twitter as the place to drive people to your CONVERSION ZONE (where you close the most sales). Is it on the phone? In person? On your website?
Where do you close your sales? What is YOUR conversion zone? #twittersmarter https://t.co/TUeUtL0X8u— Nika Stewart (@NikaStewart) August 9, 2018
A3: Something to think about: If you close 10% of people you speak to on the phone, and you double the amount of ideal prospects you speak to on the phone, you will likely DOUBLE YOUR SALES. #TwitterSmarter
— Nika Stewart (@NikaStewart) August 9, 2018
A3: Once you determine your CONVERSION ZONE, start making it your objective to get people there. Instead of trying to “sell” on Twitter, share compelling reasons for people to call you, or attend a webinar, or go to your site, or come to your store… #TwitterSmarter https://t.co/TUeUtL0X8u
— Nika Stewart (@NikaStewart) August 9, 2018
A3: Tip #2 for boosting revenue with Twitter: Focus on GIVING. Define your audience, locate them, and GIVE. Share their posts. Express gratitude. Follow them. Give, give, GIVE! #TwitterSmarter
— Nika Stewart (@NikaStewart) August 9, 2018
A3: If all your other elements are in place (powerful profile, valuable offer, clear targeted audience), and you do more GIVING every day, I guarantee you will start attracting more ideal prospects. #twittersmarter
— Nika Stewart (@NikaStewart) August 9, 2018
A3: Post a call-to-action like say a lead magnet. I like to use Twitter's little known feature called Media Studio. You can add meta-data to your videos and put in a CTA link. Check it out: https://t.co/4TiCZUWELL#TwitterSmarter https://t.co/KlzKtHOhMN
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A3. Learn from trial and error. Effective ads rarely come out of thin air. The majority of the time, yourself, and your team, will have to tweak ads to make them more effective. This takes patience but is worth it in the long run. #TwitterSmarter
— Christopher Tompkins (@chrisgoagency) August 9, 2018
A3 1. Use Twitter to drive people to your website. Share blog articles.
2. Look into affiliate marketing
3. Use twitter as a listening platform – provide customer service, learn what your target wants. #TwitterSmarter— Lucille Fisher ?Kindness, Compassion, & Marketing (@sageandsavvy) August 9, 2018
A3: It's social media. It will take a lot of genuine socialising and time. We should set the right expectations. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) August 9, 2018
A3
• Be consistent
* Share current and relevant information
* Always engage with your followers and other accounts
* Be you#TwitterSmarter https://t.co/K1Rl2a3I3B— MUSOLE KAMBINDA (@Musolek) August 9, 2018
A3: Remain consistent and strive to always provide value. Paid ads are of course a great way to boost revenue, but you have to have a solid foundation to build ads upon #twittersmarter
— Tamara (@itstamaragt) August 9, 2018
A3: Learn how to master split testing. And A/B everything from headlines to images, links to videos. You never know what sticks, but when it does, it's crazy glue. #TwitterSmarter pic.twitter.com/S82Cx7twaa
— Shawn Paul Wood (@ShawnPaulWood) August 9, 2018
i would ad: be patient because it takes time to build on a community. but once you achieve this… ? #twittersmarter a3
— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 9, 2018
A3: I love Twitter Media Studio and using short videos and the CTA feature. I love how you can embed a link with descriptions and it always delivers traffic (not necessarily sales) when I use this feature #twittersmarterhttps://t.co/XeiUmMM3Tz
— Warwick Brown (@warwickabrown) August 9, 2018
A3: Tweet our links to your ecommerce site, crowdsource new product ideas, find new customers using BIG data, hold a contest, reward social sharing of your product/service, promote an event, find new customers using Twitter search. #TwitterSmarter https://t.co/v6ivMNbApu
— Women & Girls Too (@HerComms) August 9, 2018
A3.
I guess the winning formula is to –
? know what your audience really needs/wants
? grow a community of loyal brand followers
? interact with your audience so you stay 'top of mind'
? provide whatever it is that your audience really wants#TwitterSmarter— Virtuoso Assistant ? ? (@VirtuosoAssist) August 9, 2018
A3: Engagement, problem solving and creating opportunities would be on top of my priorities #twittersmarter
— Sally Spirit (@Sallyspirit) August 9, 2018
A3: engage in chats like these.Your potential client is out there & reading this. It's a matter of time before they follow you & engage via DM #TwitterSmarter https://t.co/abpnnIuUuH
— Sakhumzi Ngwevela (@SakhiNgwevela) August 9, 2018
Q4: Where are most businesses failing when trying to convert a Twitter follower into a paying customer? #TwitterSmarter pic.twitter.com/XHWfXO3o5B
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A4a: Most people on Twitter are being RANDOM, TACTICAL, and PASSIVE. Instead, you want to be CONSISTENT, STRATEGIC, and ACTIVE. #TwitterSmarter https://t.co/ILgfrMoGdJ
— Nika Stewart (@NikaStewart) August 9, 2018
A4b: Most businesses are trying to make the sale on Twitter. Twitter is pretty ineffective when used as a sales tool. And yet… when used properly, it can dramatically increase sales. #TwitterSmarter https://t.co/ILgfrMoGdJ
— Nika Stewart (@NikaStewart) August 9, 2018
A4c: When Twitter is used with the right intentions (to build relationships with ideal prospects, increase trust and expert status, and encourage action), it is VERY effective in making sales.#TwitterSmarter https://t.co/ILgfrMoGdJ
— Nika Stewart (@NikaStewart) August 9, 2018
A4d: So to repeat: Don’t think of Twitter as a sales platform. BUT do use Twitter to connect with the right people, build relationships, and encourage them to take the steps that LEAD to your sale… and you will increase sales. #TwitterSmarter https://t.co/ILgfrMoGdJ
— Nika Stewart (@NikaStewart) August 9, 2018
A4: Focus on building your community on Twitter rather than selling, conversions, etc. When people join your community and get to know, like and trust you, they will buy from you. Don't rush it. It's a marathon not a sprint. #TwitterSmarter https://t.co/gcrHhurTzu
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A4 They go to the "sale" too quickly. It JUST becomes another piece of spam. #twittersmarter
— Chaim Shapiro ? Help you MAXIMIZE LinkedIn ? (@ChaimShapiro) August 9, 2018
A4: Businesses fail in converting followers into a paying customer because they don’t build a know, like, and trust relationship. They are more focused on deal closing and conversion #TwitterSmarter https://t.co/FRQH53RdYu
— Jim Fuhs Social Media Trainer and Consultant (@FuhsionMktg) August 9, 2018
A4: They're trying to sell rather than tell a story and form relationships. If you come out of the gate trying to sell without properly articulating who you are and what you're trying to do, you're going to Taint your brand. Build relationships. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) August 9, 2018
A4. The number one reason is giving the hard pitch from the get go. A lot of business dont take time to develop the relationship. Cold sales sucks big time. I'd rather have the warm leads. #TwitterSmarter
— Gene Petrov – Leadership In Social Media Marketing (@GenePetrovLMC) August 9, 2018
A4 Average business owners don't get the platform. They are used to meeting customers and closing sales at the front desk. Social is something they do at home, not as part of "business." #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 9, 2018
A4: Some business focus too much on providing entertainment but fail to have any type of lead gen/conversion strategy in place. Implement a strong CTA, follow-up with interested users, and always be engaging. #twittersmarter
— Tamara (@itstamaragt) August 9, 2018
A4 Businesses need to capture emails to keep in touch. Biggest mistake is not providing an easy way to get on your email list. #twittersmarter
— Lucille Fisher ?Kindness, Compassion, & Marketing (@sageandsavvy) August 9, 2018
A4. With a large scale company, there's no excuse for not being able to convert your audience into your consumers. Those who fail, don't push their branding enough. Yes, there's a line with pushing too far, but laziness is non-conducive to successful business. #TwitterSmarter
— Christopher Tompkins (@chrisgoagency) August 9, 2018
A4: This is a platform where people come to start conversations or follow ongoing ones. The 'hard sell' approach doesn't always work well on Twitter. Relationships, engagement and patience are key to conversion success on this platform. #TwitterSmarter
— Hey! Dip Your Toes In (@dipyourtoesin) August 9, 2018
A4: Many businesses don't bother to engage with others on Twitter. They schedule posts and walk away.
You have to make engaging with new people a priority and focus on building relationships. #TwitterSmarter
— Express Writers (@ExpWriters) August 9, 2018
A4: Little to no active engagement with followers. When you engage, you make your brand more personal. #TwitterSmarter
— Dan MacDougall (@Dan_MacDougallx) August 9, 2018
A4 well, when business forget to build a relationship… that's a big #fail to me. as @ZalkaB said: it's important to listen to what people say and don't say about us. #twittersmarter
— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 9, 2018
A4.
– Directly jump into the sales stage
– Without offering value or building trust.
– This is like dating. There is a sequence of things happen.
– Do you homework
– Serve first & offer value first.
– Be a good listener first. #TwitterSmarter https://t.co/5swR0tGIo5
— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) August 9, 2018
A4 Failure stems from a "If You Build It, They Will Come" mentality.
Social takes work like any other channel. You can't repurposed canned content on a schedule and wait for the money to roll it.
If you arent authentically engaging then dont waste your time. #twittersmarter
— Carol (@YoursTrulyCaro) August 9, 2018
A4: They’re telling social users why they’re service/product is great instead of showing them. Use video. Video on #Facebook doubles profile visits and peaks new level of engagement. Showing a video with testimonials is also great. #TwitterSmarter https://t.co/eRoiEFllgd
— Women & Girls Too (@HerComms) August 9, 2018
A4
Jumping into conversation and saying "We've got this xyz offer that would be great for you" – and often it's the first time they've tweeted the person or had a conversation with them – that to me is just monitoring only to sell something.#twittersmarter https://t.co/5o1JTwtN6b— Zala Bricelj (@ZalkaB) August 9, 2018
A4.
? They're trying to sell directly from Twitter.
? They don't take the time to build relationships and get to know their followers
? They don't put in the time & effort to nurture new leads#TwitterSmarter— Virtuoso Assistant ? ? (@VirtuosoAssist) August 9, 2018
Q5: What are some underused tactics to drive direct sales with Twitter? #TwitterSmarter pic.twitter.com/VOxDY5zdwj
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A5: One of the most underused tactics to drive sales with Twitter is GIVING. Simply going on Twitter to GIVE instead of GET.#TwitterSmarter https://t.co/62RIjYbi8e
— Nika Stewart (@NikaStewart) August 9, 2018
A5: When you intelligently GIVE on Twitter (find your ideal target and share posts, express gratitude, follow, comment, etc.), you stand out. Give, give, GIVE!#TwitterSmarter https://t.co/62RIjYbi8e
— Nika Stewart (@NikaStewart) August 9, 2018
A5: Don’t simply RT. That is lazy. If you share a post, tell your followers (and the person whose post you are sharing) WHY you are sharing. What do you love about it?#TwitterSmarter
— Nika Stewart (@NikaStewart) August 9, 2018
A5: Get back to basics. Guess what – they drive sales!
? Quality
? Authenticity
? Strategy
? CONSISTENCY#TwitterSmarter https://t.co/62RIjYbi8e— Nika Stewart (@NikaStewart) August 9, 2018
A5: Twitter Moments (highly underused feature) is a great ways to curate a group of tweets and use in a way to make direct sales. #TwitterSmarter https://t.co/uYx1KSygIl
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A5. Analytics! Twitter offers some of the best analytics in #socialmedia and it's a shame they are under utilized. Through analytics you can see just how well (and how many people) your content is reaching. Insight is everything in business. #TwitterSmarter
— Christopher Tompkins (@chrisgoagency) August 9, 2018
A5 If you are constantly interacting with customers on Twitter, then they are more likely to create a bond with your business. This will turn into sales. #twittersmarter
— Roslyn Wertheimer ? (@RE_Wertheimer) August 9, 2018
A5: Investing in time. With enough time and exposure, every message we post will reach the right set of audience—the audience that will buy from us.
But to get there, we need to build relationships, engage in conversations, and just… be there. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) August 9, 2018
A5: Focus on providing value and showcasing your authority in your field. You have to build trust before anyone will buy from you. #TwitterSmarter
— Express Writers (@ExpWriters) August 9, 2018
A5. Data and FEEDBACK. Listening to audiences and ask them – what do you think? What do you want to see? How can we help? #TwitterSmarter https://t.co/3ZtB8OnxRi
— Karen Freberg, PhD • #SMprof, Consultant + Author (@kfreberg) August 9, 2018
Q6: What is your advice when searching for an agency to manage your company’s social media? #TwitterSmarter pic.twitter.com/7d5AH1yIvC
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A6: When searching for an agency to manage your company’s social media, the first thing to look for is compatibility. Find one that *gets* you, your brand & goals. #TwitterSmarter https://t.co/4JkvfqqnwK
— Nika Stewart (@NikaStewart) August 9, 2018
A6: Your relationship is off to a great start when they share your mission, your goals, your passion #TwitterSmarter https://t.co/4JkvfqqnwK
— Nika Stewart (@NikaStewart) August 9, 2018
A6: When searching for an agency, make sure there is a concrete set of deliverables (not arbitrary or vague). Many agencies give just a vague description of what they will provide, and then it is very hard to know if they are delivering. #TwitterSmarter https://t.co/4JkvfqqnwK
— Nika Stewart (@NikaStewart) August 9, 2018
A6:
Check that the agency is using EMPLOYEES and not independent contractors. You want to work with people who have strong ties to the agency, are local, are native English speakers (if that is your language). #TwitterSmarter https://t.co/4JkvfqqnwK— Nika Stewart (@NikaStewart) August 9, 2018
A6: Look for a hierarchy of people working on your account. When you have writers / account managers / project managers working collaboratively – there is more brain power to ensure that your goals are achieved.#TwitterSmarter https://t.co/4JkvfqqnwK
— Nika Stewart (@NikaStewart) August 9, 2018
A6: Define goals and expectations when working with an agency (they should talk about this with you FIRST). When this step is overlooked, you can end up disappointed because you are expecting different outcomes.#TwitterSmarter https://t.co/4JkvfqqnwK
— Nika Stewart (@NikaStewart) August 9, 2018
A6: Here is a helpful article that reviews common agency options and costs:https://t.co/s7nFEtcZST#TwitterSmarter https://t.co/4JkvfqqnwK
— Nika Stewart (@NikaStewart) August 9, 2018
A6: If you're in need of an agency, do your research. However, you just got a major shortcut today because @NikaStewart is showing that she is an expert and can help you manage your company's social media. She's the real deal. #my2cents #NoIDidNotGetPaidToSayThat #TwitterSmarter https://t.co/wKsG8BEVbm
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A6: Make sure they are following best practices themselves. Those who can't play, coach. In digital circles, even coaches need to get their hands dirty. #TwitterSmarter pic.twitter.com/u64bxMwu0r
— Shawn Paul Wood (@ShawnPaulWood) August 9, 2018
A6 I would say check out the agency social profile. If they're managing their social media or not. If not then it's a big no. Isn't it ? #TwitterSmarter
— Ashish ☬ (@BeingPunjabi_) August 9, 2018
A6 check out the agency's social media presence. ask for recommendations. have a defined budget. have a trusting attitude towards the agency. #twittersmarter
— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 9, 2018
A6: Look for company's who are realistic and passionate. I am very transparent with my clients. No, I can't just make you go viral, but I can build you up for long-term success and I am happy to do so! #twittersmarter
— Tamara (@itstamaragt) August 9, 2018
A6:
– They should know our business.
– They should care about the same things we do.
– They should have something to show for themselves. #TwitterSmarter— Narmadhaa (@s_narmadhaa) August 9, 2018
A6. Be slow. Be methodical. Due diligence is key. Find an agency that has some history. Be very careful. Ask for references or some examples of their work. I would want to work with someone I already knew. #TwitterSmarter
— Gene Petrov – Leadership In Social Media Marketing (@GenePetrovLMC) August 9, 2018
A6. More than a little biased…with @thegoagency we make sure to focus on understanding. We ask all of our clients if they're clear on fine details, make sure they're given analytics so they see the numbers, and explain to them everything we can do to help. #TwitterSmarter
— Christopher Tompkins (@chrisgoagency) August 9, 2018
A6.
– Make sure the practice what they teach!
– Make sure that they understand your org's mission, vision, & values
– Keep an open line of communication #TwitterSmarter https://t.co/jMy2PpSYmn
— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) August 9, 2018
A6 – yes! I recently had a prospect tell me (in our initial convo) he'd know if my social work was working with this "Welll, my sales will go up in the restaurant." NO just no. #TwitterSmarter https://t.co/3nmyqXS8Fw
— Powers of Marketing? (@meganpowers) August 9, 2018
A6: Make sure they're responsible and ethical – and research savvy. Some agencies don't put in the work to understand your industry, consumer group, or client base. #twittersmarter
— Javier Sanabria (@SanabriaJav) August 9, 2018
A6. Find an agency that is:
1. Reliable
2. Transparent
3. Responsive
4. Skilled
5. Professional #TwitterSmarter— Ayesha Ambreen (@AyeshaAmbreen) August 9, 2018
A6 Do they understand your business..Do they understand your customers..It's disappointing to see how many agency just sweet talk at pitch stage and then it all changes…#TwitterSmarter
— Shruti Deshpande (@shruti12d) August 10, 2018
Q7: What are some tools to help you post content consistently? #TwitterSmarter pic.twitter.com/dk8mdp3JbX
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A7: Prescheduling your broadcasts is very helpful. A lot of your content can be (and should be) scheduled in tools like @Hootsuite, @PostPlanner, @MeetEdgar #TwitterSmarter https://t.co/bhI5CzKYh8
— Nika Stewart (@NikaStewart) August 9, 2018
A7: I have my favorites, but the truth is – each one fits different styles. Choose one that works for you, and make a plan to write and schedule once / week. Then you can spend 20 minutes / day doing strategic outreach.#TwitterSmarter https://t.co/bhI5CzKYh8
— Nika Stewart (@NikaStewart) August 9, 2018
A7: Tools that I use to post content consistently are: @hootsuite @buffer @SocialJukebox and @AgoraPulse. #TwitterSmarter https://t.co/b8IqPUkZ8E
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A7 Ask them:
– What tools do you leverage?
– Will I have a dedicated person?
– Do you offer community management, listening and content?
– How do you track success?
– Whats included ongoing?By day? Week? #twittersmarter— Carol (@YoursTrulyCaro) August 9, 2018
A7: Content calendars such as @hootsuite are great. They allow you to remain consistent, even when you are away from your computer/phone! #twittersmarter
— Tamara (@itstamaragt) August 9, 2018
A7: I'm quite basic—Tweet Deck is good. Also, I'm trying out @MeetEdgar, and I'm so impressed. Can't believe how easy thins are now. Also, just started experimenting with @ContentCal_io—so far so good. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) August 9, 2018
A7: I absolutely love @SmarterQueue for scheduling tweets and their analytics is amazing. https://t.co/aSBMcasr3H They have categories which means it's like an editorial calendar and the best part is you can completely customise your plan #twittersmarter #SoMe
— Warwick Brown (@warwickabrown) August 9, 2018
A7: We use @MeetEdgar for scheduling content and @TweetDeck is handy for Twitter chats. #TwitterSmarter
— Express Writers (@ExpWriters) August 9, 2018
A7 well, @hootsuite is a great help with evergreen content. on a daily basis, i use tweetdeck or just sign in at https://t.co/tI8RnCNB1g (it depends oh how many accounts i have to work on). #twittersmarter
— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 9, 2018
A7
share some love ❤️
use twitter moments
use poll to ask questions
Rt and Quote + Rt
follow people
follow some #and the search button is priceless! #twittersmarter
— Joana Rita Sousa ? ?? (@JoanaRSSousa) August 9, 2018
Q8: What is one simple thing to do to get more visibility among your target audience? #TwitterSmarter pic.twitter.com/45M4hUEcCR
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A8: One simple effective thing to do is: Create a Twitter list.#TwitterSmarter
— Nika Stewart (@NikaStewart) August 9, 2018
A8: Create a list and start adding people who should notice you. Then each day, monitor the activity of this list, and join their conversations, comment, share, like, etc.#TwitterSmarter https://t.co/IyC2oHAvEG
— Nika Stewart (@NikaStewart) August 9, 2018
A8: If you start engaging with your target audience, and you do it consistently (try 20 minutes / day), you will notice them noticing you – pretty quickly!#TwitterSmarter
— Nika Stewart (@NikaStewart) August 9, 2018
A8: We create a personalized dashboard for our clients to monitor their target audience, and do outreach and engagement – every single day. Consistency is KEY!#TwitterSmarter
— Nika Stewart (@NikaStewart) August 9, 2018
A8: Try making video replies to some of your tweets. #TwitterSmarter #VideoReplyDay pic.twitter.com/MtNwzEpMQe
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
A8 Well @hootsuite @buffer tools are like blessing for social media marketers #TwitterSmarter
— Ashish ☬ (@BeingPunjabi_) August 9, 2018
A8. Twitter chats! Just do them! #TwitterSmarter
— Gene Petrov – Leadership In Social Media Marketing (@GenePetrovLMC) August 9, 2018
A8: Engage. Don't be afraid to start conversations. A little engagement really does go a long way! #twittersmarter
— Tamara (@itstamaragt) August 9, 2018
A8: Join more Twitter chats! #TwitterSmarter
— Express Writers (@ExpWriters) August 9, 2018
A8: Give them answers to questions and pain points they have.#TwitterSmarter
— Tony Christensen ? (@InfluencerTony) August 9, 2018
A8 Be open and available. That's your easiest step for visibility. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) August 9, 2018
A8. Constant interaction, whether it be comments, likes, or retweets. Also, a constant flow of content. Keep your followers entertained! #TwitterSmarter pic.twitter.com/ICloU5S9jN
— Christopher Tompkins (@chrisgoagency) August 9, 2018
A8: Show up. I'm using the #PomodoroTechnique – 25 minutes every morning to engage, follow and find. The Tide app is a big help https://t.co/mOQy8wEvrv You will be surprised how much you can get done if you focus #twittersmarter
— Warwick Brown (@warwickabrown) August 9, 2018
A8. Being present, consistent and kind. Lots happening in the world – life is too short, and we have to pay it forward. These actions speak louder than words and can create stronger relationships. #TwitterSmarter https://t.co/YeY31WynVr
— Karen Freberg, PhD • #SMprof, Consultant + Author (@kfreberg) August 9, 2018
A8: Use hashtags for your target subject, engage with people that appear to be in that audience, participate in Twitter Chats #TwitterSmarter https://t.co/dNRpoXVbWv
— Jim Fuhs Social Media Trainer and Consultant (@FuhsionMktg) August 9, 2018
A8:
– Adding someone to a public list
– Adding someone's tweet to a Mention
– Tagging someone in a tweet or an image (Not as spam!)
All these sends the person a notification. Good way to get noticed without being creepy. #TwitterSmarter— Narmadhaa (@s_narmadhaa) August 9, 2018
A8
– Add them to a list or moments
– Send videos
– Mention a piece of content they create/share, and use that as a small talk #TwitterSmarter https://t.co/bRsYqetsLX
— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) August 9, 2018
A8: Don't be all over. Create a hashtag (#) with your key product or service and run with it. #TwitterSmarter https://t.co/tHFuvdTWxR
— Sakhumzi Ngwevela (@SakhiNgwevela) August 9, 2018
Thank you everyone for a great hour of sharing. #YouRock! We'll see you back here next week on the #TwitterSmarter chat. pic.twitter.com/nya5JZjZZJ
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
We have another great #TwitterSmarter chat guest lined up for next week. Mark your calendar. Our guest will be @KrisGillentine. pic.twitter.com/6AGuxdDnMz
— Madalyn Sklar ? Digital Marketing Coach (@MadalynSklar) August 9, 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
