Let’s Talk About Twitter Advertising with Cristina Kettman
#TwitterSmarter Chat Recap: 10-4-18
Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
We had a great #TwitterSmarter chat today with our awesome guest @ChristinaKett. She shared helpful tips and insights on Twitter Advertising.
Watch the livestream replay:https://t.co/cSLOlNU09q pic.twitter.com/UHE5LPzUb2
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
Please welcome our guest @ChristinaKett. Topic: Let’s Talk About Twitter Advertising. #TwitterSmarter pic.twitter.com/AObnpWm13f
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
Please welcome today's #TwitterSmarter chat sponsor: @SocialJukebox
SocialJukebox is an automated social media management tool that allows you to load content into a “jukebox” & schedule how often you want your social media posts to go out.
Learn more at https://t.co/j4W8lHoRGF pic.twitter.com/0qffrYBvKM
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
Ask @hootsuite:
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: Why is it important to create a perfect Twitter profile that attracts followers? #TwitterSmarter pic.twitter.com/NJ9pGRjU5U
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
1|1 It’s important to create a (near) perfect profile because it is a snapshot representation of yourself. Take the time and care to express who you are with your profile so that new viewers can get a strong understanding of who you are and want to follow you! #TwitterSmarter pic.twitter.com/qih2By4Jo8
— Hootsuite (@hootsuite) October 4, 2018
#TwitterSmarter Chat
Q1: How often do you notice or click on social media ads? #TwitterSmarter pic.twitter.com/OVwBEs6khi
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A1: If ads are well placed (i.e. something I’d be interested in) I don’t notice they are ads immediately. They blend in with the rest of my stream – which I prefer. #TwitterSmarter
— Christina Kettman (@ChristinaKett) October 4, 2018
A1: I also notice witter ads can be trickier than other ads. Often the “Promoted” icon is on the bottom of the post so you don’t notice it’s an ad until you scroll. #TwitterSmarter' https://t.co/qUJ1VzvyLB
— Christina Kettman (@ChristinaKett) October 4, 2018
A1: Not too often anymore. I think we've become so accustomed to them that they become ignored. Just my two cents. #TwitterSmarter https://t.co/dnmOKUFJI1
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A1: Keeping Twitter content fresh is important because in our generation, social media trends change on a dime. Twitter is often where people see their news or meme content, so it’s important to keep current in order to stay relevant. #TwitterSmarter @UFSMM
— kerirshapiro (@kerirshapiro) October 4, 2018
A1: I click a LOT of ads. I like to see how other people are designing their funnels. And sometimes I buy something !! #twittersmarter
— Phyllis Khare ❀❀❀❀ (@PhyllisKhare) October 4, 2018
A1. I don’t often click on ads as they’re usually not relevant to me. #TwitterSmarter
— Sarah Clay Social. Practical and Creative (@CurlyClay) October 4, 2018
A1 Very often, It is part of my job to stalk and analyze ads, how they are crafted, the variation, so I have pro interest in checking them. 😀 #TwitterSmarter
— Bruce Deschamps (@brucedesch) October 4, 2018
A1: I have to say I see them most often on Facebook, interact with them most often on Instagram and get the most repeated content on Twitter! #TwitterSmarter
— Meg Kerns (@MegOKerns) October 4, 2018
A1: I see them a lot while browsing my feed or even in chats, but I never have clicked on one before. A couple times I almost did click, because it caught my attention. Yikes! #TwitterSmarter
— kununu US (@kununu_US) October 4, 2018
A1: I notice them because of the promoted button, but I tend to not click on them. I prefer authentic engagement. I search for solutions to my problems #TwitterSmarter https://t.co/ArF492euyE
— Jim Fuhs Digital Marketing Consultant #SMMW19 (@FuhsionMktg) October 4, 2018
A1. I notice them all the time now. Maybe because I am so involved in marketing these days? I am usually annoyed by them and scroll on by. Interruption marketing is a broken model. I almost never click. #TwitterSmarter https://t.co/ugHlkb0RZP
— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) October 4, 2018
A1: I’m noticing, more so on Instagram that my attention is being captured by ads that really blend into my feed. It’s almost like I have to do a double-take to see who posted that content. I’m always impressed when I determine that it was an actual ad. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) October 4, 2018
A1. I create many ads so that’s a tough question for me. I would tend to click on ads that are relatable to my needs. #TwitterSmarter
— Janette Speyer ?????? (@JanetteSpeyer) October 4, 2018
A1: I'm a trending hashtag addict. I most often notice ads when they inappropriately appear in a political, gun violence event, or tragedy hashtag that's trending.
Not a good look for any brand. ?♀️#TwitterSmarter https://t.co/KZYvkWAJok— Stacey DePolo ??️? #SpiritDay (@sdepolo) October 4, 2018
Q2: What kind of social media ads pull you in as a user and get you to engage? #TwitterSmarter pic.twitter.com/iI3pI5uKa0
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A2: I love ads that use humor! There is a lot of very serious content circulating in social media these days. Sometimes seeing a fun ad that uses humor is refreshing. #TwitterSmarter https://t.co/lKIZtztGmy
— Christina Kettman (@ChristinaKett) October 4, 2018
A2: Video ads. They’re the most engaging. #TwitterSmarter https://t.co/q9UG2ZfB32
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A2: the ones with beautiful images and video always pull me in. #suckerforgoodbranding #twittersmarter
— Phyllis Khare ❀❀❀❀ (@PhyllisKhare) October 4, 2018
A2: I tend to watch for ads from people (brands) I know. Of course as a marketer I just gloss over any generic-looking ads. #twittersmarter
— Jessie O'Donnell (@JessieO_Donnell) October 4, 2018
A2 #TwitterSmarter the ones that usually are answering a question about a service/ product or provide a particular solution to a problem.
— Bruce Deschamps (@brucedesch) October 4, 2018
A2: The kind of social media ads that pull me in as a user are the kind you cannot tell are ads. They are embedded within the platform and seem natural, not as blatant manipulative advertising. #TwitterSmarter #UFSMM @UFSMM
— kerirshapiro (@kerirshapiro) October 4, 2018
A2 A Twitter ad would really have to hit home related to my wants or needs to entice me to click. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) October 4, 2018
A2: Ones that are really fun! I love the @LifeOnPurple ads. Who would know that a Bigfoot family would be so insightful about buying a mattress ? #TwitterSmarter
— Katie Orong (@ncs_katie) October 4, 2018
A2: Ads that don’t use stock imagery! The more “organic” they look, in the sense that I could confuse the imagery/video for someone who I follow is what captures my attention and encourages me to engage. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) October 4, 2018
A2: Personally, something of value or something that pertains to your industry. I think if it is just selling a product for sales sake, I won’t get close to engage but if it is very particular and something that offers good value or is creative I get tempted. #TwitterSmarter
— kununu US (@kununu_US) October 4, 2018
A2: The sneakier ones on Instagram are quite interesting. I still hate being hoodwinked, but some of them are relatable and that’s ok. Even though I won’t click, I’m still ok with seeing the ad.
On Twitter, I like short videos—better if they’re mute. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) October 4, 2018
A2. Video Ads always grab my attention particularly on Facebook. Or something with a clever and authentic image. @AdZombies ads are amazing! Also always looking out for great copy on ads too, and what others are doing who are in the same space #TwitterSmarter
— GoWithThePro (@GoWithTheProUK) October 4, 2018
A2 Humour really does sell, or a human story – something authentic works for me. #twittersmarter
— Sarah Clay Social. Practical and Creative (@CurlyClay) October 4, 2018
A2. VIDEO for the win! Definitely find these to be the most engaging. Sometimes the right image, with a beautiful aesthetic and bright colors will catch my eye as well. #TwitterSmarter
— MeetEdgar (@MeetEdgar) October 4, 2018
A2. I've found myself more likely to engage with ads that feature an influencer; something that looks like it already fits in with content in my feed, which is full of people, not products. #TwitterSmarter https://t.co/Yedcv3eTZB
— Pearl Morbs (@PeculiarBeastie) October 4, 2018
Q3: How often do you run ads on social media platforms and where do you run ads? #TwitterSmarter pic.twitter.com/iyd2F15LTq
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A3: I run ads several times a month for myself or my clients. I run them on Facebook, Twitter and Google platforms, depending on the goal of each ad. #TwitterSmarter https://t.co/UFX7P7bqDb
— Christina Kettman (@ChristinaKett) October 4, 2018
A3: I’ve had good luck with running ads to promote a specific event with Twitter. This often works well for tradeshows or sponsoring an event. You can use the same images and message before your audience bumps into it at the event. #TwitterSmarter https://t.co/UFX7P7bqDb
— Christina Kettman (@ChristinaKett) October 4, 2018
A3: I run ads on Twitter and Facebook quarterly when I'm taking registration for my #VideoLikeARockstar mastermind program. Like right now. #TwitterSmarter
Get details about the program at https://t.co/zwFwuGoLYM https://t.co/Kh7eoyIxo5
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A3. I don't run social ads often, but it's mostly on Facebook right now. #TwitterSmarter https://t.co/7OzTaJeN3I
— Sandra Fernandez (@SandraSays) October 4, 2018
A3: I don’t run ads much anymore, but at my old job I used to run FB ads usually once a month because we did webinars & online conferences. #TwitterSmarter
— Katie Orong (@ncs_katie) October 4, 2018
A3 #TwitterSmarter almost everyday on the main social platforms FB/IG, Twitter, LinkedIn, YouTube, and soon testing Reddit. 😛
— Bruce Deschamps (@brucedesch) October 4, 2018
A3. Facebook (by far the most), then IG. Have done some Pinterest, but don't care for those. #TwitterSmarter
— Liz Jostes (@LizJostes) October 4, 2018
A3 Ads should not be intrusive. Popups can potentially alienate the advertiser as well as the site host. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) October 4, 2018
A3: For my own business, rarely, as I grow through engagement and face to face networking. For those I work with at least monthly and mainly Facebook and Instagram #TwitterSmarter https://t.co/7fURJb5tKr
— Jim Fuhs Digital Marketing Consultant #SMMW19 (@FuhsionMktg) October 4, 2018
A3: Frequency depends on the client but it’s usually Facebook and Instagram as I find the ROI is better. #TwitterSmarter
— Little Tzu Marketing (@wearelittletzu) October 4, 2018
A3 I run ads on @Twitter and @LinkedIn most of the time, but I’ve received the best ROI on Twitter. Not to say LinkedIn doesn’t do a great job, I think I’ve just nailed down a nice market segent on Twitter, which I haven’t done on LinkedIn yet. #TwitterSmarter
— Brandon Schaefer (@companeur_bes) October 4, 2018
A3: Facebook brings the highest returns for the least expense. Twitter’s the next best medium. LinkedIn brings solid leads at a high price—whether or not we so it depends on the purpose and the weightage of the campaign. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) October 4, 2018
A3: We rarely run ads. Typically we will do it if there is a big initiative of program we want people to participate in. We run ads on Facebook, Twitter and LinkedIn. #TwitterSmarter
— Alexandria Kenyon (@akenyon_) October 4, 2018
A3: I run ads maybe once or twice a month and I mainly use Instagram or LinkedIn depending on who I’m trying to reach first #TwitterSmarter
— J’Marie Digital Marketing, Strategy, and Designs (@JMarieDigital) October 4, 2018
A3. I run campaigns once month for each of my clients. We usually use Facebook/Instagram. I sometimes do Twitter. I welcome exploring alternative platforms like Flipboard or Pinterest. #TwitterSmarter
— Janette Speyer ?????? (@JanetteSpeyer) October 4, 2018
Q4: Have you ever noticed or responded to ads on Twitter? #TwitterSmarter pic.twitter.com/Le4DS7tZdd
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A4: I tend to click through to websites with Twitter website ads. Especially if it is a conference, course, or product I’m interested in. #TwitterSmarter https://t.co/NE23FEVigg
— Christina Kettman (@ChristinaKett) October 4, 2018
A4: Yes. I feel that Twitter does a great job with their targeting. I like the ads I see on Twitter. #TwitterSmarter https://t.co/1yExxXVDID
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A4: I have never responded to an ad on Twitter. Mainly because they are not ads that interest me. #TwitterSmarter
— Clark Communications (@Clark_Commo) October 4, 2018
A4: Noticed, yes. Responded, never. Reacted, yes—because it was something else so clever that I had to share it with someone else. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) October 4, 2018
A4: I usually inform Twitter of my dislike after I’ve seen it too many times.
I do generally click more ads on #Instagram for some reason. #TwitterSmarter— Kieran Ledger (@KJLedger) October 4, 2018
A4: I'm usually really annoyed by promoted Tweets because I pause and go "why am I following this per… wait a MINUTE!" #twittersmarter
— Jessie O'Donnell (@JessieO_Donnell) October 4, 2018
A4. I honestly don't see many on Twitter compared to other platforms. Maybe that means I should run ads here. #LessCompetition #TwitterSmarter
— Liz Jostes (@LizJostes) October 4, 2018
A4. I’ve noticed a lot of Twitter ads for TV shows (especially this time of year). A lot of times they pop up on my top hashtags tab. Again, I’ve learned to ignore them. I think this is called ad fatigue? #TwitterSmarter
— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) October 4, 2018
A4 #TwitterSmarter yes I do to test how the ads are managed by the operator to see if they are following closely the activity of their running ads. I also get fairly accurate targeting but the digital marketing industry is less difficult to target than let's say mining.
— Bruce Deschamps (@brucedesch) October 4, 2018
A4. Absolutely noticed, not sure if I’ve responded. I find Twitter’s targeting to be a bit off now and then. There’s many promoted posts that are so far from my interests that it’s turned me off to promoted posts #TwitterSmarter
— MeetEdgar (@MeetEdgar) October 4, 2018
A4. I use twitter advertising for one of my clients. So, yes I do respond to Twitter ads. It’s more about learning what other companies do for engagement. #TwitterSmarter
— Janette Speyer ?????? (@JanetteSpeyer) October 4, 2018
A4 Good point. I do notice when new books, webinars, or conferences are promoting on twitter. #TwitterSmarter https://t.co/dDOwZ5iCVv
— lillian lake (@llake) October 4, 2018
A4: Yes, there is this very disturbing vimeo ad that I cannot get away from #twittersmarter pic.twitter.com/lRFHQJhfIX
— Scott Phillips (@scott_phillips_) October 4, 2018
Q5: Have you tried advertising on Twitter? If so, what was your ad objective? #TwitterSmarter pic.twitter.com/Y2v8iTt29I
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A5: Most often I get the best results running traffic/clicks to website ads with Twitter Cards. I always get a better result with the Cards format vs a regular tweet format. #TwitterSmarter https://t.co/b3NYFlSiZb
— Christina Kettman (@ChristinaKett) October 4, 2018
A5: I also target people at specific events (i.e. tradeshow or conference) with content that I know will resonate with that audience. To make sure I’m reaching them, I target the location, event dates, and the event keywords and lookalike followers. #TwitterSmarter https://t.co/b3NYFlSiZb
— Christina Kettman (@ChristinaKett) October 4, 2018
A5: Yes, I have advertised on Twitter. The ad objective I like best is the website clicks. I want people to go to my website and take action. #TwitterSmarter https://t.co/ebg7B6g8i4
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A5 #TwitterSmarter for clients I have tried mainly video view, website traffic, awareness, engagement.
— Bruce Deschamps (@brucedesch) October 4, 2018
A5: yes, we have fried different objectives. Either getting users to click through to our site or getting users to engage with the content. #TwitterSmarter
— Alexandria Kenyon (@akenyon_) October 4, 2018
A5. I haven't run ads in Twitter in a while. I have done them in the past for clients, with site visits as the main objective. #TwitterSmarter https://t.co/xAK6EVLVnt
— Sandra Fernandez (@SandraSays) October 4, 2018
A5: I have not, but I need to setup my Twitter Ads account as you pointed out in the benefits in your Twitter Mastermind class! #TwitterSmarter https://t.co/A2IdUVnvRg
— Jim Fuhs Digital Marketing Consultant #SMMW19 (@FuhsionMktg) October 4, 2018
A5: I have tried it before to get people to register for virtual events. But after 2-3 rounds of advertising, we decided to switch to FB because it was performing much better. #TwitterSmarter
— Katie Orong (@ncs_katie) October 4, 2018
A5: Yes for every launch of Social Media Manager School, but not happy with the recent changes #twittersmarter
— Phyllis Khare ❀❀❀❀ (@PhyllisKhare) October 4, 2018
A5: At work, we’ve tried awareness, clicks, and engagement campaigns. It’s weird, but Twitter gives us exactly what we ask for—we’ve got so much engagement on engagement campaigns, but so little when we set it as an awareness campaign (but high impressions). #TwitterSmarter
— Narmadhaa (@s_narmadhaa) October 4, 2018
A5 Yes, @Twitter is my go-to platform for ads at the moment. Sometimes I just do the quick promote right from my phone. I don’t let ads run for longer than 24 hours though. #TwitterSmarter
— Brandon Schaefer (@companeur_bes) October 4, 2018
A5: Yes, once. To increase traffic to our site but felt it added no value. Work mostly with small businesses and feel limited budgets are better invested elsewhere. See better returns on Twitter by engaging and being social. Investing time > money. #TwitterSmarter
— Little Tzu Marketing (@wearelittletzu) October 4, 2018
Q6: What do you like best and also least about running social media ads? #TwitterSmarter pic.twitter.com/h17iDioAxZ
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A6: What I like best about ads is the ability to reach my ideal audience and get around algorithms that would otherwise limit the chance to be seen. #TwitterSmarter https://t.co/Tk9oTUXx7S
— Christina Kettman (@ChristinaKett) October 4, 2018
A6: What I like least about social ads is the rules are continually changing. This is especially true with Facebook ads. It can be hard to keep up with all the changes. #TwitterSmarter https://t.co/Tk9oTUXx7S
— Christina Kettman (@ChristinaKett) October 4, 2018
A6: What I like best is the ability to really hone in on my target audience. What I like least is waiting for the ad to get approved. #TwitterSmarter https://t.co/KVTPhCopRn
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A6: Like targeting. Hate being targeted. Well, what can you do. :/ #TwitterSmarter
— Narmadhaa (@s_narmadhaa) October 4, 2018
A6. What I like best is that it allows me to ensure that my "fans" see the message, and that it lets me target content to potentially relevant audiences. What I don't like is that it's so easy to get it wrong — wrong copy, wrong call to action, wrong audience. #TwitterSmarter https://t.co/NTcxYABNww
— Sandra Fernandez (@SandraSays) October 4, 2018
A6 #TwitterSmarter i like the handles followers targeting as you can reach highly relevant and engaged crowds depending the campaign context but it also has a back of medal. If you don't use handles followers targeting, you have no idea how many people you can reach…
— Bruce Deschamps (@brucedesch) October 4, 2018
A6: I like being able to target the ads and seeing a larger engagement number #TwitterSmarter #UFSMM
— ingridhooker (@_ingridhooker) October 4, 2018
A6 The best part of Twitter ads is the confidence you have addressing your audience's pain points. The drawback is accurately gauging return on investment, particularly if you're serving a boss or client. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) October 4, 2018
A6: The best: A/B testing really helps figure out what wording works well for current & future campaigns. The Least: high impressions, low response. It’s great to get it in front of more people, but it’s either a hit or miss! #TwitterSmarter
— Katie Orong (@ncs_katie) October 4, 2018
A6 The simpler the #socialmedia ad platform, the better. It’d be great to have a list of all the categories and sub-categories in a PDF, so I’d be able to know exactly what market I want to hit without having to click in and out of several different screens. #TwitterSmarter
— Brandon Schaefer (@companeur_bes) October 4, 2018
A6. Love the targeting of social media! You really can get so specific. I also love all the metrics you get and the ability to test (especially within Facebook) ad sets and ads. Least? When the platforms make huge changes overnight! #TwitterSmarter
— MeetEdgar (@MeetEdgar) October 4, 2018
A6 While the measurement is high it can be really easy to get it wrong and then you are spending your budget quickly and in the wrong way….#TwitterSmarter
— Shruti Deshpande (@shruti12d) October 4, 2018
A6. Overall, its confusing to me and not up my alley. That is a task to delegate to someone who is more knowledgeable/inclined towards creating ads. #TwitterSmarter
— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) October 4, 2018
A6: Like that with some platforms it’s accessible to even small budgets. Dislike no conversions but you identify what went wrong and fix it. #TwitterSmarter
— Little Tzu Marketing (@wearelittletzu) October 4, 2018
A6. FB's text rule is dumb. We're paying. If our target doesn't like the text, they'll let us know in the ad results. #TwitterSmarter
— Liz Jostes (@LizJostes) October 4, 2018
A6. Love the science of it. Bit of a numbers nerd at heart, so love being able to see how well audience behaviour and response matches what we’d hoped. Hate feeling like I’m being tricked by an ad #TwitterSmarter
— Caroline Webb ? Socialeyes for results (@uk_socialeyes) October 4, 2018
Q7: If you could wave a magic wand and change anything about Twitter ads (or social media ads in general) what would it be? #TwitterSmarter pic.twitter.com/d8IjDaswpN
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A7: I would like it if the social media platforms released new “how to” videos each time they changed something in their ad platforms. #TwitterSmarter https://t.co/aDhaS9lWh7
— Christina Kettman (@ChristinaKett) October 4, 2018
A7: My magic wand would be for social media advertising to be easy to do. Facebook used to be easy. Now it's complicated. #TwitterSmarter https://t.co/rGFP7ywAze
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A7: the process to set up an ad is very cumbersome on some sites. Facebook is probably the easiest. I with other platforms would follow their set up. #TwitterSmarter
— Alexandria Kenyon (@akenyon_) October 4, 2018
A7 To be able to pick market segment audiences in quick promote mode on Twitter. #TwitterSmarter
— Brandon Schaefer (@companeur_bes) October 4, 2018
A7 #TwitterSmarter I would change the reach estimation tool and also add a multiple ad accounts shared media library to manage all creative assets from one library only.
— Bruce Deschamps (@brucedesch) October 4, 2018
A7: Sometimes the character counts really limit the use of effective language to help attract the right people. I understand wanting it to be brief, but if I can’t even get the right title I’m already doomed! #TwitterSmarter
— Katie Orong (@ncs_katie) October 4, 2018
A7: More explanation from social platforms about why they change what they change—whenever they change it. Sometimes it’s difficult to keep up. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) October 4, 2018
A7: Love the ability on Facebook to create super narrow custom audiences to quickly test and build look-alike audiences that make it so affordable. @dennisyu's #DollarADay method has taught me so much. #TwitterSmarter https://t.co/zzYND7N5hU
— Stacey DePolo ??️? #SpiritDay (@sdepolo) October 4, 2018
A7: It is understandably easier to target specific audiences on Facebook with their more detailed profile info. Seems like Twitter advertising could make improvements there without a magic wand. #TwitterSmarter
— Troy Surratt (@TechnicallyTroy) October 4, 2018
A7: I would expand the character count. #TwitterSmarter
— J’Marie Digital Marketing, Strategy, and Designs (@JMarieDigital) October 4, 2018
Q8: Where do you see Twitter advertising going in the future? #TwitterSmarter pic.twitter.com/WAWHLfAyvs
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A8: I think AI will come into play more in the future of ad planning. I imagine we will get more suggestions for how to create effective ads from the ad platforms. #TwitterSmarter https://t.co/bxbtA6gHVN
— Christina Kettman (@ChristinaKett) October 4, 2018
A8: I see advertising go more towards video. Video is where everything is going. Look at Instagram Stories. IGTV, Facebook Live, Twitter Live, YouTube Live. Every platform has a video and livestreaming platform. #TwitterSmarter https://t.co/ivTmgxqR0z
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
A8: I see it as increasing as businesses learn to use it effectively#TwitterSmarter https://t.co/hGOKb08H7C
— Jim Fuhs Digital Marketing Consultant #SMMW19 (@FuhsionMktg) October 4, 2018
A8: I could see it being really useful for pop up events and concerts. It will help with getting the right people targeted on a more local level! #TwitterSmarter
— Katie Orong (@ncs_katie) October 4, 2018
A8: Twitter recently took away my favorite feature – so I'd LOVE to see them bring it back #twittersmarter
— Phyllis Khare ❀❀❀❀ (@PhyllisKhare) October 4, 2018
the section where you could have the ad shown to followers of certain accounts – and how TW would find similar accounts and you could select all of them – watch the analytics and then uncheck the ones not performing. that bit.
— Phyllis Khare ❀❀❀❀ (@PhyllisKhare) October 4, 2018
A8: I think we’ll see more ads that focus on branding and long-term recall, rather than short-term campaigns and goals. I see myself engaging with as that have a strong voice and conviction. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) October 4, 2018
A8 #TwitterSmarter Videos are growing. we use them more often in our creative assets when running campaign. They are good engagement and awareness drivers.
— Bruce Deschamps (@brucedesch) October 4, 2018
A8: Agree – video. Here's a plug for your course.
If there are women wanting to get comfortable using video for their businesses, check out: https://t.co/J6Ic8AJZ5e to join Video Like a Rockstar.
It's an awesome course. I've taken it. The best.#TwitterSmarter https://t.co/HMHNxCDunS
— Darcy De Leon ??? Blog Editor (@darcydeleon) October 4, 2018
A8. Under your Twitter Ads account, you see different types of campaign goal ads like “followers” “website clicks or conversions” I suspect we’ll get a lot more specific options going in the future as the platforms grows. #TwitterSmarter
— Charu Misra (@charumisra) October 5, 2018
Thank you everyone for a great hour of sharing. #YouRock! We'll see you back here next week on the #TwitterSmarter chat. pic.twitter.com/k70pmitaRe
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
We have another great #TwitterSmarter chat guest lined up for next week. Mark your calendar. Our guest will be @jessikaphillips. pic.twitter.com/72gsMuYOnt
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 4, 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.
