Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.
We had a great #TwitterSmarter chat today with guest @jessikaphillips. She shared helpful tips and advice on how to enhance and accelerate your relationships on Twitter.
Watch the livestream replay:https://t.co/AVuweyMt6p pic.twitter.com/SOKNP9Q8Gs
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
Please welcome our guest @jessikaphillips. Topic: Using Twitter to Enhance and Accelerate Your Relationships. #TwitterSmarter pic.twitter.com/bZsQ2Ecpef
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.
Ask @hootsuite: What are ways to engage more people with Twitter video? #TwitterSmarter pic.twitter.com/fn8FgvKfQO
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
1|1 We’ve said this before but… Expand past the character limit with Twitter video.
Elaborate on ideas and use videos for replies.
Show your face and personality like @NickAtHootsuite sometimes does when hosting #HootChat! https://t.co/hxX8qznBkq #TwitterSmarter
— Hootsuite (@hootsuite) October 11, 2018
Q1: What is Relationship Marketing? #TwitterSmarter pic.twitter.com/JyAJWCR6Fy
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A1: Relationship Marketing is the art of focusing more on the full customer lifecycle beyond the first sale. Getting to know your customer and build loyalty and long-term customer engagement rather than one-off sales. #TwitterSmarter pic.twitter.com/gKAqBza3uM
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A1: Relationship Marketing focuses on customer loyalty and long-term customer engagement. Essentially you never stop pursuing your client. #TwitterSmarter pic.twitter.com/0RLDeM0QaK
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A1: Relationship Marketing means you think more like a magnet vs a bullhorn. You earn attention, loyalty, engagement vs. renting it for a short period of time. #TwitterSmarter pic.twitter.com/NjAG1bKcbg
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A1: Since “Word of mouth” business is the best lead generator- relationship marketing allows you to double down on increasing word of mouth referrals. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A1: #RelationshipMarketing is a constant quest to be better and do better with your customers top of mind. How can I/we serve them. #TwitterSmarter pic.twitter.com/pDMtumhE4r
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A1: And asking yourself – who can we really help the very best- better tahn anyone else. Building a solution specific for your ideal audience #twittersmarter Drawing only the right people in. pic.twitter.com/0mlk9nE2q0
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A1: Relationship Marketing is taking the time to connect with people. #TwitterSmarter https://t.co/aupzbZLzvN
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A1: Jargon, to be honest.
I think what you mean is being a good conversationalist. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) October 11, 2018
A1: Love the question. It is looking at the customer data to communicate more personalized and 1:1 to the customer to build loyalty, retention and to deliver the message and experience that a customer wants #TwitterSmarter
— Bernie Fussenegger ?✌️the7️⃣ (@B2the7) October 11, 2018
A1: REAL connections and conversations with REAL people utilizing a variety of platforms both digitally and IRL. #TwitterSmarter
— Meg Kerns (@MegOKerns) October 11, 2018
A1 Relationship marketing emphasizes building relationships first. Only when people know about each other can they know how to help each other. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) October 11, 2018
A1: relationship marketing is all about building long-term relationships. It’s not about quick wins. It’s about creating and nurturing mutually beneficial relationships! #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) October 11, 2018
A1. Building relationships with potential customers. Actually, building relationships with people by offering them what they need and want. By being helpful. #TwitterSmarter
— Janette Speyer ??? (@JanetteSpeyer) October 11, 2018
A1. Great question to kick off! Relationship marketing is really getting to know your customers and focusing on building a long-term relationship with them #twittersmarter
— MeetEdgar (@MeetEdgar) October 11, 2018
A1: It's all about building a relationship and establishing that Know, Like, and Trust Factor with your audience.
When you're focused on relationships, you have a much stronger bond with your audience. #TwitterSmarter
— Express Writers (@ExpWriters) October 11, 2018
A1: Relationship marketing is a long-term marketing strategy that nurtures the growth of an audience through building genuine relationships that focus less on one-time transactions and more on gaining customer loyalty with a great reputation. #TwitterSmarter https://t.co/bISKoJN9Jg
— Cindy Li (@ckyli) October 11, 2018
A1: Where you focus on building relationships with your customer, clients, patrons. It’s first about building trust & loyalty & then about selling #twittersmarter
— Dr. Shruti Kapoor (@kapoors_s) October 11, 2018
Q2: What unique attributes do you feel Twitter has over other social channels to help you build relationships within your brand? #TwitterSmarter pic.twitter.com/V8BdsHFRaa
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A2: Twitter is the ultimate conversation starter! Twitter allows you to find, engage and respond directly to anyone on its platform. Making it a frictionless process to connect with someone or a brand. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A2: Twitter is diverse not only in the audience but in that you can build relationships with those you know directly- you can easily find others who are likeminded via hashtags, video and who else you know that connected. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A2: Twitter offers rich networking and engagement opportunities for people to feel part of what they stand for via Tweetchats like these, Hashtags and video. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A2) Twitter is a level playing field when it comes to making an impact. It truly rewards the most creative and engaging people/brands – You get back what you put into your relationship building. I really love what @NASA_Marshall does to build UGC #TwitterSmarter pic.twitter.com/AoyVCRE0JR
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A2: I love the real-time aspect so that we can all connect here on a live Twitter chat. #TwitterSmarter https://t.co/5cMkPLcGhT
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A2: Twitter is QUICK, like a conversation- you have to be here and be active to reap the benefits. It filters out those who are here for themselves and those who are here for the good of the community. #TwitterSmarter
— Meg Kerns (@MegOKerns) October 11, 2018
A2: The platform itself is very engaging. It is also quite simple to locate various demographics through hashtags, lists, and keywords. It’s a very interactive platform #TwitterSmarter
— Tamara ? (@itstamaragt) October 11, 2018
A2: personally, Twitter is the best platform for networking and building and being part of a community. Twitter chats are a perfect example! The speed of channel keeps things moving! #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) October 11, 2018
A2. Twitter is an open community where people exchange ideas, emotions, and thoughts readily and ripe to strike lightening with like mind people and a community of cheerleaders and consumers. #TwitterSmarter
— Dr. Dorrie Cooper (@sittingpretty61) October 11, 2018
A2. I think the ease with which we can connect with people is a huge advantage on Twitter. #TwitterSmarter
— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) October 11, 2018
A2: From my perspective, on Twitter you can really engage, converse, and build proper relationships with other professionals. Where as on other channels, the engagement is looking at shared content, liking it and MAYBE comment? I just think it is less genuine. #TwitterSmarter
— kununu US (@kununu_US) October 11, 2018
A2 Communicating on Twitter is instant and widespread. You not only build relationships with intended people, but spectators see how you interact as well, bringing in unexpected fans. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) October 11, 2018
A2 Twitter is where the news breaks. This platform makes Brand monitoring more easier and the reach of a twitter profile can help determine true influence too!#TwitterSmarter
— SocialAnimal (@SocialAnimal_io) October 11, 2018
A2: With Twitter you have the "luxury" of introducing yourself into a conversation, or to a potential customer whose tweet may have gone by in your stream, or you may have found them in a chat or via a relevant hashtag. #TwitterSmarter https://t.co/vBxoJs3iOJ
— Mark Carruthers (@MarkC_Avgi) October 11, 2018
A2. The near real-time engagement you can have with other users. The charcter limit also forces brands to be concise & direct with their messaging. This elimnates a lot of the "fluff" that can occur on other platforms & gets to the point #TwitterSmarter https://t.co/M02iwxpR0U
— Eddie Garrison (@EddieGarrison) October 11, 2018
A2: Twitter is a lot more personable than Instagram and Facebook, as it facilitates an ongoing conversation much better. You can have a back-and-forth, or pop back at a later time. #TwitterSmarter pic.twitter.com/Na7OezygAF
— Lisa BOO-les????♀️ (@lisaboylesmedia) October 11, 2018
A2: The speed that you can reply & engage with people is something that is unparalleled by other channels. If a person has a question, it’s much easer to answer on Twitter than on FB, email, IG. #TwitterSmarter
— Katie Orong (@ncs_katie) October 11, 2018
A2: I see Twitter as a very welcoming, more relaxed and authentic platform where you can easily add your personality, offering open conversations with anyone for more targeted and long-lasting results #TwitterSmarter
— Sabrina Cadini (@SabrinaCadini) October 11, 2018
A2: It’s one of the easiest platforms for connecting with people that have similar interests! Use Twitter chats and advanced search to help!#TwitterSmarter
— Tony Christensen ?? (@InfluencerTony) October 11, 2018
A2: Twitter allows you to meet and get to know people in a way that the other social platforms don’t. Especially through chats and following hashtags. #TwitterSmarter
— Christina Kettman (@ChristinaKett) October 11, 2018
A2: #Twitter has a good balance of being both professional and personal at the same time. It's less formal than #LinkedIn when building connections. You can have fun while still staying professional on business talk with the right communities. #TwitterSmarter https://t.co/KtZw449d5S
— Cindy Li (@ckyli) October 11, 2018
Q3: How can you use Twitter to find the right audiences to build a relationship with? #TwitterSmarter pic.twitter.com/BjrHppgxlA
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A3: Start with connecting with your current clients, community & partnerships. Search them online or use a tool to find/follow them online. Then start engaging. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A3: Identify your audience and/or buyer personas first then think what they would be using as hashtags to find related interests. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A3: We use a tool within @HubSpot called “streams” that allow us to follow and engage in conversations our audience is engaged with to build relationships. We follow the conference, conversation & topic hashtags #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A3: I use Twitter's Advance Search feature https://t.co/AlblkERngK to find my audience. I also use @ManageFlitter's vibrant search function and Power Mode to filter and segment lists. Amazing feature! #TwitterSmarter https://t.co/ktZIzd6T6r
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A3: It goes back to last week's topic, social listening. Hang out where your audience hangs out and you'll learn about who and what they're discussing. #TwitterSmarter
— Meg Kerns (@MegOKerns) October 11, 2018
A3: My first suggestion would be to see if there are any Twitter chats in your field. If your target audience is hanging out there, that's a great opportunity for you. #TwitterSmarter
— Express Writers (@ExpWriters) October 11, 2018
A3: LISTS LISTS LISTS and more LISTS! #TwitterSmarter pic.twitter.com/wNG956O6nE
— kununu US (@kununu_US) October 11, 2018
A3: Hashtag searches are great! Let’s you see who is interacting with content related to your org. Also doesn’t hurt to see who is interacting with your competitors. #TwitterSmarter
— Katie Orong (@ncs_katie) October 11, 2018
A3: I target or look for professionals that have the same interest as myself and then I engage with them, ask questions etc. I also add them to their own specific List so that I can see and follow what they are doing. #TwitterSmarter
— Bernie Fussenegger ?✌️the7️⃣ (@B2the7) October 11, 2018
A3. Use Twitter search effectively. Create Twitter lists. Follow who they’re following. Particpate in Tweet Chats. Once you find the right people, it’s time to engage. Twitter is probably the biggest platform for engagement on Social Media #TwitterSmarter https://t.co/4S1ERy6Z0D
— Eddie Garrison (@EddieGarrison) October 11, 2018
A3: First of all know your audience, know what will bring value and engage with them – no shyness allowed ? and don’t get lost down a twitter rabbit hole #TwitterSmarter pic.twitter.com/0QzEGd0tB9
— Nicky Wood (@woodworksva) October 11, 2018
A3: I focus on a combo of Twitter chats that help me, and those that help my potential clients. Or both! I’d love to hear about other methods outside chats. #TwitterSmarter
— Colleen Warmingham (@Minimologist) October 11, 2018
A3: Follow the hashtag and listen to what people say 🙂 #twittersmarter
— Sabrina Cadini (@SabrinaCadini) October 11, 2018
A3: I'm always searching through hashtags to find the right audience. #TwitterSmarter
— Socially Connected (@KellySoConnect) October 11, 2018
A3: Chats, like #TwitterSmarter that:
– are topical, based on a relevant hashtag
– allow you to convey your knowledge, specialization or expertise
– introduces you to new people you have not met before that, low & behold, they need your services.#TwitterSmarter https://t.co/LdWHTpMllI— Mark Carruthers (@MarkC_Avgi) October 11, 2018
A3
Joining twitter is like joining a big hall full of persons. You start to say hi, listen and share, and the connections and audience starts to grow in a natural and organic way. #TwitterSmarter https://t.co/jULnWgNvAe
— Alberto Gómez (@alberMoire) October 11, 2018
A3. It’s all about the Advanced Search! So much value there that is simply untapped. Find people according to their interest, location, hashtag, etc. Try it and see! #TwitterSmarter
— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) October 11, 2018
A3. Lists! Lists! Lists! ✅
Subject Search ✅
Advanced Search ✅
Hashtag Search ✅
Account Search ✅
Competitor Search ✅#TwitterSmarter— Dr. Dorrie Cooper (@sittingpretty61) October 11, 2018
A3: Start with following the major players in your industry on #Twitter and check out their hashtags, followers, and who they're following. When you follow an account, also engage with them by liking/commenting/retweeting their posts, and save them on a list. #TwitterSmarter https://t.co/n4KNlmQkqV
— Cindy Li (@ckyli) October 11, 2018
Q4: How do you see brands using Twitter within your sales and marketing process to strengthen relationships? #TwitterSmarter pic.twitter.com/ntsfTn19vE
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A4: Trust! Twitter can be used in every stage of your marketing/sales process: Awareness in posting content that helps your personas find you, relate to your messages and build trust which is essential to relationships. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A4: Retention! They say each month you’re not communicating with a client you lose 10% of your relationship with them. Twitter can be used to strengthen relationships once someone is a client you can continue to engage with them and support their initiatives. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A4: Twitter allows brands to truly listen to what impacts their customers on a daily basis. When brands use this wisely they can adjust and respond to what new services/products they roll out. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A4: Referrals! If you are sharing helpful content your audience enjoys- chances are they’re going to reshare it. This leads to more referrals because like-minded people connect on the platform. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A4: Yes!! This is cruital for solving customer issues! #TwitterSmarter pic.twitter.com/vfJQzMc9aV
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A4: You have to get people to know, like and trust you. I do this using video. I'm a fan of recording videos on Twitter, especially replies to tweets. It's an incredible way to strengthen your relationships. #TwitterSmarter https://t.co/pTNdgFeSvM
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A4: I see many brands using Twitter to help with customer issues or customer complaints. I see the real-time interaction and engagement through @ or DM messages. #TwitterSmarter
— Bernie Fussenegger ?✌️the7️⃣ (@B2the7) October 11, 2018
A4: Customer service, offering to answer questions and provide solutions unobtrusively, providing value without a hard ask in every CTA. #TwitterSmarter
— Meg Kerns (@MegOKerns) October 11, 2018
A4. One thing we do at giffgaff is build a conversation. When we sponsor a TV show, we’re there on social before, during and after that show to live-tweet along with the fans. We’ve built some fantastic friendships that mean a lot to those fans. #TwitterSmarter pic.twitter.com/nKoZIq2VFw
— Lisa BOO-les????♀️ (@lisaboylesmedia) October 11, 2018
A4. Being fresh & original. Convey your brand’s message. Reflect your core values. Resonate with your audience in a personal/human way. Also, many neglect the customer support aspect of twitter. Many people look to Social networks for support/service #TwitterSmarter https://t.co/zJG2IOs88e
— Eddie Garrison (@EddieGarrison) October 11, 2018
A4. Definitely as a customer service tool and for building brand trust. We always monitor when people tweet about using our tool so we can follow and support them any way we can! #twittersmarter
— MeetEdgar (@MeetEdgar) October 11, 2018
A4. It’s all about applying force to the delight portion of the flywheel (like @HubSpot has been advocating lately). #TwitterSmarter
— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) October 11, 2018
A4: Credibility, consistency, accountability.
When people see a brand that offers them useful content, instant support, and stays relevant and sensible in sensitive matters, they stay closer, longer. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) October 11, 2018
A4. Brands reach out in a variety of ways through:
Call to Action
Customer Reviews
Informational Video's
Brand Ambassadors
Twitter Chat Giveaways
#TwitterSmarter— Dr. Dorrie Cooper (@sittingpretty61) October 11, 2018
A4
I've notice a that brands that brings support via Twitter, show better the … human side of the brand. Instead of using bots, tickets, or calls. #TwitterSmarter https://t.co/ZMBMWKdpJg
— Alberto Gómez (@alberMoire) October 11, 2018
A4: #Twitter is best used with tweeting throughout the day to remind your audience of your brand. If you're #marketing an important message, you can even tweet it more than once a day without it being too repetitive like on other #socialmedia platforms. #TwitterSmarter https://t.co/DLja0FyumB
— Cindy Li (@ckyli) October 11, 2018
A4 @jessikaphillips hit the nail on the head, referrals & concerns are immediate on twitter. There are no wait times for comments, concerns, etc. Feedback is immediate! That goes for good & bad feedback though. It's on the brand to fix issues right away. #TwitterSmarter #GoIuby https://t.co/vCoVbOX5ax
— Kyle Hetrick ? (@goiuby) October 11, 2018
A4: Being able to offer information and answer questions faster than on any other platform. I love that I can connect with people here and follow them. I personally use Twitter with clients who are adamant about using Twitter to show them how to engage w/ others. #TwitterSmarter
— J’Marie Digital Marketing, Strategy, and Designs (@JMarieDigital) October 12, 2018
Q5: What are a few relationship marketing tactics that stand out on Twitter? #TwitterSmarter pic.twitter.com/ed0Mnl2GKg
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A5: Personalizing your tweets to your audience is KEY! Write your posts as you’re speaking to someone directly in front of you. Then keep consistency in posting and engaging. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A5: The key is to engage 3x more than you post on Twitter may be many days where I am only tweeting 1-2 of my own posts but I am engaging and sharing content from others than my audience would enjoy. Share content with your own added comments. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A5: Personalization in using Twitter means not only sharing things that your audience will relate with and feel connected to..it means using engaging responses to people including video whenever possible. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A5: Calaborative content. Bring in your community, people who are like-minded to share expertise, stories & helpful tips especially your audience on your account. When you focus on them vs. making it all about you- they will CARE and share more! #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A5: As @jessikaphillips says, personalization. That is exactly why I do video replies. I love personalizing my conversation with people I'm connected with on Twitter. #TwitterSmarter #VideoReplyDay https://t.co/fJmh41OQmD
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A5: A great relationship marketing tactic is to be more invested in helping than in getting something. #TwitterSmarter https://t.co/shbfG5JvRF
— Kathryn Lang (@Kathrynclang) October 11, 2018
A5 The best relationship marketing tactic on Twitter is just being your curious, helpful self. That gives you a huge advantage because you don't have to think about it. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) October 11, 2018
A5: The use of humor! I absolutely love when brands engage with people in a way that is witty. Makes it seem more personal! Like @Wendys. Those clapbacks are original. Also helps with establishing a connection. #TwitterSmarter
— Katie Orong (@ncs_katie) October 11, 2018
A5: Join Twitter chats that your audience is participating in. Make sure you're answering questions and engaging with others.
Also, search relevant hashtags and topics on Twitter. Join any conversations that you feel you can contribute to. #TwitterSmarter
— Express Writers (@ExpWriters) October 11, 2018
A5: Genuine comments that show that that person spent a few minutes to think about a response. It’s so easy to ❤️or RT something. Commenting and engaging with thoughtful responses shows you’re committed to creating a mutual relationship. #TwitterSmarter
— Maria Marchewka (@_MariaMarchewka) October 11, 2018
A5: Being more more personalized with what is being shared instead of the one message for all. Can use hashtags to target specific individuals with different types of messages. Also, responding back individually with info that is specific for that person #TwitterSmarter
— Bernie Fussenegger ?✌️the7️⃣ (@B2the7) October 11, 2018
A5. Responding personally to all Tweets and sharing other people's content more than you share your own. #twittersmarter
— MeetEdgar (@MeetEdgar) October 11, 2018
A5:
• Engaging with customers on event hashtags.
• Responding and acknowledging every time they mention us.
• Replying in a conversational tone rather than a robotic one.
• Not stuffing hashtags after every other word. #TwitterSmarter— Narmadhaa (@s_narmadhaa) October 11, 2018
A5. Be Approachable! People come to Twitter to find fresh, exciting content. Actively Seek Conversations. Monitoring a mix of both broad and local hashtags will ensure that you’re up-to-date on all applicable conversations and avenues to enter the discussion #TwitterSmarter https://t.co/U5Q18R9ZIC
— Eddie Garrison (@EddieGarrison) October 11, 2018
A5: I think involves finding the right balance of adding value and offering a solution without seeming sales-y. Unfortunately once you become the "car salesman" of Twitter it's a hard category to break away from. #TwitterSmarter https://t.co/mWhCIS9bJe
— Meg Kerns (@MegOKerns) October 11, 2018
A5. Rather than just retweeting or sharing a blog, tell the author what you appreciated about it or ask a question. #TwitterSmarter
— Christina Kettman (@ChristinaKett) October 11, 2018
✨
Be
A
Giver!
✨
A5: Number 1 for me.
Give thanks
Give help
Give inspiration
Give RTs
Give coffee! ☕️#ilovecoffee #TwitterSmarter https://t.co/7bJtTASzo1— Lori Anding? Smallbiz Social Media Advocate (@southbaysome) October 11, 2018
A5 The capability/necessity for people to be PERSONABLE!! Twitter isn't a post now and it sits at the top of everyone's feed as long as it's relative. It's fast paced & constantly moving, so in order to be effective you have to be human! #TwitterSmarter #GoIuby https://t.co/Jzsb5S4s1T
— Kyle Hetrick ? (@goiuby) October 11, 2018
Q6: Are there specific tools you use on Twitter to help you gain momentum on the platform? #TwitterSmarter pic.twitter.com/xN1hXmPp1H
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A6: Sometimes it’s not about using another tool- it’s about your technique. The built-in tools like video, lists, twitter cards, saves are some of the best features you can use to engage purposefully to #buildrelationships. #TwitterSmarter pic.twitter.com/8Yb567YKJa
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A6: I like @Missinglettr – it allows me to quickly turn blogs into ready to use posts. This allows me to spend less time creating content and more time engaging. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A6: I love @ManageFlitter to monitor the hashtags we should use, find the most engaged connections and see the impact of what we’re tweeting. That way we know if what we’re saying is right for our audience. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A6: Some of my FAV tools are the ones that take the Twitter relationship offline- Whether that’s sending someone a card @sugarwishgirl or a personalized video message via @bombBomb to meet-up IRL. Just because it started online doesn’t mean it has to stay there. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A6: I use @ManageFlitter @AgoraPulse @SocialJukebox to help gain momentum. They work! And also Twitter Advanced Search: https://t.co/AlblkERngK. #TwitterSmarter https://t.co/5snwsd8cPq
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A6: Is "time" a tool? More than anything the cultivation of these relationships takes time and brainpower. But @TweetDeck, @feedly, and some social listening tools never hurt. ? #twittersmarter
— Meg Kerns (@MegOKerns) October 11, 2018
A6: Private messaging. If I see someone struggling in an area of my expertise, I contact them and offer help. #TwitterSmarter
— Colleen Warmingham (@Minimologist) October 11, 2018
A6: Since I mainly use it for my personal branding, my tools are limited to Twitter stats, Google Analytics, TweetDeck and Sumall. Always checking @mention and other hashtags for any engagements #TwitterSmarter
— Bernie Fussenegger ?✌️the7️⃣ (@B2the7) October 11, 2018
A6. Honestly, Twitter itself. With the Lists, Tweet Chats, Hastags & Analytics. I can see what is going on & working [and not working] for my brand(s) on the platform. #TwitterSmarter https://t.co/bpCDs9SO2X
— Eddie Garrison (@EddieGarrison) October 11, 2018
A6. Social listening has to be part of the mix. You can use @TweetDeck @hootsuite @AgoraPulse and then make sure to talk to people. Have conversations. Answer their questions and be a resource. Don’t go in with your sales pitch. #TwitterSmarter
— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) October 11, 2018
A6: Tweet Deck to keep an eye on multiple conversations at a time.
On Twitter, I follow hashtags I’m interested in rather than relying too much on the feed. Also like Moments to look back on important stuff. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) October 11, 2018
A6 I use @tweeplesearch to find the most relevant influencers.#TwitterSmarter
— SocialAnimal (@SocialAnimal_io) October 11, 2018
A6. Tweetdeck is helpful for monitoring. I think using Twitters capabilities like lists and searches is also really beneficial #TwitterSmarter
— MeetEdgar (@MeetEdgar) October 11, 2018
A6. A pinned tweet is a great way to leave information to new followers and get mentions and notice while curating your key content to your audience. #TwitterSmarter
— Dr. Dorrie Cooper (@sittingpretty61) October 11, 2018
A6. I use TweetDeck to help me track different lists, hashtags, and chats simultaneously (although it's hard to keep up with active chats like this one haha). Twitter's Advanced Search and Analytics are good for collecting data to drive created content. #TwitterSmarter https://t.co/ZeK6RhWvHO
— Pearl Morbs (@PeculiarBeastie) October 11, 2018
A6 I can't get enough of @TweetDeck! The amount of columns I can add is insane! It lets me fly through different trending topics, hashtags, etc. That's my #1 tool. Other than that, I like @buffer, because I can share cross-platform, driving traffic over. #TwitterSmarter #GoIuby https://t.co/qhrKPrK2Gf
— Kyle Hetrick ? (@goiuby) October 11, 2018
Q7: What kind of content should you share on Twitter to build relationships? #TwitterSmarter pic.twitter.com/Vwt3UAKd2G
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A7: My favorite type of content is collaborative content. Bring in people who are like-minded to share expertise, stories & helpful tips especially your audience. When you focus on them vs. making it all about you- they will care and share more! #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A7: Create POSTs that are Personalized, Open-ended, Style that’s your own tone of voice and Timely. https://t.co/bkN0MQrDDD #TwitterSmarter pic.twitter.com/CUH2DLPtbz
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A7: We also use a 10/4/1 rule when creating content on social media. Out of every 15 posts you create: 10 are curated from like-minded sources your audience would enjoy + 4- your own helpful content + 1- soft call to actionhttps://t.co/b0xDkTWcGs #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A7: Post content that meets one of the 4-E’s and you can share information from experts in your field to boost your credibility and curate content that’s related to your audience and their interests.#TwitterSmarter pic.twitter.com/8X3ctzQEFj
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A7: Share content that is relevant to your community. What do they want? Ask them. Do a Twitter poll. I am a resource on Twitter. I share articles and information about social media, which is what I'm known for. #TwitterSmarter https://t.co/3Gdm88GbbS
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A7: Content that is relevant to your target audience! If they respond well to Tweets with images, then do more of those! If they like customer experience stories, post those! It’s important to pay attention to and find out what people want to hear! #TwitterSmarter
— Katie Orong (@ncs_katie) October 11, 2018
A7: The type of content that the audience wants. More of helpful and community-building conversations/updates and fewer of self-praise. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) October 11, 2018
A7. It’s time to add some value. Answer some FAQs through helpful videos or tip sheets. Craft content that interests or solves a problem. Ask questions and invite conversation. #TwitterSmarter pic.twitter.com/9MhBdrsmst
— Lisa BOO-les????♀️ (@lisaboylesmedia) October 11, 2018
A7: The kind of content you share depends on your audience! You need to consider what they want to see from you and deliver it.
And of course, always make sure it's high-quality, valuable content. #TwitterSmarter
— Express Writers (@ExpWriters) October 11, 2018
A7. Consistent, Strategic, Quality Content that does one of four things. Engages. Educates. Evokes Emotion or Entertains. Those are the keys I follow & teach to brands we work with to have a successful Social Media presence #TwitterSmarter https://t.co/9zn0ckBw53
— Eddie Garrison (@EddieGarrison) October 11, 2018
A7 The following type of posts can help build relationship.
1. Expert round ups
2. Influencer quotes
3. Growth stories#TwitterSmarter— SocialAnimal (@SocialAnimal_io) October 11, 2018
A7: Content that is relevant to my followers – must also give credit to others when re-using content and to engage with others so that it is a two-way relationship. You have to also give as well as take #TwitterSmarter
— Bernie Fussenegger ?✌️the7️⃣ (@B2the7) October 11, 2018
A7: Answer questions, provide solutions, ask for assistance, share noteworthy articles- all of the types of content that spark a dialogue and can help showase your talents and abilities. #TwitterSmarter
— Meg Kerns (@MegOKerns) October 11, 2018
A7 The best relationship-building content is not only helpful but credible. That last part gets lost due to so many sources spouting unproven information. A retweet is your tweet. So, trust but verify before you share with your followers. #TwitterSmarter
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) October 11, 2018
A7
Recently I wrote a micro-post on "How to feed the Content Monster", here are my 4 ways:
+ Content creation
+ Content Curation
+ Content Reporpuse
+ UGC – User-Generated Content (Like twitter chats ;))#TwitterSmarter https://t.co/mGR3eyyJxs— Alberto Gómez (@alberMoire) October 11, 2018
A7: It should be content that offers value / solutions / inspiration depending on your message, so that you attract your audience and start a conversation / relationship. After that it's up to you how you want to proceed: Keep it online? Move it offline? #TwitterSmarter pic.twitter.com/HUPfa1w86H
— Sabrina Cadini (@SabrinaCadini) October 11, 2018
A7. Always content that is valuable and that will depend on your audience. But also sharing other people’s content and for brands, sharing some behind the scenes thoughts and info can really start to build relationships #TwitterSmarter
— MeetEdgar (@MeetEdgar) October 11, 2018
A7: It depends on the type of audience you'd like to attract, but in general, since #Twitter supports a variety of content, it's always a good strategy to use a good mix of different formats, such as articles, images, videos, polls, gifs, thoughts/quotes, etc. #TwitterSmarter https://t.co/of9sGXgGNP
— Cindy Li (@ckyli) October 11, 2018
A7 Anything that adds value. When I say "value" I don't mean content that helps sell, I meant content that helps your audience solve their problems. Show that you care, answer questions. If you don't know answers, be honest! #TwitterSmarter #GoIuby https://t.co/mZZnhe84b2
— Kyle Hetrick ? (@goiuby) October 11, 2018
Q8: What can a brand do to ensure they’re getting the most out of the Twitter platform? #TwitterSmarter pic.twitter.com/arMATJB85F
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A8: Twitter isn’t just about new sales/leads – it helps with retention, community, customer service, operations and so much more. Make sure you take a look at the holistic use of your efforts #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A8: Measure results- depending on your goals. Check on either client retention, reviews, traffic back to your website and/or conversions overall. Review if what you are doing on Twitter has a direct corelation to actions of your goals. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A8: Ensure your brand has dedicated social media brand ambassadors that are there to engage with your audience. Either team members, selected community manager and/or influencers. Have key-people you keep in the loop and empower to help tell your brand story. #TwitterSmarter
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A8: The biggest thing I see with Twitter is to ensure you have dedicated time to be active engagers and listeners on social media. #TwitterSmarter pic.twitter.com/Dhy41bXCe4
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A8: Do an ongoing Twitter audit at least 2x a year to ensure you’re truly growing in relationships and having an impact. #TwitterSmarter https://t.co/VUHD0WmcC3
— Jessika Phillips #RelationshipMarketing #SMMW19 (@jessikaphillips) October 11, 2018
A8: To get the most out of Twitter, use it consistently. You'll be top of mind when you are on here regularly not just posting content but also engaging. Take time to connect with people daily. It's a game changer! #TwitterSmarter https://t.co/4vLUsouYSg
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
A8: Converse and converse often. Hire someone dedicated to the brand's digital marketing efforts who has a good grasp of the brand's voice and goals if necessary. Always be on the look-out for new places to connect and add input. #TwitterSmarter
— Meg Kerns (@MegOKerns) October 11, 2018
A8: As with all aspects of business, act with integrity and be consistent.#TwitterSmarter
— Colleen Warmingham (@Minimologist) October 11, 2018
A8. Show up every day and engage with their community. Simple but not easy for a lot of brands. But the ones who do it win. #TwitterSmarter
— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) October 11, 2018
A8: The brand needs to understand how they are going to use each social channel and how they are going to engage with their customers on each. I see Twitter as less sales and more listening and engaging #TwitterSmarter
— Bernie Fussenegger ?✌️the7️⃣ (@B2the7) October 11, 2018
A8: Look at analytics. It shows how much we’ve achieved, and helps assess possibilities. Also, we don’t have to. use every feature to use a tool effectively. We need to find out what works for us and do that well. #TwitterSmarter
— Narmadhaa (@s_narmadhaa) October 11, 2018
A8: Cultivating relationships, pushing UGC, and linking their presence on Twitter to their website via Bio! #TwitterSmarter
— kununu US (@kununu_US) October 11, 2018
A8. Know your goals and know your metrics so you can measure them. Figure out where Twitter fits in your marketing efforts and how it ties back to your business so you can make sure you’re getting the most from it #TwitterSmarter
— MeetEdgar (@MeetEdgar) October 11, 2018
A8 – Remember there is a real person behind every tweet. #TwitterSmarter https://t.co/uBRkKHGTOP
— Christina Kettman (@ChristinaKett) October 11, 2018
A8
1. Keep sharing useful content.
2. Use specific hashtags related to their audience
3. Engage with their audience
4. Respond to tweets#TwitterSmarter— SocialAnimal (@SocialAnimal_io) October 11, 2018
A8: Engage! Social media should reflect the personality and behavior of a brand / person, online as it is in real life #twittersmarter
— Sabrina Cadini (@SabrinaCadini) October 11, 2018
A8
It's all the rave about engagement and conversations.
It's actually about DIA-LOGUE, when you actively do more listening than speaking or posting and when you don't listen to respond, but to understand & learn new things about biz, ppl, and so much more.#TwitterSmarter https://t.co/Nv7AwjhM8I— Zala Bricelj – the name is ZALA ? (@ZalkaB) October 11, 2018
A8: Whenever you have build a meaningful relationship on #Twitter, consider extending it to elsewhere to make a deeper connection. It could become a business partner, a good source, a mentor or even a friend. ? #TwitterSmarter https://t.co/z7c8vCtd5b
— Cindy Li (@ckyli) October 11, 2018
A8 1) Use the analytics and really measure out the interactions! 2) Constantly interact with the audience. 3) Practice social listening more than posting!
Those are my top 3 pieces of advice! You guys?#TwitterSmarter #GoIuby https://t.co/StmsABWY69
— Kyle Hetrick ? (@goiuby) October 11, 2018
A8 build lists, tweet content, connect with people, actually comment and interact with them, pinned tweet, full profile, get involved in chats, follow influencers in their field #TwitterSmarter https://t.co/1AHiZEw5vV
— RoCo Web Design (@rocowebdesign) October 12, 2018
Thank you everyone for a great hour of sharing. #YouRock! We'll see you back here next week on the #TwitterSmarter chat. pic.twitter.com/iuHUqmXgSh
— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
Check out these awesome guests coming to the #TwitterSmarter chat:
10/25: @ChrisStrub
11/1: @rachelloumiller
12/13: @tim_fargo from @SocialJukebox https://t.co/wqZ1fo0t8t pic.twitter.com/xiw8iYfEpQ— Madalyn Sklar ⚡️ Social Media Consultant (@MadalynSklar) October 11, 2018
For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.
Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.