My Favorite Twitter Tools: Brand24

With so many websites and social media platforms available at our fingertips, it can be hard to keep up with everything. And unfortunately, it then becomes easy for mentions of your brand to slip through the cracks. This is something you simply cannot let happen!

Tracking what people are saying about your brand is crucial because you need to be able to address any negativity immediately. And well, it’s always great to see the nice things people say about your brand. Their feedback could help shape your content and marketing efforts moving forward.

That’s why you need a tool like Brand24 to help you out. Brand24 is a social media monitoring tool that provides you with instant access to mentions of specific keywords across the web. You can then take this information to boost your customer satisfaction rate and even improve sales for your business.

The Basics of Brand24

One of the great things about Brand24 is that businesses of all sizes can take advantage of what this tool has to offer. Because of this, it’s no wonder that over 2,400 companies have already started using it! With just this one app in your arsenal, you are able to maximize the potential of your social media marketing efforts. But really, Brand24 does so much more than that! It has the power to completely transform your business.

With this tool on your side, you’ll have access to customer insights, the ability to engage with your community, and a place to find influencers. Not only that, but Brand24 can also help you grow sales within your business, protect your brand’s image, analyze efforts to make smarter decisions, and you can scope out your competition.

You do this by inputting keywords, which are words or phrases that you’d like to track. Then, you’ll receive notifications of any mentions of that keyword that Brand24 finds on the web. This could be on a blog post, social media post, a news article, a message board, etc. How many keywords and mentions you’re able to track depends on the paid plan you choose when signing up.

For a social listening tool, it’s pretty powerful! However, it’s not just what this app can do that makes a difference. It has some incredible features that will change the way you use social media going forward.

Stand-Out Features

The first stand-out feature you need to know about is the Mentions Feed. Inside Brand24, this is where you will find out exactly what people are saying about your brand. However, that’s not all because you’ll be able to respond to people in real-time. This is where you’ll engage in conversations about your brand and further develop relationships with your community.

Next, you need to know about their Discussions Volume Chart. The reason this is worth knowing about is because it allows you to spot any sudden changes in the discussion volume regarding mentions of your brand. In some cases, a spike in this chart could indicate a problem that you’ll want to handle right away before it escalates any further. But it could mean there’s been a spike in positive discussions as well!

That’s where Brand24’s Sentiment Analysis comes into play. You can actually track mention sentiment, which means you’ll know whether something is positive, negative, or neutral. This gives you a clear understanding of a customer’s attitude towards your brand and again gives you the chance to resolve issues right away.

Another feature you’ll love is the Mention Analytics. Since it’s so important that we know exactly who our community is, these analytics are designed to help us out. You’ll learn more about the people who are actively discussing your brand by analyzing buzz quality and quantity.

And finally, Brand24 also gives you access to an Influencer Score. With this nifty tool, you’ll be able to pinpoint the influencers in your industry. This is perfect for anyone looking to get into influencer marketing, but is having trouble deciding who to work with. This feature in Brand24’s tool will provide you with some guidance so you can make the best decision for your brand.

Pricing

So, what’s Brand24 going to cost? Well, it really depends on your needs. You can get started with a 14-day free trial to determine if the platform is right for you and your brand. But once you’re ready to commit to a paid plan, you’ll have three options to choose from.

Currently, Brand24 offers the Plus, Premium, and Max plans. Plus will cost you $49 per month, Premium is $99 per month, and Max is $499 per month. These different tiers come along with various features, so you’ll want to pay close attention to those. You can see them in the graphic above.

The Plus plan is designed to provide basic data for individuals who are tracking a single brand, which is probably going to be the best option for small businesses. It allows you to monitor five keywords, provides 50k mentions per month, and the stats will update every 12 hours.

Why It’s Worth Considering

Recently, I had the opportunity to hang out with the Brand24 team at Social Media Marketing World and it was great being able to meet them in person! Not only that, but they included me on their Top 100 Digital Marketers Report, ranking me at #21! But the fact that they’ve shown me love by including me on this list doesn’t influence the way I feel about the tool. I’ve been using Brand24 for quite some time now to handle my social media monitoring, so I can vouch for how useful it has been.

I primarily use Brand24 to track mentions of my name and my weekly Twitter chat, #TwitterSmarter. It shows me the number of mentions my name or the chat hashtag receive, as well as the reach it has. You’re also able to browse the most popular mentions, the latest mentions, and the most influential profiles and websites. But there’s also so much more information that Brand24 tracks, which you’ll see if you sign up for a free trial.

This tool is perfect for anyone who feels a little overwhelmed trying to keep up with social media and managing their brand’s presence online. You don’t have to be everywhere nor do you need to spend time manually searching for mentions of your brand every day. You can add your business name and any other keywords to your Brand24 dashboard and let them do all the hard work for you.

Please note: this review of Brand24 is not a paid endorsement. I recommend tools that I find valuable and worth sharing to the public.