Here’s the audio version of this blog post.
Let’s face it… We all want to grow our community on social media. But that’s often easier said than done! If you want to boost your follower count, then you have to be smart about how you’re using social media. And you also need to take action in order to get noticed. You can’t just sit back and wait for people to discover you.
If you’re ready to start getting noticed on Twitter, I’m sharing eight tips that will help you out. This advice will have you seeing audience growth and more engagement, which is exactly what we all want in the social media world.
From knowing what to post, how to create an effective profile and more… These tips will help you stand out on Twitter and build a loyal community of people who truly love what you do.
First things first, you need to be posting consistently. If you aren’t active on the platform, there’s no way you’ll be getting noticed on Twitter. By posting on a regular basis, you’ll increase the chances that your tweets will be seen by those who are following you. And if they’re seeing your tweets, it means they’ll have more chances to share them with their audience. Not only that, but your tweets can come up in search results as well.
The moral of the story here is that you simply cannot let your Twitter profile go dark. You have to be present by sharing content so you can stay top-of-mind for your community. Make it your mission to post high-quality content every single day. In fact, you should do even better than that and post multiple times per day if you really want to stand out. (Psst! This post from CoSchedule recommends posting 15 tweets a day.)
While we’re on the topic of posting consistently, another way to increase your discoverability is to add hashtags to your tweets. Research has shown that one hashtag is the way to go on Twitter. Any more than that and you could see a decline in engagement, which no one wants! That means you need to be really smart about the one hashtag you are using.
— Madalyn Sklar ? (@MadalynSklar) May 30, 2019
In the above example, you can see I used just one relevant hashtag to help this post gain more traction.
Your best bet is to set aside some time to do hashtag research. After all, hashtags won’t be effective if you’re using all the wrong ones! Take some time to find the best hashtags for your particular industry. You want these hashtags to be active so you’ll have a chance of being seen. Then, create a list of all the best ones so you can easily add a relevant hashtag to each tweet when scheduling content.
If you need help filling up your Twitter queue, consider adding some curated content from other sources. Not only is this a great way to provide value to your community outside of your own content, but there’s a good chance the original creator will take notice and share your post. But if you really want to go above and beyond, share your thoughts about the article or video you’re linking to as a way to encourage conversation.
Known as “trend jacking” or “news jacking,” sharing your two cents on a trending topic is great for getting noticed on Twitter. When people click on that trending topic, there’s a good chance they’ll see your tweet. Plus, it’s an awesome opportunity to reply to others who are discussing the same thing.
One important piece of advice to keep in mind is that news jacking can go wrong if you aren’t careful. You want to do your research on a topic (particularly hashtags) before jumping in with a tweet of your own. And it’s smart to keep it relevant to your brand and your community.
Social media is meant to be social. And if you aren’t having conversations with your community on Twitter, what are you doing? When people send you messages or reply to your tweets, it’s kind of rude to just ignore them. That’s only cool if they’re spammers! So, make sure you aren’t blowing off your community, but rather fostering new relationships with them.
— Madalyn Sklar ? (@MadalynSklar) April 9, 2019
Take the time every day to check on your Twitter notifications. Reply to the people who took the time to respond to you. You should also be scrolling through the feed of people you’re following to look for new opportunities to engage with them. And don’t be afraid to start conversations of your own by posting questions or sharing a poll. You can even get really creative and join in on my #VideoReplyDay initiative, which you can learn about here.
By engaging with other people, you increase the odds of getting noticed on Twitter because your responses start showing up in the feeds of people who follow you. This could prompt others to join in on the conversation. People will see you as an active user and it also shows that you care about your community since you’re taking the time to build those relationships. That’s the kind of person we want to follow!
As a host of my own Twitter chat (#TwitterSmarter), I may be a little biased… But trust me when I say that Twitter chats are where it’s at! If you haven’t already joined one or made it part of your social media strategy, you’re missing out. Chats are an incredible place to make new connections with people from all around the world, while also learning valuable tips and tricks from others in your industry. It doesn’t get much better than that!
Choose just one Twitter chat to join this week and then take a look at your analytics afterwards. After just one hour of chatting, I guarantee you’ll see your impressions, engagement, and follower count go up. That’s a win-win! To help you find chats to check out, I’ve compiled a list of the best Twitter chats for social media and marketing. If you’re new to chats, make sure you check out my post, Your Complete Guide to Twitter Chats: Why You Should Join & How to Make the Most of It.
Having a great bio is a key element for any Twitter profile. This is your place to communicate to new visitors of your profile exactly what it is that you do. After all, they want to know what’s in it for them. They want to know you’re going to provide something of value before they hit that “Follow” button.
As you can see from my Twitter bio, I have “Twitter Marketing” as a keyword because it’s something people may search for. And my account will show up when people search for my chats, #TwitterSmarter or #SocialROI.
So, one smart way to go about creating your Twitter bio is to add relevant keywords and hashtags. This way, you’ll increase the likelihood that you show up in search results when people are looking up a topic. For instance, if you’re a content marketing expert, clearly state that in your profile and you’ll show up when people search “Content Marketing” or “#ContentMarketing.” A simple tweak like this can make a big difference.
And finally, one of the best ways to go about getting noticed on Twitter is to make sure you’re actually linking your Twitter profile when you can. Make sure links to your social media profiles are easily found on your website, include them in your email signature, and add your handles to your business card. It’s a subtle way of making sure people check out your profile and follow along.