How would you like to see better ROI on Twitter?
You could have more followers, a boost in engagement, and direct plenty of traffic back to your website. It sounds like a dream, right?
Well, there are a few Twitter tasks you can do on a daily, weekly, and monthly basis to start seeing the results you’ve been wishing for!
Done consistently, these simple tasks will help you see an improvement in your performance on Twitter. They’ll help you grow your audience, boost engagement, and develop a stronger connection with your community.
Block off some time in your day because these are the things you should be doing on Twitter daily if you want to keep your account active.
First things first… You want to make sure you’re sharing fresh content to your Twitter account daily. In order to establish your presence on the platform, you need to be active. And you need to give people a reason to follow you, which means high-quality, valuable content is a must.
Consider what your target audience is interested in and share content that appeals to your needs. It should be a balance of your own content and curated content from other sources so you don’t come off as too self-promotional. You can also mix in some quotes, quick tips, videos, photos, and more. Get creative with your tweets! And don’t be afraid to schedule them in advance with one of these handy tools.
I’ve said it once and I’ll say it again: social media is meant to be social. If you aren’t taking the time to have a conversation with your community, what’s the point? You should be using social media as a tool to establish the Know, Like, and Trust Factor and build relationships with other people. Through social media, you can land new customers for your business or maybe you’ll find your next internet BFF.
Either way, make it a priority to reply to the tweets you receive. It lets people know that you’re listening and makes them feel like you care about what they’re sharing with you. Don’t ignore them because you wouldn’t want someone to ignore your tweets! It reflects poorly on your brand. Check in a couple times per day to review your notifications and reply to everyone.
If you’re just checking your notifications though, you could be missing out on important conversations. People don’t always tag you or your brand when discussing you on social media. By taking the next step and searching for your name or your brand name, it could reveal a plethora of tweets you haven’t seen. To make sure you don’t miss out, make checking your mentions one of your daily Twitter tasks so you always know what’s being said about you.
Don’t just wait for people to tweet you. With around 126 million daily users and 500 million tweets per day, there are tons of conversations happening on Twitter. So, why not join in on the fun? The best way to get your profile discovered is to be active when it comes to posting and connecting with others. Find conversations you can join by scrolling through your feed throughout the day, searching topics you’re interested in, or chiming in on trending topics.
And if you really want to take things to the next level, make relationship-building one of your daily Twitter tasks. Social media has made it easy for us to connect with people all over the world from all different walks of life. However, you’ll never have the chance to meet them if you aren’t putting yourself out there.
Take time each day to find a new person and reach out. This could be an influencer in your industry, someone who you think could be a potential client, or just someone you’d love to get to know better. Send over a tweet or DM with a nice message to get the conversation started. This isn’t the time to be shy, so put your fears aside and step outside your comfort zone.
These weekly Twitter tasks are perfect for growing your community and getting strategic with the tweets you’re sharing.
By now, you know I’m all about Twitter chats. They make it easy to connect with people, but they’re also a great learning opportunity. Chat participants have a wealth of knowledge that they can share and you can soak it all up when you join in on the fun. Plus, you get to share what you know and position yourself as an authority as well.
To make chatting one of your weekly Twitter tasks, take a moment to research some chats in your industry. With so many chats happening these days, you’re sure to find something that appeals to your interests. And while you’re at it, check out my list of the best social media and marketing chats. Once you find a few good options, add them to your digital calendar and set a reminder so you never miss out. Before you know it, you’ll become a regular!
Are you just tweeting away without having any kind of strategy behind what you share? Well, it’s time to make a change! When you’re strategic about the content you share on Twitter, you stand a better chance at achieving your goals. And in order to craft a strategy that works for you, you’ll want to do a little digging in your analytics.
If you use a social media scheduling tool, it likely has some sort of analytics you can utilize. However, it always blows my mind when people don’t realize that Twitter has built-in analytics too! It shares your profile visits, mentions, followers, top tweets, and more. This information can shape your strategy by showing you what content your audience resonates with the most. Then, you can make sure you share more of what they want to see.
A pro Twitter user should definitely do these things each month! Have you implemented them into your social media strategy?
By adding a monthly audit to your list of Twitter tasks, you’ll be able to keep your profile updated, track your growth, and so much more. But don’t be fooled! This is more than just looking at your analytics. When you conduct an audit of your Twitter account, you’ll also want to look at things such as whether or not your profile is updated. Could your profile picture use a refresh? What about your cover photo, bio, or pinned tweet? Keep things current so you give off a great first impression for new visitors to your profile.
During your audit, also track your traffic back to your website so you can be sure Twitter is performing for you in the ways you hoped. You’ll also want to look at your growth in followers. Have you seen more followers this month, has it dropped, or stayed the same? If you lost followers or it stayed the same, ask what you can do better the next month to gain more exposure.
And finally, make sure you set some goals for the month ahead. If you want to see tremendous results when it comes to Twitter, you need to be strategic and you need to know what you’re working toward. Are you hoping to grow your audience? Do you just want to see more traffic back to your site or more engagement? Whatever it is, set a goal and create a plan to help you achieve it.
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